German Beer
MaybeReturns run at only 0.0% of orders. But shoppers spend only $90K a year here, so German Beer is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 2,976 Grocery niches · +12 vs the category median of 4658
- Market size
- £90K/yr126K searches / yr
- 90-day growth
- +36.1%search demand this quarter
- Competition
- 45%top-5 click share · 20 brands · 57 sellers
Flapen Score
German Beer against its category
The dotted line is the Grocery average. Past it, German Beer is stronger. Inside it, weaker.
Market
The German Beer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for German Beer 126K times last year and spent an estimated £90K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- +36.1%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £90Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- german beer77K searches a year
02 · Price
A sale here is worth £28.75.
Listings sell for £28.75 on average, from £2.33 to £58.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £28.75 that is £0 to £3K a year per listing.
- Average price
- £28.75inside the $15 to $100 sweet spot
- Price range
- £2.33–£58.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
16% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #211 within Beer, Wine & Spirits. It carries 67 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 16%
- Prime listings
- 35%
- Out of stock, average day
- 13.6%
- Average rank
- #211in Beer, Wine & Spirits
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 67per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top German Beer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Augustiner Lagerbier Hell 500ml - Case of 12
- Price
- £35.96
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 8y ago

Paulaner Münchner Hell German Lager 12 x 500ml Bottles | 4.9% ABV | Premium Munich Helles Lager | Imported German Beer Case
- Price
- £28.99
- Rating
- 4.7/5
- Reviews
- 89
- Age
- 5y ago

Franziskaner Weissbier Beer 12 x 500 ml
- Price
- £19.85
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 9y ago

Springfest German Beer Limited Edition Mixed Selection 500ml Bottles - (7 Pack)
- Price
- £30.06
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago

Spaten Lager Munchner Hell - 5.2% - German Lager - (20 x 500ml) - Packaging May Vary
- Price
- £34.90
- Rating
- 4.5/5
- Reviews
- 170
- Age
- 5y ago
Trending
90-day click momentum
St Pierre Blond Abbey Beer 6% ABV (24 x 440ml Cans) Belgian Blond Abbey Ale FullFlavoured & Fruity Craft Beer
- Price
- £32.30
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 9mo ago

German Lager Mixed 12
- Price
- £41.82
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 8y ago

Bitburger Premium German Pils 4.8% ABV | Classic German Pilsner | 12 x 500ml Cans | Crisp & Refreshing | with free Bitburger Sunglasses
- Price
- £23.68
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3y ago

Augustiner Helles German Lager 12 x 500ml Bottles | 5.2% ABV | Authentic Bavarian Helles from Munich
- Price
- £33.63
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 10mo ago

Paulaner Weissbier German Wheat Beer 330ml Bottles Case of 12 Bavarian Hefeweizen 5.5% ABV Premium Imported Wheat Beer Craft Beer Alcohol Gift Set for Men Birthday
- Price
- £29.00
- Rating
- 4.7/5
- Reviews
- 89
- Age
- 3y ago
Newest
by launch date
Hofbräu Original German Lager 12 x 500ml Bottles | 5.1% ABV | Authentic Bavarian Helles Lager from Munich
- Price
- £38.21
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

St Pierre Blond Abbey Beer 6% ABV (24 x 440ml Cans) Belgian Blond Abbey Ale FullFlavoured & Fruity Craft Beer
- Price
- £32.30
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 9mo ago

Augustiner Helles German Lager 12 x 500ml Bottles | 5.2% ABV | Authentic Bavarian Helles from Munich
- Price
- £33.63
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 10mo ago

Paulaner Münchner Hell Lager Beer | 4.9% ABV | 330ml bottles (Case of 24 Bottles)
- Price
- £57.32
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Springfest German Beer Limited Edition Mixed Selection 500ml Bottles - (7 Pack)
- Price
- £30.06
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
57
Top-5 brand share
73%
Top 20: 99%
Top-5 click share
45%
Top 20: 83%
Open market
23%
- Beer Hunter39%
- SENTICUM11%
- Franziskaner9%
- Spaten8%
- Bitburger5%
- Paulaner4%
Demand
German Beer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.0×
Search terms
Top German Beer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- german beer77K/yr
- paulaner beer13K/yr
- beer hunter12K/yr
- paulaner8K/yr
- german lager7K/yr
- oktoberfest beer8K/yr
Reviews and returns
What reviews say buyers love and hate about German Beer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not as tasty as some of the more recognisable Belgian beers
Tastes a bit too strongly of citrus
the hefe weibbier is expiring in one month from receiving so is not very fresh
This does not fit beer dispensers
this does not fit
Clearly unable to follow basic instructions
dont really do scharf
Love
still very drinkable
the response was it was the best beer he had tasted
Lovely beer highly recommended
Good taste
Taste is pleasant with a smooth texture
Great smooth taste
Fair price
Good value
Good value for money
Excellent product
Truly the best in the world
Quality
Good gift
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common German Beer questions
Answered from the same tracked data.









