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Gin Gift Set

Maybe

Returns run at only 0.5% of orders. But the products selling today already average 4.7★, so Gin Gift Set is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£614K/yr866K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
38%top-5 click share · 38 brands · 66 sellers

Flapen Score

Gin Gift Set against its category

The dotted line is the Grocery average. Past it, Gin Gift Set is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gin Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gin Gift Set 866K times last year and spent an estimated £614K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 866K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £614K a year.

Searches, last 12 months
866K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
4.2%
Market size, estimated
£614Ka year
Peak month
December12.9× the quietest month
Top search term
gin gift set327K searches a year

02 · Price

A sale here is worth £17.09.

Listings sell for £17.09 on average, from £2.30 to £53.98. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £17.09 that is £9K to £13K a year per listing.

Average price
£17.09inside the $15 to $100 sweet spot
Price range
£2.30–£53.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #336 within Beer, Wine & Spirits. It carries 1,246 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
8.9%
Average rank
#336in Beer, Wine & Spirits
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,246per listing
Listings tracked
52

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Gin Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£18K£37K£55K£74K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

66

Top-5 brand share

57%

Top 20: 87%

Top-5 click share

38%

Top 20: 72%

Open market

39%

  • BEAMS INTERNATIONAL25%
  • Blue Tree15%
  • Natural & Noble7%
  • Malfy6%
  • Ant & Chid4%
  • Edinburgh Gin4%

Demand

Gin Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.9×

Search terms

Top Gin Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gin gift set327K/yr
  • gin gifts for women91K/yr
  • gin gift58K/yr
  • gin gifts59K/yr
  • gin miniatures45K/yr
  • gin set48K/yr
  • pink gin gift set42K/yr
  • gin gift sets for women28K/yr
  • gin gifts for men18K/yr
  • mini gin22K/yr

Reviews and returns

What reviews say buyers love and hate about Gin Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.05

looks alot bigger in the picture

Very very small

The bottles are very small

Advertised Vs Actual Product12%−0.06

Does not look like the photo

What you see is not what you get

Misleading pictures- its really small

Value For Money11%−0.01

not worth the money

Not the best shout for the price

Looks really expensive

Gifting Purpose10%+1.51

Don't come with gift box

No gift card

disappointed as was for a gift

Taste-Overall5%+0.38

the actual taste just wasn't there

tasted like vodka

Tastes like every other 'craft' gin

Love

Gifting Purpose35%+1.51

Great gift

Birthday gift

ideal for a gift

Alcohol Flavor16%+1.44

Very nice drink

they produce a lovely smooth drink

isnt overpowered by the alcohol

Taste-Overall11%+0.38

it's been a nice little tasting set

Great taste

We absolutely loved the taste, so refreshing

Flavor9%+0.91

enjoyed the range of flavours

Excellent flavour

Great variety of flavours

Quality-Overall8%−0.03

excellent quality of the kit

good quality

The bottles were good quality

Return

0.5% Return rate 46% Fixable by listing

Advertised Vs Actual Product29%▁▃█▁▁▁

Does not look like the photo

What you see is not what you get

Misleading pictures- its really small

Gifting Purpose29%▁▆▁▁█▆

Don't come with gift box

No gift card

disappointed as was for a gift

Size-Overall18%▁▅▁▁▆█

looks alot bigger in the picture

Very very small

The bottles are very small

Quality-Overall11%▁▁▁▁▄█

However, I have to say Im a bit disappointed with the set overall

Mid

Defective Material/Parts7%█▁▁▁▁▁

FAQ

Common Gin Gift Set questions

Answered from the same tracked data.