French Onion Soup
FailDemand is soft, at -42.9% this quarter, so French Onion Soup is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £36K/yr69K searches / yr
- 90-day growth
- -42.9%search demand this quarter
- Competition
- 27%top-5 click share · 17 brands · 79 sellers
Flapen Score
French Onion Soup against its category
The dotted line is the Grocery average. Past it, French Onion Soup is stronger. Inside it, weaker.
Market
The French Onion Soup market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for French Onion Soup 69K times last year and spent an estimated £36K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -42.9%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £36Ka year
- Peak month
- November3.8× the quietest month
- Top search term
- baxters soup34K searches a year
02 · Price
A sale here is worth £8.67.
Listings sell for £8.67 on average, from £0.75 to £29.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.67 that is £867 to £2K a year per listing.
- Average price
- £8.67under the $15 to $100 sweet spot
- Price range
- £0.75–£29.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £867–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #30 within Instant Meals & Sides. It carries 333 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 94%
- Out of stock, average day
- 3.1%
- Average rank
- #30in Instant Meals & Sides
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 333per listing
- Listings tracked
- 62
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top French Onion Soup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Baxters Super Good Pea Broccoli and Basil Pesto Soup 400 g (Pack of 1)
- Price
- £1.64
- Rating
- 4.4/5
- Reviews
- 162
- Age
- 7y ago

Baxters Favourites Chicken Broth Soup 400 g (Pack of 6)
- Price
- £8.27
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 2y ago

Baxters Super Good Root Vegetables & Turmeric Soup 400g
- Price
- £1.76
- Rating
- 4.3/5
- Reviews
- 257
- Age
- 6y ago

Baxters Favourites Scotch Broth Soup 400 g (Pack of 12)
- Price
- £17.68
- Rating
- 4.4/5
- Reviews
- 344
- Age
- 14y ago

Heinz Classic Mulligatawny Soup
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 14y ago
Trending
90-day click momentum
Baxters Carrot and Butterbean Vegetarian Soup 400g
- Price
- £1.99
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 15y ago

Baxters Super Good Pea Broccoli and Basil Pesto Soup 400 g (Pack of 1)
- Price
- £1.64
- Rating
- 4.4/5
- Reviews
- 162
- Age
- 7y ago

Baxters Favourites Lentil and Bacon Soup Gluten Free Tinned Bulk Multipack 400 g (Pack of 12)
- Price
- £20.25
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 14y ago

Baxters Favourites Highlanders Beef Broth Ready-to-Eat Tinned Soup 400 g (Pack of 6)
- Price
- £10.75
- Rating
- 4.1/5
- Reviews
- 76
- Age
- 1y ago

Baxters Vegetarian Country Garden Soup 400g
- Price
- £1.94
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 12y ago
Newest
by launch date
Baxters Favourites Highlanders Beef Broth Ready-to-Eat Tinned Soup 400 g (Pack of 6)
- Price
- £10.75
- Rating
- 4.1/5
- Reviews
- 76
- Age
- 1y ago

Ainsley Harriott Mulligatawny Cup Soup Quick & Convenient Instant Soup Bulk Pack Multipack; Pack of 8 x 4 Servings
- Price
- £8.54
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 1y ago

Soul Kitchen Instant Soup Variety Pack Premium Vegan Gluten-Free Cup Soup Low-Calorie Healthy Lunch Real Vegetables No MSG Quick Office Work Snack Three Flavours 12x25g Bundle
- Price
- £19.99
- Rating
- 4.1/5
- Reviews
- 152
- Age
- 2y ago

Baxters Favourites Chicken Broth Soup 400 g (Pack of 6)
- Price
- £8.27
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 2y ago

Baxters Favourites Minestrone Soup 400 g (Pack of 6)
- Price
- £8.37
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
17 falling
Sellers
79
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
27%
Top 20: 65%
Open market
9%
- Baxters69%
- HEINZ10%
- Soul Kitchen4%
- Mr Organic3%
- Generic3%
- Ainsley Harriott2%
- Open — no brand owns it (11 brands, 9%)
Demand
French Onion Soup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top French Onion Soup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baxters soup34K/yr
- gluten free soup9K/yr
- baxters soup tinned10K/yr
- vegan soup9K/yr
- mulligatawny soup7K/yr
Reviews and returns
What reviews say buyers love and hate about French Onion Soup
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A little expensive
Expensive
waste of money
Really bland and tasteless
Not great taste
it even made that taste odd and go gloopy
Flavour possibly too strong
Very weak flavour, wouldn't
Flavour not good
Watery
Much more watery than it used to be
Just seemed like watery yellow liquid
not as thick as heinz
It was also much thinner than i remember
not as thick as I like
Love
Really lovely soup
Delicious soup lovely taste
Absolutely delicious
Good value for money
Great deal
Fair price
I like the spicy/curry flavour
I think its better than the market leader with a richer flavour
Great flavour
Excellent product
They have a home made quality to them
Great shelf life good quality
Wheat and gluten free
Absolutely delicious - and nutritious
strictly gluten free I am glad of this
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common French Onion Soup questions
Answered from the same tracked data.









