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Fries

Fail

Prices span $1.74–$4.35, mostly outside the sweet spot, so Fries is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£130K/yr188K searches / yr
90-day growth
+4.6%search demand this quarter
Competition
55%top-5 click share · 6 brands · 38 sellers

Flapen Score

Fries against its category

The dotted line is the Grocery average. Past it, Fries is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fries market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fries 188K times last year and spent an estimated £130K. The top 5 brands take 98% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

25.8% of searches ended in a purchase last week.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
+4.6%
Conversion, latest week
25.8%
Market size, estimated
£130Ka year
Peak month
March1.7× the quietest month
Top search term
fries143K searches a year

02 · Price

A sale here is worth £2.67.

Listings sell for £2.67 on average, from £1.74 to £4.35. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £2.67 that is £4K to £5K a year per listing.

Average price
£2.67under the $15 to $100 sweet spot
Price range
£1.74–£4.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Frozen. It carries 863 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Frozen
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
863per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

38

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

55%

Top 20: 90%

Open market

0%

  • McCain54%
  • Morrisons30%
  • Iceland9%
  • STRONG ROOTS3%
  • Lamb Weston2%
  • BIRDS EYE2%
  • Open — no brand owns it (0%)

Demand

Fries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Fries search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fries143K/yr
  • mccain19K/yr
  • frozen fries9K/yr
  • mccain chips7K/yr
  • mccains4K/yr
  • mccain frozen chips6K/yr

Reviews and returns

What reviews say buyers love and hate about Fries

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%+0.91

Not my personal taste

you can get once that taste weird

Not so tasty

Quality-Overall13%−0.10

the quality just wasnt there

Used to be good

Decidedly average & not as good as the bigger ones

Texture/Consistency-Overall8%−0.05

the texture can be like rubber

zero texture

Size-Overall8%−0.04

Chip sized

Too small for my liking unfortunately

Cooking Instructions7%+1.35

Bake them in airfryer not airfry

Cooked longer than instructed otherwise slightly raw

Love

Taste-Overall41%+0.91

Taste like no other

Great tasty spuds

Great taste

Crispiness15%+0.82

Lovely and crispy little tots

they come out crisp

Crisps up nicely

Flavor7%−0.02

Good flavour

Great tasting fries

It has a savoury

Cooking Instructions6%+1.35

Quick and easy to cook with a decent flavour

texture quick cooking

The perfect fries at home

Quality-Overall6%−0.10

Good quality ideal for having with home made burgers

Great product

Decent

FAQ

Common Fries questions

Answered from the same tracked data.