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Gin Miniatures

Fail

The products selling today already average 4.7★, so Gin Miniatures is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£102K/yr149K searches / yr
90-day growth
+9.2%search demand this quarter
Competition
51%top-5 click share · 17 brands · 50 sellers

Flapen Score

Gin Miniatures against its category

The dotted line is the Grocery average. Past it, Gin Miniatures is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gin Miniatures market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gin Miniatures 149K times last year and spent an estimated £102K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
+9.2%
Conversion, latest week
5.3%
Market size, estimated
£102Ka year
Peak month
December9.1× the quietest month
Top search term
gin miniatures45K searches a year

02 · Price

A sale here is worth £12.91.

Listings sell for £12.91 on average, from £2.30 to £29.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.91 that is £1K to £3K a year per listing.

Average price
£12.91under the $15 to $100 sweet spot
Price range
£2.30–£29.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #148 within Beer, Wine & Spirits. It carries 2,140 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#148in Beer, Wine & Spirits
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,140per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Gin Miniatures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£31K£41K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

50

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

21%

  • Sipsmith36%
  • BEAMS INTERNATIONAL16%
  • Malfy7%
  • Blue Tree7%
  • Martin Millers7%
  • Natural & Noble6%

Demand

Gin Miniatures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.1×

Search terms

Top Gin Miniatures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gin miniatures45K/yr
  • sipsmith gin20K/yr
  • mini gin22K/yr
  • gin miniatures gift sets19K/yr
  • mini gin gift set11K/yr
  • miniature gin9K/yr
  • sipsmith5K/yr
  • mini gin bottles5K/yr
  • mini gins5K/yr
  • gin miniature5K/yr

Reviews and returns

What reviews say buyers love and hate about Gin Miniatures

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money12%−0.03

A little expensive for miniatures

not worth the money

Not the best shout for the price

Size-Overall11%−0.01

Tiny

The bottles are very small

They're only small

Taste-Overall8%−0.01

the actual taste just wasn't there

tasted like vodka

bland

Alcohol Flavor6%−0.02

I find this Sipsmith gin to be really bland

Bland gin

Flavor5%+0.86

some of the flavors felt a bit artificial

the flavour of these just doesn't give that impression at all

all three of us agreed that the other three flavours were a little too much for us

Love

Gifting Purpose36%+3.28

Gift

Great gift

Its ideal for gifting

Flavor14%+0.86

enjoyed the range of flavours

Great flavours

Great selection of flavours

Taste-Overall11%−0.01

it's been a nice little tasting set

Fabulous taste

It feels like a tasting set

Alcohol Flavor10%−0.02

they produce a lovely smooth drink

The Ben Lomond gin gift set serves up the perfect solution

It gives you four proper, controlled shots—I mean long drinks—of delightfully tasting, premium floral and fruity gins

Quality-Overall8%−0.07

Great product

Good quality and great gin and tonic pairing

Its well made

FAQ

Common Gin Miniatures questions

Answered from the same tracked data.