French Onion Soup
FailDemand is soft, at -42.9% this quarter, so French Onion Soup is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £36K/yr69K searches / yr
- 90-day growth
- -42.9%search demand this quarter
- Competition
- 27%top-5 click share · 17 brands · 79 sellers
Flapen Score
French Onion Soup against its category
The dotted line is the Grocery average. Past it, French Onion Soup is stronger. Inside it, weaker.
Market
The French Onion Soup market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for French Onion Soup 69K times last year and spent an estimated £36K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -42.9%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £36Ka year
- Peak month
- November3.8× the quietest month
- Top search term
- baxters soup34K searches a year
02 · Price
A sale here is worth £8.67.
Listings sell for £8.67 on average, from £0.75 to £29.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.67 that is £867 to £2K a year per listing.
- Average price
- £8.67under the $15 to $100 sweet spot
- Price range
- £0.75–£29.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £867–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #30 within Instant Meals & Sides. It carries 333 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 94%
- Out of stock, average day
- 3.1%
- Average rank
- #30in Instant Meals & Sides
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 333per listing
- Listings tracked
- 62
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top French Onion Soup products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Baxters Super Good Pea Broccoli and Basil Pesto Soup 400 g (Pack of 1)
- Price
- £1.64
- Rating
- 4.4/5
- Reviews
- 162
- Age
- 7y ago

Baxters Favourites Chicken Broth Soup 400 g (Pack of 6)
- Price
- £8.27
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 2y ago

Baxters Super Good Root Vegetables & Turmeric Soup 400g
- Price
- £1.76
- Rating
- 4.3/5
- Reviews
- 257
- Age
- 6y ago

Baxters Favourites Scotch Broth Soup 400 g (Pack of 12)
- Price
- £17.68
- Rating
- 4.4/5
- Reviews
- 344
- Age
- 14y ago

Heinz Classic Mulligatawny Soup
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 14y ago
Trending
estimated 90-day click momentum
Baxters Carrot and Butterbean Vegetarian Soup 400g
- Price
- £1.99
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 15y ago

Baxters Super Good Pea Broccoli and Basil Pesto Soup 400 g (Pack of 1)
- Price
- £1.64
- Rating
- 4.4/5
- Reviews
- 162
- Age
- 7y ago

Baxters Favourites Lentil and Bacon Soup Gluten Free Tinned Bulk Multipack 400 g (Pack of 12)
- Price
- £20.25
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 14y ago

Baxters Favourites Highlanders Beef Broth Ready-to-Eat Tinned Soup 400 g (Pack of 6)
- Price
- £10.75
- Rating
- 4.1/5
- Reviews
- 76
- Age
- 1y ago

Baxters Vegetarian Country Garden Soup 400g
- Price
- £1.94
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 12y ago
Newest
by launch date
Baxters Favourites Highlanders Beef Broth Ready-to-Eat Tinned Soup 400 g (Pack of 6)
- Price
- £10.75
- Rating
- 4.1/5
- Reviews
- 76
- Age
- 1y ago

Ainsley Harriott Mulligatawny Cup Soup Quick & Convenient Instant Soup Bulk Pack Multipack; Pack of 8 x 4 Servings
- Price
- £8.54
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 1y ago

Soul Kitchen Instant Soup Variety Pack Premium Vegan Gluten-Free Cup Soup Low-Calorie Healthy Lunch Real Vegetables No MSG Quick Office Work Snack Three Flavours 12x25g Bundle
- Price
- £19.99
- Rating
- 4.1/5
- Reviews
- 152
- Age
- 2y ago

Baxters Favourites Chicken Broth Soup 400 g (Pack of 6)
- Price
- £8.27
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 2y ago

Baxters Favourites Minestrone Soup 400 g (Pack of 6)
- Price
- £8.37
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
17 falling
Sellers
79
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
27%
Top 20: 65%
Open market
9%
- Baxters69%
- HEINZ10%
- Soul Kitchen4%
- Mr Organic3%
- Generic3%
- Ainsley Harriott2%
- Open — no brand owns it (11 brands, 9%)
Demand
French Onion Soup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top French Onion Soup search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baxters soup34K/yr
- gluten free soup9K/yr
- baxters soup tinned10K/yr
- vegan soup9K/yr
- mulligatawny soup7K/yr
Reviews and returns
What reviews say buyers love and hate about French Onion Soup
We read the reviews and the return reasons for every product selling here.
“A little expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common French Onion Soup questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









