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Gin Making Kit

Fail

The top 5 brands take 98% of clicks, so Gin Making Kit is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£34K/yr26K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
76%top-5 click share · 6 brands · 8 sellers

Flapen Score

Gin Making Kit against its category

The dotted line is the Grocery average. Past it, Gin Making Kit is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gin Making Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gin Making Kit 26K times last year and spent an estimated £34K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
7.6%
Market size, estimated
£34Ka year
Peak month
December10.8× the quietest month
Top search term
gin making kit16K searches a year

02 · Price

A sale here is worth £17.39.

Listings sell for £17.39 on average, from £8.22 to £35.85. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £17.39 that is £0 to £2K a year per listing.

Average price
£17.39inside the $15 to $100 sweet spot
Price range
£8.22–£35.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #285 within Beer, Wine & Spirits. It carries 3,553 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
14.8%
Average rank
#285in Beer, Wine & Spirits
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,553per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Gin Making Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

8

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Natural & Noble25%
  • Sandy Leaf Farm25%
  • Cool Leaf21%
  • Makester17%
  • DO YOUR GIN10%
  • BARKRAFT2%

Demand

Gin Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.8×

Search terms

Top Gin Making Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gin making kit16K/yr
  • gin making kits for adults5K/yr
  • gin kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Gin Making Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.21

A lot smaller than thought

Value For Money50%−0.19

not worth the money

Love

Gifting Purpose42%+1.80

Mine was a gift from me to me because Im worth it

Nice little gift

Nice little gift for girlfriends Christmas gift

Flavor22%+2.12

Great flavours

Excellent for adding flavour to gin

enjoyed the range of flavours

Quality-Overall21%−0.07

excellent quality of the kit

the variety is nice

Lovely quality item and fun too

Taste-Overall4%+0.33

Good taste

When made up as instructed tasted very nice

Value For Money3%−0.19

is good value for money I would buy it again

Return

0.1% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁▁▁▁█

FAQ

Common Gin Making Kit questions

Answered from the same tracked data.