Gavin and Stacey
a small market ($17K/yr) — Gavin and Stacey doesn't clear our bar today.
Flapen Score
Is Gavin and Stacey profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Gavin and Stacey is a £17K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 40/100.
Gavin and Stacey: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.5% over the last 90 days and 1.2% of searches end in a purchase.
£17K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 20 products
Top Gavin and Stacey products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funny Birthday Card Gavin and Stacey Doris Wheres The Birthday Card A5 Size with Envelope For Mum Dad Friend Sister Brother
- Price
- £3.40
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 1y ago
Confidently Quirky - Nessa Youre Tidy White Mug Funny Gavin and Stacey Mug Gavin and Stacey Fan Gift Gavin and Stacey Funny Mug Gavin and Stacey Nessa Mug
- Price
- £10.99
- Rating
- 5.0/5
- Reviews
- 19
- Age
- 1y ago
HWC Trading A4 Mathew Horne & Joanna Page Gavin & Stacey Gifts Printed Signed Autograph Picture for TV Show Fans
- Price
- £8.65
- Rating
- 5.0/5
- Reviews
- 24
- Age
- 5y ago
Sugartits - Novelty Funny Chocolate Bar Wrappers Insults Secret Santa Birthday Present Christmas Valentine Rude (Chocolate Bar Not Included)
- Price
- £2.33
- Rating
- 3.8/5
- Reviews
- 225
- Age
- 4y ago
MYSOMY Doris Kitchen Towel Gavin Stacey Inspired Gifts Lets Get Absolutely Twatted Doris Dish Towel (TWATTED UK)
- Price
- £12.71
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 1y ago
Trending
90-day click momentum
JOGAL Mens Regular fit Floral Dress Shirt Long Sleeve Printed Casual Button Down Shirts WineredYQ Large
- Price
- £21.33
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 2y ago
Gavin and Stacey Nessa Inspired Autograph Birthday Card Whats Occurin Funny TV Show Reproduction Signed Inspired Print Comedy Fan Greeting With Envelope no2066
- Price
- £2.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Funny Birthday Card Gavin and Stacey Doris Wheres The Birthday Card A5 Size with Envelope For Mum Dad Friend Sister Brother
- Price
- £3.40
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 1y ago
Nessa Gavin Quote Oh Whats Occurring Crossbody Bag Gift for Gavin & Stacey Fans (Occurring B)
- Price
- £13.58
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Gavin & Stacey Inspired 11oz Coffee Mug
- Price
- £8.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Newest
by launch dateGavin and Stacey Nessa Inspired Autograph Birthday Card Whats Occurin Funny TV Show Reproduction Signed Inspired Print Comedy Fan Greeting With Envelope no2066
- Price
- £2.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Gavin & Stacey Inspired 11oz Coffee Mug
- Price
- £8.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Gavin and Stacey 2026 Wall Calendar A4 21cm x 30cm Monthly View with Quotes Wire-Bound
- Price
- £11.80
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 9mo ago
Funny Birthday Card Gavin and Stacey Doris Wheres The Birthday Card A5 Size with Envelope For Mum Dad Friend Sister Brother
- Price
- £3.40
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 1y ago
Tell me Tomorrow Mug Gavin and Stacey
- Price
- £13.74
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
17
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
49%
Top 20: 100%
Open market
27%
- Bonnie Banter23%
- Generic16%
- Confidently Quirky11%
- HWC Trading10%
- p&p homeware7%
- MYSOMY6%
Gavin and Stacey demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Dec · busiest ÷ quietest = 9.8×
Top Gavin and Stacey search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- gavin and stacey103K/yr
- gavin and stacey gifts31K/yr
- gavin and stacey merchandise7K/yr
What reviews say buyers love and hate about Gavin and Stacey
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Great quality”
“Good fit and as described”
“Really funny card for mother”
“Lovely gift for Gavin and Stacey fans”
“Good shirt, give it a few washes to relax the material”
What buyers complain about
100% of reviews“Would be better a little bit bigger”
Gavin and Stacey return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gavin and Stacey questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
