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Frozen Mango

Fail

Prices span $0.93–$5.14, mostly outside the sweet spot, so Frozen Mango is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£204K/yr267K searches / yr
90-day growth
+9.1%search demand this quarter
Competition
45%top-5 click share · 8 brands · 13 sellers

Flapen Score

Frozen Mango against its category

The dotted line is the Grocery average. Past it, Frozen Mango is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frozen Mango market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frozen Mango 267K times last year and spent an estimated £204K. The top 5 brands take 96% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

23.5% of searches ended in a purchase last week.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £204K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
+9.1%
Conversion, latest week
23.5%
Market size, estimated
£204Ka year
Peak month
February1.9× the quietest month
Top search term
frozen fruit184K searches a year

02 · Price

A sale here is worth £3.25.

Listings sell for £3.25 on average, from £0.93 to £5.14. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £3.25 that is £10K to £13K a year per listing.

Average price
£3.25under the $15 to $100 sweet spot
Price range
£0.93–£5.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Chocolate Candy. It carries 709 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3in Chocolate Candy
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
709per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

13

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

2%

  • Morrisons58%
  • PACK'D15%
  • Del monte10%
  • Iceland10%
  • Sambazon2%
  • Fyffes2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Frozen Mango search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Frozen Mango search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frozen fruit184K/yr
  • frozen berries48K/yr
  • frozen blueberries27K/yr
  • frozen fruits7K/yr

Reviews and returns

What reviews say buyers love and hate about Frozen Mango

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stale/Rotten/Spoiled16%−0.09

Not Ripe enough to eat straight away

Not fresh

Rubbish

Size-Overall12%−0.04

Small bananas

they weren't fit for purpose

Very small

Taste-Overall8%+1.28

the weirdest taste

a little tasteless

the taste and quality was not good

Quality-Overall8%+0.16

Poor quality

Rubbish

1/3 of them were bad

Color7%

They were all brown and bashed

inedible dark brown and inefie

Yellow,cheap,yum

Love

Taste-Overall29%+1.28

These are delicious

Yummy smoothie

Rest of bananas were good

Freshness19%+1.67

Fresh and tasty

Stays fresh until needed

Fresh when arrived

Quality-Overall15%+0.16

excellent frozen brand

no complaints from me

Very good quality

Value For Money7%+0.38

Worth the money

Great value

Good value for the price

Size-Overall5%−0.04

The size of the bananas in the pack is very consistent

good size

The berries were a decent size and retained its shape and texture

FAQ

Common Frozen Mango questions

Answered from the same tracked data.