Is gherkins profitable to sell on Amazon United Kingdom?

The niche generates £87K/yr across 14 tracked products. 90-day search growth is +6.6%. Flapen's verdict: Skip it (42/100).

How competitive is the gherkins niche?

6 brands and 54 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in gherkins?

Top complaints mined from reviews: Crispiness, Flavor, Taste-Overall. The return rate is 0.0%.

When does demand for gherkins peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the gherkins niche?

Listings span £1.43–£12.49; the average listing price is £3.65 (sweet spot $15–$100). The average incumbent carries 965 reviews — the moat a new listing must climb.

gherkins

Skip it

Prices mostly outside the sweet spot ($1.43–$12.49) — this niche doesn't clear our bar today.

Conversion

Incredible21.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good965

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.6%

90-day search growth — must beat 0% to launch

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£87K

£87K/yr · 110K searches

Avg price

Bad£3.65

avg listing price — sweet spot $15–$100

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad£1.43–£12.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, gherkins is a £87K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

gherkins market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: £73K–£91K; units × avg price
Conversion rate: 21.8%
Avg BSR: #252
Page quality: 0%
Prime: 100%
Sponsored: 14%
Out of stock: 0.0%
Avg brand age: 73 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Morrisons47%
Mrs Elswood32%
Opies9%
Melis7%
Kühne3%
Polish Specialities3%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +6.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top gherkins search terms

gherkins69K/yr +11.1%21.8% conv.
pickled gherkins17K/yr -21.8%6.4% conv.
gerkins7K/yr +31.0%22.2% conv.
gherkin7K/yr +12.3%14.6% conv.
gherkins pickled3K/yr -23.8%3.9% conv.
pickled cucumber4K/yr +28.7%5.5% conv.
gurkins3K/yr +6.6%23.9% conv.

All search terms

Top gherkins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Morrisons Whole Gherkins 680 g

Morrisons£1.434.6★1,149 rev

Mrs Elswood Sandwich Gherkins 540g

Mrs Elswood£2.404.5★2,848 rev

Mrs Elswood Burger Gherkins 670 g

Mrs Elswood£2.284.5★2,848 rev

Mrs Elswood Whole Sweet Cucumbers 670 g

Mrs Elswood£2.304.5★2,848 rev

Morrisons Crinkle Cut Gherkins 350g

Morrisons£1.674.5★509 rev

Newest

by launch date

Polish Specialities Pickled Gherkins 850g

Polish Specialities£2.36183 rev

4y ago

Morrisons Gherkin Burger Slices 480g

Morrisons£1.99322 rev

4y ago

Opies Extra Large Gherkins 2.3kg Juicy and crunchy pickles in spirit vinegar a tangy-sweet snack sensation. Ideal for a burger sandwich savoury bites buffets and beyond.

Opies£9.39176 rev

5y ago

Mrs Elswood Whole Sweet Cucumbers 670 g

Mrs Elswood£2.302,848 rev

6y ago

Kuhne Gherkins 330 g (Pack of 6)

Kühne£12.49250 rev

6y ago

What buyers say about gherkins

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall52%

“Great taste”

Crispiness14%

“Crispy and delicious”

Advertised Vs Actual Product8%

“Exactly how described”

Freshness5%

“Fresh”

Quality-Overall5%

“Good quality product”

Value For Money3%

“making them good value for money”

Flavor3%

“flavoursome”

Salt Content2%

“* Perfect balance of salty, sour, and suspiciously addictive”

Oily/Greasy2%

“Good for any greasy food”

Sweetness2%

“I love these sweet cucumbers and would recommend them to anyone, the sweetness works so well in burgers, very delicious”

What buyers complain about

Crispiness28%

“Out standing little bit of crunch on the out side”

Flavor13%

“However, they taste like pure vinegar, no flavour at all”

Taste-Overall13%

“However, they taste like pure vinegar, no flavour at all”

Value For Money6%

“These arent cheap”

Salt Content3%

“high sodium taste that many other pickles tend to have”

Common questions

Is gherkins profitable to sell on Amazon United Kingdom?: The niche generates £87K/yr across 14 tracked products. 90-day search growth is +6.6%. Flapen's verdict: Skip it (42/100).
How competitive is the gherkins niche?: 6 brands and 54 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in gherkins?: Top complaints mined from reviews: Crispiness, Flavor, Taste-Overall. The return rate is 0.0%.
When does demand for gherkins peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the gherkins niche?: Listings span £1.43–£12.49; the average listing price is £3.65 (sweet spot $15–$100). The average incumbent carries 965 reviews — the moat a new listing must climb.