Furikake
prices mostly outside the sweet spot ($2.97–$16.82) — Furikake doesn't clear our bar today.
Flapen Score
Is Furikake profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Furikake is a £92K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan. Verdict: Skip it — 39/100.
Furikake: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.0% over the last 90 days and 9.5% of searches end in a purchase.
£92K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 11 products
Top Furikake products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Emma Basic - Seaweed Furikake seasoning 100g | Rice Topping | Avocado Topping | High Fibre | Source of Protein | No additives
- Price
- £7.28
- Rating
- 4.6/5
- Reviews
- 1,133
- Age
- 4y ago
Urashima Nori Seaweed & Wasabi Furikake Rice Topping 50g | Authentic Japanese Furikake Seasoning | Crunchy Seaweed Sesame & Wasabi Punch
- Price
- £3.60
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 1y ago
Emma Basic - Kimchi Furikake 100g | Avocado Topping | Rice Topping | Vegan | Fermented Taste
- Price
- £6.19
- Rating
- 4.2/5
- Reviews
- 227
- Age
- 1y ago
Futaba Noritamago Furikake Seaweed and Egg Rice Seasoning 60 Gram
- Price
- £5.77
- Rating
- 4.5/5
- Reviews
- 277
- Age
- 11y ago
Dry Rice Seasoning with 6 Flavors for Nagatanien Otona-No Furikake Grown-Up 4packs
- Price
- £16.82
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 1y ago
Trending
90-day click momentum
Marumiya - Furikake Five Assorted Pack Noritama Ajidoraku Umaajisake Sukiyaki Tarako
- Price
- £9.94
- Rating
- 4.4/5
- Reviews
- 785
- Age
- 13y ago
Urashima Nori Seaweed & Wasabi Furikake Rice Topping 50g | Authentic Japanese Furikake Seasoning | Crunchy Seaweed Sesame & Wasabi Punch
- Price
- £3.60
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 1y ago
Mishima Norikomi Rice Topping with Sesame and Seaweed 36g | Japanese Furikake Seasoning | Gluten-Free & Vegan
- Price
- £2.97
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 11mo ago
Emma Basic - Seaweed Furikake seasoning 100g | Rice Topping | Avocado Topping | High Fibre | Source of Protein | No additives
- Price
- £7.28
- Rating
- 4.6/5
- Reviews
- 1,133
- Age
- 4y ago
Wasabi Furikake - Rice Topping Uncoloured 1kg | Authentic Japanese Rice Seasoning | Bold Wasabi Flavor with Seaweed & Sesame | Large Pack for Home & Food Service
- Price
- £16.80
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
Newest
by launch dateWasabi Furikake - Rice Topping Uncoloured 1kg | Authentic Japanese Rice Seasoning | Bold Wasabi Flavor with Seaweed & Sesame | Large Pack for Home & Food Service
- Price
- £16.80
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
Mishima Norikomi Rice Topping with Sesame and Seaweed 36g | Japanese Furikake Seasoning | Gluten-Free & Vegan
- Price
- £2.97
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 11mo ago
Dry Rice Seasoning with 6 Flavors for Nagatanien Otona-No Furikake Grown-Up 4packs
- Price
- £16.82
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 1y ago
Emma Basic - Shichimi togarashi 140g | Seven Authentic Japanese Flavors | Versatile Seasoning
- Price
- £5.64
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 1y ago
Emma Basic - Kimchi Furikake 100g | Avocado Topping | Rice Topping | Vegan | Fermented Taste
- Price
- £6.19
- Rating
- 4.2/5
- Reviews
- 227
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 rising
Sellers
24
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
7%
- Emma Basic52%
- Xihaha20%
- Futaba10%
- Generic4%
- Marumiya4%
- UpLabel Creations3%
- Open — no brand owns it (3 brands, 7%)
Furikake demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.6×
Top Furikake search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- furikake69K/yr
- furikake seasoning27K/yr
- furikake rice seasoning japanese5K/yr
- japanese seasoning5K/yr
- japanese rice seasoning3K/yr
- seaweed seasoning3K/yr
What reviews say buyers love and hate about Furikake
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Good value pack of rice seasoning”
“Spice fantastic”
“Amazing no complaints”
“Seasoning for everything”
“Topping fried eggs is a particular favourite of mine”
What buyers complain about
85% of reviews“Its a one star from me because it wasnt clear that it contained gluten”
“I feel like its a little pricey”
“Stale”
“The whole thing tasted expired”
“This is a larger package than I expected”
Common Furikake questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
