Is Giant Couscous profitable to sell on Amazon United Kingdom?

Flapen scores Giant Couscous 45 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £46K a year across 12 tracked products. Amazon counts 0 of the 3 products launched in the last year as successful launches. Search demand grew +33.5% in the last 90 days.

How competitive is the Giant Couscous niche on Amazon United Kingdom?

8 brands and 17 sellers compete in Giant Couscous on Amazon United Kingdom. The top 5 Giant Couscous products take 76% of clicks, and the top 5 brands take 90%.

What does it cost to enter the Giant Couscous niche?

Giant Couscous sells for £7.45 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £1.63 to £14.48. The average product has 134 reviews, the count a new listing must catch up to.

Giant Couscous

Fail

Prices span $1.63–$14.48, mostly outside the sweet spot, so Giant Couscous is a Fail.

Flapen Score: 45
45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size: £46K/yr44K searches / yr
90-day growth: +33.5%search demand this quarter
Competition: 76%top-5 click share · 8 brands · 17 sellers

Flapen Score

Giant Couscous against its category

The dotted line is the Grocery average. Past it, Giant Couscous is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Giant Couscous market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Giant Couscous 44K times last year and spent an estimated £46K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months: 44K
Growth, 90 days vs prior 90: +33.5%
Conversion, latest week: 14.1%
Market size, estimated: £46Ka year
Top search term: giant couscous28K searches a year

02 · Price

A sale here is worth £7.45.

Listings sell for £7.45 on average, from £1.63 to £14.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.45 that is £2K to £4K a year per listing.

Average price: £7.45under the $15 to $100 sweet spot
Price range: £1.63–£14.48
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: £2K–£4K
Returns: 0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #18 within Rice, Pasta & Pulses. It carries 134 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings: 67%
Prime listings: 100%
Out of stock, average day: 8.6%
Average rank: #18in Rice, Pasta & Pulses
Average rating: 4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews: 134per listing
Listings tracked: 12

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months: 3
Successful launches: 0Amazon's first-year sales bar
Average brand age: 68 months

Products