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Gin and Tonic Cans

Fail

The top 5 brands take 100% of clicks, so Gin and Tonic Cans is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£93K/yr89K searches / yr
90-day growth
+21.9%search demand this quarter
Competition
76%top-5 click share · 4 brands · 34 sellers

Flapen Score

Gin and Tonic Cans against its category

The dotted line is the Grocery average. Past it, Gin and Tonic Cans is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gin and Tonic Cans market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gin and Tonic Cans 89K times last year and spent an estimated £93K. All 4 brands take every click. Demand peaks in Jun–Jul–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+21.9%
Conversion, latest week
9.5%
Market size, estimated
£93Ka year
Peak month
July2.6× the quietest month
Top search term
gin and tonic cans37K searches a year

02 · Price

A sale here is worth £11.07.

Listings sell for £11.07 on average, from £2.23 to £23.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £11.07 that is £6K to £8K a year per listing.

Average price
£11.07under the $15 to $100 sweet spot
Price range
£2.23–£23.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #101 within Beer, Wine & Spirits. It carries 2,801 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#101in Beer, Wine & Spirits
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,801per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Gin and Tonic Cans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Gordon's71%
  • Tanqueray17%
  • Bombay Sapphire10%
  • Whitley Neill2%

Demand

Gin and Tonic Cans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Gin and Tonic Cans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gin and tonic cans37K/yr
  • gin and tonic20K/yr
  • gin cans12K/yr
  • gordons gin and tonic cans5K/yr
  • gin in a tin4K/yr
  • gin can3K/yr
  • gin tonic4K/yr
  • gin & tonic3K/yr

Reviews and returns

What reviews say buyers love and hate about Gin and Tonic Cans

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%−0.01

No real price reduction

Pricey

At the price it's not good value either

Alcohol Flavor19%−0.04

i really did not enjoy the drink at all

Ok if you like this gin, I don't

Taste-Overall13%+0.64

it tastes really really cheap quite frankly

i really did not enjoy the drink at all

It tasted almost a bit soapy the drink was that floral tasting

Bitter9%−0.01

Bitter

Perhaps that means it's not for the hardcore GnT lovers who want that lingering bitterness

too bitter on its own

Quality-Overall4%−0.03

Too weak to give a real hit or show off the gin's qualities

Love

Taste-Overall25%+0.64

The taste is pretty smooth and classy

The taste is great

no nasty after taste

Alcohol Flavor21%−0.04

the alcohol content is good

A superb drink

A superb fruity drink

Flavor15%+1.93

The flavour is perfect

The drink is flavourful

The flavour is really nice over a lot of ice cubes

Value For Money9%−0.01

Theyre fairly priced in my opinion

Great value

Well recommended and good value for money

Quality-Overall6%−0.03

are a fair amount for the cost considering the fab quality of gin used here

Good quality

Overall great product

FAQ

Common Gin and Tonic Cans questions

Answered from the same tracked data.