How competitive is the Frozen Potatoes niche on Amazon United Kingdom?

4 brands and 31 sellers compete in Frozen Potatoes on Amazon United Kingdom. The top 5 Frozen Potatoes products take 86% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Frozen Potatoes?

Frozen Potatoes buyers on Amazon United Kingdom complain most about Taste-Overall, Ingredients-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Frozen Potatoes niche?

Frozen Potatoes sells for £2.45 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.77–£5.76. The average incumbent carries 1,598 reviews — the moat a new listing must climb.

Frozen Potatoes

brand-locked demand (top 5 brands take 100% of clicks) — Frozen Potatoes doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Frozen Potatoes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Frozen Potatoes is a £303K/yr Amazon United Kingdom market (371K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Nov. Verdict: Skip it — 38/100.

Frozen Potatoes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.7% over the last 90 days and 33.3% of searches end in a purchase.

£303K

revenue / yr

Units sold / yr150K

Search volume / yr-2.7%371K

Conversion rate33.3%

Avg price£2.45

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 31

Top-5 product click share86%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Top Frozen Potatoes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Baking Potatoes 4 pack

Price: £0.95
Rating: 4.6/5
Reviews: 2,484
Age: 9y ago

Morrisons The Best Baking Potatoes 700g

Price: £1.79
Rating: 4.5/5
Reviews: 1,095
Age: 7y ago

McCain 4 Baked Jacket Potatoes 800G

Price: £3.14
Rating: 4.6/5
Reviews: 3,367
Age: 11y ago

Morrisons Baking Potatoes 2kg

Price: £1.97
Rating: 4.6/5
Reviews: 1,749
Age: 2y ago

by Amazon Baking Potatoes 4 Pack

Price: £0.77
Rating: 4.6/5
Reviews: 1,133
Age: 3y ago

Newest

by launch date

Morrisons Baking Potatoes 2kg

Price: £1.97
Rating: 4.6/5
Reviews: 1,749
Age: 2y ago

Bannisters Yorkshire Family Farm 8 Baked Jacket Potatoes 1.2kg (Frozen)

Price: £3.47
Rating: 4.7/5
Reviews: 29
Age: 3y ago

by Amazon Baking Potatoes 4 Pack

Price: £0.77
Rating: 4.6/5
Reviews: 1,133
Age: 3y ago

McCain 8 Frozen Baked Jacket Potatoes

Price: £5.76
Rating: 4.7/5
Reviews: 1,143
Age: 6y ago

Morrisons Mash Potato 750g (Frozen) (Fixed Retail)

Price: £1.79
Rating: 4.5/5
Reviews: 2,145
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Morrisons66%
McCain23%
by Amazon9%
Bannisters' Farm2%

Frozen Potatoes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume371KCVR33.3%Products9Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,598Avg BSR#2

Peak months: Apr, May, Nov · busiest ÷ quietest = 2.2×

Top Frozen Potatoes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jacket potatoes145K/yr -6.2%39.8% conv.
baking potatoes62K/yr -7.7%40.9% conv.
baked potatoes37K/yr -2.3%36.0% conv.
frozen potatoes23K/yr +6.4%1.7% conv.
frozen jacket potatoes17K/yr +101.9%17.7% conv.
frozen mash22K/yr -27.3%22.8% conv.
jacket potato15K/yr +16.7%19.4% conv.
frozen potato13K/yr -15.5%1.0% conv.
potato frozen8K/yr -0.9%0.2% conv.
frozen mashed potato8K/yr -3.4%1.7% conv.

What reviews say buyers love and hate about Frozen Potatoes

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall17%

“Everyone in the family loves the creamy taste”

Quality-Overall15%

“Amazing quality worth every penny. Only good quality frozen jacket potato I buy”

Freshness13%

“Nice and fresh”

Ease Of Use12%

“Easy to Use”

Baking10%

“Good baking potatoes”

What buyers complain about

83% of reviews

Taste-Overall23%

“Awful taste”

Ingredients-Overall15%

“Sick not sure what they put in it”

Quality-Overall8%

“Definitely not the best”

Value For Money8%

“Nothing special and very pricey”

Durability8%

“Didnt last long”

Common Frozen Potatoes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Frozen Potatoes 38/100 on Amazon United Kingdom — Skip it. The niche generates £303K/yr across 9 tracked products. Search demand moved -2.7% over the last 90 days.