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Furikake

Fail

Prices span $2.97–$16.82, mostly outside the sweet spot, so Furikake is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£92K/yr111K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
83%top-5 click share · 9 brands · 24 sellers

Flapen Score

Furikake against its category

The dotted line is the Grocery average. Past it, Furikake is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Furikake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Furikake 111K times last year and spent an estimated £92K. The top 5 brands take 89% of clicks. Demand peaks in Jan. Flapen scores it 39 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
9.5%
Market size, estimated
£92Ka year
Peak month
January1.6× the quietest month
Top search term
furikake69K searches a year

02 · Price

A sale here is worth £8.67.

Listings sell for £8.67 on average, from £2.97 to £16.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.67 that is £4K to £7K a year per listing.

Average price
£8.67under the $15 to $100 sweet spot
Price range
£2.97–£16.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #165 within Herbs, Spices & Seasonings. It carries 237 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
19.5%
Average rank
#165in Herbs, Spices & Seasonings
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
237per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Furikake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

24

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

7%

  • Emma Basic52%
  • Xihaha20%
  • Futaba10%
  • Generic4%
  • Marumiya4%
  • UpLabel Creations3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Furikake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Furikake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • furikake69K/yr
  • furikake seasoning27K/yr
  • furikake rice seasoning japanese5K/yr
  • japanese seasoning5K/yr
  • japanese rice seasoning3K/yr
  • seaweed seasoning3K/yr

Reviews and returns

What reviews say buyers love and hate about Furikake

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Nutritional Content40%−0.18

Its a one star from me because it wasnt clear that it contained gluten

NOT gluten free

they should change the title as its absolutely NOT gluten free

Value For Money20%+0.16

I feel like its a little pricey

Stale/Rotten/Spoiled10%−0.04

Stale

Taste-Overall10%+1.79

The whole thing tasted expired

It tasted like it had been in the cupboard for years

Size-Overall5%+0.05

This is a larger package than I expected

Love

Taste-Overall37%+1.79

Good value pack of rice seasoning

Its delicious

I really enjoyed the umami taste it gives

Flavor23%+1.62

Spice fantastic

Perfect to bring that extra flavour

Flavour boost

Quality-Overall6%−0.05

Amazing no complaints

Product ok,

Spiciness5%+0.37

Seasoning for everything

Very versatile and spicy

Very spicy and gives great flavour to food as well as giving it a good look and kick

Baking4%+0.30

Topping fried eggs is a particular favourite of mine

Great furikake

FAQ

Common Furikake questions

Answered from the same tracked data.