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Garam Masala Powder

Fail

Prices span $1.01–$8.04, mostly outside the sweet spot, so Garam Masala Powder is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£77K/yr99K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
66%top-5 click share · 13 brands · 55 sellers

Flapen Score

Garam Masala Powder against its category

The dotted line is the Grocery average. Past it, Garam Masala Powder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garam Masala Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garam Masala Powder 99K times last year and spent an estimated £77K. The top 5 brands take 77% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

19.1% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
19.1%
Market size, estimated
£77Ka year
Peak month
January1.8× the quietest month
Top search term
garam masala powder50K searches a year

02 · Price

A sale here is worth £4.11.

Listings sell for £4.11 on average, from £1.01 to £8.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £4.11 that is £3K to £4K a year per listing.

Average price
£4.11under the $15 to $100 sweet spot
Price range
£1.01–£8.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #103 within Herbs, Spices & Seasonings. It carries 361 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
82%
Out of stock, average day
5.9%
Average rank
#103in Herbs, Spices & Seasonings
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
361per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Garam Masala Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

55

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

18%

  • Rajah31%
  • Old India18%
  • Morrisons12%
  • Schwartz10%
  • Spice Mart6%
  • BanyanTree Foods5%
  • Open — no brand owns it (7 brands, 18%)

Demand

Garam Masala Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Garam Masala Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garam masala powder50K/yr
  • garam masala41K/yr
  • garam masala powder 100g4K/yr
  • garam masala powder 500g3K/yr

Reviews and returns

What reviews say buyers love and hate about Garam Masala Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product25%−0.07

Very misleading description

Hard Feel13%−0.04

Very harsh and didnt like at all

Quality-Overall13%+0.17

Awful

Flavor6%+0.33

Note: I have seen a review mentioning that this mix contains no aniseed

Bitter6%−0.02

too bitter for my taste

the taste was far too bitter for me

Love

Value For Money27%+1.30

Cheap

Excellent value

Excellent price

Spiciness22%+1.47

Good spice blend

Great spice mix

I personally like the range of Rajah spices

Quality-Overall16%+0.17

Good quality

Really great quality from a reliable manufacturer

It is much better quality than other brands

Taste-Overall10%+1.00

Add taste to a meal

Good taste

Adds great taste

Flavor8%+0.33

Value for money, nice flavour and aroma

Nice aromatic selection of herbs

The flavour is what youd expect, nice and warm with a mix of spices like cumin, coriander, cinnamon and cardamom

FAQ

Common Garam Masala Powder questions

Answered from the same tracked data.