gatorade
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£21.81avg listing price — sweet spot $15–$100
Price range
Great£2.20–£62.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.8%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£190K£190K/yr · 251K searches
Review moat
Bad4,190.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gatorade is a £190K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
gatorade market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £273K–£327K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #233
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 17%
- Out of stock
- 6.4%
- Avg brand age
- 54 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
76
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
51%
Top 20: 96%
Open market
0%
- Powerade51%
- Gatorade39%
- Generic4%
- Coca-Cola2%
- Lucozade2%
- Oshee2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +45.8% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Top gatorade search terms
- gatorade137K/yr
- powerade70K/yr
- powerade blue25K/yr
- gatorade zero9K/yr
- powerade zero sugar5K/yr
- gatorade blue3K/yr
- gatorade drink3K/yr
Top gatorade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Powerade Bottle Berry Tropical 500 ml (Pack of 12)
Powerade£11.814.7★471 rev
Powerade Blue Berry Tropical | 500ml x 15
Powerade£24.734.5★73 rev
Gatorade G Series Glacier Freeze Frost Thirst Quencher Powder Drink 2.16 kg
Gatorade£31.974.8★28,180 rev
Gatorade Thirst Quencher Cool Blue 12 Fl Oz (pack of 12)
Gatorade£24.314.8★110 rev
Powerade Berry Tropical 4x500ml
Powerade£3.345.0★1 rev
Newest
by launch date
Powerade Golden Mango 4 x 500ml
Powerade£2.203 rev
Powerade Berry Tropical 4x500ml
Powerade£3.341 rev
Hydration Booster by Gatorade Carbohydrate-Electrolyte Sachets - Hydration Powder Drink Mix with Carbohydrates Electrolytes and B Vitamins (Cherry Lime 12 Servings)
Gatorade£12.3552 rev
Gatorrade Thirst Quencher Cool Blue Drink Bottles 591ml (6 x Bottles)
Generic£18.605 rev
Gatorade Glacier Freeze Thirst Quencher Electrolyte Enhanced Sports Drink 20 fl oz Plastic Bottle 12 Pack
Gatorade£29.593 rev
Trending
90-day click momentumPowerade Golden Mango 4 x 500ml
Powerade£2.205.0★
Powerade Berry Tropical 4x500ml
Powerade£3.345.0★
Powerade ION4 Mountain Blast Zero Sugar Sports Drink Multipck Sipper Cap Bottles 12 x 600mL
Powerade£24.924.7★
Gatorade Glacier Freeze Thirst Quencher Electrolyte Enhanced Sports Drink 20 fl oz Plastic Bottle 12 Pack
Gatorade£29.594.6★
Powerade Blue Berry Tropical | 500ml x 15
Powerade£24.734.5★
What buyers say about gatorade
What buyers praise and complain about, mined from review topics.What buyers love
“It tastes pretty good”
“Worth money”
“Tasty, quality sporting drink”
“Nice flavour”
“Great for hydration”
“Blue is the color”
“Exactly as advertised”
“Mixes easily”
“Its as simple as”
“Its also super convenient to toss”
What buyers complain about
“First off - They taste very fake”
“Weird colour and taste”
“WATERED DOWN”
“Disgusting, murky salt water with a hint of artificial fruit”
“pricey”
“Unfortunately drink has lost a lot of flavor”
“no artificial sweeteners either”
“Whats most uncomfortable is that products like this rely on the assumption that consumers wont look beyond the headline claims”
“The bottles are tiny - so 4 gulps and it's done”
“still gets unpleasant - think the sour sherbet powder that kids can get as candy”
Common questions
- Is gatorade profitable to sell on Amazon United Kingdom?
- The niche generates £190K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +45.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the gatorade niche?
- 6 brands and 76 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in gatorade?
- Top complaints mined from reviews: Taste-Overall, Color, Dilute/Watery. The return rate is 0.0%.
- When does demand for gatorade peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the gatorade niche?
- Listings span £2.20–£62.55; the average listing price is £21.81 (sweet spot $15–$100). The average incumbent carries 4,190 reviews — the moat a new listing must climb.