freeze pops
Worth a lookShows demand growing +674.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+674.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great124.59avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good£1.27–£36.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.91avg listing price — sweet spot $15–$100
Market size
Okay£147K£147K/yr · 260K searches
According to Flapen's Amazon United Kingdom niche tracking, freeze pops is a £147K/yr Amazon United Kingdom market (260K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 73/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
freeze pops market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £198K–£248K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 46%
- Out of stock
- 8.2%
- Avg brand age
- 39 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
88
Top-5 brand share
54%
Top 20: 90%
Top-5 click share
29%
Top 20: 73%
Open market
40%
- Mr Freeze18%
- Sync'T14%
- Generic8%
- SHANZA DEPARTMENTAL'S8%
- Broadway candy6%
- Slush6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +674.7% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 10.4×
Top freeze pops search terms
- ice pops159K/yr
- ice poles51K/yr
- freeze pops21K/yr
- ice pop15K/yr
- freezer pops4K/yr
- icepops3K/yr
- ice pole3K/yr
- frozen ice lollies3K/yr
Top freeze pops products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fruit Shoot No Added Sugar Squeezy Ice Pops - PACK OF 3 (i.e. 36 x 45ml Freeze pops in Total)
Generic£8.984.1★290 rev
Mr Freeze Super Size Freeze Pops 75 x 90ml - 5 Ice Lollies Flavours Tropical Strawberry Cola Raspberry & Lemonade - Natural Colours Preservative Free Ice Pops - Vegan 14 Calories Each
Broadway candy£19.853.8★22 rev
Slush Puppie 10pk Squeezee
Slush£1.564.6★672 rev
Mr Freeze Sour Freezepops 20 X 45ml
Mr Freeze£1.824.3★311 rev
Slush Puppy The Original Squeezee Freeze Pops Ice Lolly Poles - 2 X (10 x 60mls) Red Cherry Lemon &Lime Strawberry and Blue Raspberry - Vegetarian Vegan and Gluten Free - 20 Total
Sync'T£6.444.4★31 rev
Newest
by launch date
Mr Freeze Party Pops 20 x 45ml
Mr Freeze£1.791 rev
Mr Freeze Super Size Freeze Pops 75 x 90ml - 5 Ice Lollies Flavours Tropical Strawberry Cola Raspberry & Lemonade - Natural Colours Preservative Free Ice Pops - Vegan 14 Calories Each
Broadway candy£19.8522 rev
Mr Freeze Ice Pops 140 x 45ml Assorted Flavours Freezable Ice Lollies Bulk Pack for Parties Events & Home Suitable for Vegetarians
--£17.0684 rev
Mr Freeze Freeze Pops 140 x 45ml | Assorted Flavours | Freezable Ice Pops | No Artificial Colours | Perfect for Parties Picnics & Kids
Saras Flavours of Asia£16.5528 rev
Vimto Eezy Freezy Squeezy 10 x 60ml
Vimto£1.6732 rev
Trending
90-day click momentumMr Freeze Party Pops 20 x 45ml
Mr Freeze£1.795.0★
Sun Lolly Variety Pack 32 x 60ml Freezable Fruit Ice Lollies in Assorted Flavours No Artificial Sweeteners Great for Kids Parties and Hot Summer Days
Sun Lolly£12.154.6★
Mr Freeze Super Size Freeze Pops 75 x 90ml - 5 Ice Lollies Flavours Tropical Strawberry Cola Raspberry & Lemonade - Natural Colours Preservative Free Ice Pops - Vegan 14 Calories Each
Broadway candy£19.853.8★
Tsathoggua 100 Pack Ice Pop Bags with Silicone Funnel - Ice Pop Bags - BPA Free Freezer Pop Bags for Homemade Healthy Popsicles Yogurt Juice - 28cm x 5.5cm Popsicle Bags with Zip Seal
Tsathoggua£5.744.2★
Sugar Free Squeezy Ice Lolly Pops 2 X (Pack of 10 X 50ml) Eezy Freezy - Strawberry Orange Apple & Blackcurrant Freezable Pop Lollies - Gluten Free Suitable For Vegetarians20 Total
Sync'T£5.943.6★
What buyers say about freeze pops
What buyers praise and complain about, mined from review topics.What buyers love
“A tasty reminder of my childhood”
“Good flavor”
“Well worth buying”
“decent size”
“Easy to use”
“Very good quality”
“Just as described”
“Refreshing”
“Excellent little ice lolly pouches - none of them leak”
“very fruity flavours”
What buyers complain about
“Waste of money”
“Unpleasant artificial taste”
“The cherry flavour is absolutely VILE”
“They leak”
“Probably took longer to freeze”
“Bad quality, dirt inside the packaging so not clean and not food safe”
“Wrong size”
“But very watery taste”
“Dirty- DO NOT BUY”
“left a bitter taste”
Top return reasons
Common questions
- Is freeze pops profitable to sell on Amazon United Kingdom?
- The niche generates £147K/yr across 59 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +674.7%. Flapen's verdict: Worth a look (73/100).
- How competitive is the freeze pops niche?
- 33 brands and 88 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in freeze pops?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 0.0%.
- When does demand for freeze pops peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 10.4× the quietest.
- What does it cost to enter the freeze pops niche?
- Listings span £1.27–£36.39; the average listing price is £9.91 (sweet spot $15–$100). The average incumbent carries 125 reviews — the moat a new listing must climb.