gavin and stacey
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible39.05avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.33–£26.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.43avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£17K£17K/yr · 141K searches
According to Flapen's Amazon United Kingdom niche tracking, gavin and stacey is a £17K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
gavin and stacey market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £21K–£26K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #6,325
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 40%
- Out of stock
- 5.5%
- Avg brand age
- 45 months
- Avg seller age
- 208 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
17
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
49%
Top 20: 100%
Open market
27%
- Bonnie Banter23%
- Generic16%
- Confidently Quirky11%
- HWC Trading10%
- p&p homeware7%
- MYSOMY6%
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -20.5% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 9.8×
Top gavin and stacey search terms
- gavin and stacey103K/yr
- gavin and stacey gifts31K/yr
- gavin and stacey merchandise7K/yr
Top gavin and stacey products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funny Birthday Card Gavin and Stacey Doris Wheres The Birthday Card A5 Size with Envelope For Mum Dad Friend Sister Brother
Bonnie Banter£3.405.0★10 rev
Confidently Quirky - Nessa Youre Tidy White Mug Funny Gavin and Stacey Mug Gavin and Stacey Fan Gift Gavin and Stacey Funny Mug Gavin and Stacey Nessa Mug
Confidently Quirky£10.995.0★19 rev
HWC Trading A4 Mathew Horne & Joanna Page Gavin & Stacey Gifts Printed Signed Autograph Picture for TV Show Fans
HWC Trading£8.655.0★24 rev
Sugartits - Novelty Funny Chocolate Bar Wrappers Insults Secret Santa Birthday Present Christmas Valentine Rude (Chocolate Bar Not Included)
p&p homeware£2.333.8★225 rev
MYSOMY Doris Kitchen Towel Gavin Stacey Inspired Gifts Lets Get Absolutely Twatted Doris Dish Towel (TWATTED UK)
MYSOMY£12.713.8★4 rev
Newest
by launch date
Gavin and Stacey Nessa Inspired Autograph Birthday Card Whats Occurin Funny TV Show Reproduction Signed Inspired Print Comedy Fan Greeting With Envelope no2066
Generic£2.981 rev
Gavin & Stacey Inspired 11oz Coffee Mug
Generic£8.970 rev
Gavin and Stacey 2026 Wall Calendar A4 21cm x 30cm Monthly View with Quotes Wire-Bound
Bonnie Banter£11.807 rev
Funny Birthday Card Gavin and Stacey Doris Wheres The Birthday Card A5 Size with Envelope For Mum Dad Friend Sister Brother
Bonnie Banter£3.4010 rev
Tell me Tomorrow Mug Gavin and Stacey
Generic£13.741 rev
Trending
90-day click momentum
JOGAL Mens Regular fit Floral Dress Shirt Long Sleeve Printed Casual Button Down Shirts WineredYQ Large
JOGAL£21.334.5★
Gavin and Stacey Nessa Inspired Autograph Birthday Card Whats Occurin Funny TV Show Reproduction Signed Inspired Print Comedy Fan Greeting With Envelope no2066
Generic£2.985.0★
Funny Birthday Card Gavin and Stacey Doris Wheres The Birthday Card A5 Size with Envelope For Mum Dad Friend Sister Brother
Bonnie Banter£3.405.0★
Nessa Gavin Quote Oh Whats Occurring Crossbody Bag Gift for Gavin & Stacey Fans (Occurring B)
Generic£13.585.0★
Gavin & Stacey Inspired 11oz Coffee Mug
Generic£8.970.0★
What buyers say about gavin and stacey
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Good fit and as described”
“Really funny card for mother”
“Lovely gift for Gavin and Stacey fans”
“Good shirt, give it a few washes to relax the material”
“The design was very appropriate”
What buyers complain about
“Would be better a little bit bigger”
Top return reasons
Common questions
- Is gavin and stacey profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the gavin and stacey niche?
- 12 brands and 17 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in gavin and stacey?
- Top complaints mined from reviews: Size-Overall. The return rate is 1.4%.
- When does demand for gavin and stacey peak?
- Demand peaks in Feb–Dec; the busiest month runs 9.8× the quietest.
- What does it cost to enter the gavin and stacey niche?
- Listings span £2.33–£26.89; the average listing price is £10.43 (sweet spot $15–$100). The average incumbent carries 39 reviews — the moat a new listing must climb.