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Fruit Gums

Fail

The top 5 brands take 100% of clicks, so Fruit Gums is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£290K/yr306K searches / yr
90-day growth
+29.9%search demand this quarter
Competition
74%top-5 click share · 5 brands · 68 sellers

Flapen Score

Fruit Gums against its category

The dotted line is the Grocery average. Past it, Fruit Gums is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fruit Gums market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fruit Gums 306K times last year and spent an estimated £290K. All 5 brands take every click. Demand peaks in Jun–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 15.0% of those searches ended in a purchase.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £290K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
+29.9%
Conversion, latest week
15.0%
Market size, estimated
£290Ka year
Peak month
December3.7× the quietest month
Top search term
wine gums228K searches a year

02 · Price

A sale here is worth £6.33.

Listings sell for £6.33 on average, from £0.93 to £18.46. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £6.33 that is £25K to £32K a year per listing.

Average price
£6.33under the $15 to $100 sweet spot
Price range
£0.93–£18.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£25K–£32K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #14 within Confectionery. It carries 1,161 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#14in Confectionery
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,161per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Fruit Gums products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£29K£58K£87K£116K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

68

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

0%

  • Maynards Bassetts76%
  • Berrymans10%
  • Morrisons10%
  • Emerald Meadow3%
  • THE SWEET JAR CO.2%

Demand

Fruit Gums search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Fruit Gums search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wine gums228K/yr
  • wine gums maynards28K/yr
  • maynards wine gums23K/yr
  • winegums11K/yr
  • wine gums gift set8K/yr
  • maynards wine gums 1kg4K/yr
  • wine gum3K/yr

Reviews and returns

What reviews say buyers love and hate about Fruit Gums

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Taste-Overall”
45%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“had a strange taste”
A buyer, on “Taste-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fruit Gums questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data