Fruit Pastilles
FailProducts sell for $5.55 on average, outside the sweet spot, so Fruit Pastilles is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £113K/yr129K searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 68%top-5 click share · 7 brands · 68 sellers
Flapen Score
Fruit Pastilles against its category
The dotted line is the Grocery average. Past it, Fruit Pastilles is stronger. Inside it, weaker.
Market
The Fruit Pastilles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fruit Pastilles 129K times last year and spent an estimated £113K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
15.7% of searches ended in a purchase last week.
Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 129K
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 15.7%
- Market size, estimated
- £113Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- fruit pastilles95K searches a year
02 · Price
A sale here is worth £5.55.
Listings sell for £5.55 on average, from £1.11 to £21.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.55 that is £3K to £4K a year per listing.
- Average price
- £5.55under the $15 to $100 sweet spot
- Price range
- £1.11–£21.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #72 within Confectionery. It carries 329 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 88%
- Out of stock, average day
- 6.1%
- Average rank
- #72in Confectionery
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 329per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Fruit Pastilles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rowntrees Fruit Pastilles Sweets Tube Multipack Vegan Friendly 4 x 52.5g
- Price
- £1.31
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 10y ago

Rowntrees Fruit Pastilles Sweets Sharing Bag Vegan Friendly 10 x 143g 114g
- Price
- £9.45
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 4y ago

by Amazon Fruit Pastilles 250g
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 250
- Age
- 8mo ago

Rowntrees Fruit Pastilles Vegan Friendly Sweets Sharing Bag 143g
- Price
- £1.18
- Rating
- 4.4/5
- Reviews
- 1,758
- Age
- 10y ago

Rowntrees Fruit Pastilles Strawberry & Blackcurrant Sweets Sweets Sharing Bag Strawberry & Blackcurrant 143g
- Price
- £1.23
- Rating
- 4.6/5
- Reviews
- 263
- Age
- 7y ago
Trending
90-day click momentum
Rowntrees Fruit Pastilles Sweets Tube Multipack Vegan Friendly 4 x 52.5g
- Price
- £1.31
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 10y ago

by Amazon Fruit Jellies Sweets 200g
- Price
- £1.16
- Rating
- 4.6/5
- Reviews
- 339
- Age
- 8mo ago

Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g
- Price
- £1.11
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 7mo ago

Rowntrees Fruit Pastilles Vegan Sweets Tubes 50g x 32 Rolls Pmp (32 Rolls (1 Case))
- Price
- £21.12
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 2y ago

Rowntrees Fruit Pastilles Lollies 4 x 65ml (Frozen)
- Price
- £2.24
- Rating
- 4.6/5
- Reviews
- 932
- Age
- 10y ago
Newest
by launch date
Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g
- Price
- £1.11
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 7mo ago

by Amazon Fruit Pastilles 250g
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 250
- Age
- 8mo ago

by Amazon Fruit Jellies Sweets 200g
- Price
- £1.16
- Rating
- 4.6/5
- Reviews
- 339
- Age
- 8mo ago

BG Pick & Mix Sweets Candy Pick n Mix Choose Your Sweetie Pouch 800g (- Fruit Pastilles)
- Price
- £8.39
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago

Rowntrees Fruit Pastilles 4 x 41g
- Price
- £1.57
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
68
Top-5 brand share
91%
Top 20: 94%
Top-5 click share
68%
Top 20: 100%
Open market
3%
- Rowntree's46%
- Rowntrees23%
- by Amazon14%
- Berrymans6%
- --6%
- Bargain Gateway2%
- Open — no brand owns it (1 brand, 3%)
Demand
Fruit Pastilles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Fruit Pastilles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fruit pastilles95K/yr
- fruit pastilles rowntrees19K/yr
- rowntrees fruit pastilles12K/yr
- pastilles3K/yr
Reviews and returns
What reviews say buyers love and hate about Fruit Pastilles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Disgusting taste
Tasted a bit weird
Taste weird, avoid
to sweet
Too much sugar
over sugary
Loads of not so good flavours
with a hint of really artificial tasting fruit flavours
get a handful of sugar not these the flavours were good
chewy
Not chewy
A Bit On The Chewy Side
found inconsistent quality within the same pack
way worse than supermarket own brand
Not really like the normal brand you get in shops
Love
they taste very fruity
Absolutely delicious
A delightful treat
What I enjoyed most is how balanced the sweetness is
Lovely sweets
Nice fruit sweets
good value
Good Price
Good value for Money
Flavours really yummy
The two best flavors in one bag
Great flavour
Good quality and value for money very fruity
As good as brands
Excellent product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fruit Pastilles questions
Answered from the same tracked data.









