Fudge
Fudge shows low returns (0.0%), but pricing outside the sweet spot ($9.06 avg) keeps it on the watch list.
Flapen Score
Is Fudge profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fudge is a £328K/yr Amazon United Kingdom market (406K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Fudge: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +9.9% over the last 90 days and 8.9% of searches end in a purchase.
£328K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 17 products
Top Fudge products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
by Amazon All Butter Fudge 125g
- Price
- £1.20
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 8mo ago
Bon Bons Gourmet All Butter Fudge - Artisanal Small Batch Production Hand Packaged Premium Quality Ingredients Delicious Flavour Great Gift Idea Luxury Confectionery Vegetarian - 150 g Pack
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 580
- Age
- 6y ago
Fudge | Sweets Gift Box | Clotted Cream Chocolate Vanilla Bars And 6 Individually Wrapped Handmade Traditional Soft And Creamy Fudge Sweets | Gifts For Men Birthday | Thank You Gift | Letter Box
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 1y ago
Clotted Cream Fudge - 520g - Original Clotted Cream Fudge in a Gift Jar By Bentley & Ackerman Sweet shop.
- Price
- £10.57
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 10mo ago
Bon Bons Caramel and Sea Salt Fudge 150 g BF301
- Price
- £3.20
- Rating
- 4.5/5
- Reviews
- 651
- Age
- 6y ago
Trending
90-day click momentum
Clotted Cream Fudge 126g Handmade British Confectionery - Earl of Fudge | Traditional Recipe all Butter | Luxury Gourmet Gift
- Price
- £5.95
- Rating
- 3.7/5
- Reviews
- 27
- Age
- 3mo ago
Bon Bons Caramel and Sea Salt Fudge 150 g BF301
- Price
- £3.20
- Rating
- 4.5/5
- Reviews
- 651
- Age
- 6y ago
Bon Bons Gourmet All Butter Fudge - Artisanal Small Batch Production Hand Packaged Premium Quality Ingredients Delicious Flavour Great Gift Idea Luxury Confectionery Vegetarian - 150 g Pack
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 580
- Age
- 6y ago
by Amazon All Butter Fudge 125g
- Price
- £1.20
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 8mo ago
Sweets and Candy Clotted Cream Fudge 1kg - Traditional Cubes of Creamy Fudge - Made With Real Clotted Cream - Pick and Mix Share Size Bags - 100s of Retro Pick and Mix Sweets
- Price
- £8.34
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 4y ago
Newest
by launch dateClotted Cream Fudge 126g Handmade British Confectionery - Earl of Fudge | Traditional Recipe all Butter | Luxury Gourmet Gift
- Price
- £5.95
- Rating
- 3.7/5
- Reviews
- 27
- Age
- 3mo ago
by Amazon All Butter Fudge 125g
- Price
- £1.20
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 8mo ago
Clotted Cream Fudge - 520g - Original Clotted Cream Fudge in a Gift Jar By Bentley & Ackerman Sweet shop.
- Price
- £10.57
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 10mo ago
Fudge | Sweets Gift Box | Clotted Cream Chocolate Vanilla Bars And 6 Individually Wrapped Handmade Traditional Soft And Creamy Fudge Sweets | Gifts For Men Birthday | Thank You Gift | Letter Box
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 1y ago
Harris & James Devon Fudge 24 Piece Gift Box. Handmade Luxury Fudge - Barista Madagascan Vanilla Pecan Rum & Raisin Salted Caramel & Zesty Stem Ginger. Enrobed In Our Bean To Bar Chocolate.
- Price
- £21.63
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
20
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
23%
- by Amazon34%
- Bon Bons21%
- Strawberry Ledge9%
- Bentley & Ackerman5%
- Gardiners of Scotland4%
- Cartwright & Butler4%
Fudge demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Top Fudge search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fudge368K/yr
- fudge sweets32K/yr
- luxury fudge6K/yr
What reviews say buyers love and hate about Fudge
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Cheap and delicious”
“Worth the buy”
“Creamy and extremely sweet”
“Christmas gift”
“Overall, its a good, enjoyable fudge that delivers on flavour and value”
What buyers complain about
58% of reviews“Not a nice taste at all”
“The quality of the fudge is good, not great”
“waste of money”
“Rock hard to sweet not my idea of what fudge should be don't waste your money”
“Just really, really bad and the texture is vile”
Common Fudge questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
