gin
Launch itA $7.1M/yr market growing +12.8% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible£7.1M£7.1M/yr · 4.1M searches
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Great£13.65–£27.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.63avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,992.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, gin is a £7.1M/yr Amazon United Kingdom market (4.1M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
gin market data
- Units sold / yr
- 400K–500K
- avg 8,000–10,000/product
- Revenue / yr
- £7.1M–£8.8M
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 81 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
66
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
20%
- Gordon's23%
- Tanqueray22%
- Whitley Neill15%
- Aber Falls7%
- Bombay Sapphire7%
- J.J. Whitley7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Top gin search terms
- gin2.5M/yr
- gin deals of the day759K/yr
- flavoured gin140K/yr
- tanqueray gin 1ltr101K/yr
- gordons gin 1ltr76K/yr
- gordons gin70K/yr
- tanqueray gin60K/yr
- gin 1 litre42K/yr
- gin offers40K/yr
- gordon41K/yr
Top gin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gordons Special Dry London Gin | 37.5% vol | 1L | Award-Winning | Triple-Distilled London Dry Gin | Clean Juniper-Dominant Taste | Handpicked Gin Botanicals
Gordon's£16.044.8★18,459 rev
Tanqueray London Dry Gin | 41.3% vol | 1L | Award-Winning Premium Spirit | Distilled 4 Times | Made with 4 Gin Botanicals | Enjoy with Ice & Tonic
Tanqueray£18.054.8★6,657 rev
Whitley Neill Distillers Cut London Dry Gin 1L
Whitley Neill£17.564.8★334 rev
Bombay Sapphire London Dry Gin 40% vol. 100 cl / 1 L 100% Vapour Infused Spirit with 10 Hand-Selected Botanicals
Bombay Sapphire£17.984.8★1,392 rev
by Amazon London Dry Gin 1L
by Amazon£14.414.6★868 rev
Newest
by launch date
Whitley Neill Distillers Cut | Award Winning Gin | 41.3% | 70cl |
Whitley Neill£15.2587 rev
Aber Falls Distillery Welsh Dry Gin 70 cl
Aber Falls£14.3588 rev
Papa Salt Coastal Gin | 70cl | 42.8% ABV | Award-Winning Australian Craft Inspired by Beach Days Perfectly Smooth Ideal for Enjoying on its Own in cocktails or Sharing as the Ultimate Gift
PAPA SALT£27.18107 rev
Whitley Neill Distillers Cut London Dry Gin 1L
Whitley Neill£17.56334 rev
J.J Whitley London Dry Gin 1L
J.J. Whitley£15.30831 rev
Trending
90-day click momentum
HENDRICKS Gin - Super Premium - Infused With Rose & Cucumber - Refreshingly Curious & Impeccably Smooth - Small Batch - Handcrafted In Scotland - Ultimate Gift - 41.4% ABV - 35cl
Hendricks£14.774.8★
Whitley Neill Distillers Cut London Dry Gin 1L
Whitley Neill£17.564.8★
Aber Falls Orange Marmalade Gin 70cl (Packaging may vary)
Aber Falls£14.714.8★
Aber Falls Distillery Welsh Dry Gin 70 cl
Aber Falls£14.354.7★
Papa Salt Coastal Gin | 70cl | 42.8% ABV | Award-Winning Australian Craft Inspired by Beach Days Perfectly Smooth Ideal for Enjoying on its Own in cocktails or Sharing as the Ultimate Gift
PAPA SALT£27.184.7★
What buyers say about gin
What buyers praise and complain about, mined from review topics.What buyers love
“isnt overpowered by the alcohol”
“Great value for money”
“Great value for the better taste”
“good value and quality arrived quickly”
“Nice and clean flavour”
“exactly what i wanted”
“Christmas present”
“So refreshing”
“mixes perfectly well with any tonic”
“Try this with bitter lemon mixer, gorgeous”
What buyers complain about
“I was sceptical at the price”
“I think it's caused by the alcohol”
“not to my taste”
“Not a great gin”
“not the best”
“feel rubbish the next day”
“So no gift to give on the day thank you”
“Hard to open”
“Boiled sweet in liquid form 👎 Sickly sweet”
“enough that the loss of flavour is noticeable”
Common questions
- Is gin profitable to sell on Amazon United Kingdom?
- The niche generates £7.1M/yr across 21 tracked products. 90-day search growth is +12.8%. Flapen's verdict: Launch it (61/100).
- How competitive is the gin niche?
- 15 brands and 66 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in gin?
- Top complaints mined from reviews: Value For Money, Alcohol Content, Taste-Overall. The return rate is 0.2%.
- When does demand for gin peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the gin niche?
- Listings span £13.65–£27.18; the average listing price is £17.63 (sweet spot $15–$100). The average incumbent carries 4,993 reviews — the moat a new listing must climb.