How competitive is the Fruit Gums niche on Amazon United Kingdom?

5 brands and 68 sellers compete in Fruit Gums on Amazon United Kingdom. The top 5 Fruit Gums products take 74% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Fruit Gums?

Fruit Gums buyers on Amazon United Kingdom complain most about Taste-Overall, Sweetness, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Fruit Gums niche?

Fruit Gums sells for £6.33 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.93–£18.46. The average incumbent carries 1,161 reviews — the moat a new listing must climb.

Fruit Gums

brand-locked demand (top 5 brands take 100% of clicks) — Fruit Gums doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Fruit Gums profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fruit Gums is a £290K/yr Amazon United Kingdom market (306K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 46/100.

Fruit Gums: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +29.9% over the last 90 days and 15.0% of searches end in a purchase.

£290K

revenue / yr

Units sold / yr80K

Search volume / yr+29.9%306K

Conversion rate15.0%

Avg price£6.33

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 68

Top-5 product click share74%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Top Fruit Gums products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Maynards Bassetts Wine Gums Sweets Mega Sharing Bag 1 kg (Pack of 1)

Price: £5.60
Rating: 4.7/5
Reviews: 3,638
Age: 5y ago

Maynards Bassetts Wine Gums Sweets Fruity Flavours 350 g (Pack of 1)

Price: £1.79
Rating: 4.7/5
Reviews: 3,638
Age: 3y ago

Morrisons Wine Gums 227g

Price: £1.18
Rating: 4.4/5
Reviews: 249
Age: 10y ago

Maynards Bassetts Wine Gums Juicies Sweets Bursting With Fruity Flavours 130 g Bag (Pack of 1)

Price: £1.11
Rating: 4.6/5
Reviews: 1,284
Age: 3y ago

Maynards Bassetts Wine Gums Sweets Fruity Chewy Candies 130 g (Pack of 1)

Price: £1.07
Rating: 5.0/5
Reviews: 5
Age: 5mo ago

Newest

by launch date

Maynards Bassetts Wine Gums Sweets Fruity Chewy Candies 130 g (Pack of 1)

Price: £1.07
Rating: 5.0/5
Reviews: 5
Age: 5mo ago

Maynards Bassetts Wine Gums 10 bags x 130g

Price: £18.46
Rating: 4.4/5
Reviews: 51
Age: 1y ago

Wine Gums - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.

Price: £8.59
Rating: 4.5/5
Reviews: 16
Age: 2y ago

Maynards Bassetts Wine Gums Sweets Bag Fruity Flavours 165 g (Pack of 1)

Price: £0.93
Rating: 4.7/5
Reviews: 500
Age: 3y ago

Maynards Bassetts Wine Gums Bursting with Fruity Flavours Multipack for Sharing or Gifting 350 g (Pack of 6)

Price: £13.25
Rating: 4.7/5
Reviews: 3,638
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Maynards Bassetts76%
Berrymans10%
Morrisons10%
Emerald Meadow3%
THE SWEET JAR CO.2%

Fruit Gums demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume306KCVR15.0%Products12Brands5Top 5 Brands100%OOS Rate6.7%Rating4.6★Reviews1,161Avg BSR#14

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.7×

Top Fruit Gums search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wine gums228K/yr +28.3%12.9% conv.
wine gums maynards28K/yr +48.6%11.2% conv.
maynards wine gums23K/yr +43.5%11.4% conv.
winegums11K/yr -5.8%3.5% conv.
wine gums gift set8K/yr +14.7%1.0% conv.
maynards wine gums 1kg4K/yr +131.3%12.6% conv.
wine gum3K/yr +10.6%8.3% conv.

What reviews say buyers love and hate about Fruit Gums

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Taste-Overall36%

“Lovely treat”

Sweetness24%

“Fruity”

Value For Money13%

“Worth price”

Quality-Overall7%

“Good quality value for money very fruity”

Flavor7%

“Liked: Authentic flavors”

What buyers complain about

93% of reviews

Taste-Overall45%

“had a strange taste”

Sweetness13%

“More like boiled sweets”

Value For Money8%

“Not great value”

Hard Feel5%

“They were rock hard”

Ease Of Chewing/Swallowing5%

“now to chewy or hard to chew like they used to be”

Common Fruit Gums questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fruit Gums 46/100 on Amazon United Kingdom — Skip it. The niche generates £290K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +29.9% over the last 90 days.