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Fruit Roll Ups

Fail

The top 5 products take 100% of clicks, so Fruit Roll Ups is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£54K/yr72K searches / yr
90-day growth
+30.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 21 sellers

Flapen Score

Fruit Roll Ups against its category

The dotted line is the Grocery average. Past it, Fruit Roll Ups is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fruit Roll Ups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fruit Roll Ups 72K times last year and spent an estimated £54K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+30.6%
Conversion, latest week
11.3%
Market size, estimated
£54Ka year
Peak month
January1.7× the quietest month
Top search term
fruit roll ups62K searches a year

02 · Price

A sale here is worth £6.60.

Listings sell for £6.60 on average, from £6.02 to £7.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £6.60 that is £3K to £5K a year per listing.

Average price
£6.60under the $15 to $100 sweet spot
Price range
£6.02–£7.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #44 within Bakery. It carries 1,417 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#44in Bakery
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,417per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Fruit Roll Ups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Fruit Roll-Ups85%
  • The American Store9%
  • General Mills6%
  • Open — no brand owns it (0%)

Demand

Fruit Roll Ups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Fruit Roll Ups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fruit roll ups62K/yr
  • fruit roll up5K/yr
  • roll ups4K/yr

Reviews and returns

What reviews say buyers love and hate about Fruit Roll Ups

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%+1.30

expensive

Love

Taste-Overall54%−0.22

Really tasty and fun snack

Good candy

Really tasty

Baking15%+1.80

I loved this I finally got to try american candy

Great I will appreciating you can get done lil Debbies zebra cakes I will buy every other day I have

Quality-Overall15%+1.80

Good quality

incredible quality great price

Theyre really good

Value For Money6%+1.30

Good price

Color6%−0.10

the tie-dye colors make them extra enjoyable for kids

FAQ

Common Fruit Roll Ups questions

Answered from the same tracked data.