How competitive is the Fruit Pastilles niche on Amazon United Kingdom?

7 brands and 68 sellers compete in Fruit Pastilles on Amazon United Kingdom. The top 5 Fruit Pastilles products take 68% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Fruit Pastilles?

Fruit Pastilles buyers on Amazon United Kingdom complain most about Taste-Overall, Sweetness, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Fruit Pastilles niche?

Fruit Pastilles sells for £5.55 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.11–£21.12. The average incumbent carries 329 reviews — the moat a new listing must climb.

Fruit Pastilles

pricing outside the sweet spot ($5.55 avg) — Fruit Pastilles doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Fruit Pastilles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fruit Pastilles is a £113K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Fruit Pastilles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.8% over the last 90 days and 15.7% of searches end in a purchase.

£113K

revenue / yr

Units sold / yr20K

Search volume / yr-3.8%129K

Conversion rate15.7%

Avg price£5.55

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers7 · 68

Top-5 product click share68%

Open market9%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Top Fruit Pastilles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rowntrees Fruit Pastilles Sweets Tube Multipack Vegan Friendly 4 x 52.5g

Price: £1.31
Rating: 4.6/5
Reviews: 293
Age: 10y ago

Rowntrees Fruit Pastilles Sweets Sharing Bag Vegan Friendly 10 x 143g 114g

Price: £9.45
Rating: 4.6/5
Reviews: 149
Age: 4y ago

by Amazon Fruit Pastilles 250g

Price: £1.15
Rating: 4.5/5
Reviews: 250
Age: 8mo ago

Rowntrees Fruit Pastilles Vegan Friendly Sweets Sharing Bag 143g

Price: £1.18
Rating: 4.4/5
Reviews: 1,758
Age: 10y ago

Rowntrees Fruit Pastilles Strawberry & Blackcurrant Sweets Sweets Sharing Bag Strawberry & Blackcurrant 143g

Price: £1.23
Rating: 4.6/5
Reviews: 263
Age: 7y ago

Newest

by launch date

Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g

Price: £1.11
Rating: 4.6/5
Reviews: 15
Age: 7mo ago

by Amazon Fruit Pastilles 250g

Price: £1.15
Rating: 4.5/5
Reviews: 250
Age: 8mo ago

by Amazon Fruit Jellies Sweets 200g

Price: £1.16
Rating: 4.6/5
Reviews: 339
Age: 8mo ago

BG Pick & Mix Sweets Candy Pick n Mix Choose Your Sweetie Pouch 800g (- Fruit Pastilles)

Price: £8.39
Rating: 5.0/5
Reviews: 9
Age: 1y ago

Rowntrees Fruit Pastilles 4 x 41g

Price: £1.57
Rating: 4.5/5
Reviews: 96
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

Top-5 brand share

91%

Top 20: 94%

Top-5 click share

68%

Top 20: 100%

Open market

Rowntree's46%
Rowntrees23%
by Amazon14%
Berrymans6%
--6%
Bargain Gateway2%
Open — no brand owns it (1 brand, 3%)

Fruit Pastilles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume129KCVR15.7%Products16Brands7Top 5 Brands91%OOS Rate6.1%Rating4.6★Reviews329Avg BSR#72

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Top Fruit Pastilles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fruit pastilles95K/yr +1.1%13.4% conv.
fruit pastilles rowntrees19K/yr -22.8%10.2% conv.
rowntrees fruit pastilles12K/yr -12.2%8.9% conv.
pastilles3K/yr -8.4%6.4% conv.

What reviews say buyers love and hate about Fruit Pastilles

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall29%

“they taste very fruity”

Sweetness19%

“What I enjoyed most is how balanced the sweetness is”

Value For Money15%

“good value”

Flavor11%

“Flavours really yummy”

Quality-Overall7%

“Good quality and value for money very fruity”

What buyers complain about

61% of reviews

Taste-Overall17%

“Disgusting taste”

Sweetness12%

“to sweet”

Flavor8%

“Loads of not so good flavours”

Ease Of Chewing/Swallowing7%

“chewy”

Quality-Overall4%

“found inconsistent quality within the same pack”

Common Fruit Pastilles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fruit Pastilles 43/100 on Amazon United Kingdom — Skip it. The niche generates £113K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -3.8% over the last 90 days.