Fudge
MaybeReturns run at only 0.0% of orders. But products sell for $9.06 on average, outside the sweet spot, so Fudge is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £328K/yr406K searches / yr
- 90-day growth
- +9.9%search demand this quarter
- Competition
- 66%top-5 click share · 15 brands · 20 sellers
Flapen Score
Fudge against its category
The dotted line is the Grocery average. Past it, Fudge is stronger. Inside it, weaker.
Market
The Fudge market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fudge 406K times last year and spent an estimated £328K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
8.9% of searches ended in a purchase last week.
Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £328K a year.
- Searches, last 12 months
- 406K
- Growth, 90 days vs prior 90
- +9.9%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £328Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- fudge368K searches a year
02 · Price
A sale here is worth £9.06.
Listings sell for £9.06 on average, from £1.20 to £22.03. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £9.06 that is £9K to £11K a year per listing.
- Average price
- £9.06under the $15 to $100 sweet spot
- Price range
- £1.20–£22.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 18.0% of listings are out of stock. The average listing ranks #30 within Bakery. It carries 333 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 82%
- Out of stock, average day
- 18.0%
- Average rank
- #30in Bakery
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 333per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Fudge products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon All Butter Fudge 125g
- Price
- £1.20
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 8mo ago

Bon Bons Gourmet All Butter Fudge - Artisanal Small Batch Production Hand Packaged Premium Quality Ingredients Delicious Flavour Great Gift Idea Luxury Confectionery Vegetarian - 150 g Pack
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 580
- Age
- 6y ago

Fudge | Sweets Gift Box | Clotted Cream Chocolate Vanilla Bars And 6 Individually Wrapped Handmade Traditional Soft And Creamy Fudge Sweets | Gifts For Men Birthday | Thank You Gift | Letter Box
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 1y ago

Clotted Cream Fudge - 520g - Original Clotted Cream Fudge in a Gift Jar By Bentley & Ackerman Sweet shop.
- Price
- £10.57
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 10mo ago

Bon Bons Caramel and Sea Salt Fudge 150 g BF301
- Price
- £3.20
- Rating
- 4.5/5
- Reviews
- 651
- Age
- 6y ago
Trending
90-day click momentum
Clotted Cream Fudge 126g Handmade British Confectionery - Earl of Fudge | Traditional Recipe all Butter | Luxury Gourmet Gift
- Price
- £5.95
- Rating
- 3.7/5
- Reviews
- 27
- Age
- 3mo ago

Bon Bons Caramel and Sea Salt Fudge 150 g BF301
- Price
- £3.20
- Rating
- 4.5/5
- Reviews
- 651
- Age
- 6y ago

Bon Bons Gourmet All Butter Fudge - Artisanal Small Batch Production Hand Packaged Premium Quality Ingredients Delicious Flavour Great Gift Idea Luxury Confectionery Vegetarian - 150 g Pack
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 580
- Age
- 6y ago

by Amazon All Butter Fudge 125g
- Price
- £1.20
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 8mo ago

Sweets and Candy Clotted Cream Fudge 1kg - Traditional Cubes of Creamy Fudge - Made With Real Clotted Cream - Pick and Mix Share Size Bags - 100s of Retro Pick and Mix Sweets
- Price
- £8.34
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 4y ago
Newest
by launch date
Clotted Cream Fudge 126g Handmade British Confectionery - Earl of Fudge | Traditional Recipe all Butter | Luxury Gourmet Gift
- Price
- £5.95
- Rating
- 3.7/5
- Reviews
- 27
- Age
- 3mo ago

by Amazon All Butter Fudge 125g
- Price
- £1.20
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 8mo ago

Clotted Cream Fudge - 520g - Original Clotted Cream Fudge in a Gift Jar By Bentley & Ackerman Sweet shop.
- Price
- £10.57
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 10mo ago

Fudge | Sweets Gift Box | Clotted Cream Chocolate Vanilla Bars And 6 Individually Wrapped Handmade Traditional Soft And Creamy Fudge Sweets | Gifts For Men Birthday | Thank You Gift | Letter Box
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 1y ago

Harris & James Devon Fudge 24 Piece Gift Box. Handmade Luxury Fudge - Barista Madagascan Vanilla Pecan Rum & Raisin Salted Caramel & Zesty Stem Ginger. Enrobed In Our Bean To Bar Chocolate.
- Price
- £21.63
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
20
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
23%
- by Amazon34%
- Bon Bons21%
- Strawberry Ledge9%
- Bentley & Ackerman5%
- Gardiners of Scotland4%
- Cartwright & Butler4%
Demand
Fudge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Fudge search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fudge368K/yr
- fudge sweets32K/yr
- luxury fudge6K/yr
Reviews and returns
What reviews say buyers love and hate about Fudge
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not a nice taste at all
Not what it looks like and tasted sticky
It tastes like icing
The quality of the fudge is good, not great
Mass produced rubbish
Not good quality
waste of money
Not worth
Expensive
Rock hard to sweet not my idea of what fudge should be don't waste your money
There is more sugar than fudge in the mixture
Too sweet
Just really, really bad and the texture is vile
The texture is moderately crumbly
It may contribute slightly to the grainy texture
Love
Cheap and delicious
Creamy, delicious
tasted okish
Worth the buy
Good value
Excellent value for money
Creamy and extremely sweet
they are sweet treats after all
very sweet
Christmas gift
Fantastic for gift
Perfect gift
Overall, its a good, enjoyable fudge that delivers on flavour and value
Good quality
Excellent quality fudge
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fudge questions
Answered from the same tracked data.









