Skip to content

Frozen Food

Maybe

Returns run at only 0.0% of orders. But products sell for $3.11 on average, outside the sweet spot, so Frozen Food is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£137K/yr660K searches / yr
90-day growth
+43.1%search demand this quarter
Competition
25%top-5 click share · 19 brands · 94 sellers

Flapen Score

Frozen Food against its category

The dotted line is the Grocery average. Past it, Frozen Food is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frozen Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frozen Food 660K times last year and spent an estimated £137K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Apr–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 660K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +43.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
660K
Growth, 90 days vs prior 90
+43.1%
Conversion, latest week
6.7%
Market size, estimated
£137Ka year
Peak month
December9.7× the quietest month
Top search term
party snacks119K searches a year

02 · Price

A sale here is worth £3.11.

Listings sell for £3.11 on average, from £1.21 to £17.16. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £3.11 that is £2K to £2K a year per listing.

Average price
£3.11under the $15 to $100 sweet spot
Price range
£1.21–£17.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
£2K–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #19 within Biscuits & Crackers. It carries 719 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#19in Biscuits & Crackers
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
719per listing
Listings tracked
62

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Frozen Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

94

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

25%

Top 20: 60%

Open market

10%

  • Chicago Town49%
  • Morrisons27%
  • Iceland6%
  • Swizzels5%
  • Dr. Oetker2%
  • M MID-TIER2%
  • Open — no brand owns it (13 brands, 10%)

Demand

Frozen Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Apr, Dec · busiest ÷ quietest = 9.7×

Search terms

Top Frozen Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • party snacks119K/yr
  • chicago201K/yr
  • party food225K/yr
  • chicago town pizza36K/yr
  • mini pizza27K/yr
  • chicago town19K/yr
  • frozen party food23K/yr
  • chicargo8K/yr
  • mini pizzas3K/yr

Reviews and returns

What reviews say buyers love and hate about Frozen Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%+0.78

after about two weeks they lost their taste

Taste is not good

Not very tasty

Value For Money8%+1.00

Overpriced and disappointing

on the pricey side

Not worth it

Advertised Vs Actual Product8%−0.05

Misleading pictures

Not as advertised

Not as pictured

Size-Overall7%+0.23

Very big bag

bigger

Quite small

Sweetness6%−0.03

Far sugary than I remembered

Too sweet for me

the sweets were sweated out in the bag

Love

Taste-Overall32%+0.78

The chocolate are all so delicious

Absolutely delicious

Delicious as usual

Value For Money19%+1.00

Good value for money

Excellent value for money

Decent price

Quality-Overall10%+0.79

Good variety

Amazing quality

Good quality trays

Flavor6%−0.03

The flavours are tasty

Nice flavour nice size for a quick snack

full of flavor

Sweetness5%−0.03

Sugar free

Nice mixture of sweets

Lovely sweets

Return

0.0% Return rate 83% Fixable by listing

Size-Overall83%█▇▆██▅

Very big bag

bigger

Quite small

Value For Money5%▁█▇▁▁▁

Overpriced and disappointing

on the pricey side

Not worth it

Locking Mechanism2%▁▁▁▁▁█
Strength2%▁▁▁▁▁█
Defective Material/Parts2%▁█▁▁▁▁

FAQ

Common Frozen Food questions

Answered from the same tracked data.