Gatorade
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 98% of clicks, so Gatorade is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £190K/yr251K searches / yr
- 90-day growth
- +45.8%search demand this quarter
- Competition
- 51%top-5 click share · 6 brands · 76 sellers
Flapen Score
Gatorade against its category
The dotted line is the Grocery average. Past it, Gatorade is stronger. Inside it, weaker.
Market
The Gatorade market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gatorade 251K times last year and spent an estimated £190K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +45.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.
- Searches, last 12 months
- 251K
- Growth, 90 days vs prior 90
- +45.8%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £190Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- gatorade137K searches a year
02 · Price
A sale here is worth £21.81.
Listings sell for £21.81 on average, from £2.20 to £62.55. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £21.81 that is £11K to £16K a year per listing.
- Average price
- £21.81inside the $15 to $100 sweet spot
- Price range
- £2.20–£62.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £11K–£16K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
17% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #233 within Energy Drinks. It carries 4,190 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 57%
- Out of stock, average day
- 6.4%
- Average rank
- #233in Energy Drinks
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,190per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Gatorade products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Powerade Bottle Berry Tropical 500 ml (Pack of 12)
- Price
- £11.81
- Rating
- 4.7/5
- Reviews
- 471
- Age
- 15y ago

Powerade Blue Berry Tropical | 500ml x 15
- Price
- £24.73
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 4y ago

Gatorade G Series Glacier Freeze Frost Thirst Quencher Powder Drink 2.16 kg
- Price
- £31.97
- Rating
- 4.8/5
- Reviews
- 28,180
- Age
- 7y ago

Gatorade Thirst Quencher Cool Blue 12 Fl Oz (pack of 12)
- Price
- £24.31
- Rating
- 4.8/5
- Reviews
- 110
- Age
- 9y ago

Powerade Berry Tropical 4x500ml
- Price
- £3.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Trending
90-day click momentum
Powerade Golden Mango 4 x 500ml
- Price
- £2.20
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Powerade Berry Tropical 4x500ml
- Price
- £3.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Powerade ION4 Mountain Blast Zero Sugar Sports Drink Multipck Sipper Cap Bottles 12 x 600mL
- Price
- £24.92
- Rating
- 4.7/5
- Reviews
- 474
- Age
- 2y ago

Gatorade Glacier Freeze Thirst Quencher Electrolyte Enhanced Sports Drink 20 fl oz Plastic Bottle 12 Pack
- Price
- £29.59
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Powerade Blue Berry Tropical | 500ml x 15
- Price
- £24.73
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 4y ago
Newest
by launch date
Powerade Golden Mango 4 x 500ml
- Price
- £2.20
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Powerade Berry Tropical 4x500ml
- Price
- £3.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Hydration Booster by Gatorade Carbohydrate-Electrolyte Sachets - Hydration Powder Drink Mix with Carbohydrates Electrolytes and B Vitamins (Cherry Lime 12 Servings)
- Price
- £12.35
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 10mo ago

Gatorrade Thirst Quencher Cool Blue Drink Bottles 591ml (6 x Bottles)
- Price
- £18.60
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Gatorade Glacier Freeze Thirst Quencher Electrolyte Enhanced Sports Drink 20 fl oz Plastic Bottle 12 Pack
- Price
- £29.59
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
76
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
51%
Top 20: 96%
Open market
0%
- Powerade51%
- Gatorade39%
- Generic4%
- Coca-Cola2%
- Lucozade2%
- Oshee2%
Demand
Gatorade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Search terms
Top Gatorade search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gatorade137K/yr
- powerade70K/yr
- powerade blue25K/yr
- gatorade zero9K/yr
- powerade zero sugar5K/yr
- gatorade blue3K/yr
- gatorade drink3K/yr
Reviews and returns
What reviews say buyers love and hate about Gatorade
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
First off - They taste very fake
Not to my taste
doesnt taste right
Weird colour and taste
not even the right colour
The colour itself doesnt look right
WATERED DOWN
its been watered down
Quite clearly watered down
Disgusting, murky salt water with a hint of artificial fruit
4 star as its not salty enough for me so I add little Himalayan sea salt
I have no evidence whether the hydration salts actually
pricey
This box of 12 sachets for seventeen quid seems a little pricey
Overpriced mediocrity
Love
It tastes pretty good
It tastes amazing
Good taste
Worth money
Amazing value
Good price
Tasty, quality sporting drink
Excellent marketing,
Great quality
Nice flavour
I love the taste it brings to my water
have all natural flavours
Great for hydration
Stay hydrated
Good effective hydration
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gatorade questions
Answered from the same tracked data.









