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Fudge Gift Set

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $44K a year here, so Fudge Gift Set is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£44K/yr91K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
45%top-5 click share · 15 brands · 16 sellers

Flapen Score

Fudge Gift Set against its category

The dotted line is the Grocery average. Past it, Fudge Gift Set is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fudge Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fudge Gift Set 91K times last year and spent an estimated £44K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
3.8%
Market size, estimated
£44Ka year
Peak month
December14.7× the quietest month
Top search term
fudge gift set60K searches a year

02 · Price

A sale here is worth £12.78.

Listings sell for £12.78 on average, from £1.20 to £22.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.78 that is £1K to £3K a year per listing.

Average price
£12.78under the $15 to $100 sweet spot
Price range
£1.20–£22.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #36 within Confectionery. It carries 169 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
95%
Out of stock, average day
19.1%
Average rank
#36in Confectionery
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
169per listing
Listings tracked
20

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Fudge Gift Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

15 falling

Sellers

16

Est. top-5 brand share

58%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 100%

Open market

36%

  • Strawberry Ledge23%
  • confection cabin13%
  • Ross's of Edinburgh8%
  • A Amousa7%
  • Windmill Gifts7%
  • Hattie's Gifts6%

Demand

Fudge Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.7×

Search terms

Top Fudge Gift Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fudge gift set60K/yr
  • fudge gift10K/yr
  • fudge hamper7K/yr
  • fudge gift box6K/yr
  • rolys fudge3K/yr
  • christmas fudge5K/yr

Reviews and returns

What reviews say buyers love and hate about Fudge Gift Set

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Taste-Overall”
14%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Fudge Gift Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data