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French Mustard

Fail

Prices span $1.37–$16.61, mostly outside the sweet spot, so French Mustard is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£53K/yr78K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
67%top-5 click share · 13 brands · 57 sellers

Flapen Score

French Mustard against its category

The dotted line is the Grocery average. Past it, French Mustard is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The French Mustard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for French Mustard 78K times last year and spent an estimated £53K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
9.3%
Market size, estimated
£53Ka year
Peak month
December1.9× the quietest month
Top search term
french mustard58K searches a year

02 · Price

A sale here is worth £7.34.

Listings sell for £7.34 on average, from £1.37 to £16.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.34 that is £4K to £6K a year per listing.

Average price
£7.34under the $15 to $100 sweet spot
Price range
£1.37–£16.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Condiments & Sauces. It carries 457 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
64%
Out of stock, average day
0.0%
Average rank
#125in Condiments & Sauces
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
457per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top French Mustard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

57

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

27%

  • TRIZINGA28%
  • The Great British Confectionery Company14%
  • Essential Waitrose12%
  • Colman's7%
  • Generic6%
  • French's6%

Demand

French Mustard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top French Mustard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • french mustard58K/yr
  • french mustard brown12K/yr
  • colmans french mustard4K/yr
  • french mustard colmans4K/yr

Reviews and returns

What reviews say buyers love and hate about French Mustard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money39%+2.24

a little expensive

Expensive yes,

overpriced

Taste-Overall14%+0.10

Its not the taste I remember

Wholegrain Mustard very weak not that good

Bitter5%−0.08

unexpectable so bitter

Flavor5%−0.17

weak mustard lacking in flavour

Certifications5%−0.08

Bad tested

Love

Taste-Overall44%+0.10

Absolutely delicious

Delicious mustard, especially on steak

It tastes homemade by an age old recipe

Quality-Overall17%+1.13

Excellent product

Quality item

Good item

Flavor11%−0.17

flavour

Delicious and savoury hot dog condiment

Good value for money, this is great mustard with a sound balance of taste and heat

Nutritional Content6%+0.76

gluten free which I now must have as a coealic

Good for with Anerican food

Nice mustard gluten free

Baking3%+0.37

Ideal for use when making sandwiches

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁▁█

FAQ

Common French Mustard questions

Answered from the same tracked data.