Skip to content

Funny Chocolate

Fail

Prices span $2.33–$12.69, mostly outside the sweet spot, so Funny Chocolate is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£19K/yr133K searches / yr
90-day growth
-36.1%search demand this quarter
Competition
49%top-5 click share · 14 brands · 17 sellers

Flapen Score

Funny Chocolate against its category

The dotted line is the Grocery average. Past it, Funny Chocolate is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Funny Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Funny Chocolate 133K times last year and spent an estimated £19K. The top 5 brands take 78% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-36.1%
Conversion, latest week
2.6%
Market size, estimated
£19Ka year
Top search term
novelty chocolate21K searches a year

02 · Price

A sale here is worth £5.49.

Listings sell for £5.49 on average, from £2.33 to £12.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £5.49 that is £0 to £549 a year per listing.

Average price
£5.49under the $15 to $100 sweet spot
Price range
£2.33–£12.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£549
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #645 within Chocolate Candy. It carries 413 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
85%
Out of stock, average day
8.2%
Average rank
#645in Chocolate Candy
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
413per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Funny Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

17

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

18%

  • Friars39%
  • MCBC Homewares16%
  • p&p homeware11%
  • SIGNS 2 ALL7%
  • Generic5%
  • Premier Life Store4%
  • Open — no brand owns it (8 brands, 18%)

Demand

Funny Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.3× · 7 of 12 months tracked

Search terms

Top Funny Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • novelty chocolate21K/yr
  • funny chocolate gifts14K/yr
  • funny chocolate23K/yr
  • novelty chocolate gifts18K/yr
  • rude chocolate14K/yr
  • chocolate boobs12K/yr
  • rude chocolate bars for adults11K/yr
  • funny chocolate wrappers11K/yr
  • funny chocolate bars4K/yr
  • secret santa chocolate6K/yr

Reviews and returns

What reviews say buyers love and hate about Funny Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money36%−0.25

expensive for what it is

Expensive

Waste of money

Size-Overall26%−0.20

NOT FIT FOR PURPOSE

small

smaller than expected

Quality-Overall11%−0.05

Cheap, poor quality

Not the best

Advertised Vs Actual Product8%−0.12

Just the wrapper 😕 Not what I thought

Powdered/Crumbled4%−0.04

unfortunately the clogs were broken into pieces

Love

Gifting Purpose61%+4.49

Fun gift

Fabulous gift

Funny gift

Taste-Overall11%+0.33

Fun novelty gift that actually tastes great

Totally fantastic chocolate

Delicious

Value For Money10%−0.25

Worth the money

Good value for money

Great price

Quality-Overall7%−0.05

Good quality chocolate

It was a gift for the family so no complaints

Quality Product

Size-Overall4%−0.20

Fits exactly BRILLIANT

Fits over a large dairy milk

impressed by good size of bars as opposed to ever shrinking versions

Return

0.1% Return rate 0% Fixable by listing

Gifting Purpose100%▁▁▁▁█▁

FAQ

Common Funny Chocolate questions

Answered from the same tracked data.