Is gfuel profitable to sell on Amazon United Kingdom?

The niche generates £322K/yr across 22 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (48/100).

How competitive is the gfuel niche?

1 brands and 7 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in gfuel?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.

What does it cost to enter the gfuel niche?

Listings span £9.87–£32.57; the average listing price is £22.06 (sweet spot $15–$100). The average incumbent carries 85 reviews — the moat a new listing must climb.

gfuel

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible85.27

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£22.06

avg listing price — sweet spot $15–$100

Price range

Great£9.87–£32.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£322K

£322K/yr · 394K searches

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, gfuel is a £322K/yr Amazon United Kingdom market (394K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

gfuel market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: £276K–£331K; units × avg price
Conversion rate: 3.7%
Avg BSR: #106
Page quality: 0%
Prime: 9%
Sponsored: 100%
Out of stock: 14.8%
Avg brand age: 41 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 98%

Open market

SNEAK100%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 25 weeks — -3.1% search growth over the last 90 days.

Open Trend

Top gfuel search terms

sneak energy194K/yr -4.5%3.1% conv.
sneak106K/yr +12.2%3.0% conv.
gfuel29K/yr -18.3%0.4% conv.
gamer supps15K/yr -27.9%0.5% conv.
sneak energy powder13K/yr +3.9%2.2% conv.
gamersupps11K/yr -10.9%0.6% conv.
g fuel15K/yr -28.2%0.7% conv.
wraith energy3K/yr +5.5%1.0% conv.
sneak energy sachets3K/yr -15.0%1.6% conv.
sneak energy drink3K/yr +0.5%4.0% conv.

All search terms

Top gfuel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SNEAK Energy Drink Powder | Blue Raspberry |No Sugar. No Nasties. Just Natural Caffeine Focus-Boosting Nootropics | 40 Servings

SNEAK£30.624.6★383 rev

SNEAK Energy Drink Starter Pack | 9 Sachets with Shaker | No Sugar. No Nasties. Natural Caffeine & Focus-Boosting Nootropics

SNEAK£12.954.3★131 rev

SNEAK Energy | Cherry Limeade Purple Storm & Raspberry Lemonade | No Sugar. No Junk. Just Natural Caffeine & Focus-Boosting Nootropics | 500ml x 12

SNEAK£12.364.2★89 rev

SNEAK Energy Drink Cans | Purple Storm with Brainberry | No Sugar. No Junk. Just Natural Caffeine & Focus-Boosting Nootropics | 500ml x 12

SNEAK£14.944.5★68 rev

SNEAK Hydrate | Raspberry Lemonade | Coconut Water with Electrolytes Zero Caffeine Zero Sugar Natural Flavours & Colours Ashwagandha KSM-66 | 30 Servings

SNEAK£21.514.5★121 rev

Newest

by launch date

SNEAK Energy Drink Cans | Frostberry Blast with Brainberry | No Sugar. No Junk. Just Natural Caffeine & Focus-Boosting Nootropics | 500ml x 12

SNEAK£15.700 rev

4w ago

SNEAK Energy Drink Cans | Mango Meltdown with Brainberry | No Sugar. No Junk. Just Natural Caffeine & Focus-Boosting Nootropics | 500ml x 12

SNEAK£15.300 rev

4w ago

SNEAK Energy Drink Cans | Sherbet Burst with Brainberry | No Sugar. No Nasties. Just Natural Caffeine Focus Boosting Nootropics in a Can | 500ml x 12

SNEAK£17.323 rev

2mo ago

SNEAK Hydrate | Blue Raspberry | Coconut Water with Electrolytes Zero Caffeine Zero Sugar Natural Flavours & Colours Ashwagandha KSM-66 | 30 Servings

SNEAK£23.424 rev

4mo ago

SNEAK Energy Drink Starter Pack | 9 Sachets with Shaker | No Sugar. No Nasties. Natural Caffeine & Focus-Boosting Nootropics

SNEAK£12.95131 rev

7mo ago

What buyers say about gfuel

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall25%

“Good taste”

Flavor22%

“Great flavour”

Energy Level11%

“good energy”

Value For Money10%

“GOOD VALUE FOR MONEY”

Quality-Overall8%

“Really good product doesn't give a crash like redbull”

Sweetness4%

“a bit sweet”

Alcohol Flavor2%

“Best drink going”

Advertised Vs Actual Product1%

“Works like a charm”

Caffeine Content1%

“Caffeine”

Solubility1%

“So easy to mix armed with a shaker and some water”

What buyers complain about

Taste-Overall27%

“Taste bad”

Flavor27%

“Lack of depth of flavour”

Value For Money3%

“Very poor value for money”

Sweetness3%

“just a weird sweet flavour”

Artificial Sweeteners3%

“The lemonade flavours taste especially bad — very artificial”

Quality-Overall2%

“Not very nice the powder is better”

Blend/Ratio2%

“Doesn't mix at all, terrible taste and gritty, loke I'm drinking dirt”

Ingredients-Overall1%

“Chemical aftertaste”

Advertised Vs Actual Product1%

“misleading packet variety”

Dilute/Watery1%

“Absolutely rotten”

Common questions

Is gfuel profitable to sell on Amazon United Kingdom?: The niche generates £322K/yr across 22 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (48/100).
How competitive is the gfuel niche?: 1 brands and 7 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in gfuel?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
What does it cost to enter the gfuel niche?: Listings span £9.87–£32.57; the average listing price is £22.06 (sweet spot $15–$100). The average incumbent carries 85 reviews — the moat a new listing must climb.