fruit salad sweets
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Great445.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.13avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.34–£16.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£46K£46K/yr · 44K searches
According to Flapen's Amazon United Kingdom niche tracking, fruit salad sweets is a £46K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fruit salad sweets market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £33K–£45K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 67%
- Out of stock
- 9.0%
- Avg brand age
- 49 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
47
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
12%
- Berrymans48%
- Barratts13%
- Barratt10%
- Generic7%
- Bentley & Ackerman6%
- Lion Gums4%
- Open — no brand owns it (4 brands, 12%)
Demand
Weekly Amazon search volume, last 31 weeks — -7.5% search growth over the last 90 days.Top fruit salad sweets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fruit Salad Sweets 500 Gram Bulk Bag 500g Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£8.024.4★122 rev
Fruit Salad Sweets - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£13.214.0★34 rev
Fruit Salad and Black Jacks Chews 1 Kilo Bag
Barratts£8.624.6★3,675 rev
Fruit Salads 1 Kilo Bag
Barratt£10.284.6★784 rev
50 x Fruit Salads Chew Gift Sweets Original Black Jack Chews Retro Sweets Gift Timeless Treats Authentic Flavour Haynesdiscounts Ltd
Generic£7.774.5★4 rev
Newest
by launch date
Black Jack & Fruit Salad Chews Mix 175g Pillow Pack Individually Wrapped Retro Sweets Classic Aniseed & Fruity Chewy Pick n Mix Sweets for Sharing Parties & Gifts
Caribou Candy£3.348 rev
50 x Fruit Salads Chew Gift Sweets Original Black Jack Chews Retro Sweets Gift Timeless Treats Authentic Flavour Haynesdiscounts Ltd
Generic£7.774 rev
Fruit Salad Chews | Bulk Buy Box Sweets | 400 pieces 2kg | Individually Wrapped | Party Sharing Treats
Roch Sweets£16.584 rev
Fruit Salad and Black Jacks sweets - 1kg - Original Retro Fruit Salad Black and Jacks Chews Assorted Pick and Mix for Sharing Gifts and Parties 1kg Bulk Bag. From Bentley & Ackerman Sweet Shop.
Bentley & Ackerman£10.28124 rev
Fruit Salad Black Jacks - 500g - Original Retro Fruit Salad Black Jacks Assorted Sweets Pick and Mix for Sharing Gifts and Parties 500g Bulk Bag. From Bentley & Ackerma Sweet Shop.
Bentley & Ackerman£8.2157 rev
Trending
90-day click momentumBlack Jack & Fruit Salad Chews Mix 175g Pillow Pack Individually Wrapped Retro Sweets Classic Aniseed & Fruity Chewy Pick n Mix Sweets for Sharing Parties & Gifts
Caribou Candy£3.343.9★
Fruit Salad Chews | Bulk Buy Box Sweets | 400 pieces 2kg | Individually Wrapped | Party Sharing Treats
Roch Sweets£16.584.1★
Barratt Fruit Salad Sweets 175g (Pack of 13)
Barratt£16.234.0★
Fruit Salad Black Jacks - 500g - Original Retro Fruit Salad Black Jacks Assorted Sweets Pick and Mix for Sharing Gifts and Parties 500g Bulk Bag. From Bentley & Ackerma Sweet Shop.
Bentley & Ackerman£8.214.4★
50 x Fruit Salads Chew Gift Sweets Original Black Jack Chews Retro Sweets Gift Timeless Treats Authentic Flavour Haynesdiscounts Ltd
Generic£7.774.5★
What buyers say about fruit salad sweets
What buyers praise and complain about, mined from review topics.What buyers love
“One of the best fruit gum sweets there is”
“very tasty”
“Good quality”
“Excellent value”
“As described”
“Tasty Tasty Chews”
“a good flavour”
“97 Black Jacks so a perfect mix”
“Present for a friend”
“Fresh and delicious”
What buyers complain about
“Gloopy sweets”
“bag looks much bigger”
“A bit expensive”
“Not a 50/50 mix”
“Again not what you got poor quality”
“Feel ripped off, small jar”
“Not the perfect chew this time”
“However, the black jacks were soggy and to be honest we felt they were like old stock”
“the texture was wrong”
“Stuck together in a big lump”
Common questions
- Is fruit salad sweets profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the fruit salad sweets niche?
- 10 brands and 47 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in fruit salad sweets?
- Top complaints mined from reviews: Sweetness, Size-Overall, Value For Money. The return rate is 0.0%.
- What does it cost to enter the fruit salad sweets niche?
- Listings span £3.34–£16.58; the average listing price is £11.13 (sweet spot $15–$100). The average incumbent carries 446 reviews — the moat a new listing must climb.