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Frys Chocolate Cream Bars

Frys Chocolate Cream Bars shows low returns (0.0%), but soft demand (-17.3% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 24Growth 16Conversion 86Competition 61Returns 100Price range 32Avg price 24Brand share 35Review moat 87Quality gap 63
This niche Category average

Is Frys Chocolate Cream Bars profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Frys Chocolate Cream Bars is a £94K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Frys Chocolate Cream Bars: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.3% over the last 90 days and 9.8% of searches end in a purchase.

£94K

revenue / yr

Units sold / yr13K
Search volume / yr-17.3%114K
Conversion rate9.8%
Avg price£8.48

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers11 · 66
Top-5 product click share48%
Open market16%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement35%
New entrants (1y)5· 2 succeeded
Avg rating4.4★
Avg reviews253

Top Frys Chocolate Cream Bars products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

66

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

12%

  • Fry's61%
  • Generic9%
  • Frys5%
  • TinTastic5%
  • Burmont's Speciality Gifts5%
  • The Bramble Bay4%
  • Open — no brand owns it (5 brands, 12%)

Frys Chocolate Cream Bars demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume114KCVR9.8%Products26Brands11Top 5 Brands84%OOS Rate12.5%Rating4.4★Reviews253Avg BSR#613
8K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Top Frys Chocolate Cream Bars search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • frys chocolate cream bars62K/yr
  • frys chocolate24K/yr
  • frys13K/yr
  • frys five centres chocolate bars9K/yr
  • frys chocolate cream6K/yr

What reviews say buyers love and hate about Frys Chocolate Cream Bars

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Taste-Overall45%

Good mint taste

Value For Money15%

Good value for money

Quality-Overall7%

In my view these are far superior to the branded version

Flavor6%

Nice flavour

Thickness4%

Great value thicker chocolate

What buyers complain about

62% of reviews
Taste-Overall26%

Weird after taste

Value For Money8%

Slightly over priced

Quality-Overall5%

Poor quality chocolate IMHO

Storage Temperature5%

Melts in van

Sweetness4%

Not overly sweet

Frys Chocolate Cream Bars return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
100%

Common Frys Chocolate Cream Bars questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Frys Chocolate Cream Bars 51/100 on Amazon United Kingdom — Worth a look. The niche generates £94K/yr across 26 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -17.3% over the last 90 days.
Search demand for Frys Chocolate Cream Bars on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.2× the quietest.