furikake
Skip itPrices mostly outside the sweet spot ($2.97–$16.82) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great237.09avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.67avg listing price — sweet spot $15–$100
Market size
Bad£92K£92K/yr · 111K searches
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad£2.97–£16.82cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, furikake is a £92K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
furikake market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £87K–£108K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #165
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 19.5%
- Avg brand age
- 68 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
24
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
7%
- Emma Basic52%
- Xihaha20%
- Futaba10%
- Generic4%
- Marumiya4%
- UpLabel Creations3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -11.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top furikake search terms
- furikake69K/yr
- furikake seasoning27K/yr
- furikake rice seasoning japanese5K/yr
- japanese seasoning5K/yr
- japanese rice seasoning3K/yr
- seaweed seasoning3K/yr
Top furikake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Emma Basic - Seaweed Furikake seasoning 100g | Rice Topping | Avocado Topping | High Fibre | Source of Protein | No additives
Emma Basic£7.284.6★1,133 rev
Urashima Nori Seaweed & Wasabi Furikake Rice Topping 50g | Authentic Japanese Furikake Seasoning | Crunchy Seaweed Sesame & Wasabi Punch
Xihaha£3.604.9★28 rev
Emma Basic - Kimchi Furikake 100g | Avocado Topping | Rice Topping | Vegan | Fermented Taste
Emma Basic£6.194.2★227 rev
Futaba Noritamago Furikake Seaweed and Egg Rice Seasoning 60 Gram
Futaba£5.774.5★277 rev
Dry Rice Seasoning with 6 Flavors for Nagatanien Otona-No Furikake Grown-Up 4packs
Generic£16.824.7★13 rev
Newest
by launch date
Wasabi Furikake - Rice Topping Uncoloured 1kg | Authentic Japanese Rice Seasoning | Bold Wasabi Flavor with Seaweed & Sesame | Large Pack for Home & Food Service
Youi£16.803 rev
Mishima Norikomi Rice Topping with Sesame and Seaweed 36g | Japanese Furikake Seasoning | Gluten-Free & Vegan
Mishima£2.974 rev
Dry Rice Seasoning with 6 Flavors for Nagatanien Otona-No Furikake Grown-Up 4packs
Generic£16.8213 rev
Emma Basic - Shichimi togarashi 140g | Seven Authentic Japanese Flavors | Versatile Seasoning
Emma Basic£5.6457 rev
Emma Basic - Kimchi Furikake 100g | Avocado Topping | Rice Topping | Vegan | Fermented Taste
Emma Basic£6.19227 rev
Trending
90-day click momentum
Marumiya - Furikake Five Assorted Pack Noritama Ajidoraku Umaajisake Sukiyaki Tarako
Marumiya£9.944.4★
Urashima Nori Seaweed & Wasabi Furikake Rice Topping 50g | Authentic Japanese Furikake Seasoning | Crunchy Seaweed Sesame & Wasabi Punch
Xihaha£3.604.9★
Mishima Norikomi Rice Topping with Sesame and Seaweed 36g | Japanese Furikake Seasoning | Gluten-Free & Vegan
Mishima£2.974.2★
Emma Basic - Seaweed Furikake seasoning 100g | Rice Topping | Avocado Topping | High Fibre | Source of Protein | No additives
Emma Basic£7.284.6★
Wasabi Furikake - Rice Topping Uncoloured 1kg | Authentic Japanese Rice Seasoning | Bold Wasabi Flavor with Seaweed & Sesame | Large Pack for Home & Food Service
Youi£16.805.0★
What buyers say about furikake
What buyers praise and complain about, mined from review topics.What buyers love
“Good value pack of rice seasoning”
“Spice fantastic”
“Amazing no complaints”
“Seasoning for everything”
“Topping fried eggs is a particular favourite of mine”
“crunch to your Tamago kake Gohan”
“I love putting it on fried eggs”
“Looks ok smells ok I think”
“great value”
“itsa delicious addition to any meal”
What buyers complain about
“Its a one star from me because it wasnt clear that it contained gluten”
“I feel like its a little pricey”
“Stale”
“The whole thing tasted expired”
“This is a larger package than I expected”
Common questions
- Is furikake profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the furikake niche?
- 9 brands and 24 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in furikake?
- Top complaints mined from reviews: Nutritional Content, Value For Money, Stale/Rotten/Spoiled. The return rate is 0.0%.
- When does demand for furikake peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the furikake niche?
- Listings span £2.97–£16.82; the average listing price is £8.67 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.