fridge fresheners
Worth a lookShows searches that convert (19.8% search→purchase), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.
Conversion
Incredible19.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£440K£440K/yr · 318K searches
Review moat
Okay2,517.25avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.68–£23.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Avg price
Bad£7.00avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, fridge fresheners is a £440K/yr Amazon United Kingdom market (318K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fridge fresheners market data
- Units sold / yr
- 50K–60K
- avg 2,500–3,000/product
- Revenue / yr
- £350K–£420K
- units × avg price
- Conversion rate
- 19.8%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 58%
- Out of stock
- 6.6%
- Avg brand age
- 56 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
114
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
9%
- Croc Odor48%
- Ellis Harper15%
- Exluvon11%
- Duzzit9%
- Ozmo5%
- Henkel4%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top fridge fresheners search terms
- fridge deodoriser174K/yr
- fridge freshener32K/yr
- fridge odour eliminator16K/yr
- fridge air freshener13K/yr
- fridge freshener and odour eliminator4K/yr
- fridge deodoriser and freshener11K/yr
- fridge smell remover8K/yr
- croc odor fridge deodoriser7K/yr
- fridge fresh7K/yr
- fridge odour absorber7K/yr
Top fridge fresheners products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CrocOdor Fridge Deodoriser Twin Pack Unscented Food Safe Formular with Temperature Indicator - 2 x 33 g Packaging may vary
Croc Odor£3.474.2★7,266 rev
Spotless Punch Ltd Croc Odor Fridge Deodoriser X-Large Unscented 140 gram
Croc Odor£2.684.5★2,839 rev
Fridge Ninja Fridge Deodoriser and Freshener - Natural & Unscented Activated Charcoal Lasts Up to 12 Months Odour Eliminator Smell Remover & Scent Absorber Fridge Accessories for Freshness 2 Pack
Ellis Harper£9.074.3★8,840 rev
Exluvon Fridge Deodoriser Lasts for 10 Years Refrigerator Deodoriser Kitchen Gadgets Fridge Freshener Odour Eliminator for Freezer RV and New Home More Effective Than Baking Soda
Exluvon£23.334.4★2,143 rev
3 x Fridge Freshener Fresh Lemon Scented Fridge Deodoriser Fragranced For Up To 3 Months
Duzzit£5.284.2★756 rev
Newest
by launch dateExluvon Fridge Deodoriser Lasts for 10 Years Refrigerator Deodoriser Kitchen Gadgets Fridge Freshener Odour Eliminator for Freezer RV and New Home More Effective Than Baking Soda
Exluvon£23.332,143 rev
Fridge Deodoriser Croc Odor 2 x 2 pack | 4 x 33g Fridge Odour eliminator
ABL Supplies£7.55333 rev
2x Fridge Deodoriser - Fresh Lemon Scent Fridge Deodoriser Duo - Lasts Up to 3 Months - Fridge Freshener.
SuperGift.com£5.81178 rev
3 x Fridge Freshener Fresh Lemon Scented Fridge Deodoriser Fragranced For Up To 3 Months
Duzzit£5.28756 rev
Acana Fridge Odour Absorber Natural Lemon 200g Long Lasting 12 Weeks Temperature Indicator Prevents Food Smells & Cross-Contamination
Acana£4.83100 rev
Trending
90-day click momentum2x Fridge Deodoriser - Fresh Lemon Scent Fridge Deodoriser Duo - Lasts Up to 3 Months - Fridge Freshener.
SuperGift.com£5.813.9★
Exluvon Fridge Deodoriser Lasts for 10 Years Refrigerator Deodoriser Kitchen Gadgets Fridge Freshener Odour Eliminator for Freezer RV and New Home More Effective Than Baking Soda
Exluvon£23.334.4★
CrocOdor Fridge Deodoriser Twin Pack Unscented Food Safe Formular with Temperature Indicator - 2 x 33 g Packaging may vary
Croc Odor£3.474.2★
Acana Fridge Odour Absorber Natural Lemon 200g Long Lasting 12 Weeks Temperature Indicator Prevents Food Smells & Cross-Contamination
Acana£4.834.0★
Henkel Croc Odor 2 x Fridge XL Deodoriser Neutralise Eliminator Freshener
Henkel£6.654.5★
What buyers say about fridge fresheners
What buyers praise and complain about, mined from review topics.What buyers love
“this actually worked really well for my smelly fridge”
“Accurate description”
“Excellent product”
“instantly effective”
“Good value for money”
“Fresh”
“its perfect in size”
“Easy to use”
“It does a good job and lasts well”
“Compact and seems efficient”
What buyers complain about
“after a day or so the smell was awful”
“Quite big”
“doesn't seem to have a dramatic effect”
“Useless and expensive”
“Rubbish quality”
“I had some milk leak”
“Sits there, lurking in the fridge, doesn't appear to do anything other than take up space”
“Made my food taste funny”
“Not that strong”
“only lasts about a week”
Top return reasons
Common questions
- Is fridge fresheners profitable to sell on Amazon United Kingdom?
- The niche generates £440K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the fridge fresheners niche?
- 10 brands and 114 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in fridge fresheners?
- Top complaints mined from reviews: Smell, Size-Overall, Functionality-Overall. The return rate is 0.1%.
- When does demand for fridge fresheners peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the fridge fresheners niche?
- Listings span £2.68–£23.33; the average listing price is £7.00 (sweet spot $15–$100). The average incumbent carries 2,517 reviews — the moat a new listing must climb.