Fruit Salad
MaybeReturns run at only 0.1% of orders. But prices span $0.67–$15.95, mostly outside the sweet spot, so Fruit Salad is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £74K/yr120K searches / yr
- 90-day growth
- -11.4%search demand this quarter
- Competition
- 21%top-5 click share · 24 brands · 84 sellers
Flapen Score
Fruit Salad against its category
The dotted line is the Grocery average. Past it, Fruit Salad is stronger. Inside it, weaker.
Market
The Fruit Salad market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fruit Salad 120K times last year and spent an estimated £74K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul–Aug–Sep. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
14.6% of searches ended in a purchase last week.
Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 120K
- Growth, 90 days vs prior 90
- -11.4%
- Conversion, latest week
- 14.6%
- Market size, estimated
- £74Ka year
- Peak month
- July5.9× the quietest month
- Top search term
- fruit pots36K searches a year
02 · Price
A sale here is worth £4.25.
Listings sell for £4.25 on average, from £0.67 to £15.95. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £4.25 that is £1K to £2K a year per listing.
- Average price
- £4.25under the $15 to $100 sweet spot
- Price range
- £0.67–£15.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #80 within Juice & Smoothies. It carries 907 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #80in Juice & Smoothies
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 907per listing
- Listings tracked
- 80
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Fruit Salad products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dole Mixed Fruit In Juice With Cherry 3 x 4 Packs of Assorted Fruits Healthy Snack No Added Sugar Fruit Cocktail Bowls Perfect for Breakfast & Dessert or Adding to Recipes
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 234
- Age
- 3y ago

Dole Cherry Mixed Fruit Salad in Juice Bowl 4 x 113g
- Price
- £2.25
- Rating
- 4.5/5
- Reviews
- 380
- Age
- 10y ago

Dole Fruit in Juice Mandarins 4 x 113g
- Price
- £2.24
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 9y ago

Dole Tropical Fruit In Juice 3 x 4 Packs of Assorted Fruits Healthy Snack No Added Sugar Fruit Cocktail Bowls Perfect for Breakfast & Dessert or Adding to Recipes
- Price
- £6.21
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 3y ago

Del Monte Fresh Fruit Apple Grape & Strawberry 95g
- Price
- £1.56
- Rating
- 4.2/5
- Reviews
- 191
- Age
- 3y ago
Trending
90-day click momentum
by Amazon Fruit Salad (Strawberry Pineapple and Melon) 180g
- Price
- £2.01
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 2y ago

Dole Tropical Fruit in Juice Fruit Pots 8 x 198g Assorted Fruits Healthy Snack No Added Sugar Fruit Cocktail Bowls Perfect for Breakfast & Dessert or Adding to Recipes
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 3y ago

Morrisons Melon & Grape 300g
- Price
- £2.73
- Rating
- 4.4/5
- Reviews
- 197
- Age
- 2y ago

Morrisons Watermelon 300g
- Price
- £2.71
- Rating
- 4.4/5
- Reviews
- 817
- Age
- 9y ago

Dole Mixed Fruit In Peach Jelly 3 x 4 Packs of Assorted Fruits Healthy Snack No Added Sugar Fruit Cocktail Bowls Perfect for Breakfast & Dessert or Adding to Recipes
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 273
- Age
- 3y ago
Newest
by launch date
Exotic Fruit Salad 240g
- Price
- £2.68
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 1y ago

by Amazon Fruit Salad (Strawberry Pineapple and Melon) 180g
- Price
- £2.01
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 2y ago

by Amazon Fruit Salad (Melon Strawberries and Orange) 240g
- Price
- £2.31
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 2y ago

Morrisons Melon & Grape 300g
- Price
- £2.73
- Rating
- 4.4/5
- Reviews
- 197
- Age
- 2y ago

Dole Mixed Fruit In Juice With Cherry 3 x 4 Packs of Assorted Fruits Healthy Snack No Added Sugar Fruit Cocktail Bowls Perfect for Breakfast & Dessert or Adding to Recipes
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 234
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
24 rising
Sellers
84
Top-5 brand share
89%
Top 20: 99%
Top-5 click share
21%
Top 20: 60%
Open market
9%
- Dole50%
- Morrisons23%
- by Amazon9%
- Del Monte6%
- Berrymans2%
- SPC2%
- Open — no brand owns it (18 brands, 9%)
Demand
Fruit Salad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.9×
Search terms
Top Fruit Salad search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fruit pots36K/yr
- fruit salad25K/yr
- fruit pot11K/yr
- prepared fruit9K/yr
- dole fruit pots10K/yr
- dole10K/yr
- fruit cups8K/yr
- fruit in juice4K/yr
- fruit in jelly4K/yr
- fruit cup3K/yr
Reviews and returns
What reviews say buyers love and hate about Fruit Salad
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
didn't fit properly
Lids do not fit
So small
Terrible product
Not very good quality lids broke when trying to get them off
Bad quality
Not as tasty as I was expecting
Not great taste
Tastes like chemicals
almost pure sugar
Added sugar
not soon sweet
they are a bit expensive
A bit overpriced
far too Expensive
Love
Good taste
Theyre delicious and make the perfect snack
Great tasty snack
Fantastic value for money quality product
Very well made
Excellent product
Value for money
Excellent value
Good price
Fresh and tasty
I love fresh pineapple
really enjoyed these raspberries lovely and fresh
They were just the right size
Perfect share-size
Just a nice sized tin for me
Return
0.1% Return rate 87% Fixable by listing
didn't fit properly
Lids do not fit
So small
Terrible product
Not very good quality lids broke when trying to get them off
Bad quality
A bit flimsy
Flimsy
Flimsy lids
Not leak proof
they leak
Pots leak as lids don't stay on
they are a bit expensive
A bit overpriced
far too Expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fruit Salad questions
Answered from the same tracked data.









