fruit roll ups
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Review moat
Good1,416.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.60avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 72K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.02–£7.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fruit roll ups is a £54K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
fruit roll ups market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £40K–£53K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 20%
- Out of stock
- 5.4%
- Avg brand age
- 41 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Fruit Roll-Ups85%
- The American Store9%
- General Mills6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.6% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top fruit roll ups search terms
- fruit roll ups62K/yr
- fruit roll up5K/yr
- roll ups4K/yr
Top fruit roll ups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fruit Roll-ups Soft Candy Rolls (Strawberry Blackberry & Fruit Punch) 10 Rolls
Fruit Roll-Ups£6.184.5★2,970 rev
Betty Crocker Fruit Roll ups TROPICAL TIE DYE 141g
Fruit Roll-Ups£6.024.6★2,705 rev
Betty Crocker Roll Ups Strawberry 141
Fruit Roll-Ups£6.144.7★1,283 rev
Fruit Roll Ups Sour Variety Pack Blue Razzberry & Berry Punch I 10s 5oz (141g) I US Import
The American Store£7.924.3★29 rev
General Mills Jolly Rancher Fruit Roll-Ups - Fruit Flavoured Snack- Variety Pack with Watermelon & Green Apple - 141g
General Mills£6.744.4★97 rev
Newest
by launch dateFruit Roll Ups Sour Variety Pack Blue Razzberry & Berry Punch I 10s 5oz (141g) I US Import
The American Store£7.9229 rev
General Mills Jolly Rancher Fruit Roll-Ups - Fruit Flavoured Snack- Variety Pack with Watermelon & Green Apple - 141g
General Mills£6.7497 rev
Betty Crocker Fruit Roll ups TROPICAL TIE DYE 141g
Fruit Roll-Ups£6.022,705 rev
Fruit Roll-ups Soft Candy Rolls (Strawberry Blackberry & Fruit Punch) 10 Rolls
Fruit Roll-Ups£6.182,970 rev
Betty Crocker Roll Ups Strawberry 141
Fruit Roll-Ups£6.141,283 rev
Trending
90-day click momentumFruit Roll-ups Soft Candy Rolls (Strawberry Blackberry & Fruit Punch) 10 Rolls
Fruit Roll-Ups£6.184.5★
Betty Crocker Roll Ups Strawberry 141
Fruit Roll-Ups£6.144.7★
Fruit Roll Ups Sour Variety Pack Blue Razzberry & Berry Punch I 10s 5oz (141g) I US Import
The American Store£7.924.3★
Betty Crocker Fruit Roll ups TROPICAL TIE DYE 141g
Fruit Roll-Ups£6.024.6★
General Mills Jolly Rancher Fruit Roll-Ups - Fruit Flavoured Snack- Variety Pack with Watermelon & Green Apple - 141g
General Mills£6.744.4★
What buyers say about fruit roll ups
What buyers praise and complain about, mined from review topics.What buyers love
“Really tasty and fun snack”
“I loved this I finally got to try american candy”
“Good quality”
“Good price”
“the tie-dye colors make them extra enjoyable for kids”
What buyers complain about
“expensive”
Common questions
- Is fruit roll ups profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 5 tracked products. 90-day search growth is +30.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the fruit roll ups niche?
- 3 brands and 21 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fruit roll ups?
- Top complaints mined from reviews: Value For Money. The return rate is 0.0%.
- When does demand for fruit roll ups peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the fruit roll ups niche?
- Listings span £6.02–£7.92; the average listing price is £6.60 (sweet spot $15–$100). The average incumbent carries 1,417 reviews — the moat a new listing must climb.