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Gfuel

brand-locked demand (top 5 brands take 100% of clicks) — Gfuel doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 52Growth 23Conversion 46Competition 30Returns 100Price range 77Avg price 93Brand share 0Review moat 96Quality gap 42
This niche Category average

Is Gfuel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gfuel is a £322K/yr Amazon United Kingdom market (394K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Gfuel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.1% over the last 90 days and 3.7% of searches end in a purchase.

£322K

revenue / yr

Units sold / yr15K
Search volume / yr-3.1%394K
Conversion rate3.7%
Avg price£22.06

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 7
Top-5 product click share67%
Open market0%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement100%
New entrants (1y)8· 2 succeeded
Avg rating4.5★
Avg reviews85

Top Gfuel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£32K£64K£97K£129K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

1 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 98%

Open market

0%

  • SNEAK100%
  • Open — no brand owns it (0%)

Gfuel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume394KCVR3.7%Products22Brands1Top 5 Brands100%OOS Rate14.8%Rating4.5★Reviews85Avg BSR#106
10K6KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Gfuel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sneak energy194K/yr
  • sneak106K/yr
  • gfuel29K/yr
  • gamer supps15K/yr
  • sneak energy powder13K/yr
  • gamersupps11K/yr
  • g fuel15K/yr
  • wraith energy3K/yr
  • sneak energy sachets3K/yr
  • sneak energy drink3K/yr

What reviews say buyers love and hate about Gfuel

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Taste-Overall25%

Good taste

Flavor22%

Great flavour

Energy Level11%

good energy

Value For Money10%

GOOD VALUE FOR MONEY

Quality-Overall8%

Really good product doesn't give a crash like redbull

What buyers complain about

69% of reviews
Taste-Overall27%

Taste bad

Flavor27%

Lack of depth of flavour

Value For Money3%

Very poor value for money

Sweetness3%

just a weird sweet flavour

Artificial Sweeteners3%

The lemonade flavours taste especially bad — very artificial

Common Gfuel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gfuel 48/100 on Amazon United Kingdom — Skip it. The niche generates £322K/yr across 22 tracked products. 2 of 8 products launched in the last 360 days are still selling. Search demand moved -3.1% over the last 90 days.
Gfuel buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.