Fruit Cake
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $55K a year here, so Fruit Cake is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £55K/yr77K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 40%top-5 click share · 18 brands · 44 sellers
Flapen Score
Fruit Cake against its category
The dotted line is the Grocery average. Past it, Fruit Cake is stronger. Inside it, weaker.
Market
The Fruit Cake market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fruit Cake 77K times last year and spent an estimated £55K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £55Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- fruit cake63K searches a year
02 · Price
A sale here is worth £7.95.
Listings sell for £7.95 on average, from £0.55 to £27.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.95 that is £795 to £2K a year per listing.
- Average price
- £7.95under the $15 to $100 sweet spot
- Price range
- £0.55–£27.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £795–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #31 within Bakery. It carries 456 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 91%
- Out of stock, average day
- 16.9%
- Average rank
- #31in Bakery
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 456per listing
- Listings tracked
- 34
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Fruit Cake products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cartwright & Butler Cherry And Almond Loaf Moist Fruit Cake 550 G (Pack Of 1)
- Price
- £9.23
- Rating
- 4.1/5
- Reviews
- 1,432
- Age
- 10y ago

The Bay Tree - Rich Fruit Cake 500g
- Price
- £8.51
- Rating
- 4.1/5
- Reviews
- 316
- Age
- 4y ago

Mr Kipling Manor House Cake 390g
- Price
- £3.40
- Rating
- 4.5/5
- Reviews
- 616
- Age
- 13y ago

The Bay Tree - Sultana Mixed Peel & Cherries Cake 310g
- Price
- £5.04
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 1y ago

Brodies Traditional Scottish Fruit Cake - 1 x 315g - Traditional Scottish fruit cake infused with ginger and ale
- Price
- £11.42
- Rating
- 3.8/5
- Reviews
- 161
- Age
- 10mo ago
Trending
estimated 90-day click momentum
The Original Cake Company - Fruit Cake - Ready to Decorate Round Fruit Cake - 8 Inch - 1.8kg (Pack of 1)
- Price
- £27.56
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 3y ago

The Bay Tree - Rich Fruit & Cider Spice Cake 310g
- Price
- £4.99
- Rating
- 3.6/5
- Reviews
- 42
- Age
- 1y ago

by Amazon Fruit Loaf 400g
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 5y ago

Mr Kipling Blueberry Breakfast Bakes High-Fibre Snack Cakes with Real Fruit & Honey-Toasted Oats 4 Individually Wrapped Bakes (Pack of 1)
- Price
- £1.56
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 8mo ago

The Bay Tree - Sultana Mixed Peel & Cherries Cake 310g
- Price
- £5.04
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 1y ago
Newest
by launch date
Mr Kipling Blueberry Breakfast Bakes High-Fibre Snack Cakes with Real Fruit & Honey-Toasted Oats 4 Individually Wrapped Bakes (Pack of 1)
- Price
- £1.56
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 8mo ago

Brodies Traditional Scottish Fruit Cake - 1 x 315g - Traditional Scottish fruit cake infused with ginger and ale
- Price
- £11.42
- Rating
- 3.8/5
- Reviews
- 161
- Age
- 10mo ago

Brodies Dundee Cake - 1 x 315g - Classic Scottish fruit cake infused with marmalade and brandy
- Price
- £10.95
- Rating
- 3.8/5
- Reviews
- 161
- Age
- 10mo ago

The Bay Tree - Sultana Mixed Peel & Cherries Cake 310g
- Price
- £5.04
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 1y ago

The Bay Tree - Rich Fruit Cake with Port & Brandy 310g
- Price
- £4.98
- Rating
- 3.6/5
- Reviews
- 42
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
44
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 86%
Open market
23%
- The Bay Tree25%
- Cartwright & Butler14%
- The Original Cake Company12%
- Brodies10%
- Mr Kipling10%
- Wilfreds7%
Demand
Fruit Cake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Fruit Cake search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fruit cake63K/yr
- fruit cakes5K/yr
- fruitcake4K/yr
- rich fruit cake4K/yr
Reviews and returns
What reviews say buyers love and hate about Fruit Cake
We read the reviews and the return reasons for every product selling here.
“Very dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fruit Cake questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









