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Fruit Salad

Maybe

Returns run at only 0.1% of orders. But prices span $0.67–$15.95, mostly outside the sweet spot, so Fruit Salad is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£74K/yr120K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
21%top-5 click share · 24 brands · 84 sellers

Flapen Score

Fruit Salad against its category

The dotted line is the Grocery average. Past it, Fruit Salad is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fruit Salad market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fruit Salad 120K times last year and spent an estimated £74K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul–Aug–Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

14.6% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
14.6%
Market size, estimated
£74Ka year
Peak month
July5.9× the quietest month
Top search term
fruit pots36K searches a year

02 · Price

A sale here is worth £4.25.

Listings sell for £4.25 on average, from £0.67 to £15.95. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £4.25 that is £1K to £2K a year per listing.

Average price
£4.25under the $15 to $100 sweet spot
Price range
£0.67–£15.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #80 within Juice & Smoothies. It carries 907 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#80in Juice & Smoothies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
907per listing
Listings tracked
80

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Fruit Salad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

84

Top-5 brand share

89%

Top 20: 99%

Top-5 click share

21%

Top 20: 60%

Open market

9%

  • Dole50%
  • Morrisons23%
  • by Amazon9%
  • Del Monte6%
  • Berrymans2%
  • SPC2%
  • Open — no brand owns it (18 brands, 9%)

Demand

Fruit Salad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.9×

Search terms

Top Fruit Salad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fruit pots36K/yr
  • fruit salad25K/yr
  • fruit pot11K/yr
  • prepared fruit9K/yr
  • dole fruit pots10K/yr
  • dole10K/yr
  • fruit cups8K/yr
  • fruit in juice4K/yr
  • fruit in jelly4K/yr
  • fruit cup3K/yr

Reviews and returns

What reviews say buyers love and hate about Fruit Salad

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.04

didn't fit properly

Lids do not fit

So small

Quality-Overall14%−0.07

Terrible product

Not very good quality lids broke when trying to get them off

Bad quality

Taste-Overall13%+1.01

Not as tasty as I was expecting

Not great taste

Tastes like chemicals

Sweetness4%+0.45

almost pure sugar

Added sugar

not soon sweet

Value For Money4%+0.88

they are a bit expensive

A bit overpriced

far too Expensive

Love

Taste-Overall23%+1.01

Good taste

Theyre delicious and make the perfect snack

Great tasty snack

Quality-Overall13%−0.07

Fantastic value for money quality product

Very well made

Excellent product

Value For Money10%+0.88

Value for money

Excellent value

Good price

Freshness8%+0.67

Fresh and tasty

I love fresh pineapple

really enjoyed these raspberries lovely and fresh

Size-Overall7%−0.04

They were just the right size

Perfect share-size

Just a nice sized tin for me

Return

0.1% Return rate 87% Fixable by listing

Size-Overall83%▆█▇▇▇█

didn't fit properly

Lids do not fit

So small

Quality-Overall3%█▁▄▆█▁

Terrible product

Not very good quality lids broke when trying to get them off

Bad quality

Strength3%▁█▃▁▅▂

A bit flimsy

Flimsy

Flimsy lids

Leak-Proof1%▁▁▄█▆▇

Not leak proof

they leak

Pots leak as lids don't stay on

Value For Money1%▁▁▂▄█▁

they are a bit expensive

A bit overpriced

far too Expensive

FAQ

Common Fruit Salad questions

Answered from the same tracked data.