giant toblerone
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Great£1.68–£86.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.63avg listing price — sweet spot $15–$100
Market size
Good£801K£801K/yr · 854K searches
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Good974.29avg incumbent reviews — the moat a new listing must climb
Growth
Good+28.5%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, giant toblerone is a £801K/yr Amazon United Kingdom market (854K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
giant toblerone market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £998K–£1.3M
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #185
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 12%
- Out of stock
- 8.8%
- Avg brand age
- 39 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
125
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Toblerone86%
- SAMASIA7%
- your surprise4%
- Swiss+3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.5% search growth over the last 90 days.Peak months: Jun, Nov, Dec · busiest ÷ quietest = 26.9×
Top giant toblerone search terms
- toblerone639K/yr
- toblerone chocolate114K/yr
- giant toblerone 4.5kg10K/yr
- giant toblerone31K/yr
- large toblerone bar10K/yr
- toblerone gift6K/yr
- big toblerone6K/yr
- chocolate toblerone5K/yr
- toblerone 4.5kg6K/yr
- giant toblerone 10kg6K/yr
Top giant toblerone products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toblerone Milk Chocolate Honey & Almond Nougat Large Gift Block 340 g
Toblerone£4.344.8★158 rev
Toblerone Milk Chocolate Bar Smooth Milk Chocolate with Honey and Almond Nougat Perfect for Gifting or Sharing 100g (Pack of 1)
Toblerone£1.684.7★699 rev
Toblerone Milk Chocolate Bar with Honey & Almond Nougat 750 g (1-Pack)
Toblerone£10.114.8★4,478 rev
Milk Chocolate Bar 340g Swiss Chocolate with Honey and Almond Nougat Made with Swiss Milk Perfect for Gifting or Sharing | 1 pack
SAMASIA£8.894.6★229 rev
Toblerone Truffles Milk Chocolate with Honey & Almond Filling 180 g
Toblerone£3.884.4★564 rev
Newest
by launch date
Toblerone Extra Large Tub Assorted Milk White & Dark Chocolate 904 g
Toblerone£13.6620 rev
Personalised Toblerone bar - Personalise the Toblerone bar with the name of your choice Milk chocolate with honey-almond nougat (XXL - 3.6KG)
your surprise£86.06215 rev
Toblerone Milk Chocolate Honey & Almond Nougat Large Gift Block 340 g
Toblerone£4.34158 rev
Toblerone Golden Milk Chocolate Honey Almond Nougat 340 g (1-Pack)
Toblerone£4.2081 rev
Toblerone White Chocolate Honey & Almond Nougat Large Gift Bar 340 g
Toblerone£4.78699 rev
Trending
90-day click momentumToblerone Extra Large Tub Assorted Milk White & Dark Chocolate 904 g
Toblerone£13.664.8★
Toblerone Milk Chocolate Bar Smooth Milk Chocolate with Honey and Almond Nougat Perfect for Sharing or Gifting 4.5kg (Pack of 1)
Toblerone£71.784.8★
Toblerone Milk Chocolate Bar Multipack Swiss Chocolate with Honey and Almond Nougat 20 x 100 g Bar Per Box (1 Box Total)
Toblerone£12.704.7★
Toblerone Milk Chocolate Honey & Almond Nougat Large Gift Block 340 g
Toblerone£4.344.8★
TOBLERONE SWISS MILK CHOCOLATE WITH HONEY AND ALMOND NOUGAT 6 X 100 G BARS by Toblerone
Toblerone£12.044.7★
What buyers say about giant toblerone
What buyers praise and complain about, mined from review topics.What buyers love
“Always delicious”
“Well worth the money”
“A cool gift”
“really creamy sweet milk chocolate”
“Lovely flavour”
“Just as described”
“Great size”
“Good quality chocolate”
“Lovely big chocolate bar”
“No Palm Oil; real chocolate”
What buyers complain about
“Its a huge bar”
“these taste really weird”
“It didn't last long so must be good”
“almost double the price :”
“not as nice as the large chunky bar”
“Poorly described by the vendor”
“Greasy odd tasting disappointment”
“Good taste although the taste has changed its a bit bitter now not so good”
“the recipe seems to have changed - it just doesn't taste the way it used to - the chocolate doesn't have the depth that Swiss chocolate has - probably be giving most of it away”
“yet in real life didn't wrap it up in gold edible colour like in the photos”
Common questions
- Is giant toblerone profitable to sell on Amazon United Kingdom?
- The niche generates £801K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +28.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the giant toblerone niche?
- 4 brands and 125 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in giant toblerone?
- Top complaints mined from reviews: Size-Overall, Taste-Overall, Durability. The return rate is 0.0%.
- When does demand for giant toblerone peak?
- Demand peaks in Jun–Nov–Dec; the busiest month runs 26.9× the quietest.
- What does it cost to enter the giant toblerone niche?
- Listings span £1.68–£86.06; the average listing price is £16.63 (sweet spot $15–$100). The average incumbent carries 974 reviews — the moat a new listing must climb.