How competitive is the Fruit and Nut Mix niche on Amazon United Kingdom?

19 brands and 26 sellers compete in Fruit and Nut Mix on Amazon United Kingdom. The top 5 Fruit and Nut Mix products take 39% of clicks and its top 5 brands hold 66% of demand.

What does it cost to enter the Fruit and Nut Mix niche?

Fruit and Nut Mix sells for £9.54 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.67–£27.08. The average incumbent carries 193 reviews — the moat a new listing must climb.

Fruit and Nut Mix

Fruit and Nut Mix shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Fruit and Nut Mix profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fruit and Nut Mix is a £89K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 57/100.

Fruit and Nut Mix: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.3% over the last 90 days and 13.7% of searches end in a purchase.

£89K

revenue / yr

Units sold / yr8K

Search volume / yr-14.3%68K

Conversion rate13.7%

Avg price£9.54

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers19 · 26

Top-5 product click share39%

Open market34%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 35 products

Top Fruit and Nut Mix products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Fruit & Nut Mix 400g

Price: £2.65
Rating: 4.5/5
Reviews: 643
Age: 6y ago

UNSALTED FRUIT & NUT MIX 700G Gourmet Blend of Natural Dried Fruits and Mixed Nuts Vegetarian Healthy Snack Vitamin-Rich Energy & Fiber Boost Perfect for Clean Eating & Gifting

Price: £9.99
Rating: 4.4/5
Reviews: 65
Age: 1y ago

Natural Health 4 Life Snack Nut Fruit Mixed Fruit and Nut (Walnuts Almonds Cashews Pecans Flame Raisins) 1 kg in Resealable Pouch (1 Pouch)

Price: £14.01
Rating: 4.5/5
Reviews: 111
Age: 7y ago

Sunburst Snacks Raw Energy Mix of Nuts Seeds & Dried Fruit 1kg

Price: £14.00
Rating: 4.1/5
Reviews: 227
Age: 12y ago

Fruit and Nut Mix 1kg - Mixed Nuts & Dried Fruits Ready to Eat Healthy Snacks Selection Bulk Bags Dry Trail Mixture Snacking Baking Raw Natural Energy Plain Unsalted Breakfast Cereal Muesli Topper

Price: £10.06
Rating: 4.7/5
Reviews: 43
Age: 1y ago

Newest

by launch date

Tropical Mix 1kg Mixed Dried Fruit & Peanuts Exotic Dry Fruits Raisins Apricots Dates Cranberry Mango Banana Coconut Ready to Eat for Baking Snacking Eating Muesli Bulk Trail Snacks Breakfast Topper

Price: £10.12
Rating: 4.3/5
Reviews: 65
Age: 3mo ago

Dried Fruit Mix 1kg Mixed Dry Fruits Raisins Dates Cranberry Mango Pineapple Papaya Apple Ready to Eat for Baking Snacking Eating Cakes Muesli Bulk Trail Snacks Breakfast Topper Salad Without Peel

Price: £10.03
Rating: 4.6/5
Reviews: 75
Age: 3mo ago

by Amazon Cashew & Cranberry Mix - 200g

Price: £1.81
Rating: 4.6/5
Reviews: 622
Age: 1y ago

Fruit and Nut Mix 1kg - Mixed Nuts & Dried Fruits Ready to Eat Healthy Snacks Selection Bulk Bags Dry Trail Mixture Snacking Baking Raw Natural Energy Plain Unsalted Breakfast Cereal Muesli Topper

Price: £10.06
Rating: 4.7/5
Reviews: 43
Age: 1y ago

by Amazon - Roasted and Salted Mixed Nuts 500g 1 pack

Price: £5.80
Rating: 4.6/5
Reviews: 1,233
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

39%

Top 20: 87%

Open market

26%

Morrisons20%
PURIMA18%
Ginco12%
Sunburst Snacks10%
Natural Health 4 Life7%
by Amazon7%

Fruit and Nut Mix demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume68KCVR13.7%Products35Brands19Top 5 Brands66%OOS Rate12.2%Rating4.4★Reviews193Avg BSR#850

Top Fruit and Nut Mix search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fruit and nut mix24K/yr -12.3%5.8% conv.
mixed nuts and raisins11K/yr -25.9%3.6% conv.
nuts and raisins8K/yr -23.5%5.2% conv.
mixed fruit and nuts8K/yr -9.4%5.9% conv.
fruit and nuts5K/yr +3.0%10.0% conv.
dried fruit and nuts4K/yr -20.8%5.6% conv.
mixed nuts and fruit3K/yr -0.9%5.5% conv.
dry fruits and nuts3K/yr -0.2%2.1% conv.

What reviews say buyers love and hate about Fruit and Nut Mix

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Taste-Overall18%

“Excellent taste”

Quality-Overall14%

“The quality is solid”

Blend/Ratio10%

“A Good Mixture”

Value For Money10%

“Good value for money”

Flavor8%

“Great balance of flavors”

What buyers complain about

44% of reviews

Blend/Ratio11%

“Poor quality mix”

Quality-Overall7%

“Poor Quality”

Moist/Dry4%

“these were super dry”

Taste-Overall4%

“Horrible... taste like theyve been swept up from the floor.”

Value For Money4%

“Not the cheapest for what it is”

Common Fruit and Nut Mix questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fruit and Nut Mix 57/100 on Amazon United Kingdom — Worth a look. The niche generates £89K/yr across 35 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -14.3% over the last 90 days.

Fruit and Nut Mix buyers on Amazon United Kingdom complain most about Blend/Ratio, Quality-Overall, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.0%.