Gin
MaybeShoppers spend $7.1M a year here. But the products selling today already average 4.8★, so Gin is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 2,976 Grocery niches · +15 vs the category median of 4661
- Market size
- £7.1M/yr4.1M searches / yr
- 90-day growth
- +12.8%search demand this quarter
- Competition
- 65%top-5 click share · 15 brands · 66 sellers
Flapen Score
Gin against its category
The dotted line is the Grocery average. Past it, Gin is stronger. Inside it, weaker.
Market
The Gin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gin 4.1M times last year and spent an estimated £7.1M. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.1M a year.
- Searches, last 12 months
- 4.1M
- Growth, 90 days vs prior 90
- +12.8%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £7.1Ma year
- Peak month
- December3.9× the quietest month
- Top search term
- gin2.5M searches a year
02 · Price
A sale here is worth £17.63.
Listings sell for £17.63 on average, from £13.65 to £27.18. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 8,000 to 10,000 of them. At £17.63 that is £141K to £176K a year per listing.
- Average price
- £17.63inside the $15 to $100 sweet spot
- Price range
- £13.65–£27.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £141K–£176K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Beer, Wine & Spirits. It carries 4,993 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #24in Beer, Wine & Spirits
- Average rating
- 4.78 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,993per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Gin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gordons Special Dry London Gin | 37.5% vol | 1L | Award-Winning | Triple-Distilled London Dry Gin | Clean Juniper-Dominant Taste | Handpicked Gin Botanicals
- Price
- £16.04
- Rating
- 4.8/5
- Reviews
- 18,459
- Age
- 10y ago

Tanqueray London Dry Gin | 41.3% vol | 1L | Award-Winning Premium Spirit | Distilled 4 Times | Made with 4 Gin Botanicals | Enjoy with Ice & Tonic
- Price
- £18.05
- Rating
- 4.8/5
- Reviews
- 6,657
- Age
- 15y ago

Whitley Neill Distillers Cut London Dry Gin 1L
- Price
- £17.56
- Rating
- 4.8/5
- Reviews
- 334
- Age
- 2y ago

Bombay Sapphire London Dry Gin 40% vol. 100 cl / 1 L 100% Vapour Infused Spirit with 10 Hand-Selected Botanicals
- Price
- £17.98
- Rating
- 4.8/5
- Reviews
- 1,392
- Age
- 9y ago

by Amazon London Dry Gin 1L
- Price
- £14.41
- Rating
- 4.6/5
- Reviews
- 868
- Age
- 3y ago
Trending
90-day click momentum
HENDRICKS Gin - Super Premium - Infused With Rose & Cucumber - Refreshingly Curious & Impeccably Smooth - Small Batch - Handcrafted In Scotland - Ultimate Gift - 41.4% ABV - 35cl
- Price
- £14.77
- Rating
- 4.8/5
- Reviews
- 11,094
- Age
- 10y ago

Whitley Neill Distillers Cut London Dry Gin 1L
- Price
- £17.56
- Rating
- 4.8/5
- Reviews
- 334
- Age
- 2y ago

Aber Falls Orange Marmalade Gin 70cl (Packaging may vary)
- Price
- £14.71
- Rating
- 4.8/5
- Reviews
- 3,296
- Age
- 8y ago

Aber Falls Distillery Welsh Dry Gin 70 cl
- Price
- £14.35
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 1y ago

Papa Salt Coastal Gin | 70cl | 42.8% ABV | Award-Winning Australian Craft Inspired by Beach Days Perfectly Smooth Ideal for Enjoying on its Own in cocktails or Sharing as the Ultimate Gift
- Price
- £27.18
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 2y ago
Newest
by launch date
Whitley Neill Distillers Cut | Award Winning Gin | 41.3% | 70cl |
- Price
- £15.25
- Rating
- 4.8/5
- Reviews
- 87
- Age
- 1y ago

Aber Falls Distillery Welsh Dry Gin 70 cl
- Price
- £14.35
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 1y ago

Papa Salt Coastal Gin | 70cl | 42.8% ABV | Award-Winning Australian Craft Inspired by Beach Days Perfectly Smooth Ideal for Enjoying on its Own in cocktails or Sharing as the Ultimate Gift
- Price
- £27.18
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 2y ago

Whitley Neill Distillers Cut London Dry Gin 1L
- Price
- £17.56
- Rating
- 4.8/5
- Reviews
- 334
- Age
- 2y ago

J.J Whitley London Dry Gin 1L
- Price
- £15.30
- Rating
- 4.8/5
- Reviews
- 831
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
66
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
20%
- Gordon's23%
- Tanqueray22%
- Whitley Neill15%
- Aber Falls7%
- Bombay Sapphire7%
- J.J. Whitley7%
Demand
Gin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Gin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gin2.5M/yr
- gin deals of the day759K/yr
- flavoured gin140K/yr
- tanqueray gin 1ltr101K/yr
- gordons gin 1ltr76K/yr
- gordons gin70K/yr
- tanqueray gin60K/yr
- gin 1 litre42K/yr
- gin offers40K/yr
- gordon41K/yr
Reviews and returns
What reviews say buyers love and hate about Gin
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I was sceptical at the price
not worth the full price
just a bit more expensive than the others
I think it's caused by the alcohol
Contains alcohol
gave up alcohol
not to my taste
Tastes like Roku gin
Really unpleasant to someone who likes gin this didnt taste like the juniper etc etc wont buy again
Not a great gin
Wow that is fake gin
not the best
Not best quality
Not great quality
Love
isnt overpowered by the alcohol
Very smooth drink
Always a pleasing drink
Great value for money
Great value for money
Good value
Great value for the better taste
It has a smooth taste
Excellent taste
good value and quality arrived quickly
No complaints
Excellent product
Nice and clean flavour
Great flavour
Lovely and smooth,with great flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gin questions
Answered from the same tracked data.









