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Fruit Gums

Fail

The top 5 brands take 100% of clicks, so Fruit Gums is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£290K/yr306K searches / yr
90-day growth
+29.9%search demand this quarter
Competition
74%top-5 click share · 5 brands · 68 sellers

Flapen Score

Fruit Gums against its category

The dotted line is the Grocery average. Past it, Fruit Gums is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fruit Gums market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fruit Gums 306K times last year and spent an estimated £290K. All 5 brands take every click. Demand peaks in Jun–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £290K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
+29.9%
Conversion, latest week
15.0%
Market size, estimated
£290Ka year
Peak month
December3.7× the quietest month
Top search term
wine gums228K searches a year

02 · Price

A sale here is worth £6.33.

Listings sell for £6.33 on average, from £0.93 to £18.46. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £6.33 that is £25K to £32K a year per listing.

Average price
£6.33under the $15 to $100 sweet spot
Price range
£0.93–£18.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£25K–£32K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #14 within Confectionery. It carries 1,161 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#14in Confectionery
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,161per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Fruit Gums products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£29K£58K£87K£116K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Maynards Bassetts76%
  • Berrymans10%
  • Morrisons10%
  • Emerald Meadow3%
  • THE SWEET JAR CO.2%

Demand

Fruit Gums search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Fruit Gums search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine gums228K/yr
  • wine gums maynards28K/yr
  • maynards wine gums23K/yr
  • winegums11K/yr
  • wine gums gift set8K/yr
  • maynards wine gums 1kg4K/yr
  • wine gum3K/yr

Reviews and returns

What reviews say buyers love and hate about Fruit Gums

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall45%−0.17

had a strange taste

Taste different to the usual

Awful taste

Sweetness13%+1.03

More like boiled sweets

Squidgy and too sweet

Juicy they are not

Value For Money8%+0.91

Not great value

Expensive for what they are

waste of money

Hard Feel5%−0.04

They were rock hard

these were harder

Ease Of Chewing/Swallowing5%−0.03

now to chewy or hard to chew like they used to be

Love

Taste-Overall36%−0.17

Lovely treat

Great Taste

A lovely soft and fresh taste

Sweetness24%+1.03

Fruity

Great sweets

I love these sweets excellent value for money

Value For Money13%+0.91

Worth price

Value for money

Good value

Quality-Overall7%+0.63

Good quality value for money very fruity

Good quality

Great Quality: Unlike generic brands

Flavor7%+0.63

Liked: Authentic flavors

Lovely flavoursas always with this brand

Soft and nice fruity flavour

FAQ

Common Fruit Gums questions

Answered from the same tracked data.