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Fruit Chews

Fail

Shoppers spend only $63K a year here, so Fruit Chews is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£63K/yr118K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
58%top-5 click share · 16 brands · 77 sellers

Flapen Score

Fruit Chews against its category

The dotted line is the Grocery average. Past it, Fruit Chews is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fruit Chews market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fruit Chews 118K times last year and spent an estimated £63K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
5.5%
Market size, estimated
£63Ka year
Peak month
November2.2× the quietest month
Top search term
fruitella48K searches a year

02 · Price

A sale here is worth £9.73.

Listings sell for £9.73 on average, from £0.77 to £23.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.73 that is £973 to £2K a year per listing.

Average price
£9.73under the $15 to $100 sweet spot
Price range
£0.77–£23.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£973–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #30 within Confectionery. It carries 337 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
72%
Out of stock, average day
8.6%
Average rank
#30in Confectionery
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
337per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Fruit Chews products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

77

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

58%

Top 20: 91%

Open market

12%

  • Fruittella56%
  • Sweetzone12%
  • Berrymans11%
  • The Gourmet Sweet Company4%
  • Buitifo3%
  • Starburst2%
  • Open — no brand owns it (10 brands, 12%)

Demand

Fruit Chews search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Fruit Chews search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fruitella48K/yr
  • fruit chews20K/yr
  • fruitella sweets21K/yr
  • fruitella chews8K/yr
  • fruit chews sweets6K/yr
  • fruit tella6K/yr
  • fruittella7K/yr
  • fruitellas3K/yr

Reviews and returns

What reviews say buyers love and hate about Fruit Chews

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%−0.21

Waste of money

Expensive

Very overpriced

Flavor11%+0.35

need more fruit flavour

Waxy unpleasant synthetic flavors

Size-Overall11%−0.12

A little bit small

No bigger than a small box of maltesers

Taste-Overall8%+2.09

Genuinely thought they were tasteless and incredibly dull

again my opinion more juicy

Tasteless

Advertised Vs Actual Product5%−0.07

Advertising vegan and it is not even vegetarian

Love

Taste-Overall30%+2.09

They taste wonderfully fruity

Yummy as usual

Good taste

Sweetness25%+2.21

Great sweets

they are sugar free

These sweets are amazing

Flavor12%+0.35

The quality is excellent and the flavour is just how I remember - lovely, chewy and really nice texture too

Great flavour

Great exotic flavours

Ease Of Chewing/Swallowing10%+0.01

Soft and chewy

Tasty chews

Really good chews with good favour

Value For Money9%−0.21

Value for money

Great deal

Good value

Return

0.1% Return rate 78% Fixable by listing

Size-Overall56%▁▃▁▆█▁

A little bit small

No bigger than a small box of maltesers

Shape/Style11%▁█▁▁▁▁
Material Quality11%▁▁▁█▁▁
Thin11%▁█▁▁▁▁
Advertised Vs Actual Product11%▁█▁▁▁▁

Advertising vegan and it is not even vegetarian

FAQ

Common Fruit Chews questions

Answered from the same tracked data.