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Gavin and Stacey

Fail

Shoppers spend an estimated $17K a year here, so Gavin and Stacey is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£17K/yr141K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
49%top-5 click share · 12 brands · 17 sellers

Flapen Score

Gavin and Stacey against its category

The dotted line is the Grocery average. Past it, Gavin and Stacey is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gavin and Stacey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gavin and Stacey 141K times last year and spent an estimated £17K. The top 5 brands take 68% of clicks. Demand peaks in Feb–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
1.2%
Market size, estimated
£17Ka year
Peak month
December9.8× the quietest month
Top search term
gavin and stacey103K searches a year

02 · Price

A sale here is worth £10.43.

Listings sell for £10.43 on average, from £2.33 to £26.89. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.43 that is £0 to £1K a year per listing.

Average price
£10.43under the $15 to $100 sweet spot
Price range
£2.33–£26.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #6,325 within Hampers & Gourmet Gifts. It carries 39 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
60%
Out of stock, average day
5.5%
Average rank
#6,325in Hampers & Gourmet Gifts
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
39per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Gavin and Stacey products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£854£2K£3K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

17

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 100%

Open market

27%

  • Bonnie Banter23%
  • Generic16%
  • Confidently Quirky11%
  • HWC Trading10%
  • p&p homeware7%
  • MYSOMY6%

Demand

Gavin and Stacey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Holiday '25Prime Day '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 9.8×

Search terms

Top Gavin and Stacey search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gavin and stacey103K/yr
  • gavin and stacey gifts31K/yr
  • gavin and stacey merchandise7K/yr

Reviews and returns

What reviews say buyers love and hate about Gavin and Stacey

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Would be better a little bit bigger”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Gavin and Stacey questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data