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Frozen Potatoes

Fail

The top 5 brands take 100% of clicks, so Frozen Potatoes is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£303K/yr371K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
86%top-5 click share · 4 brands · 31 sellers

Flapen Score

Frozen Potatoes against its category

The dotted line is the Grocery average. Past it, Frozen Potatoes is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frozen Potatoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frozen Potatoes 371K times last year and spent an estimated £303K. All 4 brands take every click. Demand peaks in Apr–May–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

33.3% of searches ended in a purchase last week.

Shoppers searched for this 371K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 33.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £303K a year.

Searches, last 12 months
371K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
33.3%
Market size, estimated
£303Ka year
Peak month
November2.2× the quietest month
Top search term
jacket potatoes145K searches a year

02 · Price

A sale here is worth £2.45.

Listings sell for £2.45 on average, from £0.77 to £5.76. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 15,000 to 20,000 of them. At £2.45 that is £37K to £49K a year per listing.

Average price
£2.45under the $15 to $100 sweet spot
Price range
£0.77–£5.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
15,000–20,000
Revenue per listing a year
£37K–£49K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 1,598 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2in Fresh & Chilled
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,598per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£30K£61K£91K£121K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Morrisons66%
  • McCain23%
  • by Amazon9%
  • Bannisters' Farm2%

Demand

Frozen Potatoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Frozen Potatoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jacket potatoes145K/yr
  • baking potatoes62K/yr
  • baked potatoes37K/yr
  • frozen potatoes23K/yr
  • frozen jacket potatoes17K/yr
  • frozen mash22K/yr
  • jacket potato15K/yr
  • frozen potato13K/yr
  • potato frozen8K/yr
  • frozen mashed potato8K/yr

Reviews and returns

What reviews say buyers love and hate about Frozen Potatoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.01

Awful taste

The potatoes have a vile unnatural taste to them

you can get once that taste weird

Ingredients-Overall15%−0.05

Sick not sure what they put in it

No mould at all unlikely Tesco

Quality-Overall8%−0.03

Definitely not the best

Used to be good

No, not the best,

Value For Money8%−0.02

Nothing special and very pricey

Durability8%−0.06

Didnt last long

Love

Taste-Overall17%−0.01

Everyone in the family loves the creamy taste

Tasty

Great tasty spuds

Quality-Overall15%−0.03

Amazing quality worth every penny. Only good quality frozen jacket potato I buy

Excellent quality baking potatoes

Good product

Freshness13%+1.42

Nice and fresh

Fresh staple

keeps fresh without going soft like some other potatoes

Ease Of Use12%+0.65

Easy to Use

Easy to prepare

Easy to make

Baking10%+1.06

Good baking potatoes

Excellent baked potato

Best ready baked potatoes available

FAQ

Common Frozen Potatoes questions

Answered from the same tracked data.