Is frozen potatoes profitable to sell on Amazon United Kingdom?

The niche generates £303K/yr across 9 tracked products. 90-day search growth is -2.7%. Flapen's verdict: Skip it (38/100).

How competitive is the frozen potatoes niche?

4 brands and 31 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in frozen potatoes?

Top complaints mined from reviews: Taste-Overall, Ingredients-Overall, Quality-Overall. The return rate is 0.0%.

When does demand for frozen potatoes peak?

Demand peaks in Apr–May–Nov; the busiest month runs 2.2× the quietest.

What does it cost to enter the frozen potatoes niche?

Listings span £0.77–£5.76; the average listing price is £2.45 (sweet spot $15–$100). The average incumbent carries 1,598 reviews — the moat a new listing must climb.

frozen potatoes

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible33.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Good£303K

£303K/yr · 371K searches

Review moat

Okay1,598.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Competition

Bad86%

top-5 click share — a locked-up shelf

Avg price

Bad£2.45

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£0.77–£5.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, frozen potatoes is a £303K/yr Amazon United Kingdom market (371K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Nov. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

frozen potatoes market data

Units sold / yr: 125K–150K; avg 15,000–20,000/product
Revenue / yr: £306K–£368K; units × avg price
Conversion rate: 33.3%
Avg BSR: #2
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 189 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Morrisons66%
McCain23%
by Amazon9%
Bannisters' Farm2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.

Peak months: Apr, May, Nov · busiest ÷ quietest = 2.2×

Open Trend

Top frozen potatoes search terms

jacket potatoes145K/yr -6.2%39.8% conv.
baking potatoes62K/yr -7.7%40.9% conv.
baked potatoes37K/yr -2.3%36.0% conv.
frozen potatoes23K/yr +6.4%1.7% conv.
frozen jacket potatoes17K/yr +101.9%17.7% conv.
frozen mash22K/yr -27.3%22.8% conv.
jacket potato15K/yr +16.7%19.4% conv.
frozen potato13K/yr -15.5%1.0% conv.
potato frozen8K/yr -0.9%0.2% conv.
frozen mashed potato8K/yr -3.4%1.7% conv.

All search terms

Top frozen potatoes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Baking Potatoes 4 pack

Morrisons£0.954.6★2,484 rev

Morrisons The Best Baking Potatoes 700g

Morrisons£1.794.5★1,095 rev

McCain 4 Baked Jacket Potatoes 800G

McCain£3.144.6★3,367 rev

Morrisons Baking Potatoes 2kg

Morrisons£1.974.6★1,749 rev

by Amazon Baking Potatoes 4 Pack

by Amazon£0.774.6★1,133 rev

Newest

by launch date

Morrisons Baking Potatoes 2kg

Morrisons£1.971,749 rev

2y ago

Bannisters Yorkshire Family Farm 8 Baked Jacket Potatoes 1.2kg (Frozen)

Bannisters' Farm£3.4729 rev

3y ago

by Amazon Baking Potatoes 4 Pack

by Amazon£0.771,133 rev

3y ago

McCain 8 Frozen Baked Jacket Potatoes

McCain£5.761,143 rev

6y ago

Morrisons Mash Potato 750g (Frozen) (Fixed Retail)

Morrisons£1.792,145 rev

6y ago

What buyers say about frozen potatoes

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall17%

“Everyone in the family loves the creamy taste”

Quality-Overall15%

“Amazing quality worth every penny. Only good quality frozen jacket potato I buy”

Freshness13%

“Nice and fresh”

Ease Of Use12%

“Easy to Use”

Baking10%

“Good baking potatoes”

Value For Money6%

“Good value for money”

Size-Overall4%

“Nice size”

Health Benefits-Overall4%

“Fast food at it's best”

Crispiness4%

“Crispy”

Flavor4%

“Roasted up lovely and tasty”

What buyers complain about

Taste-Overall23%

“Awful taste”

Ingredients-Overall15%

“Sick not sure what they put in it”

Quality-Overall8%

“Definitely not the best”

Value For Money8%

“Nothing special and very pricey”

Durability8%

“Didnt last long”

Moist/Dry6%

“Very dry”

Natural Ingredients4%

“The potatoes have a vile unnatural taste to them”

Flavor4%

“The flavour could be improved slightly as I've definitely tasted better”

Texture/Consistency-Overall4%

“the texture can be like rubber”