Fruit Chews
FailShoppers spend only $63K a year here, so Fruit Chews is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £63K/yr118K searches / yr
- 90-day growth
- +4.0%search demand this quarter
- Competition
- 58%top-5 click share · 16 brands · 77 sellers
Flapen Score
Fruit Chews against its category
The dotted line is the Grocery average. Past it, Fruit Chews is stronger. Inside it, weaker.
Market
The Fruit Chews market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fruit Chews 118K times last year and spent an estimated £63K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- +4.0%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £63Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- fruitella48K searches a year
02 · Price
A sale here is worth £9.73.
Listings sell for £9.73 on average, from £0.77 to £23.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.73 that is £973 to £2K a year per listing.
- Average price
- £9.73under the $15 to $100 sweet spot
- Price range
- £0.77–£23.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £973–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #30 within Confectionery. It carries 337 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 72%
- Out of stock, average day
- 8.6%
- Average rank
- #30in Confectionery
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 337per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Fruit Chews products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fruittella Simply Strawberry Soft Chews - Vegan Friendly Flavoured Party Sweets - 40 x 41 g Sticks
- Price
- £12.56
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 2y ago

Fruittella Juicy Chews - Vegan Friendly Party Sweets & Variety Pack with Strawberry Orange & Lemon Flavours - 2KG Bulk Bag
- Price
- £15.03
- Rating
- 4.7/5
- Reviews
- 2,227
- Age
- 7y ago

Sweetzone Fruit Chews - 1kg Bag of Sweets - Irresistible Gummy Sweets and Chewy Sweet Fruity Candy - Experience the Burst of Fruity Flavours in Every Piece - Halal Sweet for Everyone
- Price
- £8.43
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 2y ago

Fruit Chews Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £8.40
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 2y ago

Fruit-tella Juicy Chews 300g
- Price
- £2.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Trending
90-day click momentum
Fruit-tella Berries & Cherry Chewy Sweets 3 Pack (3 x 135g) with Fruit Juice Vegan Candy Natural Flavours & Colours Fruity Soft Chews Sharing Bags Snacks
- Price
- £7.03
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 3mo ago

Buitifo Womens Lingerie Set Fishnet Babydoll Bodysuit Sexy Nightwear Sleepwear Nightdress(Black xkjc one size)
- Price
- £8.45
- Rating
- 4.2/5
- Reviews
- 3,457
- Age
- 7y ago

Fruittella Juicy Chews - Vegan Friendly Party Sweets & Variety Pack with Strawberry Orange & Lemon Flavours - 2KG Bulk Bag
- Price
- £15.03
- Rating
- 4.7/5
- Reviews
- 2,227
- Age
- 7y ago

Fruit-tella Juicy Chews 300g
- Price
- £2.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

Fruittella Berries & Cherry - Soft Chew Sweets Made with Natural Flavours Vegan Friendly - 8 x 170 g Bags
- Price
- £16.11
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 2y ago
Newest
by launch date
Fruit-tella Berries & Cherry Chewy Sweets 3 Pack (3 x 135g) with Fruit Juice Vegan Candy Natural Flavours & Colours Fruity Soft Chews Sharing Bags Snacks
- Price
- £7.03
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 3mo ago

Fruit-tella Juicy Chews 300g
- Price
- £2.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

Fruit-tella Berries & Cherry 135g
- Price
- £1.45
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 1y ago

Fruit-Tella Juicy Chews 135g
- Price
- £1.36
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Sweetzone Fruit Chews - 1kg Bag of Sweets - Irresistible Gummy Sweets and Chewy Sweet Fruity Candy - Experience the Burst of Fruity Flavours in Every Piece - Halal Sweet for Everyone
- Price
- £8.43
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
77
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
58%
Top 20: 91%
Open market
12%
- Fruittella56%
- Sweetzone12%
- Berrymans11%
- The Gourmet Sweet Company4%
- Buitifo3%
- Starburst2%
- Open — no brand owns it (10 brands, 12%)
Demand
Fruit Chews search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.2×
Search terms
Top Fruit Chews search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fruitella48K/yr
- fruit chews20K/yr
- fruitella sweets21K/yr
- fruitella chews8K/yr
- fruit chews sweets6K/yr
- fruit tella6K/yr
- fruittella7K/yr
- fruitellas3K/yr
Reviews and returns
What reviews say buyers love and hate about Fruit Chews
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Waste of money
Expensive
Very overpriced
need more fruit flavour
Waxy unpleasant synthetic flavors
A little bit small
No bigger than a small box of maltesers
Genuinely thought they were tasteless and incredibly dull
again my opinion more juicy
Tasteless
Advertising vegan and it is not even vegetarian
Love
They taste wonderfully fruity
Yummy as usual
Good taste
Great sweets
they are sugar free
These sweets are amazing
The quality is excellent and the flavour is just how I remember - lovely, chewy and really nice texture too
Great flavour
Great exotic flavours
Soft and chewy
Tasty chews
Really good chews with good favour
Value for money
Great deal
Good value
Return
0.1% Return rate 78% Fixable by listing
A little bit small
No bigger than a small box of maltesers
Advertising vegan and it is not even vegetarian
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fruit Chews questions
Answered from the same tracked data.









