Is gavin and stacey gifts profitable to sell on Amazon United Kingdom?

The niche generates £11K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (40/100).

How competitive is the gavin and stacey gifts niche?

10 brands and 14 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 70% of demand.

When does demand for gavin and stacey gifts peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 20.5× the quietest.

What does it cost to enter the gavin and stacey gifts niche?

Listings span £2.33–£13.58; the average listing price is £8.65 (sweet spot $15–$100). The average incumbent carries 30 reviews — the moat a new listing must climb.

gavin and stacey gifts

Skip it

Prices mostly outside the sweet spot ($2.33–$13.58) — this niche doesn't clear our bar today.

Review moat

Incredible29.73

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.65

avg listing price — sweet spot $15–$100

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Market size

Bad£11K

£11K/yr · 38K searches

Price range

Bad£2.33–£13.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, gavin and stacey gifts is a £11K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

gavin and stacey gifts market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £9K–£11K; units × avg price
Conversion rate: 3.3%
Avg BSR: #5,578
Page quality: 0%
Prime: 67%
Sponsored: 27%
Out of stock: 5.6%
Avg brand age: 47 months
Avg seller age: 206 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

22%

Bonnie Banter25%
Generic15%
p&p homeware11%
Confidently Quirky11%
Cheeky Chops8%
HWC Trading8%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -6.3% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 20.5×

Open Trend

Top gavin and stacey gifts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funny Birthday Card Gavin and Stacey Doris Wheres The Birthday Card A5 Size with Envelope For Mum Dad Friend Sister Brother

Bonnie Banter£3.405.0★10 rev

Sugartits - Novelty Funny Chocolate Bar Wrappers Insults Secret Santa Birthday Present Christmas Valentine Rude (Chocolate Bar Not Included)

p&p homeware£2.333.8★225 rev

Confidently Quirky - Nessa Youre Tidy White Mug Funny Gavin and Stacey Mug Gavin and Stacey Fan Gift Gavin and Stacey Funny Mug Gavin and Stacey Nessa Mug

Confidently Quirky£10.995.0★19 rev

Funny Mug Nessa Gavin and Stacey - Youre Cracking CMUG22

Cheeky Chops£9.394.4★25 rev

HWC Trading A4 Mathew Horne & Joanna Page Gavin & Stacey Gifts Printed Signed Autograph Picture for TV Show Fans

HWC Trading£8.655.0★24 rev

Newest

by launch date

Gavin and Stacey Nessa Inspired Autograph Birthday Card Whats Occurin Funny TV Show Reproduction Signed Inspired Print Comedy Fan Greeting With Envelope no2066

Generic£2.981 rev

4mo ago

Gavin & Stacey Inspired 11oz Coffee Mug

Generic£8.970 rev

6mo ago

Gavin and Stacey 2026 Wall Calendar A4 21cm x 30cm Monthly View with Quotes Wire-Bound

Bonnie Banter£11.807 rev

9mo ago

Funny Birthday Card Gavin and Stacey Doris Wheres The Birthday Card A5 Size with Envelope For Mum Dad Friend Sister Brother

Bonnie Banter£3.4010 rev

1y ago

Confidently Quirky - Nessa Youre Tidy White Mug Funny Gavin and Stacey Mug Gavin and Stacey Fan Gift Gavin and Stacey Funny Mug Gavin and Stacey Nessa Mug

Confidently Quirky£10.9919 rev

1y ago

What buyers say about gavin and stacey gifts

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall100%

“Good quality,wish it was a bit bigger to wrap a bigger bar of chocolate”

Top return reasons

Charging100%

Common questions

Is gavin and stacey gifts profitable to sell on Amazon United Kingdom?: The niche generates £11K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (40/100).
How competitive is the gavin and stacey gifts niche?: 10 brands and 14 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 70% of demand.
When does demand for gavin and stacey gifts peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 20.5× the quietest.
What does it cost to enter the gavin and stacey gifts niche?: Listings span £2.33–£13.58; the average listing price is £8.65 (sweet spot $15–$100). The average incumbent carries 30 reviews — the moat a new listing must climb.