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Ginger

Fail

Prices span $1.20–$6.14, mostly outside the sweet spot, so Ginger is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£221K/yr338K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
86%top-5 click share · 8 brands · 36 sellers

Flapen Score

Ginger against its category

The dotted line is the Grocery average. Past it, Ginger is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ginger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ginger 338K times last year and spent an estimated £221K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

21.8% of searches ended in a purchase last week.

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £221K a year.

Searches, last 12 months
338K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
21.8%
Market size, estimated
£221Ka year
Peak month
January1.7× the quietest month
Top search term
ginger318K searches a year

02 · Price

A sale here is worth £2.99.

Listings sell for £2.99 on average, from £1.20 to £6.14. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £2.99 that is £15K to £18K a year per listing.

Average price
£2.99under the $15 to $100 sweet spot
Price range
£1.20–£6.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
£15K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Herbs, Spices & Seasonings. It carries 410 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#43in Herbs, Spices & Seasonings
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
410per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Ginger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£33K£66K£99K£132K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

36

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

6%

  • Morrisons45%
  • by Amazon29%
  • Very Lazy10%
  • Minton & Donello4%
  • MOJU3%
  • Old India3%
  • Open — no brand owns it (2 brands, 6%)

Demand

Ginger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Ginger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ginger318K/yr
  • fresh ginger15K/yr
  • root ginger3K/yr
  • gonger2K/yr

Reviews and returns

What reviews say buyers love and hate about Ginger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%+0.61

The taste is not for me

Gritty taste

it tastes almost like there's pepper mixed in it

Advertised Vs Actual Product9%−0.08

Misleading

This product is dishonest in its description

not a description of the product so is misleading

Ingredients-Overall8%−0.07

Changed ingredients far too much chilli stains on packaging last two orders used this for about a year won't be again

Not sure what premium ingredients Id any are used here

Seems to be mixed with something else

Size-Overall7%+0.29

some of them are a bit big

To small for the price not fresh

A larger packet than I wanted

Quality-Overall7%+0.38

Not the best at all

Poor quality

Very poor quality

Love

Taste-Overall20%+0.61

It tastes strong, as expected,

It tastes wonderful

Fantastic taste

Value For Money16%+1.86

Good price

Worth buying

Excellent value

Quality-Overall12%+0.38

Good product as expected

Excellent quality

No complaints

Ease Of Use5%

Easy to use

Convenient, effective and easy to take

So handy

Flavor5%

Great flavour

I absolutely love anything ginger flavoured

The flavour is strong. as youd expect

FAQ

Common Ginger questions

Answered from the same tracked data.