Ginger Ale
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 92% of clicks, so Ginger Ale is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £182K/yr197K searches / yr
- 90-day growth
- +16.8%search demand this quarter
- Competition
- 54%top-5 click share · 10 brands · 103 sellers
Flapen Score
Ginger Ale against its category
The dotted line is the Grocery average. Past it, Ginger Ale is stronger. Inside it, weaker.
Market
The Ginger Ale market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ginger Ale 197K times last year and spent an estimated £182K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
12.4% of searches ended in a purchase last week.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- +16.8%
- Conversion, latest week
- 12.4%
- Market size, estimated
- £182Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- ginger ale131K searches a year
02 · Price
A sale here is worth £7.47.
Listings sell for £7.47 on average, from £0.62 to £24.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.47 that is £11K to £15K a year per listing.
- Average price
- £7.47under the $15 to $100 sweet spot
- Price range
- £0.62–£24.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
39% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #53 within Ginger Ale & Beer. It carries 892 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 91%
- Out of stock, average day
- 0.4%
- Average rank
- #53in Ginger Ale & Beer
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 892per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Ginger Ale products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fever-Tree Refreshingly Light Ginger Ale 24x150ml
- Price
- £11.03
- Rating
- 4.7/5
- Reviews
- 1,621
- Age
- 6y ago

Schweppes Ginger Ale 12 x 150ml
- Price
- £5.49
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 13y ago

The London Essence Co. Ginger Ale 150 ml Can (Pack of 6)
- Price
- £2.44
- Rating
- 4.4/5
- Reviews
- 312
- Age
- 4y ago

Morrisons Diet Ginger Ale 1L
- Price
- £0.89
- Rating
- 4.3/5
- Reviews
- 517
- Age
- 7y ago

Fever-Tree Sparkling Ginger Beer Soft Drink 24x250ml
- Price
- £13.76
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 3y ago
Trending
90-day click momentum
Mulberry Creek Ginger Ale Natural Flavours Premium Quality Great Paired with Rum Vodka & Whiskey Low Calories & Sodium Fully Recyclable 24 x 150ml
- Price
- £8.35
- Rating
- 3.6/5
- Reviews
- 51
- Age
- 3y ago

Fever-Tree Sparkling Triple Ginger Beer Soft Drink 12x250ml
- Price
- £9.49
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 4mo ago

Fever-Tree Sparkling Ginger Beer 4x250ml
- Price
- £3.21
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 4mo ago

Fever-Tree Refreshingly Light Ginger Beer 6x150ml
- Price
- £2.81
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 4mo ago

Fever Tree Ginger Beer (24 X 200ML)
- Price
- £24.48
- Rating
- 4.6/5
- Reviews
- 359
- Age
- 13y ago
Newest
by launch date
Fever-Tree Sparkling Triple Ginger Beer Soft Drink 12x250ml
- Price
- £9.49
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 4mo ago

Fever-Tree Sparkling Ginger Beer 4x250ml
- Price
- £3.21
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 4mo ago

Fever-Tree Refreshingly Light Ginger Beer 6x150ml
- Price
- £2.81
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 4mo ago

Fever-Tree Refreshingly Light Ginger Beer 24x150ml
- Price
- £10.53
- Rating
- 4.5/5
- Reviews
- 118
- Age
- 2y ago

by Amazon Light Ginger Ale 1L
- Price
- £0.62
- Rating
- 4.2/5
- Reviews
- 282
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
103
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
6%
- FEVER-TREE49%
- Schweppes24%
- THE LONDON ESSENCE CO.9%
- Morrisons8%
- by Amazon2%
- Double Dutch2%
- Open — no brand owns it (4 brands, 6%)
Demand
Ginger Ale search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.3×
Search terms
Top Ginger Ale search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ginger ale131K/yr
- fever tree ginger beer21K/yr
- fever tree ginger ale11K/yr
- schweppes ginger ale8K/yr
- ginger ale cans 24 pack7K/yr
- fevertree ginger beer3K/yr
- ginger ale schweppes4K/yr
- ginger ale cans4K/yr
- dry ginger ale4K/yr
- ginger ale & beer2K/yr
Reviews and returns
What reviews say buyers love and hate about Ginger Ale
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very strong in taste
Tastes of nothing
There is an almost taste of ginger
Too expensive
pricey
a lot more expensive
Too sweet
Too much sugar
If anything, I would have liked less sugar sweetneess so dominant ginger stayed to the fore
not so strong that it feels harsh
its quite weak
Not as strong as expected and watery
which is slightly on the small side
These are small cans
a small mixer
Love
The taste is smooth
Refreshing taste
Absolutely delicious
so happily enjoyed this is a soft drink
I have been enjoying it both on its own as a refreshing drink
Great drink
Great Ginger Flavour
Superb flavour
distinctive flavour that really stands out
price was reasonable
Good value for money
Excellent price
The overall quality feels consistent with a premium soft drink
Excellent product
Good quality drink
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ginger Ale questions
Answered from the same tracked data.









