Fries
FailPrices span $1.74–$4.35, mostly outside the sweet spot, so Fries is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £130K/yr188K searches / yr
- 90-day growth
- +4.6%search demand this quarter
- Competition
- 55%top-5 click share · 6 brands · 38 sellers
Flapen Score
Fries against its category
The dotted line is the Grocery average. Past it, Fries is stronger. Inside it, weaker.
Market
The Fries market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fries 188K times last year and spent an estimated £130K. The top 5 brands take 98% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
25.8% of searches ended in a purchase last week.
Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 188K
- Growth, 90 days vs prior 90
- +4.6%
- Conversion, latest week
- 25.8%
- Market size, estimated
- £130Ka year
- Peak month
- March1.7× the quietest month
- Top search term
- fries143K searches a year
02 · Price
A sale here is worth £2.67.
Listings sell for £2.67 on average, from £1.74 to £4.35. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £2.67 that is £4K to £5K a year per listing.
- Average price
- £2.67under the $15 to $100 sweet spot
- Price range
- £1.74–£4.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Frozen. It carries 863 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #10in Frozen
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 863per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Fries products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
McCain Crispy French Fries 900g
- Price
- £2.84
- Rating
- 4.6/5
- Reviews
- 2,092
- Age
- 11y ago

McCain Crispy French Fries Frozen 1.4kg
- Price
- £3.97
- Rating
- 4.7/5
- Reviews
- 2,922
- Age
- 8y ago

Morrisons Thin Cut French Fries 1.2kg
- Price
- £2.10
- Rating
- 4.4/5
- Reviews
- 3,432
- Age
- 10y ago

McCain Air Fryer French Fries 750g
- Price
- £2.58
- Rating
- 4.4/5
- Reviews
- 417
- Age
- 2y ago

Morrisons Skin On Fries 600g (Frozen)
- Price
- £1.74
- Rating
- 4.5/5
- Reviews
- 843
- Age
- 4y ago
Trending
90-day click momentum
Morrisons Outrageously Crispy French Fries 750g
- Price
- £2.33
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 4mo ago

Iceland 1.25kg THIN & CRISPY French Fries
- Price
- £1.95
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 2y ago

McCain Air Fryer Crispy Dippers
- Price
- £2.21
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 1y ago

Lamb Weston Ziggy Seasoned Fries 750g
- Price
- £2.32
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 1y ago

McCain Crispy French Fries 900g
- Price
- £2.84
- Rating
- 4.6/5
- Reviews
- 2,092
- Age
- 11y ago
Newest
by launch date
Morrisons Outrageously Crispy French Fries 750g
- Price
- £2.33
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 4mo ago

McCain Air Fryer Crispy Dippers
- Price
- £2.21
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 1y ago

Lamb Weston Ziggy Seasoned Fries 750g
- Price
- £2.32
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 1y ago

McCain Air Fryer French Fries 750g
- Price
- £2.58
- Rating
- 4.4/5
- Reviews
- 417
- Age
- 2y ago

McCain Air Fryer Deep Ridge Crinkle 750g
- Price
- £2.51
- Rating
- 4.4/5
- Reviews
- 443
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
38
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
55%
Top 20: 90%
Open market
0%
- McCain54%
- Morrisons30%
- Iceland9%
- STRONG ROOTS3%
- Lamb Weston2%
- BIRDS EYE2%
- Open — no brand owns it (0%)
Demand
Fries search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Fries search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fries143K/yr
- mccain19K/yr
- frozen fries9K/yr
- mccain chips7K/yr
- mccains4K/yr
- mccain frozen chips6K/yr
Reviews and returns
What reviews say buyers love and hate about Fries
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not my personal taste
you can get once that taste weird
Not so tasty
the quality just wasnt there
Used to be good
Decidedly average & not as good as the bigger ones
the texture can be like rubber
zero texture
Chip sized
Too small for my liking unfortunately
Bake them in airfryer not airfry
Cooked longer than instructed otherwise slightly raw
Love
Taste like no other
Great tasty spuds
Great taste
Lovely and crispy little tots
they come out crisp
Crisps up nicely
Good flavour
Great tasting fries
It has a savoury
Quick and easy to cook with a decent flavour
texture quick cooking
The perfect fries at home
Good quality ideal for having with home made burgers
Great product
Decent
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fries questions
Answered from the same tracked data.









