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Fudge Gift Set

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $44K a year here, so Fudge Gift Set is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£44K/yr91K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
45%top-5 click share · 15 brands · 16 sellers

Flapen Score

Fudge Gift Set against its category

The dotted line is the Grocery average. Past it, Fudge Gift Set is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fudge Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fudge Gift Set 91K times last year and spent an estimated £44K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
3.8%
Market size, estimated
£44Ka year
Peak month
December14.7× the quietest month
Top search term
fudge gift set60K searches a year

02 · Price

A sale here is worth £12.78.

Listings sell for £12.78 on average, from £1.20 to £22.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.78 that is £1K to £3K a year per listing.

Average price
£12.78under the $15 to $100 sweet spot
Price range
£1.20–£22.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #36 within Confectionery. It carries 169 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
95%
Out of stock, average day
19.1%
Average rank
#36in Confectionery
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
169per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Fudge Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

15 falling

Sellers

16

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

45%

Top 20: 100%

Open market

36%

  • Strawberry Ledge23%
  • confection cabin13%
  • Ross's of Edinburgh8%
  • A Amousa7%
  • Windmill Gifts7%
  • Hattie's Gifts6%

Demand

Fudge Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.7×

Search terms

Top Fudge Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fudge gift set60K/yr
  • fudge gift10K/yr
  • fudge hamper7K/yr
  • fudge gift box6K/yr
  • rolys fudge3K/yr
  • christmas fudge5K/yr

Reviews and returns

What reviews say buyers love and hate about Fudge Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%−0.07

Expensive

Overpriced

waste of money

Sweetness9%−0.11

Rock hard to sweet not my idea of what fudge should be don't waste your money

There is more sugar than fudge in the mixture

Too sweet

Quality-Overall8%−0.02

The quality of the fudge is good, not great

Mass produced rubbish

the quality is so poor

Taste-Overall7%+3.58

Not a nice taste at all

tastes like cheap tablet instead of fudge

It tastes like icing

Stale/Rotten/Spoiled6%−0.03

Absolutely disgusting 🤢 Absolutely grim

Fude

Yammy

Love

Taste-Overall44%+3.58

Creamy, delicious

Cheap and delicious

Delicious chocolates

Gifting Purpose10%+0.83

Perfect as a gift

Christmas gift

Nice gift

Value For Money8%−0.07

Worth the buy

Good value

Excellent value for money

Flavor7%−0.05

Lovely flavour

Contains a good mix of flavours

The [flavor] was rich, smooth, and absolutely addictive

Sweetness7%−0.11

Creamy and extremely sweet

they are sweet treats after all

very sweet

FAQ

Common Fudge Gift Set questions

Answered from the same tracked data.