How competitive is the French Onion Soup niche on Amazon United Kingdom?

17 brands and 79 sellers compete in French Onion Soup on Amazon United Kingdom. The top 5 French Onion Soup products take 27% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in French Onion Soup?

French Onion Soup buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the French Onion Soup niche?

French Onion Soup sells for £8.67 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.75–£29.39. The average incumbent carries 333 reviews — the moat a new listing must climb.

French Onion Soup

soft demand (-42.9% this quarter) — French Onion Soup doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is French Onion Soup profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, French Onion Soup is a £36K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 48/100.

French Onion Soup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.9% over the last 90 days and 5.9% of searches end in a purchase.

£36K

revenue / yr

Units sold / yr10K

Search volume / yr-42.9%69K

Conversion rate5.9%

Avg price£8.67

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers17 · 79

Top-5 product click share27%

Open market12%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 62 products

Top French Onion Soup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Baxters Super Good Pea Broccoli and Basil Pesto Soup 400 g (Pack of 1)

Price: £1.64
Rating: 4.4/5
Reviews: 162
Age: 7y ago

Baxters Favourites Chicken Broth Soup 400 g (Pack of 6)

Price: £8.27
Rating: 4.2/5
Reviews: 141
Age: 2y ago

Baxters Super Good Root Vegetables & Turmeric Soup 400g

Price: £1.76
Rating: 4.3/5
Reviews: 257
Age: 6y ago

Baxters Favourites Scotch Broth Soup 400 g (Pack of 12)

Price: £17.68
Rating: 4.4/5
Reviews: 344
Age: 14y ago

Heinz Classic Mulligatawny Soup

Price: £1.95
Rating: 4.6/5
Reviews: 281
Age: 14y ago

Newest

by launch date

Baxters Favourites Highlanders Beef Broth Ready-to-Eat Tinned Soup 400 g (Pack of 6)

Price: £10.75
Rating: 4.1/5
Reviews: 76
Age: 1y ago

Ainsley Harriott Mulligatawny Cup Soup Quick & Convenient Instant Soup Bulk Pack Multipack; Pack of 8 x 4 Servings

Price: £8.54
Rating: 4.0/5
Reviews: 38
Age: 1y ago

Soul Kitchen Instant Soup Variety Pack Premium Vegan Gluten-Free Cup Soup Low-Calorie Healthy Lunch Real Vegetables No MSG Quick Office Work Snack Three Flavours 12x25g Bundle

Price: £19.99
Rating: 4.1/5
Reviews: 152
Age: 2y ago

Baxters Favourites Chicken Broth Soup 400 g (Pack of 6)

Price: £8.27
Rating: 4.2/5
Reviews: 141
Age: 2y ago

Baxters Favourites Minestrone Soup 400 g (Pack of 6)

Price: £8.37
Rating: 4.4/5
Reviews: 79
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

27%

Top 20: 65%

Open market

Baxters69%
HEINZ10%
Soul Kitchen4%
Mr Organic3%
Generic3%
Ainsley Harriott2%
Open — no brand owns it (11 brands, 9%)

French Onion Soup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR5.9%Products62Brands17Top 5 Brands88%OOS Rate3.1%Rating4.4★Reviews333Avg BSR#30

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Top French Onion Soup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

baxters soup34K/yr -31.8%9.3% conv.
gluten free soup9K/yr -41.1%3.7% conv.
baxters soup tinned10K/yr -61.9%6.8% conv.
vegan soup9K/yr -47.3%6.7% conv.
mulligatawny soup7K/yr -53.4%5.5% conv.

What reviews say buyers love and hate about French Onion Soup

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Taste-Overall37%

“Really lovely soup”

Value For Money23%

“Good value for money”

Flavor8%

“I like the spicy/curry flavour”

Quality-Overall7%

“Excellent product”

Nutritional Content3%

“Wheat and gluten free”

What buyers complain about

67% of reviews

Value For Money13%

“A little expensive”

Taste-Overall12%

“Really bland and tasteless”

Flavor11%

“Flavour possibly too strong”

Dilute/Watery7%

“Watery”

Thickness6%

“not as thick as heinz”

Common French Onion Soup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores French Onion Soup 48/100 on Amazon United Kingdom — Skip it. The niche generates £36K/yr across 62 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -42.9% over the last 90 days.