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Fudge

Maybe

An estimated 0.0% of orders come back. But products sell for $9.06 on average, outside the sweet spot, so Fudge is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£328K/yr406K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
66%top-5 click share · 15 brands · 20 sellers

Flapen Score

Fudge against its category

The dotted line is the Grocery average. Past it, Fudge is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fudge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fudge 406K times last year and spent an estimated £328K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £328K a year.

Searches, last 12 months
406K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
8.9%
Market size, estimated
£328Ka year
Peak month
December3.9× the quietest month
Top search term
fudge368K searches a year

02 · Price

A sale here is worth £9.06.

Listings sell for £9.06 on average, from £1.20 to £22.03. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £9.06 that is £9K to £11K a year per listing.

Average price
£9.06under the $15 to $100 sweet spot
Price range
£1.20–£22.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 18.0% of listings are out of stock. The average listing ranks #30 within Bakery. It carries 333 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
82%
Out of stock, average day
18.0%
Average rank
#30in Bakery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
333per listing
Listings tracked
17

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Fudge products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£66K£98K£131K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

23%

  • by Amazon34%
  • Bon Bons21%
  • Strawberry Ledge9%
  • Bentley & Ackerman5%
  • Gardiners of Scotland4%
  • Cartwright & Butler4%

Demand

Fudge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Fudge search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fudge368K/yr
  • fudge sweets32K/yr
  • luxury fudge6K/yr

Reviews and returns

What reviews say buyers love and hate about Fudge

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Taste-Overall”
10%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not a nice taste at all”
A buyer, on “Taste-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Fudge questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data