Fridge Fresheners
Fridge Fresheners shows searches that convert (19.8% search→purchase), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.
Flapen Score
Is Fridge Fresheners profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fridge Fresheners is a £440K/yr Amazon United Kingdom market (318K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 50/100.
Fridge Fresheners: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -0.2% over the last 90 days and 19.8% of searches end in a purchase.
£440K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 12 products
Top Fridge Fresheners products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CrocOdor Fridge Deodoriser Twin Pack Unscented Food Safe Formular with Temperature Indicator - 2 x 33 g Packaging may vary
- Price
- £3.47
- Rating
- 4.2/5
- Reviews
- 7,266
- Age
- 19y ago
Spotless Punch Ltd Croc Odor Fridge Deodoriser X-Large Unscented 140 gram
- Price
- £2.68
- Rating
- 4.5/5
- Reviews
- 2,839
- Age
- 15y ago
Fridge Ninja Fridge Deodoriser and Freshener - Natural & Unscented Activated Charcoal Lasts Up to 12 Months Odour Eliminator Smell Remover & Scent Absorber Fridge Accessories for Freshness 2 Pack
- Price
- £9.07
- Rating
- 4.3/5
- Reviews
- 8,840
- Age
- 7y ago
Exluvon Fridge Deodoriser Lasts for 10 Years Refrigerator Deodoriser Kitchen Gadgets Fridge Freshener Odour Eliminator for Freezer RV and New Home More Effective Than Baking Soda
- Price
- £23.33
- Rating
- 4.4/5
- Reviews
- 2,143
- Age
- 8mo ago
3 x Fridge Freshener Fresh Lemon Scented Fridge Deodoriser Fragranced For Up To 3 Months
- Price
- £5.28
- Rating
- 4.2/5
- Reviews
- 756
- Age
- 4y ago
Trending
90-day click momentum
2x Fridge Deodoriser - Fresh Lemon Scent Fridge Deodoriser Duo - Lasts Up to 3 Months - Fridge Freshener.
- Price
- £5.81
- Rating
- 3.9/5
- Reviews
- 178
- Age
- 2y ago
Exluvon Fridge Deodoriser Lasts for 10 Years Refrigerator Deodoriser Kitchen Gadgets Fridge Freshener Odour Eliminator for Freezer RV and New Home More Effective Than Baking Soda
- Price
- £23.33
- Rating
- 4.4/5
- Reviews
- 2,143
- Age
- 8mo ago
CrocOdor Fridge Deodoriser Twin Pack Unscented Food Safe Formular with Temperature Indicator - 2 x 33 g Packaging may vary
- Price
- £3.47
- Rating
- 4.2/5
- Reviews
- 7,266
- Age
- 19y ago
Acana Fridge Odour Absorber Natural Lemon 200g Long Lasting 12 Weeks Temperature Indicator Prevents Food Smells & Cross-Contamination
- Price
- £4.83
- Rating
- 4.0/5
- Reviews
- 100
- Age
- 4y ago
Henkel Croc Odor 2 x Fridge XL Deodoriser Neutralise Eliminator Freshener
- Price
- £6.65
- Rating
- 4.5/5
- Reviews
- 1,673
- Age
- 11y ago
Newest
by launch dateExluvon Fridge Deodoriser Lasts for 10 Years Refrigerator Deodoriser Kitchen Gadgets Fridge Freshener Odour Eliminator for Freezer RV and New Home More Effective Than Baking Soda
- Price
- £23.33
- Rating
- 4.4/5
- Reviews
- 2,143
- Age
- 8mo ago
Fridge Deodoriser Croc Odor 2 x 2 pack | 4 x 33g Fridge Odour eliminator
- Price
- £7.55
- Rating
- 4.4/5
- Reviews
- 333
- Age
- 2y ago
2x Fridge Deodoriser - Fresh Lemon Scent Fridge Deodoriser Duo - Lasts Up to 3 Months - Fridge Freshener.
- Price
- £5.81
- Rating
- 3.9/5
- Reviews
- 178
- Age
- 2y ago
3 x Fridge Freshener Fresh Lemon Scented Fridge Deodoriser Fragranced For Up To 3 Months
- Price
- £5.28
- Rating
- 4.2/5
- Reviews
- 756
- Age
- 4y ago
Acana Fridge Odour Absorber Natural Lemon 200g Long Lasting 12 Weeks Temperature Indicator Prevents Food Smells & Cross-Contamination
- Price
- £4.83
- Rating
- 4.0/5
- Reviews
- 100
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 falling
Sellers
114
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
9%
- Croc Odor48%
- Ellis Harper15%
- Exluvon11%
- Duzzit9%
- Ozmo5%
- Henkel4%
- Open — no brand owns it (4 brands, 9%)
Fridge Fresheners demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Fridge Fresheners search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fridge deodoriser174K/yr
- fridge freshener32K/yr
- fridge odour eliminator16K/yr
- fridge air freshener13K/yr
- fridge freshener and odour eliminator4K/yr
- fridge deodoriser and freshener11K/yr
- fridge smell remover8K/yr
- croc odor fridge deodoriser7K/yr
- fridge fresh7K/yr
- fridge odour absorber7K/yr
What reviews say buyers love and hate about Fridge Fresheners
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“this actually worked really well for my smelly fridge”
“Accurate description”
“Excellent product”
“instantly effective”
“Good value for money”
What buyers complain about
82% of reviews“after a day or so the smell was awful”
“Quite big”
“doesn't seem to have a dramatic effect”
“Useless and expensive”
“Rubbish quality”
Fridge Fresheners return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fridge Fresheners questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
