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Ghee

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -25.3% this quarter, so Ghee is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£359K/yr317K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
61%top-5 click share · 19 brands · 71 sellers

Flapen Score

Ghee against its category

The dotted line is the Grocery average. Past it, Ghee is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ghee 317K times last year and spent an estimated £359K. The top 5 brands take 61% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £359K a year.

Searches, last 12 months
317K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
8.5%
Market size, estimated
£359Ka year
Peak month
January1.5× the quietest month
Top search term
ghee200K searches a year

02 · Price

A sale here is worth £13.40.

Listings sell for £13.40 on average, from £4.65 to £25.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £13.40 that is £10K to £13K a year per listing.

Average price
£13.40under the $15 to $100 sweet spot
Price range
£4.65–£25.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #14 within Fresh & Chilled. It carries 691 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
96%
Out of stock, average day
0.3%
Average rank
#14in Fresh & Chilled
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
691per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Ghee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£72K£108K£144K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 flat

Sellers

71

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

33%

  • Plough20%
  • Plough Publishing House17%
  • KTC9%
  • Na'vi Organics8%
  • Ghee appetit7%
  • Ghee Easy6%

Demand

Ghee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Ghee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghee200K/yr
  • ghee butter40K/yr
  • gee19K/yr
  • desi ghee17K/yr
  • butter ghee12K/yr
  • ghee 1kg8K/yr
  • clarified butter6K/yr
  • cow ghee4K/yr
  • pure ghee4K/yr
  • ktc ghee4K/yr

Reviews and returns

What reviews say buyers love and hate about Ghee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%−0.02

It tasted awful

odd taste

Weird smell and taste

Value For Money13%+2.22

A bit expensive

Expensive

Waste of money

Smell8%−0.06

this time it's look and smell is weird and seems adulterated

This smelled strange

the taste and smell isnt what it used to be

Quality-Overall7%+1.48

Unimpressed with the quality

the worst looking

Ingredients-Overall7%−0.09

i should imagine they've used the health ministry rule if an ingredient doesn't exceed the

a minimum of junk additives

Love

Quality-Overall27%+1.48

Good quality, easy to cook with and keeps for monthe

Excellent quality ghee

Excellent product

Taste-Overall23%−0.02

Great taste

Very unique taste

It is smooth and mild tasting

Value For Money13%+2.22

Worth buying

Great value

Good price

Cooking Instructions7%−0.02

great for Indian cooking Indian

Love this for cooking

Nice ghee to use making gorgeous curries

Vegan/Organic7%−0.01

Quality organic product

organic coconut oil to my coffee

Definitely the best organic ghee Ive ever had

FAQ

Common Ghee questions

Answered from the same tracked data.