fruit gums
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,161avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.9%90-day search growth — must beat 0% to launch
Market size
Good£290K£290K/yr · 306K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad£0.93–£18.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.33avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fruit gums is a £290K/yr Amazon United Kingdom market (306K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fruit gums market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- £380K–£506K
- units × avg price
- Conversion rate
- 15.0%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 42%
- Out of stock
- 6.7%
- Avg brand age
- 58 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
68
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Maynards Bassetts76%
- Berrymans10%
- Morrisons10%
- Emerald Meadow3%
- THE SWEET JAR CO.2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.9% search growth over the last 90 days.Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.7×
Top fruit gums search terms
- wine gums228K/yr
- wine gums maynards28K/yr
- maynards wine gums23K/yr
- winegums11K/yr
- wine gums gift set8K/yr
- maynards wine gums 1kg4K/yr
- wine gum3K/yr
Top fruit gums products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maynards Bassetts Wine Gums Sweets Mega Sharing Bag 1 kg (Pack of 1)
Maynards Bassetts£5.604.7★3,638 rev
Maynards Bassetts Wine Gums Sweets Fruity Flavours 350 g (Pack of 1)
Maynards Bassetts£1.794.7★3,638 rev
Morrisons Wine Gums 227g
Morrisons£1.184.4★249 rev
Maynards Bassetts Wine Gums Juicies Sweets Bursting With Fruity Flavours 130 g Bag (Pack of 1)
Maynards Bassetts£1.114.6★1,284 rev
Maynards Bassetts Wine Gums Sweets Fruity Chewy Candies 130 g (Pack of 1)
Maynards Bassetts£1.075.0★5 rev
Newest
by launch dateMaynards Bassetts Wine Gums Sweets Fruity Chewy Candies 130 g (Pack of 1)
Maynards Bassetts£1.075 rev
Maynards Bassetts Wine Gums 10 bags x 130g
Emerald Meadow£18.4651 rev
Wine Gums - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
THE SWEET JAR CO.£8.5916 rev
Maynards Bassetts Wine Gums Sweets Bag Fruity Flavours 165 g (Pack of 1)
Maynards Bassetts£0.93500 rev
Maynards Bassetts Wine Gums Bursting with Fruity Flavours Multipack for Sharing or Gifting 350 g (Pack of 6)
Maynards Bassetts£13.253,638 rev
Trending
90-day click momentumMaynards Bassetts Wine Gums Sweets Fruity Chewy Candies 130 g (Pack of 1)
Maynards Bassetts£1.075.0★
Wine Gums - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
THE SWEET JAR CO.£8.594.5★
Morrisons Wine Gums 227g
Morrisons£1.184.4★
Maynards Bassetts Wine Gums Bursting with Fruity Flavours Multipack for Sharing or Gifting 350 g (Pack of 6)
Maynards Bassetts£13.254.7★
Maynards Bassetts Winegums 350g
Maynards Bassetts£2.764.6★
What buyers say about fruit gums
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely treat”
“Fruity”
“Worth price”
“Good quality value for money very fruity”
“Liked: Authentic flavors”
“Bought for a present great large packet good value”
“Good texture”
“Handy for a dry throat and tasty”
“Nice taste and chewy”
“A lovely soft and fresh taste”
What buyers complain about
“had a strange taste”
“More like boiled sweets”
“Not great value”
“They were rock hard”
“now to chewy or hard to chew like they used to be”
“Old”
“Ingrediants on packaging diffrent from advertised”
“unfortunately they fruit flavour has diminished greatly”
“Greasy”
“jar could have been bigger for the price”
Common questions
- Is fruit gums profitable to sell on Amazon United Kingdom?
- The niche generates £290K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the fruit gums niche?
- 5 brands and 68 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fruit gums?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.0%.
- When does demand for fruit gums peak?
- Demand peaks in Jun–Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the fruit gums niche?
- Listings span £0.93–£18.46; the average listing price is £6.33 (sweet spot $15–$100). The average incumbent carries 1,161 reviews — the moat a new listing must climb.