Gin
MaybeShoppers spend an estimated $7.1M a year here. But the products selling today already average 4.8★, so Gin is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 2,976 Grocery niches · +15 vs the category median of 4661
- Market size
- £7.1M/yr4.1M searches / yr
- 90-day growth
- +12.8%search demand this quarter
- Competition
- 65%top-5 click share · 15 brands · 66 sellers
Flapen Score
Gin against its category
The dotted line is the Grocery average. Past it, Gin is stronger. Inside it, weaker.
Market
The Gin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gin 4.1M times last year and spent an estimated £7.1M. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.1M a year.
- Searches, last 12 months
- 4.1M
- Growth, 90 days vs prior 90
- +12.8%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £7.1Ma year
- Peak month
- December3.9× the quietest month
- Top search term
- gin2.5M searches a year
02 · Price
A sale here is worth £17.63.
Listings sell for £17.63 on average, from £13.65 to £27.18. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 8,000 to 10,000 of them. At £17.63 that is £141K to £176K a year per listing.
- Average price
- £17.63inside the $15 to $100 sweet spot
- Price range
- £13.65–£27.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £141K–£176K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Beer, Wine & Spirits. It carries 4,993 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #24in Beer, Wine & Spirits
- Average rating
- 4.78 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,993per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Gin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gordons Special Dry London Gin | 37.5% vol | 1L | Award-Winning | Triple-Distilled London Dry Gin | Clean Juniper-Dominant Taste | Handpicked Gin Botanicals
- Price
- £16.04
- Rating
- 4.8/5
- Reviews
- 18,459
- Age
- 10y ago

Tanqueray London Dry Gin | 41.3% vol | 1L | Award-Winning Premium Spirit | Distilled 4 Times | Made with 4 Gin Botanicals | Enjoy with Ice & Tonic
- Price
- £18.05
- Rating
- 4.8/5
- Reviews
- 6,657
- Age
- 15y ago

Whitley Neill Distillers Cut London Dry Gin 1L
- Price
- £17.56
- Rating
- 4.8/5
- Reviews
- 334
- Age
- 2y ago

Bombay Sapphire London Dry Gin 40% vol. 100 cl / 1 L 100% Vapour Infused Spirit with 10 Hand-Selected Botanicals
- Price
- £17.98
- Rating
- 4.8/5
- Reviews
- 1,392
- Age
- 9y ago

by Amazon London Dry Gin 1L
- Price
- £14.41
- Rating
- 4.6/5
- Reviews
- 868
- Age
- 3y ago
Trending
estimated 90-day click momentum
HENDRICKS Gin - Super Premium - Infused With Rose & Cucumber - Refreshingly Curious & Impeccably Smooth - Small Batch - Handcrafted In Scotland - Ultimate Gift - 41.4% ABV - 35cl
- Price
- £14.77
- Rating
- 4.8/5
- Reviews
- 11,094
- Age
- 10y ago

Whitley Neill Distillers Cut London Dry Gin 1L
- Price
- £17.56
- Rating
- 4.8/5
- Reviews
- 334
- Age
- 2y ago

Aber Falls Orange Marmalade Gin 70cl (Packaging may vary)
- Price
- £14.71
- Rating
- 4.8/5
- Reviews
- 3,296
- Age
- 8y ago

Aber Falls Distillery Welsh Dry Gin 70 cl
- Price
- £14.35
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 1y ago

Papa Salt Coastal Gin | 70cl | 42.8% ABV | Award-Winning Australian Craft Inspired by Beach Days Perfectly Smooth Ideal for Enjoying on its Own in cocktails or Sharing as the Ultimate Gift
- Price
- £27.18
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 2y ago
Newest
by launch date
Whitley Neill Distillers Cut | Award Winning Gin | 41.3% | 70cl |
- Price
- £15.25
- Rating
- 4.8/5
- Reviews
- 87
- Age
- 1y ago

Aber Falls Distillery Welsh Dry Gin 70 cl
- Price
- £14.35
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 1y ago

Papa Salt Coastal Gin | 70cl | 42.8% ABV | Award-Winning Australian Craft Inspired by Beach Days Perfectly Smooth Ideal for Enjoying on its Own in cocktails or Sharing as the Ultimate Gift
- Price
- £27.18
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 2y ago

Whitley Neill Distillers Cut London Dry Gin 1L
- Price
- £17.56
- Rating
- 4.8/5
- Reviews
- 334
- Age
- 2y ago

J.J Whitley London Dry Gin 1L
- Price
- £15.30
- Rating
- 4.8/5
- Reviews
- 831
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
66
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 99%
Open market
20%
- Gordon's23%
- Tanqueray22%
- Whitley Neill15%
- Aber Falls7%
- Bombay Sapphire7%
- J.J. Whitley7%
Demand
Gin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Gin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gin2.5M/yr
- gin deals of the day759K/yr
- flavoured gin140K/yr
- tanqueray gin 1ltr101K/yr
- gordons gin 1ltr76K/yr
- gordons gin70K/yr
- tanqueray gin60K/yr
- gin 1 litre42K/yr
- gin offers40K/yr
- gordon41K/yr
Reviews and returns
What reviews say buyers love and hate about Gin
We read the reviews and the return reasons for every product selling here.
“I was sceptical at the price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









