Frozen Chicken
MaybeBuyers convert on 20.8% of searches. But prices span $1.97–$7.49, mostly outside the sweet spot, so Frozen Chicken is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 2,976 Grocery niches · +12 vs the category median of 4658
- Market size
- £356K/yr434K searches / yr
- 90-day growth
- -1.6%search demand this quarter
- Competition
- 30%top-5 click share · 12 brands · 36 sellers
Flapen Score
Frozen Chicken against its category
The dotted line is the Grocery average. Past it, Frozen Chicken is stronger. Inside it, weaker.
Market
The Frozen Chicken market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Frozen Chicken 434K times last year and spent an estimated £356K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Jul. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
20.8% of searches ended in a purchase last week.
Shoppers searched for this 434K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £356K a year.
- Searches, last 12 months
- 434K
- Growth, 90 days vs prior 90
- -1.6%
- Conversion, latest week
- 20.8%
- Market size, estimated
- £356Ka year
- Peak month
- July3.3× the quietest month
- Top search term
- frozen chicken134K searches a year
02 · Price
A sale here is worth £3.95.
Listings sell for £3.95 on average, from £1.97 to £7.49. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £3.95 that is £6K to £8K a year per listing.
- Average price
- £3.95under the $15 to $100 sweet spot
- Price range
- £1.97–£7.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #6 within Fresh & Chilled. It carries 567 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #6in Fresh & Chilled
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 567per listing
- Listings tracked
- 59
04 · Newcomers
Amazon counts 6 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 12
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Frozen Chicken products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Breaded Chicken Goujons 270g
- Price
- £2.73
- Rating
- 4.4/5
- Reviews
- 1,249
- Age
- 10y ago

Morrisons 4 Breaded Chicken Steaks 500g
- Price
- £4.21
- Rating
- 4.4/5
- Reviews
- 1,116
- Age
- 10y ago

Morrisons Southern Fried Mini Chicken Fillets 300g
- Price
- £4.13
- Rating
- 4.4/5
- Reviews
- 857
- Age
- 10y ago

Morrisons Buttermilk Chicken Mini Fillets 300g
- Price
- £4.19
- Rating
- 4.4/5
- Reviews
- 761
- Age
- 3y ago

Hank & Joes Chicken Fillets 1kg
- Price
- £4.67
- Rating
- 4.4/5
- Reviews
- 376
- Age
- 4y ago
Trending
90-day click momentum
Morrisons Tempura Chicken Mini Fillets 300g
- Price
- £4.06
- Rating
- 4.4/5
- Reviews
- 771
- Age
- 4y ago

Morrisons Cooked Chicken Breast Chunks 500g
- Price
- £5.24
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 2y ago

Iceland Buttermilk Chicken Tenders 450g
- Price
- £3.85
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 1y ago

Chucks Southern Fried Tenders 225g
- Price
- £2.37
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 8mo ago

Morrisons Breaded Chicken Goujons 510g
- Price
- £4.46
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 8mo ago
Newest
by launch date
Chucks Southern Fried Tenders 225g
- Price
- £2.37
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 8mo ago

Morrisons Breaded Chicken Goujons 510g
- Price
- £4.46
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 8mo ago

Morrisons Southern Fried Chicken Chunks 356g
- Price
- £3.40
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 1y ago

Morrisons Southern Fried Chicken Strips 350g
- Price
- £3.47
- Rating
- 4.2/5
- Reviews
- 73
- Age
- 1y ago

Iceland Buttermilk Chicken Tenders 450g
- Price
- £3.85
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
12 flat
Sellers
36
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
30%
Top 20: 68%
Open market
9%
- Morrisons65%
- Iceland9%
- BIRDS EYE5%
- CO OP4%
- M MARKET STREET4%
- Unbranded4%
- Open — no brand owns it (6 brands, 9%)
Demand
Frozen Chicken search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Jul · busiest ÷ quietest = 3.3×
Search terms
Top Frozen Chicken search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- frozen chicken134K/yr
- breaded chicken63K/yr
- southern fried chicken57K/yr
- chicken goujons30K/yr
- frozen meat32K/yr
- chicken tenders24K/yr
- chicken frozen18K/yr
- chicken steaks13K/yr
- frozen chicken breast15K/yr
- fried chicken15K/yr
Reviews and returns
What reviews say buyers love and hate about Frozen Chicken
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quality Could Be Better
However, I found the quality a little inconsistent, with some pieces being quite small and others slightly chewy after cooking
Poor Quality Chicken
Nasty
Disgusting, oddly tasted of fish
Not tasty
Bit dry
I found them a bit dry
drying it out
a bit too large for 1 person living alone
Very small
Smaller than others bougjt
Not nice, rock hard
or they go hard
Love
Good taste
as they are tasty in flavour
Great tasty chicken
Good quality chicken
Good quality chicken fillets
Good quality
that is reasonably priced
Great value for money
Good value
Full of flavour
Really good flavoured chicken
These are actually really tasty nuggets I have them for back up when we're not feeling up to cooking and there always a winner really good all round great quality and value
Nice quality good sized chicken breasts which are good value for money great for stir frys casseroles etc
Chicken picking Good
easy to cook
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frozen Chicken questions
Answered from the same tracked data.









