french onion soup
Skip itSoft demand (-42.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Review moat
Great333.27avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£0.75–£29.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.67avg listing price — sweet spot $15–$100
Market size
Bad£36K£36K/yr · 69K searches
Growth
Bad-42.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, french onion soup is a £36K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
french onion soup market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £69K–£87K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 60%
- Out of stock
- 3.1%
- Avg brand age
- 62 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
79
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
27%
Top 20: 65%
Open market
9%
- Baxters69%
- HEINZ10%
- Soul Kitchen4%
- Mr Organic3%
- Generic3%
- Ainsley Harriott2%
- Open — no brand owns it (11 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -42.9% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Top french onion soup search terms
- baxters soup34K/yr
- gluten free soup9K/yr
- baxters soup tinned10K/yr
- vegan soup9K/yr
- mulligatawny soup7K/yr
Top french onion soup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baxters Super Good Pea Broccoli and Basil Pesto Soup 400 g (Pack of 1)
Baxters£1.644.4★162 rev
Baxters Favourites Chicken Broth Soup 400 g (Pack of 6)
Baxters£8.274.2★141 rev
Baxters Super Good Root Vegetables & Turmeric Soup 400g
Baxters£1.764.3★257 rev
Baxters Favourites Scotch Broth Soup 400 g (Pack of 12)
Baxters£17.684.4★344 rev
Heinz Classic Mulligatawny Soup
HEINZ£1.954.6★281 rev
Newest
by launch date
Baxters Favourites Highlanders Beef Broth Ready-to-Eat Tinned Soup 400 g (Pack of 6)
Baxters£10.7576 rev
Ainsley Harriott Mulligatawny Cup Soup Quick & Convenient Instant Soup Bulk Pack Multipack; Pack of 8 x 4 Servings
Ainsley Harriott£8.5438 rev
Soul Kitchen Instant Soup Variety Pack Premium Vegan Gluten-Free Cup Soup Low-Calorie Healthy Lunch Real Vegetables No MSG Quick Office Work Snack Three Flavours 12x25g Bundle
Soul Kitchen£19.99152 rev
Baxters Favourites Chicken Broth Soup 400 g (Pack of 6)
Baxters£8.27141 rev
Baxters Favourites Minestrone Soup 400 g (Pack of 6)
Baxters£8.3779 rev
Trending
90-day click momentum
Baxters Carrot and Butterbean Vegetarian Soup 400g
Baxters£1.994.3★
Baxters Super Good Pea Broccoli and Basil Pesto Soup 400 g (Pack of 1)
Baxters£1.644.4★
Baxters Favourites Lentil and Bacon Soup Gluten Free Tinned Bulk Multipack 400 g (Pack of 12)
Baxters£20.254.5★
Baxters Favourites Highlanders Beef Broth Ready-to-Eat Tinned Soup 400 g (Pack of 6)
Baxters£10.754.1★
Baxters Vegetarian Country Garden Soup 400g
Baxters£1.944.2★
What buyers say about french onion soup
What buyers praise and complain about, mined from review topics.What buyers love
“Really lovely soup”
“Good value for money”
“I like the spicy/curry flavour”
“Excellent product”
“Wheat and gluten free”
“Makes a lovely base for a stew or for bulking out to make a richer vegetable soup. eg by adding more vegetables, water and a vegetable stock cube”
“Should have health benefits”
“Easy to use”
“Lovely thick soup”
“Hearty & spicy”
What buyers complain about
“A little expensive”
“Really bland and tasteless”
“Flavour possibly too strong”
“Watery”
“not as thick as heinz”
“Dropped quality for quick profit”
“will need more salt”
“Badly dented”
“Too Spicy”
“on this occasion did not live up to the name”
Common questions
- Is french onion soup profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 62 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -42.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the french onion soup niche?
- 17 brands and 79 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in french onion soup?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 0.0%.
- When does demand for french onion soup peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the french onion soup niche?
- Listings span £0.75–£29.39; the average listing price is £8.67 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.