How competitive is the Fries niche on Amazon United Kingdom?

6 brands and 38 sellers compete in Fries on Amazon United Kingdom. The top 5 Fries products take 55% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Fries?

Fries buyers on Amazon United Kingdom complain most about Taste-Overall, Quality-Overall, Texture/Consistency-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Fries niche?

Fries sells for £2.67 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.74–£4.35. The average incumbent carries 863 reviews — the moat a new listing must climb.

Fries

prices mostly outside the sweet spot ($1.74–$4.35) — Fries doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Fries profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fries is a £130K/yr Amazon United Kingdom market (188K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 46/100.

Fries: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.6% over the last 90 days and 25.8% of searches end in a purchase.

£130K

revenue / yr

Units sold / yr60K

Search volume / yr+4.6%188K

Conversion rate25.8%

Avg price£2.67

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 38

Top-5 product click share55%

Open market2%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 30 products

Top Fries products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

McCain Crispy French Fries 900g

Price: £2.84
Rating: 4.6/5
Reviews: 2,092
Age: 11y ago

McCain Crispy French Fries Frozen 1.4kg

Price: £3.97
Rating: 4.7/5
Reviews: 2,922
Age: 8y ago

Morrisons Thin Cut French Fries 1.2kg

Price: £2.10
Rating: 4.4/5
Reviews: 3,432
Age: 10y ago

McCain Air Fryer French Fries 750g

Price: £2.58
Rating: 4.4/5
Reviews: 417
Age: 2y ago

Morrisons Skin On Fries 600g (Frozen)

Price: £1.74
Rating: 4.5/5
Reviews: 843
Age: 4y ago

Newest

by launch date

Morrisons Outrageously Crispy French Fries 750g

Price: £2.33
Rating: 4.0/5
Reviews: 13
Age: 4mo ago

McCain Air Fryer Crispy Dippers

Price: £2.21
Rating: 4.3/5
Reviews: 57
Age: 1y ago

Lamb Weston Ziggy Seasoned Fries 750g

Price: £2.32
Rating: 4.5/5
Reviews: 14
Age: 1y ago

McCain Air Fryer French Fries 750g

Price: £2.58
Rating: 4.4/5
Reviews: 417
Age: 2y ago

McCain Air Fryer Deep Ridge Crinkle 750g

Price: £2.51
Rating: 4.4/5
Reviews: 443
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

55%

Top 20: 90%

Open market

McCain54%
Morrisons30%
Iceland9%
STRONG ROOTS3%
Lamb Weston2%
BIRDS EYE2%
Open — no brand owns it (0%)

Fries demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume188KCVR25.8%Products30Brands6Top 5 Brands98%OOS Rate0.0%Rating4.4★Reviews863Avg BSR#10

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Fries search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fries143K/yr -2.6%25.8% conv.
mccain19K/yr +35.9%13.3% conv.
frozen fries9K/yr +44.6%20.2% conv.
mccain chips7K/yr +19.6%10.2% conv.
mccains4K/yr +18.1%16.1% conv.
mccain frozen chips6K/yr +71.6%2.0% conv.

What reviews say buyers love and hate about Fries

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall41%

“Taste like no other”

Crispiness15%

“Lovely and crispy little tots”

Flavor7%

“Good flavour”

Cooking Instructions6%

“Quick and easy to cook with a decent flavour”

Quality-Overall6%

“Good quality ideal for having with home made burgers”

What buyers complain about

82% of reviews

Taste-Overall23%

“Not my personal taste”

Quality-Overall13%

“the quality just wasnt there”

Texture/Consistency-Overall8%

“the texture can be like rubber”

Size-Overall8%

“Chip sized”

Cooking Instructions7%

“Bake them in airfryer not airfry”

Common Fries questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fries 46/100 on Amazon United Kingdom — Skip it. The niche generates £130K/yr across 30 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +4.6% over the last 90 days.