Frozen Food
MaybeReturns run at only 0.0% of orders. But products sell for $3.11 on average, outside the sweet spot, so Frozen Food is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £137K/yr660K searches / yr
- 90-day growth
- +43.1%search demand this quarter
- Competition
- 25%top-5 click share · 19 brands · 94 sellers
Flapen Score
Frozen Food against its category
The dotted line is the Grocery average. Past it, Frozen Food is stronger. Inside it, weaker.
Market
The Frozen Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Frozen Food 660K times last year and spent an estimated £137K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Apr–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 660K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +43.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.
- Searches, last 12 months
- 660K
- Growth, 90 days vs prior 90
- +43.1%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £137Ka year
- Peak month
- December9.7× the quietest month
- Top search term
- party snacks119K searches a year
02 · Price
A sale here is worth £3.11.
Listings sell for £3.11 on average, from £1.21 to £17.16. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £3.11 that is £2K to £2K a year per listing.
- Average price
- £3.11under the $15 to $100 sweet spot
- Price range
- £1.21–£17.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #19 within Biscuits & Crackers. It carries 719 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #19in Biscuits & Crackers
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 719per listing
- Listings tracked
- 62
04 · Newcomers
Amazon counts 4 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Frozen Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Chicago Town 2 Deep Dish Pepperoni Mini Pizzas 2 x 155g (Frozen)
- Price
- £2.05
- Rating
- 4.6/5
- Reviews
- 2,473
- Age
- 10y ago

Chicago Town 2 Deep Dish Ultimate Cheesy Five Cheese Mini Pizzas 2 x 164g (Frozen)
- Price
- £2.10
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 1y ago

Chicago Town 2 Deep Dish Mega Meaty Pizzas 2 x 157g (Frozen)
- Price
- £2.05
- Rating
- 4.5/5
- Reviews
- 1,265
- Age
- 9y ago

Morrisons Cocktail Sausage Rolls 750g
- Price
- £2.00
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 1y ago

Morrisons 12 Cheese and Tomato Mini Deep Dish Pizzas 336g
- Price
- £2.71
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 12mo ago
Trending
90-day click momentum
Morrisons Cheese & Tomato Mini Pizza 4pk 356g
- Price
- £2.66
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Morrisons Cocktail Sausage Rolls 750g
- Price
- £2.00
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 1y ago

Swizzels Drumstick Squashies Sweets Raspberry and Milk Flavour Sweets Mini Bag Multipack (20 Mini Sweet Bags)
- Price
- £1.71
- Rating
- 4.8/5
- Reviews
- 221
- Age
- 8y ago

Swizzels Party Mix Tub 785g Retro Sweets in Bulk Vegan Friendly Family Favourite Sweets Ideal for Parties Birthdays Halloween Christmas large
- Price
- £5.71
- Rating
- 4.6/5
- Reviews
- 2,240
- Age
- 3y ago

Chicago Town 2 Deep Dish Ultimate Cheesy Five Cheese Mini Pizzas 2 x 164g (Frozen)
- Price
- £2.10
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 1y ago
Newest
by launch date
Morrisons Cheese & Tomato Mini Pizza 4pk 356g
- Price
- £2.66
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Morrisons 12 Cheese and Tomato Mini Deep Dish Pizzas 336g
- Price
- £2.71
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 12mo ago

Morrisons Cocktail Sausage Rolls 750g
- Price
- £2.00
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 1y ago

Chicago Town 2 Deep Dish Ultimate Cheesy Five Cheese Mini Pizzas 2 x 164g (Frozen)
- Price
- £2.10
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 1y ago

Chicago Town Takeaway BBQ Stuffed Crust Meat Feast 640g (Frozen)
- Price
- £3.68
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
19 rising
Sellers
94
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
25%
Top 20: 60%
Open market
10%
- Chicago Town49%
- Morrisons27%
- Iceland6%
- Swizzels5%
- Dr. Oetker2%
- M MID-TIER2%
- Open — no brand owns it (13 brands, 10%)
Demand
Frozen Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Apr, Dec · busiest ÷ quietest = 9.7×
Search terms
Top Frozen Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- party snacks119K/yr
- chicago201K/yr
- party food225K/yr
- chicago town pizza36K/yr
- mini pizza27K/yr
- chicago town19K/yr
- frozen party food23K/yr
- chicargo8K/yr
- mini pizzas3K/yr
Reviews and returns
What reviews say buyers love and hate about Frozen Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
after about two weeks they lost their taste
Taste is not good
Not very tasty
Overpriced and disappointing
on the pricey side
Not worth it
Misleading pictures
Not as advertised
Not as pictured
Very big bag
bigger
Quite small
Far sugary than I remembered
Too sweet for me
the sweets were sweated out in the bag
Love
The chocolate are all so delicious
Absolutely delicious
Delicious as usual
Good value for money
Excellent value for money
Decent price
Good variety
Amazing quality
Good quality trays
The flavours are tasty
Nice flavour nice size for a quick snack
full of flavor
Sugar free
Nice mixture of sweets
Lovely sweets
Return
0.0% Return rate 83% Fixable by listing
Very big bag
bigger
Quite small
Overpriced and disappointing
on the pricey side
Not worth it
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frozen Food questions
Answered from the same tracked data.









