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Frozen Mango

Fail

Prices span $0.93–$5.14, mostly outside the sweet spot, so Frozen Mango is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£204K/yr267K searches / yr
90-day growth
+9.1%search demand this quarter
Competition
45%top-5 click share · 8 brands · 13 sellers

Flapen Score

Frozen Mango against its category

The dotted line is the Grocery average. Past it, Frozen Mango is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frozen Mango market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frozen Mango 267K times last year and spent an estimated £204K. The top 5 brands take 96% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 23.5% of those searches ended in a purchase.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 23.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £204K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
+9.1%
Conversion, latest week
23.5%
Market size, estimated
£204Ka year
Peak month
February1.9× the quietest month
Top search term
frozen fruit184K searches a year

02 · Price

A sale here is worth £3.25.

Listings sell for £3.25 on average, from £0.93 to £5.14. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £3.25 that is £10K to £13K a year per listing.

Average price
£3.25under the $15 to $100 sweet spot
Price range
£0.93–£5.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Chocolate Candy. It carries 709 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3in Chocolate Candy
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
709per listing
Listings tracked
34

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Frozen Mango products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

13

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 87%

Open market

2%

  • Morrisons58%
  • PACK'D15%
  • Del monte10%
  • Iceland10%
  • Sambazon2%
  • Fyffes2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Frozen Mango search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Frozen Mango search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • frozen fruit184K/yr
  • frozen berries48K/yr
  • frozen blueberries27K/yr
  • frozen fruits7K/yr

Reviews and returns

What reviews say buyers love and hate about Frozen Mango

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Taste-Overall”
16%of negative reviews mention “Stale/Rotten/Spoiled”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not Ripe enough to eat straight away”
A buyer, on “Stale/Rotten/Spoiled”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Frozen Mango questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data