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French Onion Soup

Fail

Demand is soft, at -42.9% this quarter, so French Onion Soup is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£36K/yr69K searches / yr
90-day growth
-42.9%search demand this quarter
Competition
27%top-5 click share · 17 brands · 79 sellers

Flapen Score

French Onion Soup against its category

The dotted line is the Grocery average. Past it, French Onion Soup is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The French Onion Soup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for French Onion Soup 69K times last year and spent an estimated £36K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-42.9%
Conversion, latest week
5.9%
Market size, estimated
£36Ka year
Peak month
November3.8× the quietest month
Top search term
baxters soup34K searches a year

02 · Price

A sale here is worth £8.67.

Listings sell for £8.67 on average, from £0.75 to £29.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.67 that is £867 to £2K a year per listing.

Average price
£8.67under the $15 to $100 sweet spot
Price range
£0.75–£29.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£867–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #30 within Instant Meals & Sides. It carries 333 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
94%
Out of stock, average day
3.1%
Average rank
#30in Instant Meals & Sides
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
333per listing
Listings tracked
62

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top French Onion Soup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£711£1K£2K£3K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

79

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

27%

Top 20: 65%

Open market

9%

  • Baxters69%
  • HEINZ10%
  • Soul Kitchen4%
  • Mr Organic3%
  • Generic3%
  • Ainsley Harriott2%
  • Open — no brand owns it (11 brands, 9%)

Demand

French Onion Soup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top French Onion Soup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baxters soup34K/yr
  • gluten free soup9K/yr
  • baxters soup tinned10K/yr
  • vegan soup9K/yr
  • mulligatawny soup7K/yr

Reviews and returns

What reviews say buyers love and hate about French Onion Soup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%+2.08

A little expensive

Expensive

waste of money

Taste-Overall12%+1.53

Really bland and tasteless

Not great taste

it even made that taste odd and go gloopy

Flavor11%−0.06

Flavour possibly too strong

Very weak flavour, wouldn't

Flavour not good

Dilute/Watery7%−0.07

Watery

Much more watery than it used to be

Just seemed like watery yellow liquid

Thickness6%−0.03

not as thick as heinz

It was also much thinner than i remember

not as thick as I like

Love

Taste-Overall37%+1.53

Really lovely soup

Delicious soup lovely taste

Absolutely delicious

Value For Money23%+2.08

Good value for money

Great deal

Fair price

Flavor8%−0.06

I like the spicy/curry flavour

I think its better than the market leader with a richer flavour

Great flavour

Quality-Overall7%+0.32

Excellent product

They have a home made quality to them

Great shelf life good quality

Nutritional Content3%

Wheat and gluten free

Absolutely delicious - and nutritious

strictly gluten free I am glad of this

FAQ

Common French Onion Soup questions

Answered from the same tracked data.