frys turkish delight
Skip itSoft demand (-27.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great216.28avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.39–£24.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.67avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay£106K£106K/yr · 102K searches
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, frys turkish delight is a £106K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
frys turkish delight market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £107K–£133K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #610
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 50%
- Out of stock
- 15.2%
- Avg brand age
- 47 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
35
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
15%
- Fry's34%
- Windmill Gifts23%
- Saras Flavours of Asia8%
- by Amazon8%
- SweetiePost7%
- Oerich4%
- Open — no brand owns it (8 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.5×
Top frys turkish delight search terms
- frys turkish delight44K/yr
- turkish delight chocolate28K/yr
- chocolate turkish delight15K/yr
- turkish delight frys9K/yr
- frys turkish delight gift box6K/yr
Top frys turkish delight products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Frys Turkish Delight Classic Rose-Flavoured Chocolate Treats with Soft Jelly Centre Perfect Snack or Dessert 3 x 51 g (Pack of 1)
Fry's£1.434.8★1,234 rev
Frys Turkish Delight Gift Box - x5 Frys Turkish Delights 51g Bars Bundled With Frys Mini Turkish Delight Bars 105g - Turkish Delight Chocolate Gift - Letterbox Gift Friendly
Windmill Gifts£8.394.7★439 rev
by Amazon Turkish Delight Milk Chocolate Bar 150g
by Amazon£1.884.5★217 rev
Birthday Chocolate Gifts Turkish Delight Gift Box Bundle With x5 Frys Turkish Delight Chocolate 51g Bars and Frys Turkish Delights Mini Bars 105g in Happy Birthday Chocolate Hamper
Windmill Gifts£8.464.7★134 rev
Turkish Delight Gift Box | Retro Chocolate Gift Box | Turkish Delight Chocolate Letterbox Hamper
SweetiePost£9.754.6★515 rev
Newest
by launch date
Turkish Delight Gift Box Frys Turkish Delight Multipack Hamper | Luxury Sweet Treat Snack Box | Birthday Chocolate Gift Hamper for Her Him | Oerich Hampers
Oerich£10.903 rev
by Amazon Turkish Delight Milk Chocolate Bar 150g
by Amazon£1.88217 rev
Luxury Turkish Delight Chocolate Gift Box | 5 x 51g Bars Frys Turkish Delight 20s & Frys Delights Mini Bars 105g | Chocolate Hamper in Snackify Gift Box | Birthday Anniversary Christmas
Snackify£7.607 rev
Frys Turkish Delight Mini Chocolate Bars 105g Pack of 2 Milk Chocolate Covered Rose Flavoured Jelly Sweets Individually Wrapped Mini Bars Ideal for Sharing Snacking Gifting or Sweet Hampers
Epished£8.5513 rev
Frys Chocolate Cream Bars 51g - Turkish Delight Gift Box - Chocolates gift box - Count 12
Parahon£13.662 rev
Trending
90-day click momentumTurkish Delight Gift Box Frys Turkish Delight Multipack Hamper | Luxury Sweet Treat Snack Box | Birthday Chocolate Gift Hamper for Her Him | Oerich Hampers
Oerich£10.903.9★
Frys Turkish Delight 51g Case of 48
Fry's£24.975.0★
by Amazon Turkish Delight Milk Chocolate Bar 150g
by Amazon£1.884.5★
Truede Chocolate Coated Rose Turkish Delight (120g) - Hand-Made Chocolate Coated Rose Flavoured Turkish Delight
Truede You'll Be Delighted£6.634.3★
Frys Turkish Delight Mini Chocolate Bars 105g Pack of 5 - Each pack contains 7 Frys Turkish Delight Mini Bars - Total of 35 Turkish Delight Mini Bars by TGBK - Turkish Delight Gift Box
The Great British Kitchen£15.204.4★
What buyers say about frys turkish delight
What buyers praise and complain about, mined from review topics.What buyers love
“This chocolate is absolutely delicious”
“Gift”
“worth the money”
“Good quality”
“Nice flavour”
“This is amazing turkish delight chocolate”
“good size”
“The wrapper appears to be paper rather than plastic so that's good for the environment”
“As described”
“The individual chunks are generously sized”
What buyers complain about
“I didn't like the taste of the chocolate coating”
“Slightly over priced”
“Very misleading description”
“They won't last long”
“This was a bigger bar than I was expecting”
“but melted as one”
“What a rip off”
“the texture is all wrong too”
“Not overly sweet”
“I'm also not a bug fan of the rose flavour”
Common questions
- Is frys turkish delight profitable to sell on Amazon United Kingdom?
- The niche generates £106K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the frys turkish delight niche?
- 14 brands and 35 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in frys turkish delight?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for frys turkish delight peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.5× the quietest.
- What does it cost to enter the frys turkish delight niche?
- Listings span £1.39–£24.97; the average listing price is £10.67 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.