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Gavin and Stacey

Fail

Shoppers spend only $17K a year here, so Gavin and Stacey is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£17K/yr141K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
49%top-5 click share · 12 brands · 17 sellers

Flapen Score

Gavin and Stacey against its category

The dotted line is the Grocery average. Past it, Gavin and Stacey is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gavin and Stacey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gavin and Stacey 141K times last year and spent an estimated £17K. The top 5 brands take 68% of clicks. Demand peaks in Feb–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
1.2%
Market size, estimated
£17Ka year
Peak month
December9.8× the quietest month
Top search term
gavin and stacey103K searches a year

02 · Price

A sale here is worth £10.43.

Listings sell for £10.43 on average, from £2.33 to £26.89. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.43 that is £0 to £1K a year per listing.

Average price
£10.43under the $15 to $100 sweet spot
Price range
£2.33–£26.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #6,325 within Hampers & Gourmet Gifts. It carries 39 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
60%
Out of stock, average day
5.5%
Average rank
#6,325in Hampers & Gourmet Gifts
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
39per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Gavin and Stacey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£854£2K£3K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

17

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

27%

  • Bonnie Banter23%
  • Generic16%
  • Confidently Quirky11%
  • HWC Trading10%
  • p&p homeware7%
  • MYSOMY6%

Demand

Gavin and Stacey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Holiday '25Prime Day '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 9.8×

Search terms

Top Gavin and Stacey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gavin and stacey103K/yr
  • gavin and stacey gifts31K/yr
  • gavin and stacey merchandise7K/yr

Reviews and returns

What reviews say buyers love and hate about Gavin and Stacey

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall100%−0.56

Would be better a little bit bigger

Love

Quality-Overall33%+2.21

Great quality

Good quality,wish it was a bit bigger to wrap a bigger bar of chocolate

Size-Overall17%−0.56

Good fit and as described

Fun/Entertainment Experience17%+0.92

Really funny card for mother

Gifting Purpose17%+0.92

Lovely gift for Gavin and Stacey fans

Machine Wash Suitability8%+0.42

Good shirt, give it a few washes to relax the material

Return

1.4% Return rate 38% Fixable by listing

Size-Overall25%▁█▁▁▁▁

Would be better a little bit bigger

Width13%▁█▁▁▁▁
Charging13%▁▁▁█▁▁
Quality-Overall13%█▁▁▁▁▁
Material Quality13%▁▁█▁▁▁

FAQ

Common Gavin and Stacey questions

Answered from the same tracked data.