garlic paste
Skip itPrices mostly outside the sweet spot ($0.99–$10.90) — this niche doesn't clear our bar today.
Conversion
Incredible22.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great327.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£112K£112K/yr · 146K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Avg price
Bad£3.37avg listing price — sweet spot $15–$100
Price range
Bad£0.99–£10.90cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, garlic paste is a £112K/yr Amazon United Kingdom market (146K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Oct. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
garlic paste market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £101K–£135K
- units × avg price
- Conversion rate
- 22.9%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 47%
- Out of stock
- 1.7%
- Avg brand age
- 62 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
53
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
8%
- Very Lazy45%
- LAILA21%
- GIA15%
- indus5%
- Morrisons4%
- Karrma Ltd.2%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.Peak months: Jan, Oct · busiest ÷ quietest = 4.6×
Top garlic paste search terms
- garlic paste71K/yr
- lazy garlic24K/yr
- garlic puree20K/yr
- chopped garlic10K/yr
- lazy7K/yr
- easy garlic3K/yr
- garlic paste for cooking3K/yr
- crushed garlic4K/yr
- very lazy4K/yr
Top garlic paste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Very Lazy Chopped Garlic 200g Jar Premium Chopped Garlic in a Jar Ready to Use Garlic for Home Cooking Sauce Pasta & Marinades
Very Lazy£2.004.6★1,692 rev
Laila Garlic Paste 1KG
LAILA£3.184.6★185 rev
GARLIC PUREE
GIA£0.994.7★1,059 rev
Very Lazy Garlic Paste 75g Tube Premium Garlic Paste Tube Ready to Use Garlic for Home Cooking Sauce Pasta & Marinades
Very Lazy£1.914.6★135 rev
Indus Minced Garlic Paste 210g
indus£1.342.5★2 rev
Newest
by launch date
Trending
90-day click momentum
Just Add Garlic Puree 75g
Just Add£1.314.4★
Very Lazy Squeezy Roasted Garlic Paste 70g
Very Lazy£1.940.0★
Indus Minced Garlic Paste 210g
indus£1.342.5★
BanyanTree Foods Garlic Paste| Minced Garlic Paste 200g | Vegan | Gluten Free | Indian Origin
BanyanTree Foods£6.074.3★
Laila Garlic Paste 1KG
LAILA£3.184.6★
What buyers say about garlic paste
What buyers praise and complain about, mined from review topics.What buyers love
“Adds taste”
“excellent value for money”
“Easy to use”
“its good quality garlic”
“Nice and strong for flavour”
“This stuff is great for cooking”
“As good as fresh garlic”
“Lovely chilies easy to add into a mix”
“Does it says on the tin”
“Price wise, its not too expensive and it lasts quite a while”
What buyers complain about
“Discusting smell”
“needs a lot for taste in foods”
“Check the color. should not be brown”
“Hot spice”
“This is so big”
“Cheap for a reason”
“Nutrition facts dont match”
“Shame cause it was good value”
“Not clear how much garlic is in it”
“.as soon as it hits the oil in the pan it spatters everywhere”
Common questions
- Is garlic paste profitable to sell on Amazon United Kingdom?
- The niche generates £112K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the garlic paste niche?
- 11 brands and 53 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in garlic paste?
- Top complaints mined from reviews: Smell, Taste-Overall, Color. The return rate is 0.0%.
- When does demand for garlic paste peak?
- Demand peaks in Jan–Oct; the busiest month runs 4.6× the quietest.
- What does it cost to enter the garlic paste niche?
- Listings span £0.99–£10.90; the average listing price is £3.37 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.