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Gatorade

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 98% of clicks, so Gatorade is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£190K/yr251K searches / yr
90-day growth
+45.8%search demand this quarter
Competition
51%top-5 click share · 6 brands · 76 sellers

Flapen Score

Gatorade against its category

The dotted line is the Grocery average. Past it, Gatorade is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gatorade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gatorade 251K times last year and spent an estimated £190K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +45.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
+45.8%
Conversion, latest week
3.5%
Market size, estimated
£190Ka year
Peak month
July1.9× the quietest month
Top search term
gatorade137K searches a year

02 · Price

A sale here is worth £21.81.

Listings sell for £21.81 on average, from £2.20 to £62.55. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £21.81 that is £11K to £16K a year per listing.

Average price
£21.81inside the $15 to $100 sweet spot
Price range
£2.20–£62.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£11K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #233 within Energy Drinks. It carries 4,190 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
57%
Out of stock, average day
6.4%
Average rank
#233in Energy Drinks
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,190per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Gatorade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£57K£76K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

76

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

0%

  • Powerade51%
  • Gatorade39%
  • Generic4%
  • Coca-Cola2%
  • Lucozade2%
  • Oshee2%

Demand

Gatorade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Gatorade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gatorade137K/yr
  • powerade70K/yr
  • powerade blue25K/yr
  • gatorade zero9K/yr
  • powerade zero sugar5K/yr
  • gatorade blue3K/yr
  • gatorade drink3K/yr

Reviews and returns

What reviews say buyers love and hate about Gatorade

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+1.44

First off - They taste very fake

Not to my taste

doesnt taste right

Color14%−0.05

Weird colour and taste

not even the right colour

The colour itself doesnt look right

Dilute/Watery13%−0.05

WATERED DOWN

its been watered down

Quite clearly watered down

Salt Content6%−0.01

Disgusting, murky salt water with a hint of artificial fruit

4 star as its not salty enough for me so I add little Himalayan sea salt

I have no evidence whether the hydration salts actually

Value For Money5%+1.28

pricey

This box of 12 sachets for seventeen quid seems a little pricey

Overpriced mediocrity

Love

Taste-Overall28%+1.44

It tastes pretty good

It tastes amazing

Good taste

Value For Money20%+1.28

Worth money

Amazing value

Good price

Quality-Overall9%+0.40

Tasty, quality sporting drink

Excellent marketing,

Great quality

Flavor8%

Nice flavour

I love the taste it brings to my water

have all natural flavours

Moist/Dry6%+0.22

Great for hydration

Stay hydrated

Good effective hydration

FAQ

Common Gatorade questions

Answered from the same tracked data.