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Fruit Chews

Fail

Shoppers spend an estimated $63K a year here, so Fruit Chews is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£63K/yr118K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
58%top-5 click share · 16 brands · 77 sellers

Flapen Score

Fruit Chews against its category

The dotted line is the Grocery average. Past it, Fruit Chews is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fruit Chews market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fruit Chews 118K times last year and spent an estimated £63K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
5.5%
Market size, estimated
£63Ka year
Peak month
November2.2× the quietest month
Top search term
fruitella48K searches a year

02 · Price

A sale here is worth £9.73.

Listings sell for £9.73 on average, from £0.77 to £23.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.73 that is £973 to £2K a year per listing.

Average price
£9.73under the $15 to $100 sweet spot
Price range
£0.77–£23.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£973–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #30 within Confectionery. It carries 337 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
72%
Out of stock, average day
8.6%
Average rank
#30in Confectionery
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
337per listing
Listings tracked
29

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Fruit Chews products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

77

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 91%

Open market

12%

  • Fruittella56%
  • Sweetzone12%
  • Berrymans11%
  • The Gourmet Sweet Company4%
  • Buitifo3%
  • Starburst2%
  • Open — no brand owns it (10 brands, 12%)

Demand

Fruit Chews search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Fruit Chews search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fruitella48K/yr
  • fruit chews20K/yr
  • fruitella sweets21K/yr
  • fruitella chews8K/yr
  • fruit chews sweets6K/yr
  • fruit tella6K/yr
  • fruittella7K/yr
  • fruitellas3K/yr

Reviews and returns

What reviews say buyers love and hate about Fruit Chews

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Taste-Overall”
26%of negative reviews mention “Value For Money”
0.1%of orders come back
“Waste of money”
A buyer, on “Value For Money”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fruit Chews questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data