Fruit Snacks
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 95% of clicks, so Fruit Snacks is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £579K/yr218K searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 56%top-5 click share · 9 brands · 92 sellers
Flapen Score
Fruit Snacks against its category
The dotted line is the Grocery average. Past it, Fruit Snacks is stronger. Inside it, weaker.
Market
The Fruit Snacks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fruit Snacks 218K times last year and spent an estimated £579K. The top 5 brands take 95% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
13.4% of searches ended in a purchase last week.
Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £579K a year.
- Searches, last 12 months
- 218K
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 13.4%
- Market size, estimated
- £579Ka year
- Peak month
- September1.9× the quietest month
- Top search term
- fruit snacks57K searches a year
02 · Price
A sale here is worth £19.91.
Listings sell for £19.91 on average, from £1.33 to £243.04. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £19.91 that is £25K to £30K a year per listing.
- Average price
- £19.91inside the $15 to $100 sweet spot
- Price range
- £1.33–£243.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £25K–£30K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #294 within Dried Fruits, Nuts & Vegetables. It carries 621 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 88%
- Out of stock, average day
- 6.3%
- Average rank
- #294in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 621per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Fruit Snacks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kelloggs Fruit Winders Strawberry Snack 5 x 17g
- Price
- £1.52
- Rating
- 4.7/5
- Reviews
- 630
- Age
- 15y ago
Kelloggs Fruit Winders Rolls Strawberry & Blackcurrent 5 x 17g
- Price
- £1.52
- Rating
- 4.7/5
- Reviews
- 456
- Age
- 5y ago
Kelloggs Fruit Winders Doubles Apple Strawberry 5 x 17g
- Price
- £1.33
- Rating
- 4.8/5
- Reviews
- 267
- Age
- 4y ago
Welchs Fruit Snacks Mixed Real Fruit Pouches - Pack of 25g x 80 Pouches (2Kg)
- Price
- £24.52
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 6y ago
Welchs Mixed Fruit Snacks 0.9 Unzen 80-Count
- Price
- £25.01
- Rating
- 4.7/5
- Reviews
- 820
- Age
- 15y ago
Trending
90-day click momentum
SONGMICS Automatic Double Watch Winder Box with Quiet Motor for 2 Watches with LED Light Adjustable Pillow Lock 4 Winding Settings Includes a USB-C Charging Cable Black JWB031B01
- Price
- £20.94
- Rating
- 4.3/5
- Reviews
- 600
- Age
- 1y ago
DUKWIN Watch Winder for 8 Automatic Watches Lockable Super Quiet Motor with High-Gloss Piano Lacquer Finish Built-in Illumination
- Price
- £243.04
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 1y ago
SONGMICS Automatic Single Watch Winder Box with Quiet Motor for 1 Watch with LED Light Adjustable Pillow Lock 4 Winding Settings Includes a USB-C Charging Cable Black JWB030B01
- Price
- £16.13
- Rating
- 4.3/5
- Reviews
- 600
- Age
- 1y ago
Snack Bundle With Strawberry Apple & Strawberry And Blackcurrant & Strawberry Flavoured Pear Snack Rolls (3 Pack) - By Oerich Gift
- Price
- £14.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
BEAR Splits Raspberry & Pineapple 5x20g
- Price
- £2.32
- Rating
- 4.2/5
- Reviews
- 146
- Age
- 3y ago
Newest
by launch dateSnack Bundle With Strawberry Apple & Strawberry And Blackcurrant & Strawberry Flavoured Pear Snack Rolls (3 Pack) - By Oerich Gift
- Price
- £14.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
SONGMICS Automatic Single Watch Winder Box with Quiet Motor for 1 Watch with LED Light Adjustable Pillow Lock 4 Winding Settings Includes a USB-C Charging Cable Black JWB030B01
- Price
- £16.13
- Rating
- 4.3/5
- Reviews
- 600
- Age
- 1y ago
SONGMICS Automatic Double Watch Winder Box with Quiet Motor for 2 Watches with LED Light Adjustable Pillow Lock 4 Winding Settings Includes a USB-C Charging Cable Black JWB031B01
- Price
- £20.94
- Rating
- 4.3/5
- Reviews
- 600
- Age
- 1y ago
DUKWIN Watch Winder for 8 Automatic Watches Lockable Super Quiet Motor with High-Gloss Piano Lacquer Finish Built-in Illumination
- Price
- £243.04
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 1y ago
BEAR Strawberry & Apple and Pineapple & Raspberry FRUIT SPLITS Variety Pack - Delicious Real Fruit - Healthy - 20 packs
- Price
- £10.63
- Rating
- 4.3/5
- Reviews
- 346
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
92
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
3%
- Kellogg's43%
- Welch's20%
- BEAR18%
- SONGMICS9%
- DUKWIN6%
- Soul Fruit1%
- Open — no brand owns it (3 brands, 3%)
Demand
Fruit Snacks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Fruit Snacks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fruit snacks57K/yr
- fruit winders37K/yr
- winders22K/yr
- bear fruit20K/yr
- welch fruit snacks23K/yr
- welchs fruit snacks18K/yr
- fruit snack8K/yr
- bear fruit snacks7K/yr
- bear snacks6K/yr
- welchs5K/yr
Reviews and returns
What reviews say buyers love and hate about Fruit Snacks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
expensive
Too expensive to be a regular purchase
The price should come down a little bit
Hardly edible
Doesn't taste nice
Personally I found most of these inedible due to taste
butt it made no impression on the charge level at all
Unable to charge and use
Stops before it's charged a product
Could be better
Rubbish product
Gross
100% does not wind up my automatic watch
Incorrect winding time
Constantly stops winding even when plugged in
Love
Amazing snacks, very delicious and crunchy
Yummy snacks
Great taste
Money well spent
AMAZING value
Excellent value for money
looks like a quality piece of gear
Very well made for the price
Excellent quality
is very quiet
is silent to my hearring
Good quality and simple to operate Noiseless in operation
Nice winder
Excellent watch winder
Watch winder
Return
0.1% Return rate 28% Fixable by listing
100% does not wind up my automatic watch
Incorrect winding time
Constantly stops winding even when plugged in
This mode does not work correctly
butt it made no impression on the charge level at all
Unable to charge and use
Stops before it's charged a product
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fruit Snacks questions
Answered from the same tracked data.