Fruit Pastilles
FailProducts sell for $5.55 on average, outside the sweet spot, so Fruit Pastilles is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £113K/yr129K searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 68%top-5 click share · 7 brands · 68 sellers
Flapen Score
Fruit Pastilles against its category
The dotted line is the Grocery average. Past it, Fruit Pastilles is stronger. Inside it, weaker.
Market
The Fruit Pastilles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fruit Pastilles 129K times last year and spent an estimated £113K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 15.7% of those searches ended in a purchase.
Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 129K
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 15.7%
- Market size, estimated
- £113Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- fruit pastilles95K searches a year
02 · Price
A sale here is worth £5.55.
Listings sell for £5.55 on average, from £1.11 to £21.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.55 that is £3K to £4K a year per listing.
- Average price
- £5.55under the $15 to $100 sweet spot
- Price range
- £1.11–£21.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #72 within Confectionery. It carries 329 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 88%
- Out of stock, average day
- 6.1%
- Average rank
- #72in Confectionery
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 329per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Fruit Pastilles products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rowntrees Fruit Pastilles Sweets Tube Multipack Vegan Friendly 4 x 52.5g
- Price
- £1.31
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 10y ago

Rowntrees Fruit Pastilles Sweets Sharing Bag Vegan Friendly 10 x 143g 114g
- Price
- £9.45
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 4y ago

by Amazon Fruit Pastilles 250g
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 250
- Age
- 8mo ago

Rowntrees Fruit Pastilles Vegan Friendly Sweets Sharing Bag 143g
- Price
- £1.18
- Rating
- 4.4/5
- Reviews
- 1,758
- Age
- 10y ago

Rowntrees Fruit Pastilles Strawberry & Blackcurrant Sweets Sweets Sharing Bag Strawberry & Blackcurrant 143g
- Price
- £1.23
- Rating
- 4.6/5
- Reviews
- 263
- Age
- 7y ago
Trending
estimated 90-day click momentum
Rowntrees Fruit Pastilles Sweets Tube Multipack Vegan Friendly 4 x 52.5g
- Price
- £1.31
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 10y ago

by Amazon Fruit Jellies Sweets 200g
- Price
- £1.16
- Rating
- 4.6/5
- Reviews
- 339
- Age
- 8mo ago

Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g
- Price
- £1.11
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 7mo ago

Rowntrees Fruit Pastilles Vegan Sweets Tubes 50g x 32 Rolls Pmp (32 Rolls (1 Case))
- Price
- £21.12
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 2y ago

Rowntrees Fruit Pastilles Lollies 4 x 65ml (Frozen)
- Price
- £2.24
- Rating
- 4.6/5
- Reviews
- 932
- Age
- 10y ago
Newest
by launch date
Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g
- Price
- £1.11
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 7mo ago

by Amazon Fruit Pastilles 250g
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 250
- Age
- 8mo ago

by Amazon Fruit Jellies Sweets 200g
- Price
- £1.16
- Rating
- 4.6/5
- Reviews
- 339
- Age
- 8mo ago

BG Pick & Mix Sweets Candy Pick n Mix Choose Your Sweetie Pouch 800g (- Fruit Pastilles)
- Price
- £8.39
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago

Rowntrees Fruit Pastilles 4 x 41g
- Price
- £1.57
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
68
Est. top-5 brand share
91%
Top 20: 94%
Est. top-5 click share
68%
Top 20: 100%
Open market
3%
- Rowntree's46%
- Rowntrees23%
- by Amazon14%
- Berrymans6%
- --6%
- Bargain Gateway2%
- Open — no brand owns it (1 brand, 3%)
Demand
Fruit Pastilles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Fruit Pastilles search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fruit pastilles95K/yr
- fruit pastilles rowntrees19K/yr
- rowntrees fruit pastilles12K/yr
- pastilles3K/yr
Reviews and returns
What reviews say buyers love and hate about Fruit Pastilles
We read the reviews and the return reasons for every product selling here.
“Disgusting taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fruit Pastilles questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









