Fruit Cake
MaybeReturns run at only 0.0% of orders. But shoppers spend only $55K a year here, so Fruit Cake is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £55K/yr77K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 40%top-5 click share · 18 brands · 44 sellers
Flapen Score
Fruit Cake against its category
The dotted line is the Grocery average. Past it, Fruit Cake is stronger. Inside it, weaker.
Market
The Fruit Cake market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fruit Cake 77K times last year and spent an estimated £55K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
8.9% of searches ended in a purchase last week.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £55Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- fruit cake63K searches a year
02 · Price
A sale here is worth £7.95.
Listings sell for £7.95 on average, from £0.55 to £27.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.95 that is £795 to £2K a year per listing.
- Average price
- £7.95under the $15 to $100 sweet spot
- Price range
- £0.55–£27.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £795–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #31 within Bakery. It carries 456 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 91%
- Out of stock, average day
- 16.9%
- Average rank
- #31in Bakery
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 456per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Fruit Cake products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cartwright & Butler Cherry And Almond Loaf Moist Fruit Cake 550 G (Pack Of 1)
- Price
- £9.23
- Rating
- 4.1/5
- Reviews
- 1,432
- Age
- 10y ago

The Bay Tree - Rich Fruit Cake 500g
- Price
- £8.51
- Rating
- 4.1/5
- Reviews
- 316
- Age
- 4y ago

Mr Kipling Manor House Cake 390g
- Price
- £3.40
- Rating
- 4.5/5
- Reviews
- 616
- Age
- 13y ago

The Bay Tree - Sultana Mixed Peel & Cherries Cake 310g
- Price
- £5.04
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 1y ago

Brodies Traditional Scottish Fruit Cake - 1 x 315g - Traditional Scottish fruit cake infused with ginger and ale
- Price
- £11.42
- Rating
- 3.8/5
- Reviews
- 161
- Age
- 10mo ago
Trending
90-day click momentum
The Original Cake Company - Fruit Cake - Ready to Decorate Round Fruit Cake - 8 Inch - 1.8kg (Pack of 1)
- Price
- £27.56
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 3y ago

The Bay Tree - Rich Fruit & Cider Spice Cake 310g
- Price
- £4.99
- Rating
- 3.6/5
- Reviews
- 42
- Age
- 1y ago

by Amazon Fruit Loaf 400g
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 5y ago

Mr Kipling Blueberry Breakfast Bakes High-Fibre Snack Cakes with Real Fruit & Honey-Toasted Oats 4 Individually Wrapped Bakes (Pack of 1)
- Price
- £1.56
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 8mo ago

The Bay Tree - Sultana Mixed Peel & Cherries Cake 310g
- Price
- £5.04
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 1y ago
Newest
by launch date
Mr Kipling Blueberry Breakfast Bakes High-Fibre Snack Cakes with Real Fruit & Honey-Toasted Oats 4 Individually Wrapped Bakes (Pack of 1)
- Price
- £1.56
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 8mo ago

Brodies Traditional Scottish Fruit Cake - 1 x 315g - Traditional Scottish fruit cake infused with ginger and ale
- Price
- £11.42
- Rating
- 3.8/5
- Reviews
- 161
- Age
- 10mo ago

Brodies Dundee Cake - 1 x 315g - Classic Scottish fruit cake infused with marmalade and brandy
- Price
- £10.95
- Rating
- 3.8/5
- Reviews
- 161
- Age
- 10mo ago

The Bay Tree - Sultana Mixed Peel & Cherries Cake 310g
- Price
- £5.04
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 1y ago

The Bay Tree - Rich Fruit Cake with Port & Brandy 310g
- Price
- £4.98
- Rating
- 3.6/5
- Reviews
- 42
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
44
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
40%
Top 20: 86%
Open market
23%
- The Bay Tree25%
- Cartwright & Butler14%
- The Original Cake Company12%
- Brodies10%
- Mr Kipling10%
- Wilfreds7%
Demand
Fruit Cake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Fruit Cake search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fruit cake63K/yr
- fruit cakes5K/yr
- fruitcake4K/yr
- rich fruit cake4K/yr
Reviews and returns
What reviews say buyers love and hate about Fruit Cake
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very dry
Not moist at all
the cake was dry
Large
Not large
Small cake
Very overpriced
too expensive
Waste of money
it collapsed into a pile of crumbs
it is quite crumbly when it's sliced
Too crumbly
it dont taste of nothing
Tasteless
Tasteless and tiny unfortunately
Love
Delicious as always
Absolutely delicious
Fruity tasting
Lovely tasting cake
This cakes are lovely
Lovely teacakes
Great price for quality
Great Quality, Great Texture And Taste, Excellent Value
Excellent product
Good value
Excellent value
great value
Great gift idea
Beautiful gift
A great little gift box
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fruit Cake questions
Answered from the same tracked data.









