Ghee
MaybeReturns run at only 0.0% of orders. But demand is soft, at -25.3% this quarter, so Ghee is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £359K/yr317K searches / yr
- 90-day growth
- -25.3%search demand this quarter
- Competition
- 61%top-5 click share · 19 brands · 71 sellers
Flapen Score
Ghee against its category
The dotted line is the Grocery average. Past it, Ghee is stronger. Inside it, weaker.
Market
The Ghee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ghee 317K times last year and spent an estimated £359K. The top 5 brands take 61% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
8.5% of searches ended in a purchase last week.
Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £359K a year.
- Searches, last 12 months
- 317K
- Growth, 90 days vs prior 90
- -25.3%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £359Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- ghee200K searches a year
02 · Price
A sale here is worth £13.40.
Listings sell for £13.40 on average, from £4.65 to £25.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £13.40 that is £10K to £13K a year per listing.
- Average price
- £13.40under the $15 to $100 sweet spot
- Price range
- £4.65–£25.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #14 within Fresh & Chilled. It carries 691 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 96%
- Out of stock, average day
- 0.3%
- Average rank
- #14in Fresh & Chilled
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 691per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Ghee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Plough Butter Ghee 1kg
- Price
- £12.52
- Rating
- 4.6/5
- Reviews
- 564
- Age
- 5y ago

Plough Butter Ghee 500g
- Price
- £8.13
- Rating
- 4.5/5
- Reviews
- 1,272
- Age
- 5y ago

KTC Pure Butter Ghee 500g
- Price
- £7.25
- Rating
- 4.6/5
- Reviews
- 901
- Age
- 13y ago

Organic Certified - Grass Fed - English Ghee (350 ml)
- Price
- £15.77
- Rating
- 4.8/5
- Reviews
- 2,620
- Age
- 10y ago

Ghee Appétit Organic Ghee 500 ml I Certified Organic I Free Range Grass Fed Ghee I Ghee Butter I Vegetarian I Ayurveda Ghee Recipe I Pure Clarified Butter I Artisan Ghee
- Price
- £18.69
- Rating
- 4.6/5
- Reviews
- 324
- Age
- 5y ago
Trending
90-day click momentum
Just Ghee Original Grass Fed Ghee 600g | Great Taste Award Winner 2025 | Pure Clarified Butter | British Cow Ghee | High Smoke Point Cooking Ghee | Handmade in UK
- Price
- £21.43
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago

Ghee Easy 850g Organic Ghee from Grass-Fed Cows - Lactose Free Ayurvedic Ghee Gluten Free - 100% European No Additives- Certified Organic & Biodynamic
- Price
- £25.63
- Rating
- 4.6/5
- Reviews
- 629
- Age
- 2y ago

Laila Pure Butter Ghee 500g
- Price
- £7.61
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1y ago

Plough Butter Ghee 1kg
- Price
- £12.52
- Rating
- 4.6/5
- Reviews
- 564
- Age
- 5y ago

Happy Butter | Organic Ghee 150g Grass-Fed British Clarified Butter | Lactose & Casein Free | Rich in Vitamins A D E & K | Award-Winning Organic Ghee for Cooking Baking & Bulletproof Coffee |
- Price
- £8.04
- Rating
- 4.6/5
- Reviews
- 940
- Age
- 8y ago
Newest
by launch date
Good Phats British Grass-Fed Ghee 450g
- Price
- £15.85
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 11mo ago

Laila Pure Butter Ghee 500g
- Price
- £7.61
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1y ago

Just Ghee Original Grass Fed Ghee 150g | Great Taste Award Winner 2025 | Pure Clarified Butter | British Cow Ghee | High Smoke Point Cooking Ghee | Handmade in UK
- Price
- £10.67
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago

Just Ghee Original Grass Fed Ghee 600g | Great Taste Award Winner 2025 | Pure Clarified Butter | British Cow Ghee | High Smoke Point Cooking Ghee | Handmade in UK
- Price
- £21.43
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago

Natco Pure Butter Ghee | Desi Ghee Indian Origin | Ideal for High-Temperature Cooking Sweets Snacks & Daily Use | Safe Packaging (500g)
- Price
- £9.86
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 flat
Sellers
71
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
33%
- Plough20%
- Plough Publishing House17%
- KTC9%
- Na'vi Organics8%
- Ghee appetit7%
- Ghee Easy6%
Demand
Ghee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Ghee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ghee200K/yr
- ghee butter40K/yr
- gee19K/yr
- desi ghee17K/yr
- butter ghee12K/yr
- ghee 1kg8K/yr
- clarified butter6K/yr
- cow ghee4K/yr
- pure ghee4K/yr
- ktc ghee4K/yr
Reviews and returns
What reviews say buyers love and hate about Ghee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It tasted awful
odd taste
Weird smell and taste
A bit expensive
Expensive
Waste of money
this time it's look and smell is weird and seems adulterated
This smelled strange
the taste and smell isnt what it used to be
Unimpressed with the quality
the worst looking
i should imagine they've used the health ministry rule if an ingredient doesn't exceed the
a minimum of junk additives
Love
Good quality, easy to cook with and keeps for monthe
Excellent quality ghee
Excellent product
Great taste
Very unique taste
It is smooth and mild tasting
Worth buying
Great value
Good price
great for Indian cooking Indian
Love this for cooking
Nice ghee to use making gorgeous curries
Quality organic product
organic coconut oil to my coffee
Definitely the best organic ghee Ive ever had
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ghee questions
Answered from the same tracked data.









