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Ginger Ale

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 92% of clicks, so Ginger Ale is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£182K/yr197K searches / yr
90-day growth
+16.8%search demand this quarter
Competition
54%top-5 click share · 10 brands · 103 sellers

Flapen Score

Ginger Ale against its category

The dotted line is the Grocery average. Past it, Ginger Ale is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ginger Ale market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ginger Ale 197K times last year and spent an estimated £182K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
+16.8%
Conversion, latest week
12.4%
Market size, estimated
£182Ka year
Peak month
December2.3× the quietest month
Top search term
ginger ale131K searches a year

02 · Price

A sale here is worth £7.47.

Listings sell for £7.47 on average, from £0.62 to £24.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.47 that is £11K to £15K a year per listing.

Average price
£7.47under the $15 to $100 sweet spot
Price range
£0.62–£24.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #53 within Ginger Ale & Beer. It carries 892 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
91%
Out of stock, average day
0.4%
Average rank
#53in Ginger Ale & Beer
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
892per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Ginger Ale products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£55K£73K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

103

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

6%

  • FEVER-TREE49%
  • Schweppes24%
  • THE LONDON ESSENCE CO.9%
  • Morrisons8%
  • by Amazon2%
  • Double Dutch2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Ginger Ale search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Ginger Ale search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ginger ale131K/yr
  • fever tree ginger beer21K/yr
  • fever tree ginger ale11K/yr
  • schweppes ginger ale8K/yr
  • ginger ale cans 24 pack7K/yr
  • fevertree ginger beer3K/yr
  • ginger ale schweppes4K/yr
  • ginger ale cans4K/yr
  • dry ginger ale4K/yr
  • ginger ale & beer2K/yr

Reviews and returns

What reviews say buyers love and hate about Ginger Ale

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%−0.11

Not very strong in taste

Tastes of nothing

There is an almost taste of ginger

Value For Money12%+0.51

Too expensive

pricey

a lot more expensive

Sweetness8%−0.06

Too sweet

Too much sugar

If anything, I would have liked less sugar sweetneess so dominant ginger stayed to the fore

Strength4%−0.05

not so strong that it feels harsh

its quite weak

Not as strong as expected and watery

Size-Overall4%+0.08

which is slightly on the small side

These are small cans

a small mixer

Love

Taste-Overall23%−0.11

The taste is smooth

Refreshing taste

Absolutely delicious

Alcohol Flavor18%+2.17

so happily enjoyed this is a soft drink

I have been enjoying it both on its own as a refreshing drink

Great drink

Flavor11%+0.87

Great Ginger Flavour

Superb flavour

distinctive flavour that really stands out

Value For Money9%+0.51

price was reasonable

Good value for money

Excellent price

Quality-Overall5%+0.05

The overall quality feels consistent with a premium soft drink

Excellent product

Good quality drink

FAQ

Common Ginger Ale questions

Answered from the same tracked data.