How competitive is the Garam Masala Powder niche on Amazon United Kingdom?

13 brands and 55 sellers compete in Garam Masala Powder on Amazon United Kingdom. The top 5 Garam Masala Powder products take 66% of clicks and its top 5 brands hold 77% of demand.

What do buyers complain about in Garam Masala Powder?

Garam Masala Powder buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Hard Feel, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Garam Masala Powder niche?

Garam Masala Powder sells for £4.11 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.01–£8.04. The average incumbent carries 361 reviews — the moat a new listing must climb.

Garam Masala Powder

prices mostly outside the sweet spot ($1.01–$8.04) — Garam Masala Powder doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Garam Masala Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Garam Masala Powder is a £77K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.

Garam Masala Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.5% over the last 90 days and 19.1% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr20K

Search volume / yr-25.5%99K

Conversion rate19.1%

Avg price£4.11

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers13 · 55

Top-5 product click share66%

Open market23%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Top Garam Masala Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rajah Spices Garam Masala 1KG - Blended Ground Spice Mix - Pack of 1

Price: £6.87
Rating: 4.7/5
Reviews: 579
Age: 13y ago

Old India Garam Masala 250g

Price: £4.32
Rating: 4.7/5
Reviews: 582
Age: 5y ago

Morrisons Garam Masala Curry Powder 38g

Price: £1.20
Rating: 4.5/5
Reviews: 326
Age: 8y ago

Schwartz Garam Masala 30g

Price: £2.00
Rating: 4.7/5
Reviews: 267
Age: 15y ago

BanyanTree Foods Garam Masala | Ground Spice Mix 100g (Great Taste Award Winner) ~ All Natural | Indian Origin

Price: £5.27
Rating: 4.5/5
Reviews: 861
Age: 8y ago

Newest

by launch date

Tropical Sun Garam Masala Traditional Indian Spice Blend for Curries Rice & Marinades Adds Warmth & Depth to Dishes 80g Jar

Price: £2.22
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Mothers SpiceX Garam Masala Authentic Indian Spice Blend for Rich & Aromatic Dishes | Available in 50g 100g 200g 425g (50g)

Price: £5.03
Rating: 3.5/5
Reviews: 14
Age: 1y ago

Laila Garam Masala 100g

Price: £1.01
Rating: 3.0/5
Reviews: 2
Age: 1y ago

Garam Masala Powder 100g by Anamaya Spices | 12 Pre-roasted North Indian Spice mix | Traditional & Homemade Garam Masala Spice Mix from U.P India | Aromatic and Flvourful

Price: £6.67
Rating: 4.5/5
Reviews: 2
Age: 2y ago

Zouk Garam Masala Spice Pot | Authentic Indian Spice Blend | Warm & Aromatic Curry Powder | Versatile for Marinades Stews & Curries | Vegan Friendly (60g)

Price: £6.28
Rating: 4.6/5
Reviews: 71
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

18%

Rajah31%
Old India18%
Morrisons12%
Schwartz10%
Spice Mart6%
BanyanTree Foods5%
Open — no brand owns it (7 brands, 18%)

Garam Masala Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume99KCVR19.1%Products17Brands13Top 5 Brands77%OOS Rate5.9%Rating4.5★Reviews361Avg BSR#103

Peak months: Jan · busiest ÷ quietest = 1.8×

Top Garam Masala Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

garam masala powder50K/yr -21.8%16.3% conv.
garam masala41K/yr -29.3%13.8% conv.
garam masala powder 100g4K/yr -30.5%11.3% conv.
garam masala powder 500g3K/yr -25.8%20.1% conv.

What reviews say buyers love and hate about Garam Masala Powder

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Value For Money27%

“Cheap”

Spiciness22%

“Good spice blend”

Quality-Overall16%

“Good quality”

Taste-Overall10%

“Add taste to a meal”

Flavor8%

“Value for money, nice flavour and aroma”

What buyers complain about

66% of reviews

Advertised Vs Actual Product25%

“Very misleading description”

Hard Feel13%

“Very harsh and didnt like at all”

Quality-Overall13%

“Awful”

Flavor6%

“Note: I have seen a review mentioning that this mix contains no aniseed”

Bitter6%

“too bitter for my taste”

Common Garam Masala Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Garam Masala Powder 43/100 on Amazon United Kingdom — Skip it. The niche generates £77K/yr across 17 tracked products. Search demand moved -25.5% over the last 90 days.