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Garlic Granules

Fail

Prices span $1.13–$12.59, mostly outside the sweet spot, so Garlic Granules is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£111K/yr91K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
65%top-5 click share · 7 brands · 49 sellers

Flapen Score

Garlic Granules against its category

The dotted line is the Grocery average. Past it, Garlic Granules is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garlic Granules market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garlic Granules 91K times last year and spent an estimated £111K. The top 5 brands take 97% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

20.2% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
20.2%
Market size, estimated
£111Ka year
Peak month
January1.5× the quietest month
Top search term
garlic granules88K searches a year

02 · Price

A sale here is worth £6.02.

Listings sell for £6.02 on average, from £1.13 to £12.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £6.02 that is £5K to £6K a year per listing.

Average price
£6.02under the $15 to $100 sweet spot
Price range
£1.13–£12.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #66 within Herbs, Spices & Seasonings. It carries 721 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
94%
Out of stock, average day
5.8%
Average rank
#66in Herbs, Spices & Seasonings
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
721per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Garlic Granules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

49

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

1%

  • Schwartz37%
  • Old India28%
  • Morrisons22%
  • Alpi Nature6%
  • A Kilo of Spices4%
  • Masala Cottage2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Garlic Granules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Garlic Granules

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Light14%−0.03

My only disappointment is it was underweight

Stale/Rotten/Spoiled14%−0.07

This was Bread crumbs

Strength14%−0.07

Not very strong

Size-Overall7%+0.51

The only downside is the large size jar

Value For Money7%+1.03

expensive

Love

Value For Money19%+1.03

I think its good value for money for the size when I consider that I havent replaced it as often as I do the 50g bottles from the supermarket

Good value

Excellent value

Taste-Overall17%−0.01

provided a steady background savouriness

Great natural taste

Good taste

Quality-Overall14%+0.31

Good quality ground Garlic seasoning

Good quality

Top product

Flavor8%+0.54

top flavour and quality

Great garlic granules

Flavouring very strong, excellent taste,well packaged quick delivery recommend

Smell8%0.00

Smell amazing, taste amazing too

Smells lush

fine; very strong garlic smell

FAQ

Common Garlic Granules questions

Answered from the same tracked data.