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Frys Chocolate Cream Bars

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -17.3% this quarter, so Frys Chocolate Cream Bars is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£94K/yr114K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
48%top-5 click share · 11 brands · 66 sellers

Flapen Score

Frys Chocolate Cream Bars against its category

The dotted line is the Grocery average. Past it, Frys Chocolate Cream Bars is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frys Chocolate Cream Bars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frys Chocolate Cream Bars 114K times last year and spent an estimated £94K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
9.8%
Market size, estimated
£94Ka year
Peak month
December4.2× the quietest month
Top search term
frys chocolate cream bars62K searches a year

02 · Price

A sale here is worth £8.48.

Listings sell for £8.48 on average, from £0.96 to £21.50. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.48 that is £2K to £4K a year per listing.

Average price
£8.48under the $15 to $100 sweet spot
Price range
£0.96–£21.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #613 within Chocolate Candy. It carries 253 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
62%
Out of stock, average day
12.5%
Average rank
#613in Chocolate Candy
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
253per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Frys Chocolate Cream Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

66

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

12%

  • Fry's61%
  • Generic9%
  • Frys5%
  • TinTastic5%
  • Burmont's Speciality Gifts5%
  • The Bramble Bay4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Frys Chocolate Cream Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Frys Chocolate Cream Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frys chocolate cream bars62K/yr
  • frys chocolate24K/yr
  • frys13K/yr
  • frys five centres chocolate bars9K/yr
  • frys chocolate cream6K/yr

Reviews and returns

What reviews say buyers love and hate about Frys Chocolate Cream Bars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%+0.91

Weird after taste

Strange taste

Not a great taste

Value For Money8%+1.28

Slightly over priced

Wouldn't buy again for that reason plus I think overpriced

I had low expectations for the price

Quality-Overall5%−0.02

Poor quality chocolate IMHO

Cheap

took a quality brand

Storage Temperature5%−0.07

Melts in van

but melted as one

will arrive melted on a hot day

Sweetness4%−0.05

Not overly sweet

Too sweet too

sorry it didnt taste like it either it was just full of sweet nothings no taste

Love

Taste-Overall45%+0.91

Good mint taste

Good taste

This chocolate is absolutely delicious

Value For Money15%+1.28

Good value for money

Worth buying

Good price

Quality-Overall7%−0.02

In my view these are far superior to the branded version

really good selection

Good quality

Flavor6%+0.41

Nice flavour

A nice refreshing flavour profile

The mint flavour is really good

Thickness4%+0.24

Great value thicker chocolate

These chocolates were tasty thicker than after eight highly recommend them

Nice and thick, really tasty and I enjoyed them a lot

Return

0.0% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁█▁▁▁▁

FAQ

Common Frys Chocolate Cream Bars questions

Answered from the same tracked data.