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Gavin and Stacey Gifts

Fail

Prices span $2.33–$13.58, mostly outside the sweet spot, so Gavin and Stacey Gifts is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£11K/yr38K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
57%top-5 click share · 10 brands · 14 sellers

Flapen Score

Gavin and Stacey Gifts against its category

The dotted line is the Grocery average. Past it, Gavin and Stacey Gifts is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gavin and Stacey Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gavin and Stacey Gifts 38K times last year and spent an estimated £11K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
3.3%
Market size, estimated
£11Ka year
Peak month
December20.5× the quietest month
Top search term
gavin and stacey gifts31K searches a year

02 · Price

A sale here is worth £8.65.

Listings sell for £8.65 on average, from £2.33 to £13.58. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £8.65 that is £0 to £865 a year per listing.

Average price
£8.65under the $15 to $100 sweet spot
Price range
£2.33–£13.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£865
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #5,578 within Hampers & Gourmet Gifts. It carries 30 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
67%
Out of stock, average day
5.6%
Average rank
#5,578in Hampers & Gourmet Gifts
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
30per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Gavin and Stacey Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£541£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

14

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

22%

  • Bonnie Banter25%
  • Generic15%
  • p&p homeware11%
  • Confidently Quirky11%
  • Cheeky Chops8%
  • HWC Trading8%

Demand

Gavin and Stacey Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 20.5×

Reviews and returns

What reviews say buyers love and hate about Gavin and Stacey Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall100%+4.90

Good quality,wish it was a bit bigger to wrap a bigger bar of chocolate

Return

0.2% Return rate 0% Fixable by listing

Charging100%▁▁▁█▁▁

FAQ

Common Gavin and Stacey Gifts questions

Answered from the same tracked data.