fruit pastilles
Skip itPricing outside the sweet spot ($5.55 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Review moat
Great329.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£1.11–£21.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay£113K£113K/yr · 129K searches
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£5.55avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fruit pastilles is a £113K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fruit pastilles market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £83K–£111K
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 31%
- Out of stock
- 6.1%
- Avg brand age
- 56 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
68
Top-5 brand share
91%
Top 20: 94%
Top-5 click share
68%
Top 20: 100%
Open market
3%
- Rowntree's46%
- Rowntrees23%
- by Amazon14%
- Berrymans6%
- --6%
- Bargain Gateway2%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top fruit pastilles search terms
- fruit pastilles95K/yr
- fruit pastilles rowntrees19K/yr
- rowntrees fruit pastilles12K/yr
- pastilles3K/yr
Top fruit pastilles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rowntrees Fruit Pastilles Sweets Tube Multipack Vegan Friendly 4 x 52.5g
Rowntrees£1.314.6★293 rev
Rowntrees Fruit Pastilles Sweets Sharing Bag Vegan Friendly 10 x 143g 114g
Rowntree's£9.454.6★149 rev
by Amazon Fruit Pastilles 250g
by Amazon£1.154.5★250 rev
Rowntrees Fruit Pastilles Vegan Friendly Sweets Sharing Bag 143g
Rowntree's£1.184.4★1,758 rev
Rowntrees Fruit Pastilles Strawberry & Blackcurrant Sweets Sweets Sharing Bag Strawberry & Blackcurrant 143g
Rowntree's£1.234.6★263 rev
Newest
by launch date
Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g
Rowntree's£1.1115 rev
by Amazon Fruit Pastilles 250g
by Amazon£1.15250 rev
by Amazon Fruit Jellies Sweets 200g
by Amazon£1.16339 rev
BG Pick & Mix Sweets Candy Pick n Mix Choose Your Sweetie Pouch 800g (- Fruit Pastilles)
Bargain Gateway£8.399 rev
Rowntrees Fruit Pastilles 4 x 41g
Rowntree's£1.5796 rev
Trending
90-day click momentumRowntrees Fruit Pastilles Sweets Tube Multipack Vegan Friendly 4 x 52.5g
Rowntrees£1.314.6★
by Amazon Fruit Jellies Sweets 200g
by Amazon£1.164.6★
Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g
Rowntree's£1.114.6★
Rowntrees Fruit Pastilles Vegan Sweets Tubes 50g x 32 Rolls Pmp (32 Rolls (1 Case))
--£21.125.0★
Rowntrees Fruit Pastilles Lollies 4 x 65ml (Frozen)
Rowntree's£2.244.6★
What buyers say about fruit pastilles
What buyers praise and complain about, mined from review topics.What buyers love
“they taste very fruity”
“What I enjoyed most is how balanced the sweetness is”
“good value”
“Flavours really yummy”
“Good quality and value for money very fruity”
“Not too chewy”
“Chewy texture”
“Good size”
“yes they are softer than the Rowntree's”
“Don't contain too many nasty chemicals either: flavourings are from vegetable concentrates, there is some real juice in it, beef gelatine. note for vegetarians and vegans!., so good quality for the price”
What buyers complain about
“Disgusting taste”
“to sweet”
“Loads of not so good flavours”
“chewy”
“found inconsistent quality within the same pack”
“albeit slightly larger”
“they are not particularly soft”
“But I didn't like the texture”
“They're basically just sickly sweet, super soft, with a hint of really artificial tasting fruit flavours”
“all stuck together had to put them apart”
Common questions
- Is fruit pastilles profitable to sell on Amazon United Kingdom?
- The niche generates £113K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the fruit pastilles niche?
- 7 brands and 68 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in fruit pastilles?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Flavor. The return rate is 0.0%.
- When does demand for fruit pastilles peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the fruit pastilles niche?
- Listings span £1.11–£21.12; the average listing price is £5.55 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.