How competitive is the Fruit Salad niche on Amazon United Kingdom?

24 brands and 84 sellers compete in Fruit Salad on Amazon United Kingdom. The top 5 Fruit Salad products take 21% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Fruit Salad?

Fruit Salad buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Fruit Salad niche?

Fruit Salad sells for £4.25 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.67–£15.95. The average incumbent carries 907 reviews — the moat a new listing must climb.

Fruit Salad

Fruit Salad shows low returns (0.1%), but prices mostly outside the sweet spot ($0.67–$15.95) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Fruit Salad profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fruit Salad is a £74K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Worth a look — 51/100.

Fruit Salad: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.4% over the last 90 days and 14.6% of searches end in a purchase.

£74K

revenue / yr

Units sold / yr25K

Search volume / yr-11.4%120K

Conversion rate14.6%

Avg price£4.25

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers24 · 84

Top-5 product click share21%

Open market11%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 80 products

Top Fruit Salad products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dole Mixed Fruit In Juice With Cherry 3 x 4 Packs of Assorted Fruits Healthy Snack No Added Sugar Fruit Cocktail Bowls Perfect for Breakfast & Dessert or Adding to Recipes

Price: £6.28
Rating: 4.6/5
Reviews: 234
Age: 3y ago

Dole Cherry Mixed Fruit Salad in Juice Bowl 4 x 113g

Price: £2.25
Rating: 4.5/5
Reviews: 380
Age: 10y ago

Dole Fruit in Juice Mandarins 4 x 113g

Price: £2.24
Rating: 4.6/5
Reviews: 326
Age: 9y ago

Dole Tropical Fruit In Juice 3 x 4 Packs of Assorted Fruits Healthy Snack No Added Sugar Fruit Cocktail Bowls Perfect for Breakfast & Dessert or Adding to Recipes

Price: £6.21
Rating: 4.5/5
Reviews: 132
Age: 3y ago

Del Monte Fresh Fruit Apple Grape & Strawberry 95g

Price: £1.56
Rating: 4.2/5
Reviews: 191
Age: 3y ago

Newest

by launch date

Exotic Fruit Salad 240g

Price: £2.68
Rating: 4.4/5
Reviews: 113
Age: 1y ago

by Amazon Fruit Salad (Strawberry Pineapple and Melon) 180g

Price: £2.01
Rating: 4.0/5
Reviews: 12
Age: 2y ago

by Amazon Fruit Salad (Melon Strawberries and Orange) 240g

Price: £2.31
Rating: 4.5/5
Reviews: 76
Age: 2y ago

Morrisons Melon & Grape 300g

Price: £2.73
Rating: 4.4/5
Reviews: 197
Age: 2y ago

Dole Mixed Fruit In Juice With Cherry 3 x 4 Packs of Assorted Fruits Healthy Snack No Added Sugar Fruit Cocktail Bowls Perfect for Breakfast & Dessert or Adding to Recipes

Price: £6.28
Rating: 4.6/5
Reviews: 234
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

Top-5 brand share

89%

Top 20: 99%

Top-5 click share

21%

Top 20: 60%

Open market

Dole50%
Morrisons23%
by Amazon9%
Del Monte6%
Berrymans2%
SPC2%
Open — no brand owns it (18 brands, 9%)

Fruit Salad demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume120KCVR14.6%Products80Brands24Top 5 Brands89%OOS Rate2.2%Rating4.4★Reviews907Avg BSR#80

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.9×

Top Fruit Salad search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fruit pots36K/yr +2.5%12.1% conv.
fruit salad25K/yr -9.3%15.1% conv.
fruit pot11K/yr -12.9%12.4% conv.
prepared fruit9K/yr +33.8%22.7% conv.
dole fruit pots10K/yr -2.3%11.2% conv.
dole10K/yr -34.6%15.9% conv.
fruit cups8K/yr -34.5%3.9% conv.
fruit in juice4K/yr -16.9%12.2% conv.
fruit in jelly4K/yr -9.1%16.8% conv.
fruit cup3K/yr -67.9%5.1% conv.

What reviews say buyers love and hate about Fruit Salad

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Taste-Overall23%

“Good taste”

Quality-Overall13%

“Fantastic value for money quality product”

Value For Money10%

“Value for money”

Freshness8%

“Fresh and tasty”

Size-Overall7%

“They were just the right size”

What buyers complain about

64% of reviews

Size-Overall15%

“didn't fit properly”

Quality-Overall14%

“Terrible product”

Taste-Overall13%

“Not as tasty as I was expecting”

Sweetness4%

“almost pure sugar”

Value For Money4%

“they are a bit expensive”

Fruit Salad return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

87%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

83%

2Quality-Overall

3Strength

4Leak-Proof

5Value For Money

Common Fruit Salad questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fruit Salad 51/100 on Amazon United Kingdom — Worth a look. The niche generates £74K/yr across 80 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -11.4% over the last 90 days.