Giant Toblerone
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Giant Toblerone is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £801K/yr854K searches / yr
- 90-day growth
- +28.5%search demand this quarter
- Competition
- 61%top-5 click share · 4 brands · 125 sellers
Flapen Score
Giant Toblerone against its category
The dotted line is the Grocery average. Past it, Giant Toblerone is stronger. Inside it, weaker.
Market
The Giant Toblerone market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Giant Toblerone 854K times last year and spent an estimated £801K. All 4 brands take every click. Demand peaks in Jun–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
5.6% of searches ended in a purchase last week.
Shoppers searched for this 854K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £801K a year.
- Searches, last 12 months
- 854K
- Growth, 90 days vs prior 90
- +28.5%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £801Ka year
- Peak month
- June26.9× the quietest month
- Top search term
- toblerone639K searches a year
02 · Price
A sale here is worth £16.63.
Listings sell for £16.63 on average, from £1.68 to £86.06. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £16.63 that is £33K to £42K a year per listing.
- Average price
- £16.63inside the $15 to $100 sweet spot
- Price range
- £1.68–£86.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £33K–£42K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
12% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #185 within Bakery. It carries 974 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 12%
- Prime listings
- 88%
- Out of stock, average day
- 8.8%
- Average rank
- #185in Bakery
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 974per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Giant Toblerone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Toblerone Milk Chocolate Honey & Almond Nougat Large Gift Block 340 g
- Price
- £4.34
- Rating
- 4.8/5
- Reviews
- 158
- Age
- 1y ago

Toblerone Milk Chocolate Bar Smooth Milk Chocolate with Honey and Almond Nougat Perfect for Gifting or Sharing 100g (Pack of 1)
- Price
- £1.68
- Rating
- 4.7/5
- Reviews
- 699
- Age
- 14y ago

Toblerone Milk Chocolate Bar with Honey & Almond Nougat 750 g (1-Pack)
- Price
- £10.11
- Rating
- 4.8/5
- Reviews
- 4,478
- Age
- 8y ago

Milk Chocolate Bar 340g Swiss Chocolate with Honey and Almond Nougat Made with Swiss Milk Perfect for Gifting or Sharing | 1 pack
- Price
- £8.89
- Rating
- 4.6/5
- Reviews
- 229
- Age
- 2y ago

Toblerone Truffles Milk Chocolate with Honey & Almond Filling 180 g
- Price
- £3.88
- Rating
- 4.4/5
- Reviews
- 564
- Age
- 3y ago
Trending
90-day click momentum
Toblerone Extra Large Tub Assorted Milk White & Dark Chocolate 904 g
- Price
- £13.66
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 4mo ago

Toblerone Milk Chocolate Bar Smooth Milk Chocolate with Honey and Almond Nougat Perfect for Sharing or Gifting 4.5kg (Pack of 1)
- Price
- £71.78
- Rating
- 4.8/5
- Reviews
- 2,546
- Age
- 16y ago

Toblerone Milk Chocolate Bar Multipack Swiss Chocolate with Honey and Almond Nougat 20 x 100 g Bar Per Box (1 Box Total)
- Price
- £12.70
- Rating
- 4.7/5
- Reviews
- 1,082
- Age
- 15y ago

Toblerone Milk Chocolate Honey & Almond Nougat Large Gift Block 340 g
- Price
- £4.34
- Rating
- 4.8/5
- Reviews
- 158
- Age
- 1y ago

TOBLERONE SWISS MILK CHOCOLATE WITH HONEY AND ALMOND NOUGAT 6 X 100 G BARS by Toblerone
- Price
- £12.04
- Rating
- 4.7/5
- Reviews
- 3,808
- Age
- 11y ago
Newest
by launch date
Toblerone Extra Large Tub Assorted Milk White & Dark Chocolate 904 g
- Price
- £13.66
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 4mo ago

Personalised Toblerone bar - Personalise the Toblerone bar with the name of your choice Milk chocolate with honey-almond nougat (XXL - 3.6KG)
- Price
- £86.06
- Rating
- 4.7/5
- Reviews
- 215
- Age
- 8mo ago

Toblerone Milk Chocolate Honey & Almond Nougat Large Gift Block 340 g
- Price
- £4.34
- Rating
- 4.8/5
- Reviews
- 158
- Age
- 1y ago

Toblerone Golden Milk Chocolate Honey Almond Nougat 340 g (1-Pack)
- Price
- £4.20
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago

Toblerone White Chocolate Honey & Almond Nougat Large Gift Bar 340 g
- Price
- £4.78
- Rating
- 4.7/5
- Reviews
- 699
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
125
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Toblerone86%
- SAMASIA7%
- your surprise4%
- Swiss+3%
Demand
Giant Toblerone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 26.9×
Search terms
Top Giant Toblerone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toblerone639K/yr
- toblerone chocolate114K/yr
- giant toblerone 4.5kg10K/yr
- giant toblerone31K/yr
- large toblerone bar10K/yr
- toblerone gift6K/yr
- big toblerone6K/yr
- chocolate toblerone5K/yr
- toblerone 4.5kg6K/yr
- giant toblerone 10kg6K/yr
Reviews and returns
What reviews say buyers love and hate about Giant Toblerone
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its a huge bar
Bigger than I thought
I thought it was going to be bigger
these taste really weird
this might have affected the taste
The hard shell tastes oily on the tongue
It didn't last long so must be good
Gone in days
Gone off
almost double the price :
Found out wasnt really an offer as same price in a local supermarket
Overpriced
not as nice as the large chunky bar
The bar was like eating thick
Love
Always delicious
Very nice chocolate
Delicious as always
Well worth the money
Good price
Excellent value
A cool gift
Perfect present
Ideal gift
really creamy sweet milk chocolate
Taste was sweet
It wasn't all bad, it was sweet and pleasant,
Lovely flavour
Perfect combination of flavours
Three great tasting options
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Giant Toblerone questions
Answered from the same tracked data.









