Fridge Fresheners

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £440K a year.

Searches, last 12 months

318K

Growth, 90 days vs prior 90

-0.2%

Conversion, latest week

19.8%

Market size, estimated

£440Ka year

Peak month

July1.3× the quietest month

Top search term

fridge deodoriser174K searches a year

Listings sell for £7.00 on average, from £2.68 to £23.33. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £7.00 that is £18K to £21K a year per listing.

Average price

£7.00under the $15 to $100 sweet spot

Price range

£2.68–£23.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

2,500–3,000

Revenue per listing a year

£18K–£21K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #20 within Air Fresheners. It carries 2,517 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

92%

Out of stock, average day

6.6%

Average rank

#20in Air Fresheners

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,517per listing

Listings tracked

12

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months