Is gaba profitable to sell on Amazon United Kingdom?

The niche generates £70K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Skip it (43/100).

How competitive is the gaba niche?

12 brands and 22 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in gaba?

Top complaints mined from reviews: Value For Money, Taste-Overall, Sleep Quality. The return rate is 0.0%.

When does demand for gaba peak?

Demand peaks in Jan–Feb; the busiest month runs 2.4× the quietest.

What does it cost to enter the gaba niche?

Listings span £5.53–£26.63; the average listing price is £16.76 (sweet spot $15–$100). The average incumbent carries 928 reviews — the moat a new listing must climb.

gaba

Skip it

Soft demand (-24.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great£16.76

avg listing price — sweet spot $15–$100

Review moat

Good927.93

avg incumbent reviews — the moat a new listing must climb

Price range

Good£5.53–£26.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad£70K

£70K/yr · 133K searches

Growth

Bad-24.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, gaba is a £70K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

gaba market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: £84K–£101K; units × avg price
Conversion rate: 3.1%
Avg BSR: #178
Page quality: 0%
Prime: 93%
Sponsored: 93%
Out of stock: 0.6%
Avg brand age: 41 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

11%

Sentia61%
Nutrivo9%
NUTRINATION7%
Nutrition Geeks6%
SS Sport Supplies3%
NEW LEAF PRODUCTS3%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.1% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Open Trend

Top gaba search terms

gaba38K/yr -12.9%0.9% conv.
gaba supplements33K/yr -17.9%1.1% conv.
sentia22K/yr -3.3%8.4% conv.
senti11K/yr -62.3%0.0% conv.
sentia gaba spirit13K/yr -16.2%11.3% conv.
gabba3K/yr -2.6%0.5% conv.
gaba supplements uk6K/yr -69.3%0.7% conv.
gaba drink2K/yr -26.6%4.0% conv.
sentia spirits5K/yr -40.7%7.7% conv.

All search terms

Top gaba products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sentia Spirits Gaba Red Botanical Alcohol Free Drinks Natural Plant taste Berries taste Vegan Gluten Free and GM Free 50cl - Sentia Drink Perfect for Mocktails mix with tonic or soda

Sentia£26.623.6★567 rev

Sentia Spirits Gaba Gold Botanical Alcohol-Free Drink Award Winning Vegan Gluten Free & GM Free Zero Proof Citrus Taste Up to 20 Drinks (500ml) Mix with Lemonade or your favourite mixer

Sentia£26.633.5★137 rev

Sentia Gaba Black Botanical Non Alcoholic Award Winning Vegan Gluten Free and GM Free Spiced Pepper Warmth taste Up to 20 drinks 50cl (500ml) - Perfect for Mocktails Mix with Ginger or Cola

Sentia£26.623.6★60 rev

L Theanine 400mg | 120 Vegan Capsules - 4 Months Supply | Good Alternative to L-Theanine Powder Gummies and Drops | UK Made LTheanine Supplement

Nutrivo£7.734.6★473 rev

L Theanine 400mg Capsules - 99.6% Pure L-Theanine | 5 Months Supply - 150 Capsules | Supports Relaxation & Focus Promotes Calm | Zero Additives Vegan & Non-GMO | GMP - Certified Lab Tested

NUTRINATION£9.484.6★171 rev

Newest

by launch date

L-Theanine Green Tea Extract with Added Lemon Balm Extract and Chelated Magnesium Glycinate - Derived from Green Tea Leaves - Sleep & Relaxation Support - Mental Clarity

SS Sport Supplies£5.5346 rev

5mo ago

L Theanine 400mg Capsules - 99.6% Pure L-Theanine | 5 Months Supply - 150 Capsules | Supports Relaxation & Focus Promotes Calm | Zero Additives Vegan & Non-GMO | GMP - Certified Lab Tested

NUTRINATION£9.48171 rev

1y ago

Sentia Spirits Gaba Gold Botanical Alcohol-Free Drink Award Winning Vegan Gluten Free & GM Free Zero Proof Citrus Taste Up to 20 Drinks (500ml) Mix with Lemonade or your favourite mixer

Sentia£26.63137 rev

1y ago

SMILING WOLF£22.7639 rev

1y ago

Sentia Gaba Black Botanical Non Alcoholic Award Winning Vegan Gluten Free and GM Free Spiced Pepper Warmth taste Up to 20 drinks 50cl (500ml) - Perfect for Mocktails Mix with Ginger or Cola

Sentia£26.6260 rev

2y ago

What buyers say about gaba

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall14%

“Absolutely delicious”

Sleep Quality11%

“Sleep like a baby”

Quality-Overall10%

“Excellent product”

Alcohol Flavor10%

“Great alternative to alcohol”

Value For Money7%

“Fantastic price”

Stress/Anxiety7%

“Less stressed”

Ease Of Chewing/Swallowing3%

“Easy to swallow”

Soothing Effect3%

“Very calming”

Vitamin2%

“Overall seems to be well formulated supplement that offers good value”

Ease Of Use2%

“Ease of use”

What buyers complain about

Value For Money14%

“Overpriced”

Taste-Overall12%

“dont taste of anything”

Sleep Quality7%

“I did not respond well to this sleep aid”

Dosage7%

“Not enough to be clinically effective at all”

Ingredients-Overall5%

“Ingredients have changed”

Side Effects5%

“After taking these for a few day I was experiencing really bad pain in my abdomen”

Functionality-Overall4%

“has no effect whatsoever”

Advertised Vs Actual Product4%

“False description”

Quality-Overall3%

“Just wish the quality control was a bit better”

Stress/Anxiety3%

“I think people who already suffer from chronic anxiety need to be aware of taking supplements for them”

Top return reasons

Certifications100%

Common questions

Is gaba profitable to sell on Amazon United Kingdom?: The niche generates £70K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Skip it (43/100).
How competitive is the gaba niche?: 12 brands and 22 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in gaba?: Top complaints mined from reviews: Value For Money, Taste-Overall, Sleep Quality. The return rate is 0.0%.
When does demand for gaba peak?: Demand peaks in Jan–Feb; the busiest month runs 2.4× the quietest.
What does it cost to enter the gaba niche?: Listings span £5.53–£26.63; the average listing price is £16.76 (sweet spot $15–$100). The average incumbent carries 928 reviews — the moat a new listing must climb.

gaba

gaba market data

Competition & brand share

Demand & seasonality

Top gaba search terms

Top gaba products on Amazon

Top sellers

Newest

Trending

What buyers say about gaba

What buyers love

What buyers complain about

Top return reasons

Common questions

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