Skip to content

Giant Toblerone

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Giant Toblerone is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£801K/yr854K searches / yr
90-day growth
+28.5%search demand this quarter
Competition
61%top-5 click share · 4 brands · 125 sellers

Flapen Score

Giant Toblerone against its category

The dotted line is the Grocery average. Past it, Giant Toblerone is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Giant Toblerone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Giant Toblerone 854K times last year and spent an estimated £801K. All 4 brands take every click. Demand peaks in Jun–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 854K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £801K a year.

Searches, last 12 months
854K
Growth, 90 days vs prior 90
+28.5%
Conversion, latest week
5.6%
Market size, estimated
£801Ka year
Peak month
June26.9× the quietest month
Top search term
toblerone639K searches a year

02 · Price

A sale here is worth £16.63.

Listings sell for £16.63 on average, from £1.68 to £86.06. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £16.63 that is £33K to £42K a year per listing.

Average price
£16.63inside the $15 to $100 sweet spot
Price range
£1.68–£86.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£33K–£42K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

12% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #185 within Bakery. It carries 974 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
88%
Out of stock, average day
8.8%
Average rank
#185in Bakery
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
974per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Giant Toblerone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£80K£160K£240K£321K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

125

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Toblerone86%
  • SAMASIA7%
  • your surprise4%
  • Swiss+3%

Demand

Giant Toblerone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 26.9×

Search terms

Top Giant Toblerone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toblerone639K/yr
  • toblerone chocolate114K/yr
  • giant toblerone 4.5kg10K/yr
  • giant toblerone31K/yr
  • large toblerone bar10K/yr
  • toblerone gift6K/yr
  • big toblerone6K/yr
  • chocolate toblerone5K/yr
  • toblerone 4.5kg6K/yr
  • giant toblerone 10kg6K/yr

Reviews and returns

What reviews say buyers love and hate about Giant Toblerone

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.01

Its a huge bar

Bigger than I thought

I thought it was going to be bigger

Taste-Overall18%+1.82

these taste really weird

this might have affected the taste

The hard shell tastes oily on the tongue

Durability12%−0.04

It didn't last long so must be good

Gone in days

Gone off

Value For Money5%+1.86

almost double the price :

Found out wasnt really an offer as same price in a local supermarket

Overpriced

Thickness5%−0.04

not as nice as the large chunky bar

The bar was like eating thick

Love

Taste-Overall36%+1.82

Always delicious

Very nice chocolate

Delicious as always

Value For Money26%+1.86

Well worth the money

Good price

Excellent value

Gifting Purpose8%+0.47

A cool gift

Perfect present

Ideal gift

Sweetness5%−0.03

really creamy sweet milk chocolate

Taste was sweet

It wasn't all bad, it was sweet and pleasant,

Flavor4%0.00

Lovely flavour

Perfect combination of flavours

Three great tasting options

FAQ

Common Giant Toblerone questions

Answered from the same tracked data.