Fruit Roll Ups
FailThe top 5 products take 100% of clicks, so Fruit Roll Ups is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £54K/yr72K searches / yr
- 90-day growth
- +30.6%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 21 sellers
Flapen Score
Fruit Roll Ups against its category
The dotted line is the Grocery average. Past it, Fruit Roll Ups is stronger. Inside it, weaker.
Market
The Fruit Roll Ups market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fruit Roll Ups 72K times last year and spent an estimated £54K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- +30.6%
- Conversion, latest week
- 11.3%
- Market size, estimated
- £54Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- fruit roll ups62K searches a year
02 · Price
A sale here is worth £6.60.
Listings sell for £6.60 on average, from £6.02 to £7.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £6.60 that is £3K to £5K a year per listing.
- Average price
- £6.60under the $15 to $100 sweet spot
- Price range
- £6.02–£7.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #44 within Bakery. It carries 1,417 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #44in Bakery
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,417per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Fruit Roll Ups products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fruit Roll-ups Soft Candy Rolls (Strawberry Blackberry & Fruit Punch) 10 Rolls
- Price
- £6.18
- Rating
- 4.5/5
- Reviews
- 2,970
- Age
- 15y ago

Betty Crocker Fruit Roll ups TROPICAL TIE DYE 141g
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 2,705
- Age
- 10y ago

Betty Crocker Roll Ups Strawberry 141
- Price
- £6.14
- Rating
- 4.7/5
- Reviews
- 1,283
- Age
- 15y ago

Fruit Roll Ups Sour Variety Pack Blue Razzberry & Berry Punch I 10s 5oz (141g) I US Import
- Price
- £7.92
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago

General Mills Jolly Rancher Fruit Roll-Ups - Fruit Flavoured Snack- Variety Pack with Watermelon & Green Apple - 141g
- Price
- £6.74
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 2y ago
Trending
estimated 90-day click momentum
Fruit Roll-ups Soft Candy Rolls (Strawberry Blackberry & Fruit Punch) 10 Rolls
- Price
- £6.18
- Rating
- 4.5/5
- Reviews
- 2,970
- Age
- 15y ago

Betty Crocker Roll Ups Strawberry 141
- Price
- £6.14
- Rating
- 4.7/5
- Reviews
- 1,283
- Age
- 15y ago

Fruit Roll Ups Sour Variety Pack Blue Razzberry & Berry Punch I 10s 5oz (141g) I US Import
- Price
- £7.92
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago

Betty Crocker Fruit Roll ups TROPICAL TIE DYE 141g
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 2,705
- Age
- 10y ago

General Mills Jolly Rancher Fruit Roll-Ups - Fruit Flavoured Snack- Variety Pack with Watermelon & Green Apple - 141g
- Price
- £6.74
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 2y ago
Newest
by launch date
Fruit Roll Ups Sour Variety Pack Blue Razzberry & Berry Punch I 10s 5oz (141g) I US Import
- Price
- £7.92
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago

General Mills Jolly Rancher Fruit Roll-Ups - Fruit Flavoured Snack- Variety Pack with Watermelon & Green Apple - 141g
- Price
- £6.74
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 2y ago

Betty Crocker Fruit Roll ups TROPICAL TIE DYE 141g
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 2,705
- Age
- 10y ago

Fruit Roll-ups Soft Candy Rolls (Strawberry Blackberry & Fruit Punch) 10 Rolls
- Price
- £6.18
- Rating
- 4.5/5
- Reviews
- 2,970
- Age
- 15y ago

Betty Crocker Roll Ups Strawberry 141
- Price
- £6.14
- Rating
- 4.7/5
- Reviews
- 1,283
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
21
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Fruit Roll-Ups85%
- The American Store9%
- General Mills6%
- Open — no brand owns it (0%)
Demand
Fruit Roll Ups search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Fruit Roll Ups search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fruit roll ups62K/yr
- fruit roll up5K/yr
- roll ups4K/yr
Reviews and returns
What reviews say buyers love and hate about Fruit Roll Ups
We read the reviews and the return reasons for every product selling here.
“expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fruit Roll Ups questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









