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Frys Turkish Delight

Fail

Demand is soft, at -27.0% this quarter, so Frys Turkish Delight is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£106K/yr102K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
68%top-5 click share · 14 brands · 35 sellers

Flapen Score

Frys Turkish Delight against its category

The dotted line is the Grocery average. Past it, Frys Turkish Delight is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frys Turkish Delight market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frys Turkish Delight 102K times last year and spent an estimated £106K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
9.8%
Market size, estimated
£106Ka year
Peak month
December7.5× the quietest month
Top search term
frys turkish delight44K searches a year

02 · Price

A sale here is worth £10.67.

Listings sell for £10.67 on average, from £1.39 to £24.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.67 that is £3K to £5K a year per listing.

Average price
£10.67under the $15 to $100 sweet spot
Price range
£1.39–£24.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #610 within Chocolate Candy. It carries 216 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
72%
Out of stock, average day
15.2%
Average rank
#610in Chocolate Candy
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
216per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Frys Turkish Delight products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

35

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

15%

  • Fry's34%
  • Windmill Gifts23%
  • Saras Flavours of Asia8%
  • by Amazon8%
  • SweetiePost7%
  • Oerich4%
  • Open — no brand owns it (8 brands, 15%)

Demand

Frys Turkish Delight search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Frys Turkish Delight search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frys turkish delight44K/yr
  • turkish delight chocolate28K/yr
  • chocolate turkish delight15K/yr
  • turkish delight frys9K/yr
  • frys turkish delight gift box6K/yr

Reviews and returns

What reviews say buyers love and hate about Frys Turkish Delight

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%−0.10

I didn't like the taste of the chocolate coating

not tasted personally

cheap tasting

Value For Money10%+1.16

Slightly over priced

Bit expensive

Very expensive purchase so wont be buying from this seller again

Advertised Vs Actual Product7%−0.07

Very misleading description

Miss description

Not as represented

Durability6%+0.31

They won't last long

Didnt last long in our house

Enjoyed them didnt last long

Size-Overall5%+0.43

This was a bigger bar than I was expecting

Childhood favourite albeit smaller than back in the day as are all chocolate bars now

The bars are smaller than they used to be in the past

Love

Taste-Overall45%−0.10

This chocolate is absolutely delicious

Nice smooth tasting chocolate

Great taste

Gifting Purpose15%+2.18

Gift

Great present

a a very nice gift box

Value For Money11%+1.16

worth the money

Good price

Good value for money

Quality-Overall9%−0.01

Good quality

Lovely product

Very pleased with the goods

Flavor5%0.00

Nice flavour

the filling itself is pleasant and rose flavoured

Like soap flavour

FAQ

Common Frys Turkish Delight questions

Answered from the same tracked data.