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Gaba

soft demand (-24.1% this quarter) — Gaba doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 17Growth 13Conversion 39Competition 19Returns 100Price range 55Avg price 79Brand share 31Review moat 64Quality gap 86
This niche Category average

Is Gaba profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gaba is a £70K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.

Gaba: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.1% over the last 90 days and 3.1% of searches end in a purchase.

£70K

revenue / yr

Units sold / yr6K
Search volume / yr-24.1%133K
Conversion rate3.1%
Avg price£16.76

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers12 · 22
Top-5 product click share77%
Open market14%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement93%
New entrants (1y)1· 1 succeeded
Avg rating4.1★
Avg reviews928

Top Gaba products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

22

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

11%

  • Sentia61%
  • Nutrivo9%
  • NUTRINATION7%
  • Nutrition Geeks6%
  • SS Sport Supplies3%
  • NEW LEAF PRODUCTS3%
  • Open — no brand owns it (6 brands, 11%)

Gaba demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume133KCVR3.1%Products14Brands12Top 5 Brands86%OOS Rate0.6%Rating4.1★Reviews928Avg BSR#178
18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Top Gaba search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gaba38K/yr
  • gaba supplements33K/yr
  • sentia22K/yr
  • senti11K/yr
  • sentia gaba spirit13K/yr
  • gabba3K/yr
  • gaba supplements uk6K/yr
  • gaba drink2K/yr
  • sentia spirits5K/yr

What reviews say buyers love and hate about Gaba

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Taste-Overall14%

Absolutely delicious

Sleep Quality11%

Sleep like a baby

Quality-Overall10%

Excellent product

Alcohol Flavor10%

Great alternative to alcohol

Value For Money7%

Fantastic price

What buyers complain about

64% of reviews
Value For Money14%

Overpriced

Taste-Overall12%

dont taste of anything

Sleep Quality7%

I did not respond well to this sleep aid

Dosage7%

Not enough to be clinically effective at all

Ingredients-Overall5%

Ingredients have changed

Gaba return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Certifications
100%

Common Gaba questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gaba 43/100 on Amazon United Kingdom — Skip it. The niche generates £70K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -24.1% over the last 90 days.
Search demand for Gaba on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 2.4× the quietest.