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Gaba

Fail

Demand is soft, at -24.1% this quarter, so Gaba is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£70K/yr133K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
77%top-5 click share · 12 brands · 22 sellers

Flapen Score

Gaba against its category

The dotted line is the Grocery average. Past it, Gaba is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gaba market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gaba 133K times last year and spent an estimated £70K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
3.1%
Market size, estimated
£70Ka year
Peak month
January2.4× the quietest month
Top search term
gaba38K searches a year

02 · Price

A sale here is worth £16.76.

Listings sell for £16.76 on average, from £5.53 to £26.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £16.76 that is £4K to £8K a year per listing.

Average price
£16.76inside the $15 to $100 sweet spot
Price range
£5.53–£26.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #178 within Hampers & Gourmet Gifts. It carries 928 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
0.6%
Average rank
#178in Hampers & Gourmet Gifts
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
928per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Gaba products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

22

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

11%

  • Sentia61%
  • Nutrivo9%
  • NUTRINATION7%
  • Nutrition Geeks6%
  • SS Sport Supplies3%
  • NEW LEAF PRODUCTS3%
  • Open — no brand owns it (6 brands, 11%)

Demand

Gaba search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Search terms

Top Gaba search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gaba38K/yr
  • gaba supplements33K/yr
  • sentia22K/yr
  • senti11K/yr
  • sentia gaba spirit13K/yr
  • gabba3K/yr
  • gaba supplements uk6K/yr
  • gaba drink2K/yr
  • sentia spirits5K/yr

Reviews and returns

What reviews say buyers love and hate about Gaba

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%+0.18

Overpriced

Bit pricey

To expensive

Taste-Overall12%−0.06

dont taste of anything

Horrible aftertaste

have no taste

Sleep Quality7%+0.70

I did not respond well to this sleep aid

No improvement in sleep yet

Didn't help with Sleep

Dosage7%−0.10

Not enough to be clinically effective at all

400 mg is way too high for me personally

be mindful of the dosage

Ingredients-Overall5%−0.09

Ingredients have changed

Low quality, much lower amount of active ingredient than stated

Very disappointed in the reports of independent third party testing showing that this product has almost zero active ingredient

Love

Taste-Overall14%−0.06

Absolutely delicious

It tastes lovely

This is so tasty

Sleep Quality11%+0.70

Sleep like a baby

Great sleep quality

Helps me sleep

Quality-Overall10%+0.73

Excellent product

Well-Balanced Supplement with Quality Ingredients

appears to be well made

Alcohol Flavor10%+0.85

Great alternative to alcohol

Alcohol free

A great drink

Value For Money7%+0.18

Fantastic price

Good Value for money

Good value for money

Return

0.0% Return rate 0% Fixable by listing

Certifications100%▁▁█▁▁▁

FAQ

Common Gaba questions

Answered from the same tracked data.