french mustard
Skip itPrices mostly outside the sweet spot ($1.37–$16.61) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Great456.79avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Avg price
Bad£7.34avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 78K searches
Price range
Bad£1.37–£16.61cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, french mustard is a £53K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
french mustard market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £59K–£73K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #125
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 29%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
57
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
27%
- TRIZINGA28%
- The Great British Confectionery Company14%
- Essential Waitrose12%
- Colman's7%
- Generic6%
- French's6%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -4.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top french mustard search terms
- french mustard58K/yr
- french mustard brown12K/yr
- colmans french mustard4K/yr
- french mustard colmans4K/yr
Top french mustard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Waitrose Essential Mustard Range Choose from French Dijon English or Wholegrain 180g / 185g (French Mustard 180g)
TRIZINGA£6.224.7★24 rev
Mrs Darlingtons French Mustard 170g
The Great British Confectionery Company£6.794.7★385 rev
Essential Waitrose French Mustard 180g
Essential Waitrose£5.054.6★456 rev
Colmans French Mustard 2.25 Litre
Colman's£16.614.5★451 rev
Mrs Darlingtons French Mustard - 170g - Pack of 3
Generic£11.814.8★72 rev
Newest
by launch date
Essential Waitrose & Partners Mild French Mustard Pack of 3
London Food Hall£5.800 rev
Essential Waitrose Mild French Mustard 180g (Pack of 3) - Smooth & Creamy Mustard Made with French Mustard Seeds Ideal for Sandwiches Dressings & Cooking
Cc1st Customers Come 1st£10.246 rev
French Mustard Bundle Includes: 2x Waitrose French Mustard Essential (180g each) Premium Condiment & Dressing for Sandwiches Sauces & Marinades | Bundled with 1x Donny & Dev Stainless Little Spoon
Donny & Dev£10.014 rev
Waitrose Essential Mustard Range Choose from French Dijon English or Wholegrain 180g / 185g (French Mustard 180g)
TRIZINGA£6.2224 rev
Mrs Darlingtons French Mustard - 170g - Pack of 3
Generic£11.8172 rev
Trending
90-day click momentumEssential Waitrose & Partners Mild French Mustard Pack of 3
London Food Hall£5.800.0★
Ladies French Style Wool Warm Woollen Plain Beret Beanie Hat Cap (Wool Blend Mustard Yellow)
Caprilite£5.673.8★
Essential Waitrose Mild French Mustard 180g (Pack of 3) - Smooth & Creamy Mustard Made with French Mustard Seeds Ideal for Sandwiches Dressings & Cooking
Cc1st Customers Come 1st£10.244.0★
Waitrose Essential Mustard Range Choose from French Dijon English or Wholegrain 180g / 185g (French Mustard 180g)
TRIZINGA£6.224.7★
French Mustard Bundle Includes: 2x Waitrose French Mustard Essential (180g each) Premium Condiment & Dressing for Sandwiches Sauces & Marinades | Bundled with 1x Donny & Dev Stainless Little Spoon
Donny & Dev£10.013.8★
What buyers say about french mustard
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Excellent product”
“flavour”
“gluten free which I now must have as a coealic”
“Ideal for use when making sandwiches”
“As expected”
“Well worth the money”
“Luscious”
“Nice size jar great mustard taste”
What buyers complain about
“a little expensive”
“Its not the taste I remember”
“unexpectable so bitter”
“weak mustard lacking in flavour”
“Bad tested”
“Poor quality”
Top return reasons
Common questions
- Is french mustard profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the french mustard niche?
- 13 brands and 57 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in french mustard?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Bitter. The return rate is 0.0%.
- When does demand for french mustard peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the french mustard niche?
- Listings span £1.37–£16.61; the average listing price is £7.34 (sweet spot $15–$100). The average incumbent carries 457 reviews — the moat a new listing must climb.