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Freeze Pops

Pass

Freeze Pops scores 73 out of 100, a Pass. Shoppers spend an estimated $147K a year here, search demand grew +674.7% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
73
73 / 100
Top 1% of 2,976 Grocery niches · +27 vs the category median of 46
Market size
£147K/yr260K searches / yr
90-day growth
+674.7%search demand this quarter
Competition
29%top-5 click share · 33 brands · 88 sellers

Flapen Score

Freeze Pops against its category

The dotted line is the Grocery average. Past it, Freeze Pops is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freeze Pops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Freeze Pops 260K times last year and spent an estimated £147K. The top 5 brands take 54% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +674.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
+674.7%
Conversion, latest week
5.7%
Market size, estimated
£147Ka year
Peak month
July10.4× the quietest month
Top search term
ice pops159K searches a year

02 · Price

A sale here is worth £9.91.

Listings sell for £9.91 on average, from £1.27 to £36.39. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £9.91 that is £2K to £5K a year per listing.

Average price
£9.91under the $15 to $100 sweet spot
Price range
£1.27–£36.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #67 within Confectionery. It carries 125 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
69%
Out of stock, average day
8.2%
Average rank
#67in Confectionery
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
125per listing
Listings tracked
59

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Freeze Pops products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

88

Est. top-5 brand share

54%

Top 20: 90%

Est. top-5 click share

29%

Top 20: 73%

Open market

40%

  • Mr Freeze18%
  • Sync'T14%
  • Generic8%
  • SHANZA DEPARTMENTAL'S8%
  • Broadway candy6%
  • Slush6%

Demand

Freeze Pops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 10.4×

Search terms

Top Freeze Pops search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ice pops159K/yr
  • ice poles51K/yr
  • freeze pops21K/yr
  • ice pop15K/yr
  • freezer pops4K/yr
  • icepops3K/yr
  • ice pole3K/yr
  • frozen ice lollies3K/yr

Reviews and returns

What reviews say buyers love and hate about Freeze Pops

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Taste-Overall”
22%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Waste of money”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Freeze Pops questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data