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Fun Size Chocolate Bars

Fail

The top 5 brands take 100% of clicks, so Fun Size Chocolate Bars is a Fail.

Flapen Score
29
29 / 100
Ranks 2,924 of 2,976 Grocery niches · −17 vs the category median of 46
Market size
£46K/yr140K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
96%top-5 click share · 2 brands · 57 sellers

Flapen Score

Fun Size Chocolate Bars against its category

The dotted line is the Grocery average. Past it, Fun Size Chocolate Bars is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fun Size Chocolate Bars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fun Size Chocolate Bars 140K times last year and spent an estimated £46K. All 2 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 29 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
3.5%
Market size, estimated
£46Ka year
Peak month
November4.2× the quietest month
Top search term
fun size chocolate bars multipack40K searches a year

02 · Price

A sale here is worth £9.18.

Listings sell for £9.18 on average, from £2.76 to £22.81. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £9.18 that is £7K to £9K a year per listing.

Average price
£9.18under the $15 to $100 sweet spot
Price range
£2.76–£22.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Chocolate Candy. It carries 1,286 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#121in Chocolate Candy
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,286per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Fun Size Chocolate Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Mars96%
  • Maltesers4%
  • Open — no brand owns it (0%)

Demand

Fun Size Chocolate Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.2×

Search terms

Top Fun Size Chocolate Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fun size chocolate bars multipack40K/yr
  • fun size chocolate bars14K/yr
  • fun size14K/yr
  • funsize chocolate bars multipack17K/yr
  • mixed chocolate bars7K/yr
  • funsize9K/yr
  • chocolate fun size7K/yr
  • fun size chocolate16K/yr
  • funsize chocolate4K/yr
  • mixed chocolate bar variety bulk box7K/yr

Reviews and returns

What reviews say buyers love and hate about Fun Size Chocolate Bars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.13

Not cheapest choice of malteezers

Over priced

way over priced

Durability16%+0.07

Didn't last long lol

Didn't last long as they were tasty

Hit and miss, Small díd not last long

Quality-Overall8%−0.04

Poor quality

Size-Overall7%

Was under the impression it would be a big pack

find the full size ones too much for me

Advertised Vs Actual Product6%−0.05

DO NOT BUY MISLEADING

Description incorrect

Love

Value For Money28%−0.13

Good value

Good value for money

Good value for money

Taste-Overall20%+2.35

All the delicious chocolate bars we know

The chocolate are all so delicious

Good taste

Quality-Overall11%−0.04

Good variety

Great quality

Great variety

Sweetness10%+0.58

A sweet treat

Nice mixture of sweets

Always a good selection of sweets

Blend/Ratio8%+0.87

Nice mix of chocolates

Good mix of little treats

Nice mix pleased with purchase

Return

0.0% Return rate 0% Fixable by listing

Value For Money100%▁▁█▁▁▁

Not cheapest choice of malteezers

Over priced

way over priced

FAQ

Common Fun Size Chocolate Bars questions

Answered from the same tracked data.