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51

frys chocolate cream bars

Worth a look

Shows low returns (0.0%), but soft demand (-17.3% this quarter) keeps it on the watch list.

Market size 24Growth 16Conversion 86Competition 61Returns 100Price range 32Avg price 24Brand share 35Review moat 87Quality gap 63

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great252.85

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Price range

Okay£0.96–£21.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£94K

£94K/yr · 114K searches

Avg price

Bad£8.48

avg listing price — sweet spot $15–$100

Growth

Bad-17.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, frys chocolate cream bars is a £94K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

frys chocolate cream bars market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
£85K–£106K
units × avg price
Conversion rate
9.8%
Avg BSR
#613
Page quality
0%
Prime
62%
Sponsored
35%
Out of stock
12.5%
Avg brand age
50 months
Avg seller age
174 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

66

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

12%

  • Fry's61%
  • Generic9%
  • Frys5%
  • TinTastic5%
  • Burmont's Speciality Gifts5%
  • The Bramble Bay4%
  • Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.3% search growth over the last 90 days.
8K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Top frys chocolate cream bars search terms

  • frys chocolate cream bars62K/yr
  • frys chocolate24K/yr
  • frys13K/yr
  • frys five centres chocolate bars9K/yr
  • frys chocolate cream6K/yr
All search terms

Top frys chocolate cream bars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£5K10%£9K15%£14K20%£19K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about frys chocolate cream bars

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall45%

“Good mint taste”

Value For Money15%

“Good value for money”

Quality-Overall7%

“In my view these are far superior to the branded version”

Flavor6%

“Nice flavour”

Thickness4%

“Great value thicker chocolate”

Sweetness4%

“Sweet”

Gifting Purpose2%

“Well received gift”

Advertised Vs Actual Product2%

“As described”

Size-Overall1%

“good size”

Texture/Consistency-Overall1%

“Love the texture”

What buyers complain about

Taste-Overall26%

“Weird after taste”

Value For Money8%

“Slightly over priced”

Quality-Overall5%

“Poor quality chocolate IMHO”

Storage Temperature5%

“Melts in van”

Sweetness4%

“Not overly sweet”

Flavor4%

“completely let down by the limited filling that also had minimal peppermint flavour”

Size-Overall4%

“This was a bigger bar than I was expecting”

Thickness3%

“one to the point where the thin was just a chocolate shell”

Chunk/Clump/Collection2%

“Terrible, all stuck together favour not great”

Stale/Rotten/Spoiled2%

“Absolutely rancid, do not buy”

Top return reasons

Advertised Vs Actual Product100%

Common questions

Is frys chocolate cream bars profitable to sell on Amazon United Kingdom?
The niche generates £94K/yr across 26 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the frys chocolate cream bars niche?
11 brands and 66 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in frys chocolate cream bars?
Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
When does demand for frys chocolate cream bars peak?
Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the frys chocolate cream bars niche?
Listings span £0.96–£21.50; the average listing price is £8.48 (sweet spot $15–$100). The average incumbent carries 253 reviews — the moat a new listing must climb.