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Fudge

Maybe

Returns run at only 0.0% of orders. But products sell for $9.06 on average, outside the sweet spot, so Fudge is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£328K/yr406K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
66%top-5 click share · 15 brands · 20 sellers

Flapen Score

Fudge against its category

The dotted line is the Grocery average. Past it, Fudge is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fudge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fudge 406K times last year and spent an estimated £328K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £328K a year.

Searches, last 12 months
406K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
8.9%
Market size, estimated
£328Ka year
Peak month
December3.9× the quietest month
Top search term
fudge368K searches a year

02 · Price

A sale here is worth £9.06.

Listings sell for £9.06 on average, from £1.20 to £22.03. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £9.06 that is £9K to £11K a year per listing.

Average price
£9.06under the $15 to $100 sweet spot
Price range
£1.20–£22.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 18.0% of listings are out of stock. The average listing ranks #30 within Bakery. It carries 333 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
82%
Out of stock, average day
18.0%
Average rank
#30in Bakery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
333per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Fudge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£66K£98K£131K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

23%

  • by Amazon34%
  • Bon Bons21%
  • Strawberry Ledge9%
  • Bentley & Ackerman5%
  • Gardiners of Scotland4%
  • Cartwright & Butler4%

Demand

Fudge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Fudge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fudge368K/yr
  • fudge sweets32K/yr
  • luxury fudge6K/yr

Reviews and returns

What reviews say buyers love and hate about Fudge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall10%+3.68

Not a nice taste at all

Not what it looks like and tasted sticky

It tastes like icing

Quality-Overall9%−0.04

The quality of the fudge is good, not great

Mass produced rubbish

Not good quality

Value For Money9%

waste of money

Not worth

Expensive

Sweetness9%−0.10

Rock hard to sweet not my idea of what fudge should be don't waste your money

There is more sugar than fudge in the mixture

Too sweet

Texture/Consistency-Overall5%−0.01

Just really, really bad and the texture is vile

The texture is moderately crumbly

It may contribute slightly to the grainy texture

Love

Taste-Overall45%+3.68

Cheap and delicious

Creamy, delicious

tasted okish

Value For Money9%

Worth the buy

Good value

Excellent value for money

Sweetness8%−0.10

Creamy and extremely sweet

they are sweet treats after all

very sweet

Gifting Purpose6%+0.52

Christmas gift

Fantastic for gift

Perfect gift

Quality-Overall6%−0.04

Overall, its a good, enjoyable fudge that delivers on flavour and value

Good quality

Excellent quality fudge

FAQ

Common Fudge questions

Answered from the same tracked data.