How competitive is the Gatorade niche on Amazon United Kingdom?

6 brands and 76 sellers compete in Gatorade on Amazon United Kingdom. The top 5 Gatorade products take 51% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Gatorade?

Gatorade buyers on Amazon United Kingdom complain most about Taste-Overall, Color, Dilute/Watery, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Gatorade niche?

Gatorade sells for £21.81 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £2.20–£62.55. The average incumbent carries 4,190 reviews — the moat a new listing must climb.

Gatorade

Gatorade shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Gatorade profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gatorade is a £190K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 51/100.

Gatorade: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +45.8% over the last 90 days and 3.5% of searches end in a purchase.

£190K

revenue / yr

Units sold / yr15K

Search volume / yr+45.8%251K

Conversion rate3.5%

Avg price£21.81

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 76

Top-5 product click share51%

Open market2%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 23 products

Top Gatorade products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Powerade Bottle Berry Tropical 500 ml (Pack of 12)

Price: £11.81
Rating: 4.7/5
Reviews: 471
Age: 15y ago

Powerade Blue Berry Tropical | 500ml x 15

Price: £24.73
Rating: 4.5/5
Reviews: 73
Age: 4y ago

Gatorade G Series Glacier Freeze Frost Thirst Quencher Powder Drink 2.16 kg

Price: £31.97
Rating: 4.8/5
Reviews: 28,180
Age: 7y ago

Gatorade Thirst Quencher Cool Blue 12 Fl Oz (pack of 12)

Price: £24.31
Rating: 4.8/5
Reviews: 110
Age: 9y ago

Powerade Berry Tropical 4x500ml

Price: £3.34
Rating: 5.0/5
Reviews: 1
Age: 6mo ago

Newest

by launch date

Powerade Golden Mango 4 x 500ml

Price: £2.20
Rating: 5.0/5
Reviews: 3
Age: 5mo ago

Powerade Berry Tropical 4x500ml

Price: £3.34
Rating: 5.0/5
Reviews: 1
Age: 6mo ago

Hydration Booster by Gatorade Carbohydrate-Electrolyte Sachets - Hydration Powder Drink Mix with Carbohydrates Electrolytes and B Vitamins (Cherry Lime 12 Servings)

Price: £12.35
Rating: 4.3/5
Reviews: 52
Age: 10mo ago

Gatorrade Thirst Quencher Cool Blue Drink Bottles 591ml (6 x Bottles)

Price: £18.60
Rating: 5.0/5
Reviews: 5
Age: 1y ago

Gatorade Glacier Freeze Thirst Quencher Electrolyte Enhanced Sports Drink 20 fl oz Plastic Bottle 12 Pack

Price: £29.59
Rating: 4.6/5
Reviews: 3
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

Powerade51%
Gatorade39%
Generic4%
Coca-Cola2%
Lucozade2%
Oshee2%

Gatorade demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume251KCVR3.5%Products23Brands6Top 5 Brands98%OOS Rate6.4%Rating4.7★Reviews4,190Avg BSR#233

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Top Gatorade search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gatorade137K/yr +10.8%2.1% conv.
powerade70K/yr +103.2%5.1% conv.
powerade blue25K/yr +106.7%5.5% conv.
gatorade zero9K/yr +55.1%0.8% conv.
powerade zero sugar5K/yr +53.4%1.4% conv.
gatorade blue3K/yr +28.1%1.7% conv.
gatorade drink3K/yr -7.7%1.1% conv.

What reviews say buyers love and hate about Gatorade

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Taste-Overall28%

“It tastes pretty good”

Value For Money20%

“Worth money”

Quality-Overall9%

“Tasty, quality sporting drink”

Flavor8%

“Nice flavour”

Moist/Dry6%

“Great for hydration”

What buyers complain about

69% of reviews

Taste-Overall17%

“First off - They taste very fake”

Color14%

“Weird colour and taste”

Dilute/Watery13%

“WATERED DOWN”

Salt Content6%

“Disgusting, murky salt water with a hint of artificial fruit”

Value For Money5%

“pricey”

Common Gatorade questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gatorade 51/100 on Amazon United Kingdom — Worth a look. The niche generates £190K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +45.8% over the last 90 days.