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Garlic Paste

Fail

Prices span $0.99–$10.90, mostly outside the sweet spot, so Garlic Paste is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£112K/yr146K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
72%top-5 click share · 11 brands · 53 sellers

Flapen Score

Garlic Paste against its category

The dotted line is the Grocery average. Past it, Garlic Paste is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garlic Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garlic Paste 146K times last year and spent an estimated £112K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

22.9% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
22.9%
Market size, estimated
£112Ka year
Peak month
October4.6× the quietest month
Top search term
garlic paste71K searches a year

02 · Price

A sale here is worth £3.37.

Listings sell for £3.37 on average, from £0.99 to £10.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £3.37 that is £5K to £7K a year per listing.

Average price
£3.37under the $15 to $100 sweet spot
Price range
£0.99–£10.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #41 within Condiments & Sauces. It carries 328 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#41in Condiments & Sauces
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
328per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Garlic Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£34K£45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

53

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

8%

  • Very Lazy45%
  • LAILA21%
  • GIA15%
  • indus5%
  • Morrisons4%
  • Karrma Ltd.2%
  • Open — no brand owns it (5 brands, 8%)

Demand

Garlic Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct · busiest ÷ quietest = 4.6×

Search terms

Top Garlic Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garlic paste71K/yr
  • lazy garlic24K/yr
  • garlic puree20K/yr
  • chopped garlic10K/yr
  • lazy7K/yr
  • easy garlic3K/yr
  • garlic paste for cooking3K/yr
  • crushed garlic4K/yr
  • very lazy4K/yr

Reviews and returns

What reviews say buyers love and hate about Garlic Paste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell20%−0.13

Discusting smell

Tasted like petrol smells

also made the fridge smell awful

Taste-Overall17%−0.05

needs a lot for taste in foods

Bit of a strange taste

Unpleasant taste

Color7%−0.04

Check the color. should not be brown

Looks dark in colour

Spiciness5%+0.13

Hot spice

Size-Overall4%+0.11

This is so big

Jars are too small

Love

Taste-Overall25%−0.05

Adds taste

Good taste

good ginger

Value For Money20%+1.70

excellent value for money

Amazing price

Excellent value for money

Ease Of Use10%+0.97

Easy to use

Easy to

so handy to have

Quality-Overall10%−0.04

its good quality garlic

Nice product at the pice point I bought it

Excellent quality

Flavor8%+1.00

Nice and strong for flavour

Good flavour as well

Excellent garlic great flavour

FAQ

Common Garlic Paste questions

Answered from the same tracked data.