fruit salad
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($0.67–$15.95) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Competition
Great21%top-5 click share — an open shelf
Review moat
Good906.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£74K£74K/yr · 120K searches
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.25avg listing price — sweet spot $15–$100
Price range
Bad£0.67–£15.95cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fruit salad is a £74K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fruit salad market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £85K–£106K
- units × avg price
- Conversion rate
- 14.6%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 30%
- Out of stock
- 2.2%
- Avg brand age
- 45 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
84
Top-5 brand share
89%
Top 20: 99%
Top-5 click share
21%
Top 20: 60%
Open market
9%
- Dole50%
- Morrisons23%
- by Amazon9%
- Del Monte6%
- Berrymans2%
- SPC2%
- Open — no brand owns it (18 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -11.4% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.9×
Top fruit salad search terms
- fruit pots36K/yr
- fruit salad25K/yr
- fruit pot11K/yr
- prepared fruit9K/yr
- dole fruit pots10K/yr
- dole10K/yr
- fruit cups8K/yr
- fruit in juice4K/yr
- fruit in jelly4K/yr
- fruit cup3K/yr
Top fruit salad products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dole Mixed Fruit In Juice With Cherry 3 x 4 Packs of Assorted Fruits Healthy Snack No Added Sugar Fruit Cocktail Bowls Perfect for Breakfast & Dessert or Adding to Recipes
Dole£6.284.6★234 rev
Dole Cherry Mixed Fruit Salad in Juice Bowl 4 x 113g
Dole£2.254.5★380 rev
Dole Fruit in Juice Mandarins 4 x 113g
Dole£2.244.6★326 rev
Dole Tropical Fruit In Juice 3 x 4 Packs of Assorted Fruits Healthy Snack No Added Sugar Fruit Cocktail Bowls Perfect for Breakfast & Dessert or Adding to Recipes
Dole£6.214.5★132 rev
Del Monte Fresh Fruit Apple Grape & Strawberry 95g
Del Monte£1.564.2★191 rev
Newest
by launch date
Exotic Fruit Salad 240g
Morrisons£2.68113 rev
by Amazon Fruit Salad (Strawberry Pineapple and Melon) 180g
by Amazon£2.0112 rev
by Amazon Fruit Salad (Melon Strawberries and Orange) 240g
by Amazon£2.3176 rev
Morrisons Melon & Grape 300g
Morrisons£2.73197 rev
Dole Mixed Fruit In Juice With Cherry 3 x 4 Packs of Assorted Fruits Healthy Snack No Added Sugar Fruit Cocktail Bowls Perfect for Breakfast & Dessert or Adding to Recipes
Dole£6.28234 rev
Trending
90-day click momentumby Amazon Fruit Salad (Strawberry Pineapple and Melon) 180g
by Amazon£2.014.0★
Dole Tropical Fruit in Juice Fruit Pots 8 x 198g Assorted Fruits Healthy Snack No Added Sugar Fruit Cocktail Bowls Perfect for Breakfast & Dessert or Adding to Recipes
Dole£7.404.6★
Morrisons Melon & Grape 300g
Morrisons£2.734.4★
Morrisons Watermelon 300g
Morrisons£2.714.4★
Dole Mixed Fruit In Peach Jelly 3 x 4 Packs of Assorted Fruits Healthy Snack No Added Sugar Fruit Cocktail Bowls Perfect for Breakfast & Dessert or Adding to Recipes
Dole£5.434.4★
What buyers say about fruit salad
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Fantastic value for money quality product”
“Value for money”
“Fresh and tasty”
“They were just the right size”
“Great sweet treat”
“It's what I ordered”
“Wonderful flavour”
“Useful”
“quite healthy too”
What buyers complain about
“didn't fit properly”
“Terrible product”
“Not as tasty as I was expecting”
“almost pure sugar”
“they are a bit expensive”
“A bit flimsy”
“Its a hard no for me”
“Very dry”
“Not leak proof”
“sour tasting”
Top return reasons
Common questions
- Is fruit salad profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 80 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the fruit salad niche?
- 24 brands and 84 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in fruit salad?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Taste-Overall. The return rate is 0.1%.
- When does demand for fruit salad peak?
- Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 5.9× the quietest.
- What does it cost to enter the fruit salad niche?
- Listings span £0.67–£15.95; the average listing price is £4.25 (sweet spot $15–$100). The average incumbent carries 907 reviews — the moat a new listing must climb.