How competitive is the Fruit Jellies niche on Amazon United Kingdom?

15 brands and 63 sellers compete in Fruit Jellies on Amazon United Kingdom. The top 5 Fruit Jellies products take 59% of clicks and its top 5 brands hold 67% of demand.

What do buyers complain about in Fruit Jellies?

Fruit Jellies buyers on Amazon United Kingdom complain most about Taste-Overall, Sweetness, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Fruit Jellies niche?

Fruit Jellies sells for £7.47 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.16–£16.15. The average incumbent carries 393 reviews — the moat a new listing must climb.

Fruit Jellies

prices mostly outside the sweet spot ($1.16–$16.15) — Fruit Jellies doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Fruit Jellies profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fruit Jellies is a £107K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Fruit Jellies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.4% over the last 90 days and 9.2% of searches end in a purchase.

£107K

revenue / yr

Units sold / yr20K

Search volume / yr-27.4%155K

Conversion rate9.2%

Avg price£7.47

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers15 · 63

Top-5 product click share59%

Open market33%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 19 products

Top Fruit Jellies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

New Berry Fruits Jewels |Individually Wrapped Assorted Soft Centred Fruit Jellies|

Price: £6.62
Rating: 4.4/5
Reviews: 1,570
Age: 7y ago

Fruit Jellies 1 Kilo Bag

Price: £6.81
Rating: 4.6/5
Reviews: 3,020
Age: 15y ago

by Amazon Fruit Jellies Sweets 200g

Price: £1.16
Rating: 4.6/5
Reviews: 339
Age: 8mo ago

Candy Paradise Halal Vortex Jelly Pops - Jelly Fruits - TikTok Jelly - Fruity Pops - Ice pops (1)

Price: £4.37
Rating: 3.7/5
Reviews: 97
Age: 2y ago

1kg Fruit Jellies Sweet Assorted Fruit Jellies Fruit Flavoured Soft Sweets Classic British Sweet Bulk Pick And Mix Sweets

Price: £8.49
Rating: 4.1/5
Reviews: 48
Age: 1y ago

Newest

by launch date

by Amazon Fruit Jellies Sweets 200g

Price: £1.16
Rating: 4.6/5
Reviews: 339
Age: 8mo ago

1kg Fruit Jellies Sweet Assorted Fruit Jellies Fruit Flavoured Soft Sweets Classic British Sweet Bulk Pick And Mix Sweets

Price: £8.49
Rating: 4.1/5
Reviews: 48
Age: 1y ago

Jelly Pop Candies Jar 35g x 50 | Assorted Fruit-Flavored | Perfect for Parties & Gifting | Sweet Flavour | Fun Shaped Pops | All Age Group Fun | Easy to Store | Stocking Up Jar

Price: £12.47
Rating: 3.8/5
Reviews: 60
Age: 1y ago

Candy Paradise Halal Vortex Jelly Pops - Jelly Fruits - TikTok Jelly - Fruity Pops 50x35g Jar

Price: £11.40
Rating: 3.9/5
Reviews: 27
Age: 1y ago

Taverners Fruit Jellies sweets 1kg - Assorted Flavour Sweets with Natural Colours & Flavours Made with Real Fruit Juice - Soft Chewy Sweets with Sugar Coating Ideal for Sharing

Price: £7.67
Rating: 4.4/5
Reviews: 148
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

26%

New Berry Fruits22%
Candy Paradise16%
Sweets and Treats11%
by Amazon10%
Berrymans8%
Sweet Treat Gifting Co.7%

Fruit Jellies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume155KCVR9.2%Products19Brands15Top 5 Brands67%OOS Rate7.0%Rating4.3★Reviews393Avg BSR#4

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Top Fruit Jellies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fruit jellies49K/yr -8.0%10.1% conv.
jelly fruits25K/yr -43.7%3.1% conv.
fruit jelly sweets14K/yr -14.5%9.0% conv.
newberry fruits14K/yr -24.6%11.0% conv.
fruit jellies sweets7K/yr -9.5%8.2% conv.
jelly fruit6K/yr -27.8%3.8% conv.
jelly pops6K/yr -32.2%4.9% conv.
new berry fruits7K/yr -40.3%7.5% conv.
newberry fruits original7K/yr -36.9%15.2% conv.
newbury fruits6K/yr -49.2%13.7% conv.

What reviews say buyers love and hate about Fruit Jellies

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall37%

“Delicious treat”

Sweetness17%

“Gorgeous candy jelly sweets”

Value For Money11%

“Excellent value”

Flavor8%

“Gorgeous fruit flavours”

Quality-Overall5%

“Good CB product”

What buyers complain about

59% of reviews

Taste-Overall20%

“Tasted funny”

Sweetness12%

“Too much sugar”

Value For Money6%

“expensive”

Flavor5%

“Loads of not so good flavours”

Size-Overall4%

“Big too”

Fruit Jellies return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose

50%

2Quality-Overall

50%

Common Fruit Jellies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fruit Jellies 49/100 on Amazon United Kingdom — Skip it. The niche generates £107K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -27.4% over the last 90 days.