French Mustard
FailPrices span $1.37–$16.61, mostly outside the sweet spot, so French Mustard is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £53K/yr78K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 67%top-5 click share · 13 brands · 57 sellers
Flapen Score
French Mustard against its category
The dotted line is the Grocery average. Past it, French Mustard is stronger. Inside it, weaker.
Market
The French Mustard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for French Mustard 78K times last year and spent an estimated £53K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £53Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- french mustard58K searches a year
02 · Price
A sale here is worth £7.34.
Listings sell for £7.34 on average, from £1.37 to £16.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.34 that is £4K to £6K a year per listing.
- Average price
- £7.34under the $15 to $100 sweet spot
- Price range
- £1.37–£16.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Condiments & Sauces. It carries 457 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 64%
- Out of stock, average day
- 0.0%
- Average rank
- #125in Condiments & Sauces
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 457per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top French Mustard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Waitrose Essential Mustard Range Choose from French Dijon English or Wholegrain 180g / 185g (French Mustard 180g)
- Price
- £6.22
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 1y ago

Mrs Darlingtons French Mustard 170g
- Price
- £6.79
- Rating
- 4.7/5
- Reviews
- 385
- Age
- 4y ago

Essential Waitrose French Mustard 180g
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 456
- Age
- 6y ago

Colmans French Mustard 2.25 Litre
- Price
- £16.61
- Rating
- 4.5/5
- Reviews
- 451
- Age
- 12y ago

Mrs Darlingtons French Mustard - 170g - Pack of 3
- Price
- £11.81
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 2y ago
Trending
90-day click momentum
Essential Waitrose & Partners Mild French Mustard Pack of 3
- Price
- £5.80
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Ladies French Style Wool Warm Woollen Plain Beret Beanie Hat Cap (Wool Blend Mustard Yellow)
- Price
- £5.67
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 2y ago

Essential Waitrose Mild French Mustard 180g (Pack of 3) - Smooth & Creamy Mustard Made with French Mustard Seeds Ideal for Sandwiches Dressings & Cooking
- Price
- £10.24
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 1mo ago

Waitrose Essential Mustard Range Choose from French Dijon English or Wholegrain 180g / 185g (French Mustard 180g)
- Price
- £6.22
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 1y ago

French Mustard Bundle Includes: 2x Waitrose French Mustard Essential (180g each) Premium Condiment & Dressing for Sandwiches Sauces & Marinades | Bundled with 1x Donny & Dev Stainless Little Spoon
- Price
- £10.01
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 4mo ago
Newest
by launch date
Essential Waitrose & Partners Mild French Mustard Pack of 3
- Price
- £5.80
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Essential Waitrose Mild French Mustard 180g (Pack of 3) - Smooth & Creamy Mustard Made with French Mustard Seeds Ideal for Sandwiches Dressings & Cooking
- Price
- £10.24
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 1mo ago

French Mustard Bundle Includes: 2x Waitrose French Mustard Essential (180g each) Premium Condiment & Dressing for Sandwiches Sauces & Marinades | Bundled with 1x Donny & Dev Stainless Little Spoon
- Price
- £10.01
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 4mo ago

Waitrose Essential Mustard Range Choose from French Dijon English or Wholegrain 180g / 185g (French Mustard 180g)
- Price
- £6.22
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 1y ago

Mrs Darlingtons French Mustard - 170g - Pack of 3
- Price
- £11.81
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
57
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
27%
- TRIZINGA28%
- The Great British Confectionery Company14%
- Essential Waitrose12%
- Colman's7%
- Generic6%
- French's6%
Demand
French Mustard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top French Mustard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- french mustard58K/yr
- french mustard brown12K/yr
- colmans french mustard4K/yr
- french mustard colmans4K/yr
Reviews and returns
What reviews say buyers love and hate about French Mustard
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a little expensive
Expensive yes,
overpriced
Its not the taste I remember
Wholegrain Mustard very weak not that good
unexpectable so bitter
weak mustard lacking in flavour
Bad tested
Love
Absolutely delicious
Delicious mustard, especially on steak
It tastes homemade by an age old recipe
Excellent product
Quality item
Good item
flavour
Delicious and savoury hot dog condiment
Good value for money, this is great mustard with a sound balance of taste and heat
gluten free which I now must have as a coealic
Good for with Anerican food
Nice mustard gluten free
Ideal for use when making sandwiches
Return
0.0% Return rate 100% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common French Mustard questions
Answered from the same tracked data.









