Freeze Pops
PassFreeze Pops scores 73 out of 100, a Pass. Shoppers spend $147K a year here, search demand grew +674.7% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 73 / 100Top 1% of 2,976 Grocery niches · +27 vs the category median of 4673
- Market size
- £147K/yr260K searches / yr
- 90-day growth
- +674.7%search demand this quarter
- Competition
- 29%top-5 click share · 33 brands · 88 sellers
Flapen Score
Freeze Pops against its category
The dotted line is the Grocery average. Past it, Freeze Pops is stronger. Inside it, weaker.
Market
The Freeze Pops market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Freeze Pops 260K times last year and spent an estimated £147K. The top 5 brands take 54% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +674.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.
- Searches, last 12 months
- 260K
- Growth, 90 days vs prior 90
- +674.7%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £147Ka year
- Peak month
- July10.4× the quietest month
- Top search term
- ice pops159K searches a year
02 · Price
A sale here is worth £9.91.
Listings sell for £9.91 on average, from £1.27 to £36.39. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £9.91 that is £2K to £5K a year per listing.
- Average price
- £9.91under the $15 to $100 sweet spot
- Price range
- £1.27–£36.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #67 within Confectionery. It carries 125 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 69%
- Out of stock, average day
- 8.2%
- Average rank
- #67in Confectionery
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 125per listing
- Listings tracked
- 59
04 · Newcomers
Amazon counts 3 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Freeze Pops products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fruit Shoot No Added Sugar Squeezy Ice Pops - PACK OF 3 (i.e. 36 x 45ml Freeze pops in Total)
- Price
- £8.98
- Rating
- 4.1/5
- Reviews
- 290
- Age
- 5y ago

Mr Freeze Super Size Freeze Pops 75 x 90ml - 5 Ice Lollies Flavours Tropical Strawberry Cola Raspberry & Lemonade - Natural Colours Preservative Free Ice Pops - Vegan 14 Calories Each
- Price
- £19.85
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 5mo ago

Slush Puppie 10pk Squeezee
- Price
- £1.56
- Rating
- 4.6/5
- Reviews
- 672
- Age
- 5y ago

Mr Freeze Sour Freezepops 20 X 45ml
- Price
- £1.82
- Rating
- 4.3/5
- Reviews
- 311
- Age
- 4y ago

Slush Puppy The Original Squeezee Freeze Pops Ice Lolly Poles - 2 X (10 x 60mls) Red Cherry Lemon &Lime Strawberry and Blue Raspberry - Vegetarian Vegan and Gluten Free - 20 Total
- Price
- £6.44
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 3y ago
Trending
90-day click momentum
Mr Freeze Party Pops 20 x 45ml
- Price
- £1.79
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Sun Lolly Variety Pack 32 x 60ml Freezable Fruit Ice Lollies in Assorted Flavours No Artificial Sweeteners Great for Kids Parties and Hot Summer Days
- Price
- £12.15
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago

Mr Freeze Super Size Freeze Pops 75 x 90ml - 5 Ice Lollies Flavours Tropical Strawberry Cola Raspberry & Lemonade - Natural Colours Preservative Free Ice Pops - Vegan 14 Calories Each
- Price
- £19.85
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 5mo ago

Tsathoggua 100 Pack Ice Pop Bags with Silicone Funnel - Ice Pop Bags - BPA Free Freezer Pop Bags for Homemade Healthy Popsicles Yogurt Juice - 28cm x 5.5cm Popsicle Bags with Zip Seal
- Price
- £5.74
- Rating
- 4.2/5
- Reviews
- 268
- Age
- 2y ago

Sugar Free Squeezy Ice Lolly Pops 2 X (Pack of 10 X 50ml) Eezy Freezy - Strawberry Orange Apple & Blackcurrant Freezable Pop Lollies - Gluten Free Suitable For Vegetarians20 Total
- Price
- £5.94
- Rating
- 3.6/5
- Reviews
- 76
- Age
- 5y ago
Newest
by launch date
Mr Freeze Party Pops 20 x 45ml
- Price
- £1.79
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Mr Freeze Super Size Freeze Pops 75 x 90ml - 5 Ice Lollies Flavours Tropical Strawberry Cola Raspberry & Lemonade - Natural Colours Preservative Free Ice Pops - Vegan 14 Calories Each
- Price
- £19.85
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 5mo ago

Mr Freeze Ice Pops 140 x 45ml Assorted Flavours Freezable Ice Lollies Bulk Pack for Parties Events & Home Suitable for Vegetarians
- Price
- £17.06
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 1y ago

Mr Freeze Freeze Pops 140 x 45ml | Assorted Flavours | Freezable Ice Pops | No Artificial Colours | Perfect for Parties Picnics & Kids
- Price
- £16.55
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 1y ago

Vimto Eezy Freezy Squeezy 10 x 60ml
- Price
- £1.67
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
33 rising
Sellers
88
Top-5 brand share
54%
Top 20: 90%
Top-5 click share
29%
Top 20: 73%
Open market
40%
- Mr Freeze18%
- Sync'T14%
- Generic8%
- SHANZA DEPARTMENTAL'S8%
- Broadway candy6%
- Slush6%
Demand
Freeze Pops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 10.4×
Search terms
Top Freeze Pops search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ice pops159K/yr
- ice poles51K/yr
- freeze pops21K/yr
- ice pop15K/yr
- freezer pops4K/yr
- icepops3K/yr
- ice pole3K/yr
- frozen ice lollies3K/yr
Reviews and returns
What reviews say buyers love and hate about Freeze Pops
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Waste of money
Extremely over priced
Overpriced
Unpleasant artificial taste
Tasted very artificial
not much taste
The cherry flavour is absolutely VILE
Not much of a flavour
The flavours were strange to say the least
They leak
Leaking inside
liquid leaked all over the freezer
Probably took longer to freeze
Not Freezeable
product remains liquid even after several days in the freezer
Love
A tasty reminder of my childhood
Excellent taste
Great new tastes
Good flavor
Great variety of flavours and fab size
it was nice to have so many flavour options
Well worth buying
Excellent value for money
Amazing price
decent size
nice big size
Perfect size Lollies for littles ones
Easy to use
Easy to use with the funnel that comes with it
easy to open
Return
0.0% Return rate 50% Fixable by listing
Wrong size
They are quite long so Ive filled it up halfway as its too big for my toddler
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Freeze Pops questions
Answered from the same tracked data.









