Fruit Gums
FailThe top 5 brands take 100% of clicks, so Fruit Gums is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £290K/yr306K searches / yr
- 90-day growth
- +29.9%search demand this quarter
- Competition
- 74%top-5 click share · 5 brands · 68 sellers
Flapen Score
Fruit Gums against its category
The dotted line is the Grocery average. Past it, Fruit Gums is stronger. Inside it, weaker.
Market
The Fruit Gums market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fruit Gums 306K times last year and spent an estimated £290K. All 5 brands take every click. Demand peaks in Jun–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 15.0% of those searches ended in a purchase.
Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £290K a year.
- Searches, last 12 months
- 306K
- Growth, 90 days vs prior 90
- +29.9%
- Conversion, latest week
- 15.0%
- Market size, estimated
- £290Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- wine gums228K searches a year
02 · Price
A sale here is worth £6.33.
Listings sell for £6.33 on average, from £0.93 to £18.46. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £6.33 that is £25K to £32K a year per listing.
- Average price
- £6.33under the $15 to $100 sweet spot
- Price range
- £0.93–£18.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £25K–£32K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #14 within Confectionery. It carries 1,161 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 100%
- Out of stock, average day
- 6.7%
- Average rank
- #14in Confectionery
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,161per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Fruit Gums products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Maynards Bassetts Wine Gums Sweets Mega Sharing Bag 1 kg (Pack of 1)
- Price
- £5.60
- Rating
- 4.7/5
- Reviews
- 3,638
- Age
- 5y ago

Maynards Bassetts Wine Gums Sweets Fruity Flavours 350 g (Pack of 1)
- Price
- £1.79
- Rating
- 4.7/5
- Reviews
- 3,638
- Age
- 3y ago

Morrisons Wine Gums 227g
- Price
- £1.18
- Rating
- 4.4/5
- Reviews
- 249
- Age
- 10y ago

Maynards Bassetts Wine Gums Juicies Sweets Bursting With Fruity Flavours 130 g Bag (Pack of 1)
- Price
- £1.11
- Rating
- 4.6/5
- Reviews
- 1,284
- Age
- 3y ago

Maynards Bassetts Wine Gums Sweets Fruity Chewy Candies 130 g (Pack of 1)
- Price
- £1.07
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Maynards Bassetts Wine Gums Sweets Fruity Chewy Candies 130 g (Pack of 1)
- Price
- £1.07
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago

Wine Gums - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
- Price
- £8.59
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 2y ago

Morrisons Wine Gums 227g
- Price
- £1.18
- Rating
- 4.4/5
- Reviews
- 249
- Age
- 10y ago

Maynards Bassetts Wine Gums Bursting with Fruity Flavours Multipack for Sharing or Gifting 350 g (Pack of 6)
- Price
- £13.25
- Rating
- 4.7/5
- Reviews
- 3,638
- Age
- 3y ago

Maynards Bassetts Winegums 350g
- Price
- £2.76
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 3y ago
Newest
by launch date
Maynards Bassetts Wine Gums Sweets Fruity Chewy Candies 130 g (Pack of 1)
- Price
- £1.07
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago

Maynards Bassetts Wine Gums 10 bags x 130g
- Price
- £18.46
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 1y ago

Wine Gums - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
- Price
- £8.59
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 2y ago

Maynards Bassetts Wine Gums Sweets Bag Fruity Flavours 165 g (Pack of 1)
- Price
- £0.93
- Rating
- 4.7/5
- Reviews
- 500
- Age
- 3y ago

Maynards Bassetts Wine Gums Bursting with Fruity Flavours Multipack for Sharing or Gifting 350 g (Pack of 6)
- Price
- £13.25
- Rating
- 4.7/5
- Reviews
- 3,638
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
68
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Maynards Bassetts76%
- Berrymans10%
- Morrisons10%
- Emerald Meadow3%
- THE SWEET JAR CO.2%
Demand
Fruit Gums search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Fruit Gums search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wine gums228K/yr
- wine gums maynards28K/yr
- maynards wine gums23K/yr
- winegums11K/yr
- wine gums gift set8K/yr
- maynards wine gums 1kg4K/yr
- wine gum3K/yr
Reviews and returns
What reviews say buyers love and hate about Fruit Gums
We read the reviews and the return reasons for every product selling here.
“had a strange taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fruit Gums questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









