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French Red Wine

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $31K a year here, so French Red Wine is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£31K/yr26K searches / yr
90-day growth
-24.9%search demand this quarter
Competition
48%top-5 click share · 18 brands · 13 sellers

Flapen Score

French Red Wine against its category

The dotted line is the Grocery average. Past it, French Red Wine is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The French Red Wine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for French Red Wine 26K times last year and spent an estimated £31K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
5.7%
Market size, estimated
£31Ka year
Peak month
December5.4× the quietest month
Top search term
bordeaux wine9K searches a year

02 · Price

A sale here is worth £21.22.

Listings sell for £21.22 on average, from £6.14 to £55.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.22 that is £0 to £2K a year per listing.

Average price
£21.22inside the $15 to $100 sweet spot
Price range
£6.14–£55.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #219 within Beer, Wine & Spirits. It carries 156 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
96%
Out of stock, average day
7.3%
Average rank
#219in Beer, Wine & Spirits
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
156per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top French Red Wine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

13

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

33%

  • by Amazon22%
  • La Grande Vinothèque11%
  • Calvet10%
  • Chevaliers Saint-Martin10%
  • chateau laffitte laujac9%
  • Morrisons6%

Demand

French Red Wine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top French Red Wine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bordeaux wine9K/yr
  • french wine red6K/yr
  • bordeaux5K/yr
  • cotes du rhone red wine5K/yr

Reviews and returns

What reviews say buyers love and hate about French Red Wine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.11

Really mediocre wine

Poor quality

he said it was poor Quality

Alcohol Flavor19%−0.08

Terrible wine

Its cheap wine

Value For Money19%+0.65

A little more expensive than in the supermarket

but not worth nearly £40

Bitter13%−0.13

Harshest wine I have tasted

Advertised Vs Actual Product6%−0.06

Error in description

Love

Gifting Purpose34%+1.20

A nice gift

Great gift

The wooden presentation box adds a nice touch, especially if youre giving it as a gift

Flavor21%+2.16

This is a delicious wine, full of flavor and aroma

Plummy, deep red; velvety and smooth; superb with beef; 2022 vintage supplied

It has a strong fruit/berry - possibly plummy taste that is so drinkable

Alcohol Flavor14%−0.08

Very good selection of red wine

Superbly packaged nice choice of 3 select red wines very happy lovely gift

Taste-Overall12%+0.49

The taste leans into berry notes

It has a strong fruit/berry - possibly plummy taste that is so drinkable

high-quality tasting experience from start to finish

Quality-Overall10%−0.11

they are generally good at the choices they make

my Dad says the quality of the wine was excellent

which is reasonable for the quality

FAQ

Common French Red Wine questions

Answered from the same tracked data.