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Frys Turkish Delight

soft demand (-27.0% this quarter) — Frys Turkish Delight doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 26Growth 11Conversion 86Competition 28Returns 100Price range 42Avg price 39Brand share 41Review moat 89Quality gap 38
This niche Category average

Is Frys Turkish Delight profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Frys Turkish Delight is a £106K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Frys Turkish Delight: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.0% over the last 90 days and 9.8% of searches end in a purchase.

£106K

revenue / yr

Units sold / yr13K
Search volume / yr-27.0%102K
Conversion rate9.8%
Avg price£10.67

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers14 · 35
Top-5 product click share68%
Open market19%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement50%
New entrants (1y)4· 1 succeeded
Avg rating4.5★
Avg reviews216

Top Frys Turkish Delight products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

£0£11K£21K£32K£43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

35

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

15%

  • Fry's34%
  • Windmill Gifts23%
  • Saras Flavours of Asia8%
  • by Amazon8%
  • SweetiePost7%
  • Oerich4%
  • Open — no brand owns it (8 brands, 15%)

Frys Turkish Delight demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume102KCVR9.8%Products18Brands14Top 5 Brands81%OOS Rate15.2%Rating4.5★Reviews216Avg BSR#610
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.5×

Top Frys Turkish Delight search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • frys turkish delight44K/yr
  • turkish delight chocolate28K/yr
  • chocolate turkish delight15K/yr
  • turkish delight frys9K/yr
  • frys turkish delight gift box6K/yr

What reviews say buyers love and hate about Frys Turkish Delight

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Taste-Overall45%

This chocolate is absolutely delicious

Gifting Purpose15%

Gift

Value For Money11%

worth the money

Quality-Overall9%

Good quality

Flavor5%

Nice flavour

What buyers complain about

66% of reviews
Taste-Overall24%

I didn't like the taste of the chocolate coating

Value For Money10%

Slightly over priced

Advertised Vs Actual Product7%

Very misleading description

Durability6%

They won't last long

Size-Overall5%

This was a bigger bar than I was expecting

Common Frys Turkish Delight questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Frys Turkish Delight 45/100 on Amazon United Kingdom — Skip it. The niche generates £106K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -27.0% over the last 90 days.
Search demand for Frys Turkish Delight on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 7.5× the quietest.