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Fun Size Chocolate Bars

Fail

The top 5 brands take 100% of clicks, so Fun Size Chocolate Bars is a Fail.

Flapen Score
29
29 / 100
Ranks 2,924 of 2,976 Grocery niches · −17 vs the category median of 46
Market size
£46K/yr140K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
96%top-5 click share · 2 brands · 57 sellers

Flapen Score

Fun Size Chocolate Bars against its category

The dotted line is the Grocery average. Past it, Fun Size Chocolate Bars is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fun Size Chocolate Bars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fun Size Chocolate Bars 140K times last year and spent an estimated £46K. All 2 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
3.5%
Market size, estimated
£46Ka year
Peak month
November4.2× the quietest month
Top search term
fun size chocolate bars multipack40K searches a year

02 · Price

A sale here is worth £9.18.

Listings sell for £9.18 on average, from £2.76 to £22.81. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £9.18 that is £7K to £9K a year per listing.

Average price
£9.18under the $15 to $100 sweet spot
Price range
£2.76–£22.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Chocolate Candy. It carries 1,286 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#121in Chocolate Candy
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,286per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Fun Size Chocolate Bars products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

57

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

96%

Top 20: 100%

Open market

0%

  • Mars96%
  • Maltesers4%
  • Open — no brand owns it (0%)

Demand

Fun Size Chocolate Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.2×

Search terms

Top Fun Size Chocolate Bars search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fun size chocolate bars multipack40K/yr
  • fun size chocolate bars14K/yr
  • fun size14K/yr
  • funsize chocolate bars multipack17K/yr
  • mixed chocolate bars7K/yr
  • funsize9K/yr
  • chocolate fun size7K/yr
  • fun size chocolate16K/yr
  • funsize chocolate4K/yr
  • mixed chocolate bar variety bulk box7K/yr

Reviews and returns

What reviews say buyers love and hate about Fun Size Chocolate Bars

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
25%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not cheapest choice of malteezers”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Fun Size Chocolate Bars questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data