ghee
Worth a lookShows low returns (0.0%), but soft demand (-25.3% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good691.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.40avg listing price — sweet spot $15–$100
Market size
Good£359K£359K/yr · 317K searches
Price range
Good£4.65–£25.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, ghee is a £359K/yr Amazon United Kingdom market (317K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ghee market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £268K–£335K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 63%
- Out of stock
- 0.3%
- Avg brand age
- 61 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
19 flat
Sellers
71
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
33%
- Plough20%
- Plough Publishing House17%
- KTC9%
- Na'vi Organics8%
- Ghee appetit7%
- Ghee Easy6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top ghee search terms
- ghee200K/yr
- ghee butter40K/yr
- gee19K/yr
- desi ghee17K/yr
- butter ghee12K/yr
- ghee 1kg8K/yr
- clarified butter6K/yr
- cow ghee4K/yr
- pure ghee4K/yr
- ktc ghee4K/yr
Top ghee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Plough Butter Ghee 1kg
Plough£12.524.6★564 rev
Plough Butter Ghee 500g
Plough Publishing House£8.134.5★1,272 rev
KTC Pure Butter Ghee 500g
KTC£7.254.6★901 rev
Organic Certified - Grass Fed - English Ghee (350 ml)
Na'vi Organics£15.774.8★2,620 rev
Ghee Appétit Organic Ghee 500 ml I Certified Organic I Free Range Grass Fed Ghee I Ghee Butter I Vegetarian I Ayurveda Ghee Recipe I Pure Clarified Butter I Artisan Ghee
Ghee appetit£18.694.6★324 rev
Newest
by launch date
Good Phats British Grass-Fed Ghee 450g
GOOD PHATS£15.8571 rev
Laila Pure Butter Ghee 500g
LAILA£7.619 rev
Just Ghee Original Grass Fed Ghee 150g | Great Taste Award Winner 2025 | Pure Clarified Butter | British Cow Ghee | High Smoke Point Cooking Ghee | Handmade in UK
Just Ghee£10.6734 rev
Just Ghee Original Grass Fed Ghee 600g | Great Taste Award Winner 2025 | Pure Clarified Butter | British Cow Ghee | High Smoke Point Cooking Ghee | Handmade in UK
Just Ghee£21.4334 rev
Natco Pure Butter Ghee | Desi Ghee Indian Origin | Ideal for High-Temperature Cooking Sweets Snacks & Daily Use | Safe Packaging (500g)
ADELKOS£9.8673 rev
Trending
90-day click momentumJust Ghee Original Grass Fed Ghee 600g | Great Taste Award Winner 2025 | Pure Clarified Butter | British Cow Ghee | High Smoke Point Cooking Ghee | Handmade in UK
Just Ghee£21.434.5★
Ghee Easy 850g Organic Ghee from Grass-Fed Cows - Lactose Free Ayurvedic Ghee Gluten Free - 100% European No Additives- Certified Organic & Biodynamic
Ghee Easy£25.634.6★
Laila Pure Butter Ghee 500g
LAILA£7.614.6★
Plough Butter Ghee 1kg
Plough£12.524.6★
Happy Butter | Organic Ghee 150g Grass-Fed British Clarified Butter | Lactose & Casein Free | Rich in Vitamins A D E & K | Award-Winning Organic Ghee for Cooking Baking & Bulletproof Coffee |
Happy Butter£8.044.6★
What buyers say about ghee
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, easy to cook with and keeps for monthe”
“Great taste”
“Worth buying”
“great for Indian cooking Indian”
“Quality organic product”
“Pleasant smell”
“keeps the flavours as they should be”
“Exactly as described”
“Healthy and delicious”
“Delicious and fragrant”
What buyers complain about
“It tasted awful”
“A bit expensive”
“this time it's look and smell is weird and seems adulterated”
“Unimpressed with the quality”
“i should imagine they've used the health ministry rule if an ingredient doesn't exceed the”
“the flavoring they've added looks visually well above the 0.01% they claim”
“The colour was paler as well”
“tainted everything I cook with it”
“The texture was also crumbly”
Common questions
- Is ghee profitable to sell on Amazon United Kingdom?
- The niche generates £359K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the ghee niche?
- 19 brands and 71 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in ghee?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Smell. The return rate is 0.0%.
- When does demand for ghee peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the ghee niche?
- Listings span £4.65–£25.63; the average listing price is £13.40 (sweet spot $15–$100). The average incumbent carries 691 reviews — the moat a new listing must climb.