Fruit Gums
FailThe top 5 brands take 100% of clicks, so Fruit Gums is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £290K/yr306K searches / yr
- 90-day growth
- +29.9%search demand this quarter
- Competition
- 74%top-5 click share · 5 brands · 68 sellers
Flapen Score
Fruit Gums against its category
The dotted line is the Grocery average. Past it, Fruit Gums is stronger. Inside it, weaker.
Market
The Fruit Gums market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fruit Gums 306K times last year and spent an estimated £290K. All 5 brands take every click. Demand peaks in Jun–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
15.0% of searches ended in a purchase last week.
Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £290K a year.
- Searches, last 12 months
- 306K
- Growth, 90 days vs prior 90
- +29.9%
- Conversion, latest week
- 15.0%
- Market size, estimated
- £290Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- wine gums228K searches a year
02 · Price
A sale here is worth £6.33.
Listings sell for £6.33 on average, from £0.93 to £18.46. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £6.33 that is £25K to £32K a year per listing.
- Average price
- £6.33under the $15 to $100 sweet spot
- Price range
- £0.93–£18.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £25K–£32K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #14 within Confectionery. It carries 1,161 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 100%
- Out of stock, average day
- 6.7%
- Average rank
- #14in Confectionery
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,161per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Fruit Gums products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Maynards Bassetts Wine Gums Sweets Mega Sharing Bag 1 kg (Pack of 1)
- Price
- £5.60
- Rating
- 4.7/5
- Reviews
- 3,638
- Age
- 5y ago

Maynards Bassetts Wine Gums Sweets Fruity Flavours 350 g (Pack of 1)
- Price
- £1.79
- Rating
- 4.7/5
- Reviews
- 3,638
- Age
- 3y ago

Morrisons Wine Gums 227g
- Price
- £1.18
- Rating
- 4.4/5
- Reviews
- 249
- Age
- 10y ago

Maynards Bassetts Wine Gums Juicies Sweets Bursting With Fruity Flavours 130 g Bag (Pack of 1)
- Price
- £1.11
- Rating
- 4.6/5
- Reviews
- 1,284
- Age
- 3y ago

Maynards Bassetts Wine Gums Sweets Fruity Chewy Candies 130 g (Pack of 1)
- Price
- £1.07
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago
Trending
90-day click momentum
Maynards Bassetts Wine Gums Sweets Fruity Chewy Candies 130 g (Pack of 1)
- Price
- £1.07
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago

Wine Gums - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
- Price
- £8.59
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 2y ago

Morrisons Wine Gums 227g
- Price
- £1.18
- Rating
- 4.4/5
- Reviews
- 249
- Age
- 10y ago

Maynards Bassetts Wine Gums Bursting with Fruity Flavours Multipack for Sharing or Gifting 350 g (Pack of 6)
- Price
- £13.25
- Rating
- 4.7/5
- Reviews
- 3,638
- Age
- 3y ago

Maynards Bassetts Winegums 350g
- Price
- £2.76
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 3y ago
Newest
by launch date
Maynards Bassetts Wine Gums Sweets Fruity Chewy Candies 130 g (Pack of 1)
- Price
- £1.07
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago

Maynards Bassetts Wine Gums 10 bags x 130g
- Price
- £18.46
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 1y ago

Wine Gums - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
- Price
- £8.59
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 2y ago

Maynards Bassetts Wine Gums Sweets Bag Fruity Flavours 165 g (Pack of 1)
- Price
- £0.93
- Rating
- 4.7/5
- Reviews
- 500
- Age
- 3y ago

Maynards Bassetts Wine Gums Bursting with Fruity Flavours Multipack for Sharing or Gifting 350 g (Pack of 6)
- Price
- £13.25
- Rating
- 4.7/5
- Reviews
- 3,638
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
68
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Maynards Bassetts76%
- Berrymans10%
- Morrisons10%
- Emerald Meadow3%
- THE SWEET JAR CO.2%
Demand
Fruit Gums search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Fruit Gums search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wine gums228K/yr
- wine gums maynards28K/yr
- maynards wine gums23K/yr
- winegums11K/yr
- wine gums gift set8K/yr
- maynards wine gums 1kg4K/yr
- wine gum3K/yr
Reviews and returns
What reviews say buyers love and hate about Fruit Gums
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
had a strange taste
Taste different to the usual
Awful taste
More like boiled sweets
Squidgy and too sweet
Juicy they are not
Not great value
Expensive for what they are
waste of money
They were rock hard
these were harder
now to chewy or hard to chew like they used to be
Love
Lovely treat
Great Taste
A lovely soft and fresh taste
Fruity
Great sweets
I love these sweets excellent value for money
Worth price
Value for money
Good value
Good quality value for money very fruity
Good quality
Great Quality: Unlike generic brands
Liked: Authentic flavors
Lovely flavoursas always with this brand
Soft and nice fruity flavour
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fruit Gums questions
Answered from the same tracked data.









