How competitive is the Frozen Food niche on Amazon United Kingdom?

19 brands and 94 sellers compete in Frozen Food on Amazon United Kingdom. The top 5 Frozen Food products take 25% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Frozen Food?

Frozen Food buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Frozen Food niche?

Frozen Food sells for £3.11 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.21–£17.16. The average incumbent carries 719 reviews — the moat a new listing must climb.

Frozen Food

Frozen Food shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Frozen Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Frozen Food is a £137K/yr Amazon United Kingdom market (660K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Apr–Dec. Verdict: Worth a look — 57/100.

Frozen Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +43.1% over the last 90 days and 6.7% of searches end in a purchase.

£137K

revenue / yr

Units sold / yr80K

Search volume / yr+43.1%660K

Conversion rate6.7%

Avg price£3.11

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers19 · 94

Top-5 product click share25%

Open market12%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 62 products

Top Frozen Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Chicago Town 2 Deep Dish Pepperoni Mini Pizzas 2 x 155g (Frozen)

Price: £2.05
Rating: 4.6/5
Reviews: 2,473
Age: 10y ago

Chicago Town 2 Deep Dish Ultimate Cheesy Five Cheese Mini Pizzas 2 x 164g (Frozen)

Price: £2.10
Rating: 4.2/5
Reviews: 49
Age: 1y ago

Chicago Town 2 Deep Dish Mega Meaty Pizzas 2 x 157g (Frozen)

Price: £2.05
Rating: 4.5/5
Reviews: 1,265
Age: 9y ago

Morrisons Cocktail Sausage Rolls 750g

Price: £2.00
Rating: 4.4/5
Reviews: 149
Age: 1y ago

Morrisons 12 Cheese and Tomato Mini Deep Dish Pizzas 336g

Price: £2.71
Rating: 4.4/5
Reviews: 25
Age: 12mo ago

Newest

by launch date

Morrisons Cheese & Tomato Mini Pizza 4pk 356g

Price: £2.66
Rating: 5.0/5
Reviews: 1
Age: 3mo ago

Morrisons 12 Cheese and Tomato Mini Deep Dish Pizzas 336g

Price: £2.71
Rating: 4.4/5
Reviews: 25
Age: 12mo ago

Morrisons Cocktail Sausage Rolls 750g

Price: £2.00
Rating: 4.4/5
Reviews: 149
Age: 1y ago

Chicago Town 2 Deep Dish Ultimate Cheesy Five Cheese Mini Pizzas 2 x 164g (Frozen)

Price: £2.10
Rating: 4.2/5
Reviews: 49
Age: 1y ago

Chicago Town Takeaway BBQ Stuffed Crust Meat Feast 640g (Frozen)

Price: £3.68
Rating: 4.4/5
Reviews: 89
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

25%

Top 20: 60%

Open market

10%

Chicago Town49%
Morrisons27%
Iceland6%
Swizzels5%
Dr. Oetker2%
M MID-TIER2%
Open — no brand owns it (13 brands, 10%)

Frozen Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume660KCVR6.7%Products62Brands19Top 5 Brands88%OOS Rate4.8%Rating4.5★Reviews719Avg BSR#19

Peak months: Jan, Apr, Dec · busiest ÷ quietest = 9.7×

Top Frozen Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

party snacks119K/yr +214.3%0.2% conv.
chicago201K/yr -1.5%0.5% conv.
party food225K/yr +5.7%5.3% conv.
chicago town pizza36K/yr -5.9%29.0% conv.
mini pizza27K/yr +9.2%11.1% conv.
chicago town19K/yr +3.2%26.8% conv.
frozen party food23K/yr -24.0%1.1% conv.
chicargo8K/yr -2.5%0.5% conv.
mini pizzas3K/yr +0.9%17.0% conv.

What reviews say buyers love and hate about Frozen Food

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Taste-Overall32%

“The chocolate are all so delicious”

Value For Money19%

“Good value for money”

Quality-Overall10%

“Good variety”

Flavor6%

“The flavours are tasty”

Sweetness5%

“Sugar free”

What buyers complain about

69% of reviews

Taste-Overall19%

“after about two weeks they lost their taste”

Value For Money8%

“Overpriced and disappointing”

Advertised Vs Actual Product8%

“Misleading pictures”

Size-Overall7%

“Very big bag”

Sweetness6%

“Far sugary than I remembered”

Frozen Food return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

83%

2Value For Money

3Locking Mechanism

4Strength

5Defective Material/Parts

Common Frozen Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Frozen Food 57/100 on Amazon United Kingdom — Worth a look. The niche generates £137K/yr across 62 tracked products. 4 of 7 products launched in the last 360 days are still selling. Search demand moved +43.1% over the last 90 days.