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Freeze Dried Strawberry

Fail

Demand is soft, at -10.2% this quarter, so Freeze Dried Strawberry is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£146K/yr158K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
69%top-5 click share · 13 brands · 29 sellers

Flapen Score

Freeze Dried Strawberry against its category

The dotted line is the Grocery average. Past it, Freeze Dried Strawberry is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freeze Dried Strawberry market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Freeze Dried Strawberry 158K times last year and spent an estimated £146K. The top 5 brands take 86% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
8.8%
Market size, estimated
£146Ka year
Peak month
February1.7× the quietest month
Top search term
freeze dried strawberries116K searches a year

02 · Price

A sale here is worth £10.50.

Listings sell for £10.50 on average, from £3.00 to £29.67. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £10.50 that is £5K to £8K a year per listing.

Average price
£10.50under the $15 to $100 sweet spot
Price range
£3.00–£29.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #264 within Baking Supplies. It carries 804 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#264in Baking Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
804per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Freeze Dried Strawberry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£29K£44K£58K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

29

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

11%

  • Honeyberry37%
  • Arbuckle's20%
  • ZINGY ZOO19%
  • SUMMMER7%
  • ULTHMOK4%
  • PURIMA3%
  • Open — no brand owns it (7 brands, 11%)

Demand

Freeze Dried Strawberry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Freeze Dried Strawberry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • freeze dried strawberries116K/yr
  • dried strawberries29K/yr
  • dry strawberries4K/yr
  • freeze dried strawberry3K/yr
  • freeze dried strawberry pieces3K/yr
  • dried strawberry3K/yr

Reviews and returns

What reviews say buyers love and hate about Freeze Dried Strawberry

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall12%+2.50

Absolutely horrendous the taste is disgusting they taste like dirt

Tiny bags and all taste really unpleasant

not very tasty

Quality-Overall11%−0.08

Wondering where quality control is

Poor quality

Not grade one quality at all

Value For Money9%+0.71

expensive

slightly expensive,

Expensive

Ease Of Chewing/Swallowing5%−0.05

The strawberries were chewy rather than crispy at first

The last 2 packets Ive had all the strawberries have been chewy

Hard & Chewy

Powdered/Crumbled4%−0.03

Short changed by powder

Ordered these twice first time they were perfect second time the box had been squashed so the strawberry pieces were just reduced to crumbs unfortunately

Love

Taste-Overall43%+2.50

Awesome taste

it tastes lovely

A wonderful snack

Quality-Overall8%−0.08

Large bag and good product - very pleased with it

Excellent product

Good quality

Flavor7%+0.26

WOW amazing flavour

Good cake topping flavour

Intense flavours

Value For Money6%+0.71

worth the money

Reasonable price

Good value

Baking4%+0.23

very good for baking

a create touch to my baked goods

made great cakes with this

FAQ

Common Freeze Dried Strawberry questions

Answered from the same tracked data.