fries
Skip itPrices mostly outside the sweet spot ($1.74–$4.35) — this niche doesn't clear our bar today.
Conversion
Incredible25.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good863.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Market size
Okay£130K£130K/yr · 188K searches
Avg price
Bad£2.67avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£1.74–£4.35cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fries is a £130K/yr Amazon United Kingdom market (188K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fries market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- £134K–£160K
- units × avg price
- Conversion rate
- 25.8%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
38
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
55%
Top 20: 90%
Open market
0%
- McCain54%
- Morrisons30%
- Iceland9%
- STRONG ROOTS3%
- Lamb Weston2%
- BIRDS EYE2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top fries search terms
- fries143K/yr
- mccain19K/yr
- frozen fries9K/yr
- mccain chips7K/yr
- mccains4K/yr
- mccain frozen chips6K/yr
Top fries products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
McCain Crispy French Fries 900g
McCain£2.844.6★2,092 rev
McCain Crispy French Fries Frozen 1.4kg
McCain£3.974.7★2,922 rev
Morrisons Thin Cut French Fries 1.2kg
Morrisons£2.104.4★3,432 rev
McCain Air Fryer French Fries 750g
McCain£2.584.4★417 rev
Morrisons Skin On Fries 600g (Frozen)
Morrisons£1.744.5★843 rev
Newest
by launch date
Morrisons Outrageously Crispy French Fries 750g
Morrisons£2.3313 rev
McCain Air Fryer Crispy Dippers
McCain£2.2157 rev
Lamb Weston Ziggy Seasoned Fries 750g
Lamb Weston£2.3214 rev
McCain Air Fryer French Fries 750g
McCain£2.58417 rev
McCain Air Fryer Deep Ridge Crinkle 750g
McCain£2.51443 rev
Trending
90-day click momentum
What buyers say about fries
What buyers praise and complain about, mined from review topics.What buyers love
“Taste like no other”
“Lovely and crispy little tots”
“Good flavour”
“Quick and easy to cook with a decent flavour”
“Good quality ideal for having with home made burgers”
“super easy to do”
“Great value”
“Delicious and easy to cook in the oven”
“Easily the nicest smelling”
“Salt and pepper chips”
What buyers complain about
“Not my personal taste”
“the quality just wasnt there”
“the texture can be like rubber”
“Chip sized”
“Bake them in airfryer not airfry”
“Disappointingly, they weren't really crispy so I gave them a good shake & put them on for another couple of minutes & then repeated for another couple of minues as they still weren't particually crispy”
“Expensive for 2 dinners worth”
“Not really worth eating”
“Very dry”
“Otherwise they burn at the edges which is not nice values great”
Common questions
- Is fries profitable to sell on Amazon United Kingdom?
- The niche generates £130K/yr across 30 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the fries niche?
- 6 brands and 38 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in fries?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Texture/Consistency-Overall. The return rate is 0.0%.
- When does demand for fries peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the fries niche?
- Listings span £1.74–£4.35; the average listing price is £2.67 (sweet spot $15–$100). The average incumbent carries 863 reviews — the moat a new listing must climb.