How competitive is the Garlic Paste niche on Amazon United Kingdom?

11 brands and 53 sellers compete in Garlic Paste on Amazon United Kingdom. The top 5 Garlic Paste products take 72% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Garlic Paste?

Garlic Paste buyers on Amazon United Kingdom complain most about Smell, Taste-Overall, Color, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Garlic Paste niche?

Garlic Paste sells for £3.37 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.99–£10.90. The average incumbent carries 328 reviews — the moat a new listing must climb.

Garlic Paste

prices mostly outside the sweet spot ($0.99–$10.90) — Garlic Paste doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Garlic Paste profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Garlic Paste is a £112K/yr Amazon United Kingdom market (146K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Oct. Verdict: Skip it — 42/100.

Garlic Paste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.6% over the last 90 days and 22.9% of searches end in a purchase.

£112K

revenue / yr

Units sold / yr40K

Search volume / yr-20.6%146K

Conversion rate22.9%

Avg price£3.37

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers11 · 53

Top-5 product click share72%

Open market10%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 19 products

Top Garlic Paste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Very Lazy Chopped Garlic 200g Jar Premium Chopped Garlic in a Jar Ready to Use Garlic for Home Cooking Sauce Pasta & Marinades

Price: £2.00
Rating: 4.6/5
Reviews: 1,692
Age: 10y ago

Laila Garlic Paste 1KG

Price: £3.18
Rating: 4.6/5
Reviews: 185
Age: 1y ago

GARLIC PUREE

Price: £0.99
Rating: 4.7/5
Reviews: 1,059
Age: 14y ago

Very Lazy Garlic Paste 75g Tube Premium Garlic Paste Tube Ready to Use Garlic for Home Cooking Sauce Pasta & Marinades

Price: £1.91
Rating: 4.6/5
Reviews: 135
Age: 13y ago

Indus Minced Garlic Paste 210g

Price: £1.34
Rating: 2.5/5
Reviews: 2
Age: 4mo ago

Newest

by launch date

Very Lazy Squeezy Roasted Garlic Paste 70g

Price: £1.94
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Indus Minced Garlic Paste 210g

Price: £1.34
Rating: 2.5/5
Reviews: 2
Age: 4mo ago

Very Lazy Chopped Smoked Garlic 200g Glass Jar

Price: £2.01
Rating: 4.6/5
Reviews: 50
Age: 1y ago

Laila Garlic Paste 1KG

Price: £3.18
Rating: 4.6/5
Reviews: 185
Age: 1y ago

Laila Garlic Paste 300g

Price: £1.32
Rating: 4.3/5
Reviews: 222
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Very Lazy45%
LAILA21%
GIA15%
indus5%
Morrisons4%
Karrma Ltd.2%
Open — no brand owns it (5 brands, 8%)

Garlic Paste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume146KCVR22.9%Products19Brands11Top 5 Brands90%OOS Rate1.7%Rating4.4★Reviews328Avg BSR#41

Peak months: Jan, Oct · busiest ÷ quietest = 4.6×

Top Garlic Paste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

garlic paste71K/yr -20.9%19.3% conv.
lazy garlic24K/yr -21.6%28.5% conv.
garlic puree20K/yr -18.9%19.3% conv.
chopped garlic10K/yr -20.0%9.4% conv.
lazy7K/yr -15.0%2.2% conv.
easy garlic3K/yr -19.9%28.6% conv.
garlic paste for cooking3K/yr -21.3%17.1% conv.
crushed garlic4K/yr -14.8%10.5% conv.
very lazy4K/yr -34.1%16.0% conv.

What reviews say buyers love and hate about Garlic Paste

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall25%

“Adds taste”

Value For Money20%

“excellent value for money”

Ease Of Use10%

“Easy to use”

Quality-Overall10%

“its good quality garlic”

Flavor8%

“Nice and strong for flavour”

What buyers complain about

64% of reviews

Smell20%

“Discusting smell”

Taste-Overall17%

“needs a lot for taste in foods”

Color7%

“Check the color. should not be brown”

Spiciness5%

“Hot spice”

Size-Overall4%

“This is so big”

Common Garlic Paste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Garlic Paste 42/100 on Amazon United Kingdom — Skip it. The niche generates £112K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -20.6% over the last 90 days.