Frozen Food
MaybeAn estimated 0.0% of orders come back. But products sell for $3.11 on average, outside the sweet spot, so Frozen Food is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £137K/yr660K searches / yr
- 90-day growth
- +43.1%search demand this quarter
- Competition
- 25%top-5 click share · 19 brands · 94 sellers
Flapen Score
Frozen Food against its category
The dotted line is the Grocery average. Past it, Frozen Food is stronger. Inside it, weaker.
Market
The Frozen Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Frozen Food 660K times last year and spent an estimated £137K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Apr–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 660K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +43.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.
- Searches, last 12 months
- 660K
- Growth, 90 days vs prior 90
- +43.1%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £137Ka year
- Peak month
- December9.7× the quietest month
- Top search term
- party snacks119K searches a year
02 · Price
A sale here is worth £3.11.
Listings sell for £3.11 on average, from £1.21 to £17.16. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £3.11 that is £2K to £2K a year per listing.
- Average price
- £3.11under the $15 to $100 sweet spot
- Price range
- £1.21–£17.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #19 within Biscuits & Crackers. It carries 719 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #19in Biscuits & Crackers
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 719per listing
- Listings tracked
- 62
04 · Newcomers
4 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Frozen Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Chicago Town 2 Deep Dish Pepperoni Mini Pizzas 2 x 155g (Frozen)
- Price
- £2.05
- Rating
- 4.6/5
- Reviews
- 2,473
- Age
- 10y ago

Chicago Town 2 Deep Dish Ultimate Cheesy Five Cheese Mini Pizzas 2 x 164g (Frozen)
- Price
- £2.10
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 1y ago

Chicago Town 2 Deep Dish Mega Meaty Pizzas 2 x 157g (Frozen)
- Price
- £2.05
- Rating
- 4.5/5
- Reviews
- 1,265
- Age
- 9y ago

Morrisons Cocktail Sausage Rolls 750g
- Price
- £2.00
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 1y ago

Morrisons 12 Cheese and Tomato Mini Deep Dish Pizzas 336g
- Price
- £2.71
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 12mo ago
Trending
estimated 90-day click momentum
Morrisons Cheese & Tomato Mini Pizza 4pk 356g
- Price
- £2.66
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Morrisons Cocktail Sausage Rolls 750g
- Price
- £2.00
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 1y ago

Swizzels Drumstick Squashies Sweets Raspberry and Milk Flavour Sweets Mini Bag Multipack (20 Mini Sweet Bags)
- Price
- £1.71
- Rating
- 4.8/5
- Reviews
- 221
- Age
- 8y ago

Swizzels Party Mix Tub 785g Retro Sweets in Bulk Vegan Friendly Family Favourite Sweets Ideal for Parties Birthdays Halloween Christmas large
- Price
- £5.71
- Rating
- 4.6/5
- Reviews
- 2,240
- Age
- 3y ago

Chicago Town 2 Deep Dish Ultimate Cheesy Five Cheese Mini Pizzas 2 x 164g (Frozen)
- Price
- £2.10
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 1y ago
Newest
by launch date
Morrisons Cheese & Tomato Mini Pizza 4pk 356g
- Price
- £2.66
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Morrisons 12 Cheese and Tomato Mini Deep Dish Pizzas 336g
- Price
- £2.71
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 12mo ago

Morrisons Cocktail Sausage Rolls 750g
- Price
- £2.00
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 1y ago

Chicago Town 2 Deep Dish Ultimate Cheesy Five Cheese Mini Pizzas 2 x 164g (Frozen)
- Price
- £2.10
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 1y ago

Chicago Town Takeaway BBQ Stuffed Crust Meat Feast 640g (Frozen)
- Price
- £3.68
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.
Brands
19 rising
Sellers
94
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
25%
Top 20: 60%
Open market
10%
- Chicago Town49%
- Morrisons27%
- Iceland6%
- Swizzels5%
- Dr. Oetker2%
- M MID-TIER2%
- Open — no brand owns it (13 brands, 10%)
Demand
Frozen Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Apr, Dec · busiest ÷ quietest = 9.7×
Search terms
Top Frozen Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- party snacks119K/yr
- chicago201K/yr
- party food225K/yr
- chicago town pizza36K/yr
- mini pizza27K/yr
- chicago town19K/yr
- frozen party food23K/yr
- chicargo8K/yr
- mini pizzas3K/yr
Reviews and returns
What reviews say buyers love and hate about Frozen Food
We read the reviews and the return reasons for every product selling here.
“after about two weeks they lost their taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frozen Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









