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Freeze Dried Sweets

Fail

Prices span $2.23–$14.95, mostly outside the sweet spot, so Freeze Dried Sweets is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£81K/yr212K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
60%top-5 click share · 7 brands · 10 sellers

Flapen Score

Freeze Dried Sweets against its category

The dotted line is the Grocery average. Past it, Freeze Dried Sweets is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freeze Dried Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Freeze Dried Sweets 212K times last year and spent an estimated £81K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
5.7%
Market size, estimated
£81Ka year
Peak month
December5.8× the quietest month
Top search term
freeze dried sweets179K searches a year

02 · Price

A sale here is worth £6.70.

Listings sell for £6.70 on average, from £2.23 to £14.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.70 that is £2K to £3K a year per listing.

Average price
£6.70under the $15 to $100 sweet spot
Price range
£2.23–£14.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 38.2% of listings are out of stock. The average listing ranks #138 within Confectionery. It carries 106 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
38.2%
Average rank
#138in Confectionery
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
106per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Freeze Dried Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

10

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

2%

  • Munch-o-licious36%
  • SoSweet31%
  • Monkey Rocks24%
  • SWEET GUYZ3%
  • Tubbees Slushees2%
  • Generic2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Freeze Dried Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Freeze Dried Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • freeze dried sweets179K/yr
  • freeze dried candy16K/yr
  • freeze dried chocolate7K/yr
  • sweets freeze dried4K/yr
  • freeze dry sweets3K/yr
  • frozen sweets3K/yr

Reviews and returns

What reviews say buyers love and hate about Freeze Dried Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness22%−0.03

All the sweets were smashed on delivery

expensive markup for the quantity of sweets in the bag

not many sweets in a packet

Value For Money20%−0.29

Very expensive for what they are

Expensive

know I cant give them for what they are theyre very expensive

Taste-Overall11%+0.65

These were not to our taste

Unfortunately we didn't like the taste of these

I did not find the taste was enhanced at all

Flavor8%+0.83

different fruit flavours

The flavour wasn't even right

Hard Feel8%−0.14

only way to describe these is very hard meringues

Very hard would not buy again

Love

Taste-Overall31%+0.65

The taste is mouthwatering

still has the taste of the sweet

Quite yummy

Sweetness24%−0.03

Husband loves these sweets said they had a nice fruity flavour

Lovely sweets

the sweet selection

Gifting Purpose7%+1.09

Fun added extra for kids presents

A gift for my daughter

Perfect gift

Crispiness6%+0.55

I do think they are such a nice crunchy little treat they are so addictive

a super-crunchy texture

crunching is also easy

Flavor4%+0.83

enhanced flavour of them now

Husband loves these sweets said they had a nice fruity flavour

Definitely different- and utterly delicious

FAQ

Common Freeze Dried Sweets questions

Answered from the same tracked data.