Fruit Pouches
MaybeReturns run at only 0.0% of orders. But products sell for $4.83 on average, outside the sweet spot, so Fruit Pouches is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £328K/yr423K searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 24%top-5 click share · 8 brands · 61 sellers
Flapen Score
Fruit Pouches against its category
The dotted line is the Grocery average. Past it, Fruit Pouches is stronger. Inside it, weaker.
Market
The Fruit Pouches market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fruit Pouches 423K times last year and spent an estimated £328K. The top 5 brands take 92% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
16.1% of searches ended in a purchase last week.
Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £328K a year.
- Searches, last 12 months
- 423K
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 16.1%
- Market size, estimated
- £328Ka year
- Peak month
- May4.8× the quietest month
- Top search term
- ellas kitchen164K searches a year
02 · Price
A sale here is worth £4.83.
Listings sell for £4.83 on average, from £0.54 to £25.49. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £4.83 that is £2K to £4K a year per listing.
- Average price
- £4.83under the $15 to $100 sweet spot
- Price range
- £0.54–£25.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #53 within Baby Foods. It carries 224 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 99%
- Out of stock, average day
- 1.7%
- Average rank
- #53in Baby Foods
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 224per listing
- Listings tracked
- 85
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Fruit Pouches products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ellas Kitchen Stage 1 Mixed Case Selections Organic Baby Food From 4+ Months (14x120g)
- Price
- £25.49
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 2y ago

Ellas Kitchen Organic Fruit Smoothie Assortment (Red Purple Green Yellow and Pink) Pack of 25 Pouches
- Price
- £20.69
- Rating
- 4.8/5
- Reviews
- 903
- Age
- 5y ago

Ellas Kitchen The Purple One Fruit Smoothie 5 x 90g
- Price
- £3.20
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 10y ago

Ellas Kitchen Organic Sweetcorn & Carrot Melty Sticks (5 x 16g)
- Price
- £4.92
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 4y ago

Ellas Kitchen Organic Tomato & Basil Melty Sticks (5 x 16g)
- Price
- £4.03
- Rating
- 4.8/5
- Reviews
- 113
- Age
- 4y ago
Trending
90-day click momentum
Ellas Kitchen The Purple One Fruit Smoothie 5 x 90g
- Price
- £3.20
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 10y ago

by Amazon Organic Apple Banana Blueberry Raspberry Pouch - 6 x 90g - Previously Mama Bear
- Price
- £3.13
- Rating
- 4.8/5
- Reviews
- 308
- Age
- 4y ago

GoGo squeeZ Fruit Smoothie Snack Apple Strawberry and Multifruit 32x90g 100% Real Fruit Blend Pouches Snack for Kids & Adults Gluten-Free Vegan No Added Sugar School Lunchbox Friendly
- Price
- £15.36
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 1y ago

Ellas Kitchen The Red One Organic Smoothie Fruits Multipack 5 x 90 g
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 14y ago

Ellas Kitchen Organic Strawberries & Apples Baby Pouch 4+ Months 120g
- Price
- £1.06
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 10y ago
Newest
by launch date
GoGo squeeZ Fruit Smoothie Snack Apple Strawberry and Multifruit 32x90g 100% Real Fruit Blend Pouches Snack for Kids & Adults Gluten-Free Vegan No Added Sugar School Lunchbox Friendly
- Price
- £15.36
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 1y ago

Ellas Kitchen Stage 1 Mixed Case Selections Organic Baby Food From 4+ Months (14x120g)
- Price
- £25.49
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 2y ago

Ellas Kitchen Variety Pack Pick Any 12 Organic Baby Food Pouches Smoothies From 4 to 10+ months
- Price
- £25.06
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 2y ago

by Amazon Organic Apple Pear Banana Apricot Pouch - 6 x 90g - Previously Mama Bear
- Price
- £3.42
- Rating
- 4.7/5
- Reviews
- 836
- Age
- 4y ago

by Amazon Organic Apple Banana Blueberry Raspberry Pouch - 6 x 90g - Previously Mama Bear
- Price
- £3.13
- Rating
- 4.8/5
- Reviews
- 308
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
8 falling
Sellers
61
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
24%
Top 20: 56%
Open market
4%
- Ella's Kitchen65%
- GOGO SQUEEZ9%
- Free From Direct8%
- by Amazon6%
- Gudz5%
- Kiddylicious4%
- Open — no brand owns it (2 brands, 4%)
Demand
Fruit Pouches search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.8×
Search terms
Top Fruit Pouches search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ellas kitchen164K/yr
- ellas kitchen pouches74K/yr
- ella36K/yr
- fruit pouches29K/yr
- melty sticks17K/yr
- ellas kitchen melty sticks16K/yr
- gogo squeez13K/yr
- fruit pouch11K/yr
- kiddylicious wafers10K/yr
- baby food fruit7K/yr
Reviews and returns
What reviews say buyers love and hate about Fruit Pouches
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
overpriced
costly
a bit expensive
has a pungent smell, sort of cider like
Bad taste and smell
finger food for the little one grate for little hands the are a little smelly
they do not taste right at all
Tastes quite bland
according to my toddlers it tasted yucky
the recipient didnt like the flavour much
They are very hard feeling
Love
tasty kid snack
A great snack
Good taste
Good price
Good value for money
Excellent value
Great fruit pouches
Good quality
Great product
Easy to use
Easy to take on the go
Nice and handy
Strawberry and apple puff corn a delight snack food
Wonderful flavours
the actual flavor profile is incredibly mild
Return
0.0% Return rate 100% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fruit Pouches questions
Answered from the same tracked data.









