Fruit Chews
a small market ($63K/yr) — Fruit Chews doesn't clear our bar today.
Flapen Score
Is Fruit Chews profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fruit Chews is a £63K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 44/100.
Fruit Chews: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +4.0% over the last 90 days and 5.5% of searches end in a purchase.
£63K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 29 products
Top Fruit Chews products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fruittella Simply Strawberry Soft Chews - Vegan Friendly Flavoured Party Sweets - 40 x 41 g Sticks
- Price
- £12.56
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 2y ago
Fruittella Juicy Chews - Vegan Friendly Party Sweets & Variety Pack with Strawberry Orange & Lemon Flavours - 2KG Bulk Bag
- Price
- £15.03
- Rating
- 4.7/5
- Reviews
- 2,227
- Age
- 7y ago
Sweetzone Fruit Chews - 1kg Bag of Sweets - Irresistible Gummy Sweets and Chewy Sweet Fruity Candy - Experience the Burst of Fruity Flavours in Every Piece - Halal Sweet for Everyone
- Price
- £8.43
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 2y ago
Fruit Chews Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £8.40
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 2y ago
Fruit-tella Juicy Chews 300g
- Price
- £2.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Trending
90-day click momentum
Fruit-tella Berries & Cherry Chewy Sweets 3 Pack (3 x 135g) with Fruit Juice Vegan Candy Natural Flavours & Colours Fruity Soft Chews Sharing Bags Snacks
- Price
- £7.03
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 3mo ago
Buitifo Womens Lingerie Set Fishnet Babydoll Bodysuit Sexy Nightwear Sleepwear Nightdress(Black xkjc one size)
- Price
- £8.45
- Rating
- 4.2/5
- Reviews
- 3,457
- Age
- 7y ago
Fruittella Juicy Chews - Vegan Friendly Party Sweets & Variety Pack with Strawberry Orange & Lemon Flavours - 2KG Bulk Bag
- Price
- £15.03
- Rating
- 4.7/5
- Reviews
- 2,227
- Age
- 7y ago
Fruit-tella Juicy Chews 300g
- Price
- £2.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Fruittella Berries & Cherry - Soft Chew Sweets Made with Natural Flavours Vegan Friendly - 8 x 170 g Bags
- Price
- £16.11
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 2y ago
Newest
by launch dateFruit-tella Berries & Cherry Chewy Sweets 3 Pack (3 x 135g) with Fruit Juice Vegan Candy Natural Flavours & Colours Fruity Soft Chews Sharing Bags Snacks
- Price
- £7.03
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 3mo ago
Fruit-tella Juicy Chews 300g
- Price
- £2.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Fruit-tella Berries & Cherry 135g
- Price
- £1.45
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 1y ago
Fruit-Tella Juicy Chews 135g
- Price
- £1.36
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Sweetzone Fruit Chews - 1kg Bag of Sweets - Irresistible Gummy Sweets and Chewy Sweet Fruity Candy - Experience the Burst of Fruity Flavours in Every Piece - Halal Sweet for Everyone
- Price
- £8.43
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
77
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
58%
Top 20: 91%
Open market
12%
- Fruittella56%
- Sweetzone12%
- Berrymans11%
- The Gourmet Sweet Company4%
- Buitifo3%
- Starburst2%
- Open — no brand owns it (10 brands, 12%)
Fruit Chews demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.2×
Top Fruit Chews search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fruitella48K/yr
- fruit chews20K/yr
- fruitella sweets21K/yr
- fruitella chews8K/yr
- fruit chews sweets6K/yr
- fruit tella6K/yr
- fruittella7K/yr
- fruitellas3K/yr
What reviews say buyers love and hate about Fruit Chews
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“They taste wonderfully fruity”
“Great sweets”
“The quality is excellent and the flavour is just how I remember - lovely, chewy and really nice texture too”
“Soft and chewy”
“Value for money”
What buyers complain about
78% of reviews“Waste of money”
“need more fruit flavour”
“A little bit small”
“Genuinely thought they were tasteless and incredibly dull”
“Advertising vegan and it is not even vegetarian”
Fruit Chews return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
78%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fruit Chews questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
