How competitive is the Ghee niche on Amazon United Kingdom?

19 brands and 71 sellers compete in Ghee on Amazon United Kingdom. The top 5 Ghee products take 61% of clicks and its top 5 brands hold 61% of demand.

What do buyers complain about in Ghee?

Ghee buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Smell, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Ghee niche?

Ghee sells for £13.40 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.65–£25.63. The average incumbent carries 691 reviews — the moat a new listing must climb.

Ghee

Ghee shows low returns (0.0%), but soft demand (-25.3% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Ghee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ghee is a £359K/yr Amazon United Kingdom market (317K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 55/100.

Ghee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -25.3% over the last 90 days and 8.5% of searches end in a purchase.

£359K

revenue / yr

Units sold / yr25K

Search volume / yr-25.3%317K

Conversion rate8.5%

Avg price£13.40

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers19 · 71

Top-5 product click share61%

Open market39%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Top Ghee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Plough Butter Ghee 1kg

Price: £12.52
Rating: 4.6/5
Reviews: 564
Age: 5y ago

Plough Butter Ghee 500g

Price: £8.13
Rating: 4.5/5
Reviews: 1,272
Age: 5y ago

KTC Pure Butter Ghee 500g

Price: £7.25
Rating: 4.6/5
Reviews: 901
Age: 13y ago

Organic Certified - Grass Fed - English Ghee (350 ml)

Price: £15.77
Rating: 4.8/5
Reviews: 2,620
Age: 10y ago

Ghee Appétit Organic Ghee 500 ml I Certified Organic I Free Range Grass Fed Ghee I Ghee Butter I Vegetarian I Ayurveda Ghee Recipe I Pure Clarified Butter I Artisan Ghee

Price: £18.69
Rating: 4.6/5
Reviews: 324
Age: 5y ago

Newest

by launch date

Good Phats British Grass-Fed Ghee 450g

Price: £15.85
Rating: 4.3/5
Reviews: 71
Age: 11mo ago

Laila Pure Butter Ghee 500g

Price: £7.61
Rating: 4.6/5
Reviews: 9
Age: 1y ago

Just Ghee Original Grass Fed Ghee 150g | Great Taste Award Winner 2025 | Pure Clarified Butter | British Cow Ghee | High Smoke Point Cooking Ghee | Handmade in UK

Price: £10.67
Rating: 4.5/5
Reviews: 34
Age: 1y ago

Just Ghee Original Grass Fed Ghee 600g | Great Taste Award Winner 2025 | Pure Clarified Butter | British Cow Ghee | High Smoke Point Cooking Ghee | Handmade in UK

Price: £21.43
Rating: 4.5/5
Reviews: 34
Age: 1y ago

Natco Pure Butter Ghee | Desi Ghee Indian Origin | Ideal for High-Temperature Cooking Sweets Snacks & Daily Use | Safe Packaging (500g)

Price: £9.86
Rating: 4.6/5
Reviews: 73
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 flat

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

33%

Plough20%
Plough Publishing House17%
KTC9%
Na'vi Organics8%
Ghee appetit7%
Ghee Easy6%

Ghee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume317KCVR8.5%Products24Brands19Top 5 Brands61%OOS Rate0.3%Rating4.5★Reviews691Avg BSR#14

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Ghee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ghee200K/yr -23.4%8.4% conv.
ghee butter40K/yr -39.0%9.3% conv.
gee19K/yr -18.9%2.3% conv.
desi ghee17K/yr -23.3%3.7% conv.
butter ghee12K/yr -9.4%7.3% conv.
ghee 1kg8K/yr -45.7%5.5% conv.
clarified butter6K/yr -20.1%4.2% conv.
cow ghee4K/yr -23.0%2.7% conv.
pure ghee4K/yr -25.3%3.7% conv.
ktc ghee4K/yr -23.8%1.8% conv.

What reviews say buyers love and hate about Ghee

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Quality-Overall27%

“Good quality, easy to cook with and keeps for monthe”

Taste-Overall23%

“Great taste”

Value For Money13%

“Worth buying”

Cooking Instructions7%

“great for Indian cooking Indian”

Vegan/Organic7%

“Quality organic product”

What buyers complain about

70% of reviews

Taste-Overall18%

“It tasted awful”

Value For Money13%

“A bit expensive”

Smell8%

“this time it's look and smell is weird and seems adulterated”

Quality-Overall7%

“Unimpressed with the quality”

Ingredients-Overall7%

“i should imagine they've used the health ministry rule if an ingredient doesn't exceed the”

Common Ghee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ghee 55/100 on Amazon United Kingdom — Worth a look. The niche generates £359K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -25.3% over the last 90 days.