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Freeze Pops

Pass

Freeze Pops scores 73 out of 100, a Pass. Shoppers spend $147K a year here, search demand grew +674.7% this quarter, and returns run at 0.0% of orders.

Flapen Score
73
73 / 100
Top 1% of 2,976 Grocery niches · +27 vs the category median of 46
Market size
£147K/yr260K searches / yr
90-day growth
+674.7%search demand this quarter
Competition
29%top-5 click share · 33 brands · 88 sellers

Flapen Score

Freeze Pops against its category

The dotted line is the Grocery average. Past it, Freeze Pops is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freeze Pops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Freeze Pops 260K times last year and spent an estimated £147K. The top 5 brands take 54% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +674.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
+674.7%
Conversion, latest week
5.7%
Market size, estimated
£147Ka year
Peak month
July10.4× the quietest month
Top search term
ice pops159K searches a year

02 · Price

A sale here is worth £9.91.

Listings sell for £9.91 on average, from £1.27 to £36.39. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £9.91 that is £2K to £5K a year per listing.

Average price
£9.91under the $15 to $100 sweet spot
Price range
£1.27–£36.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #67 within Confectionery. It carries 125 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
69%
Out of stock, average day
8.2%
Average rank
#67in Confectionery
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
125per listing
Listings tracked
59

04 · Newcomers

Amazon counts 3 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Freeze Pops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

88

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

29%

Top 20: 73%

Open market

40%

  • Mr Freeze18%
  • Sync'T14%
  • Generic8%
  • SHANZA DEPARTMENTAL'S8%
  • Broadway candy6%
  • Slush6%

Demand

Freeze Pops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 10.4×

Search terms

Top Freeze Pops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice pops159K/yr
  • ice poles51K/yr
  • freeze pops21K/yr
  • ice pop15K/yr
  • freezer pops4K/yr
  • icepops3K/yr
  • ice pole3K/yr
  • frozen ice lollies3K/yr

Reviews and returns

What reviews say buyers love and hate about Freeze Pops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.16

Waste of money

Extremely over priced

Overpriced

Taste-Overall17%+0.53

Unpleasant artificial taste

Tasted very artificial

not much taste

Flavor15%

The cherry flavour is absolutely VILE

Not much of a flavour

The flavours were strange to say the least

Leak-Proof11%

They leak

Leaking inside

liquid leaked all over the freezer

Storage Temperature7%−0.03

Probably took longer to freeze

Not Freezeable

product remains liquid even after several days in the freezer

Love

Taste-Overall26%+0.53

A tasty reminder of my childhood

Excellent taste

Great new tastes

Flavor21%

Good flavor

Great variety of flavours and fab size

it was nice to have so many flavour options

Value For Money15%−0.16

Well worth buying

Excellent value for money

Amazing price

Size-Overall7%+0.44

decent size

nice big size

Perfect size Lollies for littles ones

Ease Of Use6%+1.12

Easy to use

Easy to use with the funnel that comes with it

easy to open

Return

0.0% Return rate 50% Fixable by listing

Advertised Vs Actual Product33%▁▁▁▁▁█
Size-Overall22%▁▁▁▁█▁

Wrong size

They are quite long so Ive filled it up halfway as its too big for my toddler

Thickness17%▁▁▁▁▁█
Ease Of Use11%▁▁▁▁▁█
Smell11%▁▁▁▁▁█

FAQ

Common Freeze Pops questions

Answered from the same tracked data.