Furikake
FailPrices span $2.97–$16.82, mostly outside the sweet spot, so Furikake is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £92K/yr111K searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 83%top-5 click share · 9 brands · 24 sellers
Flapen Score
Furikake against its category
The dotted line is the Grocery average. Past it, Furikake is stronger. Inside it, weaker.
Market
The Furikake market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Furikake 111K times last year and spent an estimated £92K. The top 5 brands take 89% of clicks. Demand peaks in Jan. Flapen scores it 39 out of 100, a Fail.
01 · Demand
9.5% of searches ended in a purchase last week.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £92Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- furikake69K searches a year
02 · Price
A sale here is worth £8.67.
Listings sell for £8.67 on average, from £2.97 to £16.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.67 that is £4K to £7K a year per listing.
- Average price
- £8.67under the $15 to $100 sweet spot
- Price range
- £2.97–£16.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #165 within Herbs, Spices & Seasonings. It carries 237 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 100%
- Out of stock, average day
- 19.5%
- Average rank
- #165in Herbs, Spices & Seasonings
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 237per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Furikake products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Emma Basic - Seaweed Furikake seasoning 100g | Rice Topping | Avocado Topping | High Fibre | Source of Protein | No additives
- Price
- £7.28
- Rating
- 4.6/5
- Reviews
- 1,133
- Age
- 4y ago

Urashima Nori Seaweed & Wasabi Furikake Rice Topping 50g | Authentic Japanese Furikake Seasoning | Crunchy Seaweed Sesame & Wasabi Punch
- Price
- £3.60
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 1y ago

Emma Basic - Kimchi Furikake 100g | Avocado Topping | Rice Topping | Vegan | Fermented Taste
- Price
- £6.19
- Rating
- 4.2/5
- Reviews
- 227
- Age
- 1y ago

Futaba Noritamago Furikake Seaweed and Egg Rice Seasoning 60 Gram
- Price
- £5.77
- Rating
- 4.5/5
- Reviews
- 277
- Age
- 11y ago

Dry Rice Seasoning with 6 Flavors for Nagatanien Otona-No Furikake Grown-Up 4packs
- Price
- £16.82
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 1y ago
Trending
90-day click momentum
Marumiya - Furikake Five Assorted Pack Noritama Ajidoraku Umaajisake Sukiyaki Tarako
- Price
- £9.94
- Rating
- 4.4/5
- Reviews
- 785
- Age
- 13y ago

Urashima Nori Seaweed & Wasabi Furikake Rice Topping 50g | Authentic Japanese Furikake Seasoning | Crunchy Seaweed Sesame & Wasabi Punch
- Price
- £3.60
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 1y ago

Mishima Norikomi Rice Topping with Sesame and Seaweed 36g | Japanese Furikake Seasoning | Gluten-Free & Vegan
- Price
- £2.97
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 11mo ago

Emma Basic - Seaweed Furikake seasoning 100g | Rice Topping | Avocado Topping | High Fibre | Source of Protein | No additives
- Price
- £7.28
- Rating
- 4.6/5
- Reviews
- 1,133
- Age
- 4y ago

Wasabi Furikake - Rice Topping Uncoloured 1kg | Authentic Japanese Rice Seasoning | Bold Wasabi Flavor with Seaweed & Sesame | Large Pack for Home & Food Service
- Price
- £16.80
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
Newest
by launch date
Wasabi Furikake - Rice Topping Uncoloured 1kg | Authentic Japanese Rice Seasoning | Bold Wasabi Flavor with Seaweed & Sesame | Large Pack for Home & Food Service
- Price
- £16.80
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago

Mishima Norikomi Rice Topping with Sesame and Seaweed 36g | Japanese Furikake Seasoning | Gluten-Free & Vegan
- Price
- £2.97
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 11mo ago

Dry Rice Seasoning with 6 Flavors for Nagatanien Otona-No Furikake Grown-Up 4packs
- Price
- £16.82
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 1y ago

Emma Basic - Shichimi togarashi 140g | Seven Authentic Japanese Flavors | Versatile Seasoning
- Price
- £5.64
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 1y ago

Emma Basic - Kimchi Furikake 100g | Avocado Topping | Rice Topping | Vegan | Fermented Taste
- Price
- £6.19
- Rating
- 4.2/5
- Reviews
- 227
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
24
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
7%
- Emma Basic52%
- Xihaha20%
- Futaba10%
- Generic4%
- Marumiya4%
- UpLabel Creations3%
- Open — no brand owns it (3 brands, 7%)
Demand
Furikake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Furikake search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- furikake69K/yr
- furikake seasoning27K/yr
- furikake rice seasoning japanese5K/yr
- japanese seasoning5K/yr
- japanese rice seasoning3K/yr
- seaweed seasoning3K/yr
Reviews and returns
What reviews say buyers love and hate about Furikake
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its a one star from me because it wasnt clear that it contained gluten
NOT gluten free
they should change the title as its absolutely NOT gluten free
I feel like its a little pricey
Stale
The whole thing tasted expired
It tasted like it had been in the cupboard for years
This is a larger package than I expected
Love
Good value pack of rice seasoning
Its delicious
I really enjoyed the umami taste it gives
Spice fantastic
Perfect to bring that extra flavour
Flavour boost
Amazing no complaints
Product ok,
Seasoning for everything
Very versatile and spicy
Very spicy and gives great flavour to food as well as giving it a good look and kick
Topping fried eggs is a particular favourite of mine
Great furikake
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Furikake questions
Answered from the same tracked data.









