fruit jellies
Skip itPrices mostly outside the sweet spot ($1.16–$16.15) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Great393.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£107K£107K/yr · 155K searches
Avg price
Bad£7.47avg listing price — sweet spot $15–$100
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Price range
Bad£1.16–£16.15cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fruit jellies is a £107K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fruit jellies market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £112K–£149K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #4
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 63%
- Out of stock
- 7.0%
- Avg brand age
- 47 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
63
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
26%
- New Berry Fruits22%
- Candy Paradise16%
- Sweets and Treats11%
- by Amazon10%
- Berrymans8%
- Sweet Treat Gifting Co.7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.6×
Top fruit jellies search terms
- fruit jellies49K/yr
- jelly fruits25K/yr
- fruit jelly sweets14K/yr
- newberry fruits14K/yr
- fruit jellies sweets7K/yr
- jelly fruit6K/yr
- jelly pops6K/yr
- new berry fruits7K/yr
- newberry fruits original7K/yr
- newbury fruits6K/yr
Top fruit jellies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Berry Fruits Jewels |Individually Wrapped Assorted Soft Centred Fruit Jellies|
New Berry Fruits£6.624.4★1,570 rev
Fruit Jellies 1 Kilo Bag
Sweets and Treats£6.814.6★3,020 rev
by Amazon Fruit Jellies Sweets 200g
by Amazon£1.164.6★339 rev
Candy Paradise Halal Vortex Jelly Pops - Jelly Fruits - TikTok Jelly - Fruity Pops - Ice pops (1)
Candy Paradise£4.373.7★97 rev
1kg Fruit Jellies Sweet Assorted Fruit Jellies Fruit Flavoured Soft Sweets Classic British Sweet Bulk Pick And Mix Sweets
Sweet Treat Gifting Co.£8.494.1★48 rev
Newest
by launch dateby Amazon Fruit Jellies Sweets 200g
by Amazon£1.16339 rev
1kg Fruit Jellies Sweet Assorted Fruit Jellies Fruit Flavoured Soft Sweets Classic British Sweet Bulk Pick And Mix Sweets
Sweet Treat Gifting Co.£8.4948 rev
Jelly Pop Candies Jar 35g x 50 | Assorted Fruit-Flavored | Perfect for Parties & Gifting | Sweet Flavour | Fun Shaped Pops | All Age Group Fun | Easy to Store | Stocking Up Jar
Gharana Swaad Ka Khazaana£12.4760 rev
Candy Paradise Halal Vortex Jelly Pops - Jelly Fruits - TikTok Jelly - Fruity Pops 50x35g Jar
Candy Paradise£11.4027 rev
Taverners Fruit Jellies sweets 1kg - Assorted Flavour Sweets with Natural Colours & Flavours Made with Real Fruit Juice - Soft Chewy Sweets with Sugar Coating Ideal for Sharing
MyCandyShop£7.67148 rev
Trending
90-day click momentum1kg Fruit Jellies Sweet Assorted Fruit Jellies Fruit Flavoured Soft Sweets Classic British Sweet Bulk Pick And Mix Sweets
Sweet Treat Gifting Co.£8.494.1★
Fruit Jellies 500g Bag
THE SWEET JAR CO.£5.604.5★
Fruit Jellies - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
THE SWEET JAR CO.£7.734.9★
by Amazon Fruit Jellies Sweets 200g
by Amazon£1.164.6★
Morrisons Fruit Jellies 200g
Morrisons£1.334.5★
What buyers say about fruit jellies
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious treat”
“Gorgeous candy jelly sweets”
“Excellent value”
“Gorgeous fruit flavours”
“Good CB product”
“Great for a gift”
“Nice and soft”
“as advertised”
“Nice and chewy”
“Lovely and fresh”
What buyers complain about
“Tasted funny”
“Too much sugar”
“expensive”
“Loads of not so good flavours”
“Big too”
“This item has a sticker on it saying this is a set do not separate”
“Its just coloured sugar with no fruit taste at all”
“To soft”
“they don't last long”
“The texture is kinda weird for me”
Top return reasons
Common questions
- Is fruit jellies profitable to sell on Amazon United Kingdom?
- The niche generates £107K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the fruit jellies niche?
- 15 brands and 63 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in fruit jellies?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.0%.
- When does demand for fruit jellies peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.6× the quietest.
- What does it cost to enter the fruit jellies niche?
- Listings span £1.16–£16.15; the average listing price is £7.47 (sweet spot $15–$100). The average incumbent carries 393 reviews — the moat a new listing must climb.