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Fruit Pastilles

Fail

Products sell for $5.55 on average, outside the sweet spot, so Fruit Pastilles is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£113K/yr129K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
68%top-5 click share · 7 brands · 68 sellers

Flapen Score

Fruit Pastilles against its category

The dotted line is the Grocery average. Past it, Fruit Pastilles is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fruit Pastilles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fruit Pastilles 129K times last year and spent an estimated £113K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
15.7%
Market size, estimated
£113Ka year
Peak month
December2.6× the quietest month
Top search term
fruit pastilles95K searches a year

02 · Price

A sale here is worth £5.55.

Listings sell for £5.55 on average, from £1.11 to £21.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.55 that is £3K to £4K a year per listing.

Average price
£5.55under the $15 to $100 sweet spot
Price range
£1.11–£21.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #72 within Confectionery. It carries 329 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
88%
Out of stock, average day
6.1%
Average rank
#72in Confectionery
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
329per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Fruit Pastilles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£23K£34K£45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

68

Top-5 brand share

91%

Top 20: 94%

Top-5 click share

68%

Top 20: 100%

Open market

3%

  • Rowntree's46%
  • Rowntrees23%
  • by Amazon14%
  • Berrymans6%
  • --6%
  • Bargain Gateway2%
  • Open — no brand owns it (1 brand, 3%)

Demand

Fruit Pastilles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Fruit Pastilles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fruit pastilles95K/yr
  • fruit pastilles rowntrees19K/yr
  • rowntrees fruit pastilles12K/yr
  • pastilles3K/yr

Reviews and returns

What reviews say buyers love and hate about Fruit Pastilles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+1.15

Disgusting taste

Tasted a bit weird

Taste weird, avoid

Sweetness12%+0.45

to sweet

Too much sugar

over sugary

Flavor8%+0.44

Loads of not so good flavours

with a hint of really artificial tasting fruit flavours

get a handful of sugar not these the flavours were good

Ease Of Chewing/Swallowing7%−0.06

chewy

Not chewy

A Bit On The Chewy Side

Quality-Overall4%+0.11

found inconsistent quality within the same pack

way worse than supermarket own brand

Not really like the normal brand you get in shops

Love

Taste-Overall29%+1.15

they taste very fruity

Absolutely delicious

A delightful treat

Sweetness19%+0.45

What I enjoyed most is how balanced the sweetness is

Lovely sweets

Nice fruit sweets

Value For Money15%+2.27

good value

Good Price

Good value for Money

Flavor11%+0.44

Flavours really yummy

The two best flavors in one bag

Great flavour

Quality-Overall7%+0.11

Good quality and value for money very fruity

As good as brands

Excellent product

FAQ

Common Fruit Pastilles questions

Answered from the same tracked data.