Skip to content

Fruit Jellies

Fail

Prices span $1.16–$16.15, mostly outside the sweet spot, so Fruit Jellies is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£107K/yr155K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
59%top-5 click share · 15 brands · 63 sellers

Flapen Score

Fruit Jellies against its category

The dotted line is the Grocery average. Past it, Fruit Jellies is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fruit Jellies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fruit Jellies 155K times last year and spent an estimated £107K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
9.2%
Market size, estimated
£107Ka year
Peak month
December7.6× the quietest month
Top search term
fruit jellies49K searches a year

02 · Price

A sale here is worth £7.47.

Listings sell for £7.47 on average, from £1.16 to £16.15. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.47 that is £6K to £7K a year per listing.

Average price
£7.47under the $15 to $100 sweet spot
Price range
£1.16–£16.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #4 within Confectionery. It carries 393 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
89%
Out of stock, average day
7.0%
Average rank
#4in Confectionery
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
393per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Fruit Jellies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

63

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

26%

  • New Berry Fruits22%
  • Candy Paradise16%
  • Sweets and Treats11%
  • by Amazon10%
  • Berrymans8%
  • Sweet Treat Gifting Co.7%

Demand

Fruit Jellies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Fruit Jellies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fruit jellies49K/yr
  • jelly fruits25K/yr
  • fruit jelly sweets14K/yr
  • newberry fruits14K/yr
  • fruit jellies sweets7K/yr
  • jelly fruit6K/yr
  • jelly pops6K/yr
  • new berry fruits7K/yr
  • newberry fruits original7K/yr
  • newbury fruits6K/yr

Reviews and returns

What reviews say buyers love and hate about Fruit Jellies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%−0.04

Tasted funny

Tastes like chemicals

Disgusting taste

Sweetness12%+0.56

Too much sugar

too sweet for me

No sugar shell

Value For Money6%+1.55

expensive

They are not the best value for money as there are not that many sweets in the box

pricey

Flavor5%+0.74

Loads of not so good flavours

A very mild flavour from these that really doesn't come across even if you select a different shape or colour

no real fruit flavour

Size-Overall4%+0.14

Big too

The sweets were a lot bigger than I thought they would be

The packet was bigger than I thought it would be

Love

Taste-Overall37%−0.04

Delicious treat

Absolutely delicious

they taste very fruity

Sweetness17%+0.56

Gorgeous candy jelly sweets

Lovely sweet

Lovely jelly sweets

Value For Money11%+1.55

Excellent value

great value for money

GREAT VALUE

Flavor8%+0.74

Gorgeous fruit flavours

excellent flavor

Flavours really yummy

Quality-Overall5%−0.02

Good CB product

very good product especially as a gift

Excellent product

Return

0.0% Return rate 0% Fixable by listing

Gifting Purpose50%▁▁▁▁▁█
Quality-Overall50%▁▁▁█▁▁

FAQ

Common Fruit Jellies questions

Answered from the same tracked data.