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Garam Masala Powder

Fail

Prices span $1.01–$8.04, mostly outside the sweet spot, so Garam Masala Powder is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£77K/yr99K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
66%top-5 click share · 13 brands · 55 sellers

Flapen Score

Garam Masala Powder against its category

The dotted line is the Grocery average. Past it, Garam Masala Powder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garam Masala Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garam Masala Powder 99K times last year and spent an estimated £77K. The top 5 brands take 77% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 19.1% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
19.1%
Market size, estimated
£77Ka year
Peak month
January1.8× the quietest month
Top search term
garam masala powder50K searches a year

02 · Price

A sale here is worth £4.11.

Listings sell for £4.11 on average, from £1.01 to £8.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £4.11 that is £3K to £4K a year per listing.

Average price
£4.11under the $15 to $100 sweet spot
Price range
£1.01–£8.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #103 within Herbs, Spices & Seasonings. It carries 361 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
82%
Out of stock, average day
5.9%
Average rank
#103in Herbs, Spices & Seasonings
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
361per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Garam Masala Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

55

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

18%

  • Rajah31%
  • Old India18%
  • Morrisons12%
  • Schwartz10%
  • Spice Mart6%
  • BanyanTree Foods5%
  • Open — no brand owns it (7 brands, 18%)

Demand

Garam Masala Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Garam Masala Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • garam masala powder50K/yr
  • garam masala41K/yr
  • garam masala powder 100g4K/yr
  • garam masala powder 500g3K/yr

Reviews and returns

What reviews say buyers love and hate about Garam Masala Powder

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
25%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very misleading description”
A buyer, on “Advertised Vs Actual Product”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Garam Masala Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data