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Gfuel

Fail

The top 5 brands take 100% of clicks, so Gfuel is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£322K/yr394K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
67%top-5 click share · 1 brands · 7 sellers

Flapen Score

Gfuel against its category

The dotted line is the Grocery average. Past it, Gfuel is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gfuel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gfuel 394K times last year and spent an estimated £322K. One brand takes every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £322K a year.

Searches, last 12 months
394K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
3.7%
Market size, estimated
£322Ka year
Top search term
sneak energy194K searches a year

02 · Price

A sale here is worth £22.06.

Listings sell for £22.06 on average, from £9.87 to £32.57. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £22.06 that is £6K to £11K a year per listing.

Average price
£22.06inside the $15 to $100 sweet spot
Price range
£9.87–£32.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£6K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 9% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #106 within Energy Drinks. It carries 85 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
9%
Out of stock, average day
14.8%
Average rank
#106in Energy Drinks
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
85per listing
Listings tracked
22

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Gfuel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£64K£97K£129K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

1 falling

Sellers

7

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 98%

Open market

0%

  • SNEAK100%
  • Open — no brand owns it (0%)

Demand

Gfuel search demand

Weekly searches over the year. Pick a range.

10K6KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Gfuel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sneak energy194K/yr
  • sneak106K/yr
  • gfuel29K/yr
  • gamer supps15K/yr
  • sneak energy powder13K/yr
  • gamersupps11K/yr
  • g fuel15K/yr
  • wraith energy3K/yr
  • sneak energy sachets3K/yr
  • sneak energy drink3K/yr

Reviews and returns

What reviews say buyers love and hate about Gfuel

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Taste-Overall”
27%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste bad”
A buyer, on “Taste-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Gfuel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data