Frozen Potatoes
FailThe top 5 brands take 100% of clicks, so Frozen Potatoes is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £303K/yr371K searches / yr
- 90-day growth
- -2.7%search demand this quarter
- Competition
- 86%top-5 click share · 4 brands · 31 sellers
Flapen Score
Frozen Potatoes against its category
The dotted line is the Grocery average. Past it, Frozen Potatoes is stronger. Inside it, weaker.
Market
The Frozen Potatoes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Frozen Potatoes 371K times last year and spent an estimated £303K. All 4 brands take every click. Demand peaks in Apr–May–Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 33.3% of those searches ended in a purchase.
Shoppers searched for this 371K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 33.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £303K a year.
- Searches, last 12 months
- 371K
- Growth, 90 days vs prior 90
- -2.7%
- Conversion, latest week
- 33.3%
- Market size, estimated
- £303Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- jacket potatoes145K searches a year
02 · Price
A sale here is worth £2.45.
Listings sell for £2.45 on average, from £0.77 to £5.76. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 15,000 to 20,000 of them. At £2.45 that is £37K to £49K a year per listing.
- Average price
- £2.45under the $15 to $100 sweet spot
- Price range
- £0.77–£5.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £37K–£49K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 1,598 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #2in Fresh & Chilled
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,598per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Frozen Potatoes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Baking Potatoes 4 pack
- Price
- £0.95
- Rating
- 4.6/5
- Reviews
- 2,484
- Age
- 9y ago

Morrisons The Best Baking Potatoes 700g
- Price
- £1.79
- Rating
- 4.5/5
- Reviews
- 1,095
- Age
- 7y ago

McCain 4 Baked Jacket Potatoes 800G
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 3,367
- Age
- 11y ago

Morrisons Baking Potatoes 2kg
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 2y ago

by Amazon Baking Potatoes 4 Pack
- Price
- £0.77
- Rating
- 4.6/5
- Reviews
- 1,133
- Age
- 3y ago
Trending
estimated 90-day click momentum
Bannisters Yorkshire Family Farm 8 Baked Jacket Potatoes 1.2kg (Frozen)
- Price
- £3.47
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 3y ago

Morrisons The Best Baking Potatoes 700g
- Price
- £1.79
- Rating
- 4.5/5
- Reviews
- 1,095
- Age
- 7y ago

McCain 4 Baked Jacket Potatoes 800G
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 3,367
- Age
- 11y ago

Morrisons Baking Potatoes 2kg
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 2y ago

by Amazon Baking Potatoes 4 Pack
- Price
- £0.77
- Rating
- 4.6/5
- Reviews
- 1,133
- Age
- 3y ago
Newest
by launch date
Morrisons Baking Potatoes 2kg
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 2y ago

Bannisters Yorkshire Family Farm 8 Baked Jacket Potatoes 1.2kg (Frozen)
- Price
- £3.47
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 3y ago

by Amazon Baking Potatoes 4 Pack
- Price
- £0.77
- Rating
- 4.6/5
- Reviews
- 1,133
- Age
- 3y ago

McCain 8 Frozen Baked Jacket Potatoes
- Price
- £5.76
- Rating
- 4.7/5
- Reviews
- 1,143
- Age
- 6y ago

Morrisons Mash Potato 750g (Frozen) (Fixed Retail)
- Price
- £1.79
- Rating
- 4.5/5
- Reviews
- 2,145
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
31
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- Morrisons66%
- McCain23%
- by Amazon9%
- Bannisters' Farm2%
Demand
Frozen Potatoes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Nov · busiest ÷ quietest = 2.2×
Search terms
Top Frozen Potatoes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jacket potatoes145K/yr
- baking potatoes62K/yr
- baked potatoes37K/yr
- frozen potatoes23K/yr
- frozen jacket potatoes17K/yr
- frozen mash22K/yr
- jacket potato15K/yr
- frozen potato13K/yr
- potato frozen8K/yr
- frozen mashed potato8K/yr
Reviews and returns
What reviews say buyers love and hate about Frozen Potatoes
We read the reviews and the return reasons for every product selling here.
“Awful taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frozen Potatoes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









